Create Something Awesome Today

Tim Schmoyer has been a YouTube educator for well over a decade as well as a family vlogger and he takes us through the ups and downs of creator mental healthy, the impact to families, and how pulling back from YouTube and business saved his marriage.

Resources Mentioned:

• Awesome Creator Academy
• 1of10.com
• Brand Deal Starter Kit

Sponsors of the Podcast:

Episode Summary:

In this engaging episode, Roberto Blake interviews Justin Moore, known as the "Creator Wizard" and an authority on sponsorship strategy. They discuss the evolution of brand deals in the creator economy, Justin’s journey from medical devices to managing over 500 sponsorships, and his transition into running an influencer marketing agency. Justin offers insights into the complexities of sponsorship contracts, effective pitching strategies for creators, and the value of building strong relationships with brands. They also dive into the impact of AI on user-generated content (UGC), with both sharing their thoughts on authenticity and the future of AI in influencer marketing.

Highlights and Timestamps:

• 01:07 - 03:02: Justin’s early experiences in YouTube’s Partner Program and initial brand deals.
• 04:10 - 05:05: Explanation of agency fee structures and brand relationship management.
• 06:12 - 07:38: Justin’s transition from creator to influencer agency founder in 2015.
• 09:18 - 10:40: Challenges during COVID-19 and the shift to digital-only content.
• 13:12 - 14:55: Why many creators undervalue sponsorships, with Roberto sharing monetization data.
• 16:25 - 17:44: Justin’s thoughts on UGC and the impact of AI on creator authenticity.
• 20:12 - 21:48: Discussion on how creators should manage brand feedback and maintain professionalism.
• 23:15 - 24:42: The importance of building a long-term relationship over short-term deals.
• 27:05 - 28:38: Roberto and Justin share stories of helping creators boost their deal pricing and negotiate effectively.
• 31:14 - 32:48: Justin’s advice on avoiding toxic brand relationships and focusing on brand compatibility.
• 37:00 - 38:29: The future of AI and UGC, exploring the impact on creator uniqueness and platform strategies.

Resources Mentioned:

• Creator Wizard: Justin Moore's educational platform for sponsorship strategy.
• Circle: Justin’s community platform, with sponsorship integrations as an example of brand alignment.
• Kajabi: Platform for creators; Roberto discusses his work with Kajabi on AI content creation.
• Social Listening Software: Tools used by brands to gauge sentiment and engagement with creators.

Guest Bio:

Justin Moore is a creator sponsorship expert, founder of Creator Wizard, and a veteran of over 500 sponsorships. Starting in 2009, Justin has navigated the highs and lows of the creator economy, building a reputation as a skilled negotiator and educator. With his platform, Creator Wizard, he shares actionable sponsorship strategies for creators, helping them optimize brand deals, avoid pitfalls, and build profitable partnerships.

Sponsors of the Podcast:

Interview with Jay Clouse of Creator Science Covering Advanced Creator EducationEPISODE OVERVIEW:

In this episode, I talk with my friend Jay Clouse the Founder of Creator Science, an award winning Creator Podcast about what Creator Education looks like beyond the basics, and how we can better monetize through memberships and building creator businesses. The conversation goes deep and we talk about the importance of systems and also the impact of building a strong community to support your brand.

 Key points include:

The need for creators to view their audience as customers to capture the full value they provide, rather than just relying on ad revenue

Strategies for pricing and framing value, such as emphasizing outcomes and benefits over features

The advantages of starting monetization efforts early and setting appropriate expectations with one's audience=
 

Time Stamps and Highlights:

• 00:37 - 01:47: Jay’s origin story, sharing his background and how Creator Science began.
• 02:15 - 04:15: Jay discusses the transition from newsletter to podcasting and eventually YouTube.
• 05:35 - 06:55: Exploring the concept of “relationship platforms” (e.g., email, SMS, private communities).
• 07:10 - 08:50: The value of direct monetization and capturing value from audiences.
• 09:02 - 10:28: Jay’s thoughts on affiliate marketing and the benefits of direct product creation.
• 11:38 - 13:16: Pricing anxiety and the importance of setting boundaries in monetization.
• 14:32 - 15:49: Introducing monetization early on to set consistent expectations with the audience.
• 16:35 - 18:55: Managing perception and value in pricing for creators and entrepreneurs.
• 20:23 - 21:57: Building communities and memberships: content-focused versus community-focused models.
• 23:30 - 24:45: Entertainment creators and business models, like physical products and memberships.
• 26:51 - 28:45: Leveraging membership structures for entertainment creators, including premium content and community.
• 31:05 - 33:30: Jay's perspective on the value of paid education versus freely available content.
• 35:45 - 37:48: Roberto and Jay on the reality of long-term commitment, especially in YouTube.
• 39:10 - 39:55: Final thoughts from Jay and where to find Creator Science.
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Brief Guest Bio:

Jay Clouse is a creator, entrepreneur, and the host of the 'Creator Science' podcast, where he dives into the strategies and mindsets of top content creators. His work has made him a trusted resource for creators looking to build sustainable careers, and his podcast has become a go-to for insights on the creator economy.

Resources Mentioned:

Interview with Paul Sampson CEO of LICKDEPISODE OVERVIEW:

I had a revealing conversation with Paul Sampson, CEO of LICKD, as we uncover how this platform is changing music licensing for creators. We trace LICKD’s origin story, get clear on what Fair Use really entails, and hear firsthand about the music industry's stance on licensing. Paul also explains YouTube's ContentID and the copyright claim process, providing a roadmap for creators who want to use music legally and strategically in their videos. Whether you’re a content creator, musician, or just curious about the digital music world, this episode breaks down how creators can amplify their content with music while staying on the right side of copyright law.

Highlights and Timestamps:

• 01:13 - 02:53: Lickd’s purpose: mainstream music for creators, free from copyright claims.
• 03:25 - 04:43: Music licensing obstacles and Content ID’s “guilty until proven innocent” approach.
• 07:32 - 09:00: Paul explains how the “Vouch” technology works to ensure licensed content stays claim-free.
• 11:24 - 12:30: Discussing Lickd’s scale compared to Epidemic Sound and YouTube Audio Library.
• 16:15 - 17:09: The importance of using popular songs for storytelling and audience engagement.
• 18:00 - 19:45: Data-driven results: Lickd’s music increases creator engagement by 22%.
• 21:35 - 22:12: YouTube Creator Music vs. Lickd’s pay-upfront model.
• 27:32 - 29:04: Why YouTube doesn’t simply acquire Lickd.
• 31:05 - 32:48: How the music industry’s resistance to democratization conflicts with creators’ needs.
• 44:35 - 47:10: Insight into AI-generated music, ethics, and the music industry’s response to AI’s capabilities.

Brief Guest Bio:

Paul Sampson is the CEO and founder of LICKD, a platform transforming the way content creators legally access popular music for their videos. With years of experience in the music and digital industries, Paul leads LICKD in offering a simple solution to licensing mainstream tracks, helping creators elevate their content while protecting artists' rights. His innovative approach has made LICKD a game-changer in the creator economy and digital music space.
 

Resources Mentioned:

• Awesome Creator Academy
• LICKD for Music Licensing
• Kit.com

Sponsors of the Podcast:

In this episode, we explore the journey of Marissa Hill and how she built Shade TV and managed to not only standout in a saturated niche but dominate it with what I call "Big Creator Energy". Marissa talks in detail about how she got the attention of brands early on, and how she managed to get noticed as a Small YouTuber when she got started. She also talks to us about her challenges in the industry, imposter syndrome and how to deal with your haters.
 

• 01:13 - 02:12: Marissa discusses her motivation for starting Shade TV.
• 04:02 - 05:15: Marissa's father as one of the first influencers and her early passion for sneakers.
• 06:02 - 07:15: The concept of Shade TV as a brand rather than a personal name.
• 12:32 - 13:15: Emphasizing high production values and storytelling as competitive advantages.
• 17:11 - 17:53: SEO strategies and Marissa’s approach to content as a searchable library.
• 21:01 - 22:27: Marissa’s first major brand deal with K-Swiss at 5,000 subscribers.
• 28:06 - 29:10: Key moments in Marissa’s transition from modeling to content creation.
• 38:12 - 39:20: Lessons on exclusivity and rights from her modeling contracts.
• 44:35 - 47:18: Marissa’s insights on standing out as a creator and the importance of professionalism.

Marissa Hill is the creator and host of Shade TV, a popular YouTube channel focused on sneakers, streetwear, and fashion trends. With a keen eye for style and a knack for storytelling, Marissa brings her audience inside the latest drops, reviews, and fashion insights. Her channel has become a go-to spot for fashion enthusiasts and sneakerheads alike, making her a respected voice in the style community. She has grown her YouTube channel to over 100,000 subscribers and been a featured creator speaking at both Vidcon and Vidsummit.
 

• Awesome Creator Academy
• 1of10.com
• Brand Deal Starter Kit