Prioritizing your blog, freeing yourself from metrics, and building a digital cookbook with Brian Watson from Thee Burger Dude. ----- Welcome to episode 488 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brian Watson from <a href= "https://theeburgerdude.com/">Thee Burger Dude</a>.  Differentiating Your Content in a Crowded Market with Brian Watson In this week's episode, Brian Watson from <a href= "https://theburgerdude.com/">Thee Burger Dude</a> shares his inspiring journey from posting on Instagram to building a successful blog on WordPress. He'll reveal his secrets to standing out in a crowded digital landscape — including tips on simplifying your content creation process, focusing on versatile recipes, and the power of blogging and why it remains a vital tool for content creators. Plus, he'll debunk the myth of chasing numbers and encourage you to be gentle to yourself to prioritize your mental well-being. Whether you're a seasoned blogger or just starting out, this episode is packed with practical advice to help you grow your audience and build a sustainable online business! Three episode takeaways: <ul class="wp-block-list"> <li>Brian's Content Creation Journey: You'll hear about how Brian got his start on Instagram and eventually made the leap to YouTube. He dives into the early days of his content creation and how he built a successful blog on WordPress after initially trying out Wix, emphasizing the flexibility WordPress offers for monetization.</li> <li>Discover the Power of Blogging: He highlights why blogging remains a crucial part of his success, serving as his main source of income, while platforms like Instagram serve as more of a bonus. He encourages content creators on TikTok and Instagram to consider starting their own blogs for a more stable and personalized space that they fully control.</li> <li>Making Your Content Stand Out: You'll hear Brian talk about how to differentiate your brand in a crowded space, including tips on simplifying photography setups and focusing on multifunctional recipes that can be used across various dishes. Plus, he offers valuable advice for new bloggers: don’t get caught up in the numbers and embrace a mindset that prioritizes mental well-being and self-compassion!</li> </ul> Resources: <ul class="wp-block-list"> <li><a href="https://theeburgerdude.com/">Thee Burger Dude</a></li> <li><a href= "https://tiffycooks.com/how-i-transitioned-from-9-5-to-ft-food-blogger/"> Tiffy Cooks: How I Transitioned from 9–5 to FT Food Blogger</a></li> <li><a href= "https://www.foodbloggerpro.com/podcast/poy-instagram-hacked/">Episode 392 of The Food Blogger Pro podcast: How Pinch of Yum’s 1.1 Million Follower Instagram Account Got Hacked (and Recovered!)</a></li> <li><a href="https://www.instagram.com/joesveganfoodgram/">Joe’s Vegan Food Gram</a></li> <li><a href= "https://www.amazon.com/Big-Magic-Creative-Living-Beyond/dp/1594634726"> Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert</a></li> <li><a href= "https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026"> The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield</a></li> <li>Follow Brian on <a href= "https://www.instagram.com/thee_burger_dude/">Instagram</a>, <a href="https://www.youtube.com/c/TheeBurgerDude">YouTube</a>, and <a href="https://www.tiktok.com/@theeburgerdude">TikTok</a></li> <li><a href= "https://www.facebook.com/groups/foodbloggerpropodcast">Join the Food Blogger Pro Podcast Facebook Group</a></li> </ul> Thank you to our sponsors! This episode is sponsored by <a href= "https://yoast.com/wordpress/plugins/seo/" target="_blank" rel= "noreferrer noopener sponsored nofollow">Yoast</a> and <a href= "https://memberful.com/" target="_blank" rel= "noreferrer noopener sponsored nofollow">Memberful</a>. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started <a href= "https://www.foodbloggerpro.com/work-with-us/">here</a>. If you have any comments, questions, or suggestions for interviews, be sure to email them to <a href= "mailto:podcast@foodbloggerpro.com" target="_blank" rel= "noreferrer noopener">podcast@foodbloggerpro.com</a>. Learn more about joining the Food Blogger Pro community at <a href= "https://www.foodbloggerpro.com/membership">foodbloggerpro.com/membership</a>.

<description>&lt;p&gt;Prioritizing your blog, freeing yourself from metrics, and building a digital cookbook with Brian Watson from Thee Burger Dude.&lt;/p&gt; &lt;p&gt;-----&lt;/p&gt; &lt;p&gt;Welcome to episode 488 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brian Watson from &lt;a href= "https://theeburgerdude.com/"&gt;Thee Burger Dude&lt;/a&gt;. &lt;/p&gt; &lt;p&gt;&lt;!-- wp:heading --&gt;&lt;/p&gt; &lt;h2 id= "h-differentiating-your-content-in-a-crowded-market-with-brian-watson" class="wp-block-heading"&gt;Differentiating Your Content in a Crowded Market with Brian Watson&lt;/h2&gt; &lt;p&gt;&lt;!-- /wp:heading --&gt; &lt;!-- wp:paragraph --&gt;&lt;/p&gt; &lt;p&gt;In this week's episode, Brian Watson from &lt;a href= "https://theburgerdude.com/"&gt;Thee Burger Dude&lt;/a&gt; shares his inspiring journey from posting on Instagram to building a successful blog on WordPress. He'll reveal his secrets to standing out in a crowded digital landscape — including tips on simplifying your content creation process, focusing on versatile recipes, and the power of blogging and why it remains a vital tool for content creators.&lt;/p&gt; &lt;p&gt;&lt;!-- /wp:paragraph --&gt; &lt;!-- wp:paragraph --&gt;&lt;/p&gt; &lt;p&gt;Plus, he'll debunk the myth of chasing numbers and encourage you to be gentle to yourself to prioritize your mental well-being. Whether you're a seasoned blogger or just starting out, this episode is packed with practical advice to help you grow your audience and build a sustainable online business!&lt;/p&gt; &lt;p&gt;&lt;!-- /wp:paragraph --&gt;&lt;/p&gt; &lt;p&gt;&lt;!-- wp:heading --&gt;&lt;/p&gt; &lt;h2 id="h-three-episode-takeaways" class="wp-block-heading"&gt;Three episode takeaways:&lt;/h2&gt; &lt;p&gt;&lt;!-- /wp:heading --&gt; &lt;!-- wp:list --&gt;&lt;/p&gt; &lt;ul class="wp-block-list"&gt;&lt;!-- wp:list-item --&gt; &lt;li&gt;&lt;strong&gt;Brian's Content Creation Journey:&lt;/strong&gt; You'll hear about how Brian got his start on Instagram and eventually made the leap to YouTube. He dives into the early days of his content creation and how he built a successful blog on WordPress after initially trying out Wix, emphasizing the flexibility WordPress offers for monetization.&lt;/li&gt; &lt;!-- /wp:list-item --&gt;&lt;!-- wp:list-item --&gt; &lt;li&gt;&lt;strong&gt;Discover the Power of Blogging:&lt;/strong&gt; He highlights why blogging remains a crucial part of his success, serving as his main source of income, while platforms like Instagram serve as more of a bonus. He encourages content creators on TikTok and Instagram to consider starting their own blogs for a more stable and personalized space that they fully control.&lt;/li&gt; &lt;!-- /wp:list-item --&gt;&lt;!-- wp:list-item --&gt; &lt;li&gt;&lt;strong&gt;Making Your Content Stand Out:&lt;/strong&gt; You'll hear Brian talk about how to differentiate your brand in a crowded space, including tips on simplifying photography setups and focusing on multifunctional recipes that can be used across various dishes. Plus, he offers valuable advice for new bloggers: don’t get caught up in the numbers and embrace a mindset that prioritizes mental well-being and self-compassion!&lt;/li&gt; &lt;!-- /wp:list-item --&gt;&lt;/ul&gt; &lt;p&gt;&lt;!-- wp:paragraph --&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Resources:&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;!-- /wp:paragraph --&gt; &lt;!-- wp:list --&gt;&lt;/p&gt; &lt;ul class="wp-block-list"&gt;&lt;!-- wp:list-item --&gt; &lt;li&gt;&lt;a href="https://theeburgerdude.com/"&gt;Thee Burger Dude&lt;/a&gt;&lt;/li&gt; &lt;!-- /wp:list-item --&gt;&lt;!-- wp:list-item --&gt; &lt;li&gt;&lt;a href= "https://tiffycooks.com/how-i-transitioned-from-9-5-to-ft-food-blogger/"&gt; Tiffy Cooks: How I Transitioned from 9–5 to FT Food Blogger&lt;/a&gt;&lt;/li&gt; &lt;!-- /wp:list-item --&gt;&lt;!-- wp:list-item --&gt; &lt;li&gt;&lt;a href= "https://www.foodbloggerpro.com/podcast/poy-instagram-hacked/"&gt;Episode 392 of The Food Blogger Pro podcast: How Pinch of Yum’s 1.1 Million Follower Instagram Account Got Hacked (and Recovered!)&lt;/a&gt;&lt;/li&gt; &lt;!-- /wp:list-item --&gt;&lt;!-- wp:list-item --&gt; &lt;li&gt;&lt;a href="https://www.instagram.com/joesveganfoodgram/"&gt;Joe’s Vegan Food Gram&lt;/a&gt;&lt;/li&gt; &lt;!-- /wp:list-item --&gt;&lt;!-- wp:list-item --&gt; &lt;li&gt;&lt;a href= "https://www.amazon.com/Big-Magic-Creative-Living-Beyond/dp/1594634726"&gt; Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert&lt;/a&gt;&lt;/li&gt; &lt;!-- /wp:list-item --&gt;&lt;!-- wp:list-item --&gt; &lt;li&gt;&lt;a href= "https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026"&gt; The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield&lt;/a&gt;&lt;/li&gt; &lt;!-- /wp:list-item --&gt;&lt;!-- wp:list-item --&gt; &lt;li&gt;Follow Brian on &lt;a href= "https://www.instagram.com/thee_burger_dude/"&gt;Instagram&lt;/a&gt;, &lt;a href="https://www.youtube.com/c/TheeBurgerDude"&gt;YouTube&lt;/a&gt;, and &lt;a href="https://www.tiktok.com/@theeburgerdude"&gt;TikTok&lt;/a&gt;&lt;/li&gt; &lt;!-- /wp:list-item --&gt;&lt;!-- wp:list-item --&gt; &lt;li&gt;&lt;a href= "https://www.facebook.com/groups/foodbloggerpropodcast"&gt;Join the Food Blogger Pro Podcast Facebook Group&lt;/a&gt;&lt;/li&gt; &lt;!-- /wp:list-item --&gt;&lt;/ul&gt; &lt;p&gt;&lt;!-- wp:heading --&gt;&lt;/p&gt; &lt;h2 id="h-thank-you-to-our-sponsors" class="wp-block-heading"&gt;Thank you to our sponsors!&lt;/h2&gt; &lt;p&gt;&lt;!-- /wp:heading --&gt; &lt;!-- wp:paragraph --&gt;&lt;/p&gt; &lt;p&gt;This episode is sponsored by &lt;a href= "https://yoast.com/wordpress/plugins/seo/" target="_blank" rel= "noreferrer noopener sponsored nofollow"&gt;Yoast&lt;/a&gt; and &lt;a href= "https://memberful.com/" target="_blank" rel= "noreferrer noopener sponsored nofollow"&gt;Memberful&lt;/a&gt;. Learn more about our sponsors at foodbloggerpro.com/sponsors.&lt;/p&gt; &lt;p&gt;&lt;!-- /wp:paragraph --&gt; &lt;!-- wp:paragraph --&gt;&lt;/p&gt; &lt;p&gt;Interested in working with us too? Learn more about our sponsorship opportunities and how to get started &lt;a href= "https://www.foodbloggerpro.com/work-with-us/"&gt;here&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;&lt;!-- /wp:paragraph --&gt; &lt;!-- wp:paragraph --&gt;&lt;/p&gt; &lt;p&gt;If you have any comments, questions, or suggestions for interviews, be sure to email them to &lt;a href= "mailto:podcast@foodbloggerpro.com" target="_blank" rel= "noreferrer noopener"&gt;podcast@foodbloggerpro.com&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;&lt;!-- /wp:paragraph --&gt;&lt;/p&gt; &lt;p&gt;Learn more about joining the Food Blogger Pro community at &lt;a href= "https://www.foodbloggerpro.com/membership"&gt;foodbloggerpro.com/membership&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;&lt;!-- /wp:list --&gt;&lt;/p&gt; &lt;p&gt;&lt;!-- /wp:list --&gt;&lt;/p&gt;</description>

Prioritizing your blog, freeing yourself from metrics, and building a digital cookbook with Brian Watson from Thee Burger Dude. ----- Welcome to episode 488 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brian Watson from...

Differentiating Your Content in a Crowded Market with Brian Watson

Creating a brand to withstand algorithm changes, going beyond branding basics, and how your brand can influence your business strategy. ----- Welcome to episode 487 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Trant from Foodie Brand Lab and Hey Nutrition Lady. Actionable Steps to Shape a Successful Brand There has been a lot of buzz around the importance of building a strong brand as a food creator. Amidst the volatility of search algorithms and the rise of AI, food bloggers are looking for a way to stand out and build a loyal following. Enter, Katie Trant! She has a Masters in Nutrition and started her own food site, Hey Nutrition Lady, back in 2010. She also works full-time at brand and business consultancies helping big companies define their brand. So you might say she was well-positioned to start Foodie Brand Lab to help food bloggers (like you!) refine their brand strategy. In this interview, Bjork and Katie discuss everything you need to know about brand: what it is, why it matters, how to define your brand, and how it can influence your business strategy. Katie also provides actionable steps to start building a stronger brand to help you stand out in the crowded space of food blogging. 3 episode takeaways: <ul> <li>What is a brand? A brand is much more than a logo, color scheme, design, or font. It includes such things as brand personality, tone of voice, brand position, brand purpose, and brand values. Your niche is part of your brand, but your brand has the potential to be even more impactful in your success than a niche.</li> <li>A strong brand can withstand algorithm changes: It has never been more important to have a brand as a food blogger. Katie discusses how to shape the perception of your brand, and why brand matters so much in the current digital landscape.</li> <li>Actionable steps to go from search traffic to direct traffic: Katie walks listeners through several thought exercises (like whether you have a traditional or personal brand) and concrete steps that they can take to start building a better brand.</li> </ul> Resources: <ul> <li><a href="https://foodiebrandlab.com/">Foodie Brand Lab</a></li> <li><a href="https://www.heynutritionlady.com/">Hey Nutrition Lady</a></li> <li><a href="https://pinchofyum.com">Pinch of Yum</a></li> <li><a href="https://magnolia.com">Magnolia</a></li> <li><a href="https://www.katespade.com">Kate Spade</a></li> <li><a href= "https://www.foodbloggerpro.com/podcast/content-creation-ai/">424: The Future of Content Creation (and Protection) in a World of AI with Paul Bannister from Raptive</a></li> <li><a href= "https://www.foodbloggerpro.com/podcast/pinterest-strategy-2024/">467: Pinterest Strategy in 2024 Q&A with Kate Ahl</a></li> <li><a href="https://www.ramseysolutions.com">Dave Ramsey</a></li> <li><a href="https://kk.org/thetechnium/1000-true-fans/">1000 True Fans</a></li> <li><a href= "https://www.instagram.com/reel/C3Y7Kk-NG8M/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA=="> Pinch of Yum Easy Sesame Noodles</a></li> <li><a href= "https://smittenkitchen.com/2022/07/buttered-noodles-for-frances/">Smitten Kitchen Butter Noodles</a></li> <li><a href="https://cultivatewp.com/">CultivateWP</a></li> <li><a href="https://inquiringchef.com/">Inquiring Chef</a></li> <li>Follow Katie on <a href= "https://www.instagram.com/heynutritionlady/">Instagram</a> and <a href= "https://www.facebook.com/heynutritionlady">Facebook</a></li> <li><a href= "https://www.facebook.com/groups/foodbloggerpropodcast">Join the Food Blogger Pro Podcast Facebook Group</a></li> </ul> Thank you to our sponsors! This episode is sponsored by Tailor Brands. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started <a href= "https://www.foodbloggerpro.com/work-with-us/">here</a>. If you have any comments, questions, or suggestions for interviews, be sure to email them to <a href= "mailto:podcast@foodbloggerpro.com" target="_blank" rel= "noopener">podcast@foodbloggerpro.com</a>. Learn more about joining the Food Blogger Pro community at <a href= "https://www.foodbloggerpro.com/membership">foodbloggerpro.com/membership</a>.

<description>&lt;p&gt;Creating a brand to withstand algorithm changes, going beyond branding basics, and how your brand can influence your business strategy.&lt;/p&gt; &lt;p&gt;-----&lt;/p&gt; &lt;p&gt;Welcome to episode 487 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Trant from Foodie Brand Lab and Hey Nutrition Lady.&lt;/p&gt; &lt;h2&gt;Actionable Steps to Shape a Successful Brand&lt;/h2&gt; &lt;p&gt;There has been a lot of buzz around the importance of building a strong brand as a food creator. Amidst the volatility of search algorithms and the rise of AI, food bloggers are looking for a way to stand out and build a loyal following.&lt;/p&gt; &lt;p&gt;Enter, Katie Trant! She has a Masters in Nutrition and started her own food site, Hey Nutrition Lady, back in 2010. She also works full-time at brand and business consultancies helping big companies define their brand. So you might say she was well-positioned to start Foodie Brand Lab to help food bloggers (like you!) refine their brand strategy.&lt;/p&gt; &lt;p&gt;In this interview, Bjork and Katie discuss everything you need to know about brand: what it is, why it matters, how to define your brand, and how it can influence your business strategy. Katie also provides actionable steps to start building a stronger brand to help you stand out in the crowded space of food blogging.&lt;/p&gt; &lt;h2&gt;3 episode takeaways:&lt;/h2&gt; &lt;ul&gt; &lt;li&gt;What is a brand? A brand is much more than a logo, color scheme, design, or font. It includes such things as brand personality, tone of voice, brand position, brand purpose, and brand values. Your niche is part of your brand, but your brand has the potential to be even more impactful in your success than a niche.&lt;/li&gt; &lt;li&gt;A strong brand can withstand algorithm changes: It has never been more important to have a brand as a food blogger. Katie discusses how to shape the perception of your brand, and why brand matters so much in the current digital landscape.&lt;/li&gt; &lt;li&gt;Actionable steps to go from search traffic to direct traffic: Katie walks listeners through several thought exercises (like whether you have a traditional or personal brand) and concrete steps that they can take to start building a better brand.&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;Resources:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;&lt;a href="https://foodiebrandlab.com/"&gt;Foodie Brand Lab&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.heynutritionlady.com/"&gt;Hey Nutrition Lady&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://pinchofyum.com"&gt;Pinch of Yum&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://magnolia.com"&gt;Magnolia&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.katespade.com"&gt;Kate Spade&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.foodbloggerpro.com/podcast/content-creation-ai/"&gt;424: The Future of Content Creation (and Protection) in a World of AI with Paul Bannister from Raptive&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.foodbloggerpro.com/podcast/pinterest-strategy-2024/"&gt;467: Pinterest Strategy in 2024 Q&amp;A with Kate Ahl&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.ramseysolutions.com"&gt;Dave Ramsey&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://kk.org/thetechnium/1000-true-fans/"&gt;1000 True Fans&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.instagram.com/reel/C3Y7Kk-NG8M/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA=="&gt; Pinch of Yum Easy Sesame Noodles&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://smittenkitchen.com/2022/07/buttered-noodles-for-frances/"&gt;Smitten Kitchen Butter Noodles&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://cultivatewp.com/"&gt;CultivateWP&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://inquiringchef.com/"&gt;Inquiring Chef&lt;/a&gt;&lt;/li&gt; &lt;li&gt;Follow Katie on &lt;a href= "https://www.instagram.com/heynutritionlady/"&gt;Instagram&lt;/a&gt; and &lt;a href= "https://www.facebook.com/heynutritionlady"&gt;Facebook&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.facebook.com/groups/foodbloggerpropodcast"&gt;Join the Food Blogger Pro Podcast Facebook Group&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;Thank you to our sponsors!&lt;/h2&gt; &lt;p&gt;This episode is sponsored by Tailor Brands. Learn more about our sponsors at foodbloggerpro.com/sponsors.&lt;/p&gt; &lt;p&gt;Interested in working with us too? Learn more about our sponsorship opportunities and how to get started &lt;a href= "https://www.foodbloggerpro.com/work-with-us/"&gt;here&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;If you have any comments, questions, or suggestions for interviews, be sure to email them to &lt;a href= "mailto:podcast@foodbloggerpro.com" target="_blank" rel= "noopener"&gt;podcast@foodbloggerpro.com&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Learn more about joining the Food Blogger Pro community at &lt;a href= "https://www.foodbloggerpro.com/membership"&gt;foodbloggerpro.com/membership&lt;/a&gt;.&lt;/p&gt;</description>

Creating a brand to withstand algorithm changes, going beyond branding basics, and how your brand can influence your business strategy. ----- Welcome to episode 487 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie...

Actionable Steps to Shape a Successful Brand with Katie Trant

Working with brands, communicating with clients, and staying organized with Chris Pieta from Creative Biz Launch.  ----- Welcome to episode 486 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chris Pieta from Creative Biz Launch.  Building Brand Relationships that Last with Chris Pieta In this week’s episode, Chris highlights the value of narrowing your focus. By clearly defining what you offer and identifying your ideal client, you can transform your outreach efforts. When you zero in on how to help them achieve their goals, your messaging becomes much more impactful! Chris will also talk about the power of personal connections (consider hopping on a call instead of just firing off emails)—it’s all about building relationships! Plus, he'll share how using a CRM can streamline your processes and keep your emails from landing in spam. With a solid onboarding system, you’ll make the transition smooth for new clients. Be sure to tune in for these tips to supercharge your business! Three episode takeaways: Narrow Down Your Niche: Chris emphasizes the importance of knowing exactly what you’re selling, your ideal client, and how you can help them achieve their dream outcome. This will help you tailor your outreach and messaging to resonate with the right people! Reach Out Strategically and Nurture Relationships: When it comes to working with brands, you’ll want to lean on the power of clear communication and strategic outreach. Hop on a call with a client rather than exchanging emails—this personal touch can help you better understand your client’s needs and pave the way for a successful collaboration. You’ll also learn how you can use cold outreach to connect with potential clients and the different phases of a discovery call. Streamline Your Process with Systems: A CRM can be a game-changer for managing leads, tracking interactions, and automating tasks. Chris also emphasizes the importance of setting up proper email infrastructure to prevent your emails from going to spam and creating a clear onboarding process to ensure a smooth transition for new clients! Resources: <ul> <li><a href="https://join.creativebizlaunch.com/">Creative Biz Launch</a></li> <li><a href= "https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357"> The 4-Hour Work Week by Tim Ferriss</a></li> <li><a href="https://garyvaynerchuk.com/books/">Gary Vaynerchuk</a></li> <li><a href="https://www.folk.app/">Folk CRM</a></li> <li><a href="https://www.notion.so/">Notion</a></li> <li><a href="https://www.gohighlevel.com/">GoHighLevel</a></li> <li><a href="https://www.close.com/">Close</a></li> <li><a href="https://www.danmartell.com/">Dan Martell</a></li> <li><a href= "https://www.amazon.com/Buy-Back-Your-Time-Unstuck-ebook/dp/B09Y55GLXJ"> Buy Back Your Time by Dan Martell</a></li> <li><a href= "https://www.foodbloggerpro.com/courses/getting-started/g-suite/">Food Blogger Pro Course: Google WorkSpace</a></li> <li><a href="https://www.youtube.com/c/alexhormozi">Alex Hormozi’s YouTube channel</a></li> <li>Follow and/or DM Chris on <a href= "https://www.instagram.com/chrispieta/">Instagram</a>, <a href= "https://www.youtube.com/chrispieta">YouTube</a>, and for photo and video work, check out <a href= "https://www.pietaproductions.com/">Pieta Productions</a></li> <li><a href= "https://www.facebook.com/groups/foodbloggerpropodcast">Join the Food Blogger Pro Podcast Facebook Group</a></li> </ul> Thank you to our sponsors! This episode is sponsored by <a href= "https://signup.clariti.com/food">Clariti</a> and <a href= "https://raptive.com/">Raptive</a>. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started <a href= "https://www.foodbloggerpro.com/work-with-us/">here</a>. If you have any comments, questions, or suggestions for interviews, be sure to email them to <a href= "mailto:podcast@foodbloggerpro.com" target="_blank" rel= "noopener">podcast@foodbloggerpro.com</a>. Learn more about joining the Food Blogger Pro community at <a href= "https://www.foodbloggerpro.com/membership">foodbloggerpro.com/membership</a>.

<description>&lt;p&gt;Working with brands, communicating with clients, and staying organized with Chris Pieta from Creative Biz Launch. &lt;/p&gt; &lt;p&gt;-----&lt;/p&gt; &lt;p&gt;Welcome to episode 486 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chris Pieta from Creative Biz Launch. &lt;/p&gt; &lt;h2&gt;Building Brand Relationships that Last with Chris Pieta&lt;/h2&gt; &lt;p&gt;In this week’s episode, Chris highlights the value of narrowing your focus. By clearly defining what you offer and identifying your ideal client, you can transform your outreach efforts. When you zero in on how to help them achieve their goals, your messaging becomes much more impactful!&lt;/p&gt; &lt;p&gt;Chris will also talk about the power of personal connections (consider hopping on a call instead of just firing off emails)—it’s all about building relationships! Plus, he'll share how using a CRM can streamline your processes and keep your emails from landing in spam. With a solid onboarding system, you’ll make the transition smooth for new clients. Be sure to tune in for these tips to supercharge your business!&lt;/p&gt; &lt;h2&gt;Three episode takeaways:&lt;/h2&gt; &lt;p&gt;&lt;strong&gt;Narrow Down Your Niche:&lt;/strong&gt; Chris emphasizes the importance of knowing exactly what you’re selling, your ideal client, and how you can help them achieve their dream outcome. This will help you tailor your outreach and messaging to resonate with the right people!&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Reach Out Strategically and Nurture Relationships:&lt;/strong&gt; When it comes to working with brands, you’ll want to lean on the power of clear communication and strategic outreach. Hop on a call with a client rather than exchanging emails—this personal touch can help you better understand your client’s needs and pave the way for a successful collaboration. You’ll also learn how you can use cold outreach to connect with potential clients and the different phases of a discovery call.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Streamline Your Process with Systems:&lt;/strong&gt; A CRM can be a game-changer for managing leads, tracking interactions, and automating tasks. Chris also emphasizes the importance of setting up proper email infrastructure to prevent your emails from going to spam and creating a clear onboarding process to ensure a smooth transition for new clients!&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Resources:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;&lt;a href="https://join.creativebizlaunch.com/"&gt;Creative Biz Launch&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357"&gt; The 4-Hour Work Week by Tim Ferriss&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://garyvaynerchuk.com/books/"&gt;Gary Vaynerchuk&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.folk.app/"&gt;Folk CRM&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.notion.so/"&gt;Notion&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.gohighlevel.com/"&gt;GoHighLevel&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.close.com/"&gt;Close&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.danmartell.com/"&gt;Dan Martell&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.amazon.com/Buy-Back-Your-Time-Unstuck-ebook/dp/B09Y55GLXJ"&gt; Buy Back Your Time by Dan Martell&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.foodbloggerpro.com/courses/getting-started/g-suite/"&gt;Food Blogger Pro Course: Google WorkSpace&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.youtube.com/c/alexhormozi"&gt;Alex Hormozi’s YouTube channel&lt;/a&gt;&lt;/li&gt; &lt;li&gt;Follow and/or DM Chris on &lt;a href= "https://www.instagram.com/chrispieta/"&gt;Instagram&lt;/a&gt;, &lt;a href= "https://www.youtube.com/chrispieta"&gt;YouTube&lt;/a&gt;, and for photo and video work, check out &lt;a href= "https://www.pietaproductions.com/"&gt;Pieta Productions&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.facebook.com/groups/foodbloggerpropodcast"&gt;Join the Food Blogger Pro Podcast Facebook Group&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;Thank you to our sponsors!&lt;/h2&gt; &lt;p&gt;This episode is sponsored by &lt;a href= "https://signup.clariti.com/food"&gt;Clariti&lt;/a&gt; and &lt;a href= "https://raptive.com/"&gt;Raptive&lt;/a&gt;. Learn more about our sponsors at foodbloggerpro.com/sponsors.&lt;/p&gt; &lt;p&gt;Interested in working with us too? Learn more about our sponsorship opportunities and how to get started &lt;a href= "https://www.foodbloggerpro.com/work-with-us/"&gt;here&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;If you have any comments, questions, or suggestions for interviews, be sure to email them to &lt;a href= "mailto:podcast@foodbloggerpro.com" target="_blank" rel= "noopener"&gt;podcast@foodbloggerpro.com&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Learn more about joining the Food Blogger Pro community at &lt;a href= "https://www.foodbloggerpro.com/membership"&gt;foodbloggerpro.com/membership&lt;/a&gt;.&lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

Working with brands, communicating with clients, and staying organized with Chris Pieta from Creative Biz Launch.  ----- Welcome to episode 486 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chris Pieta from Creative...

Building Brand Relationships that Last with Chris Pieta

Prioritizing passive income, overcoming burnout, and rediscovering joy as a food blogger with Elizabeth Emery from Vancouver with Love. ----- Welcome to episode 485 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elizabeth Emery from Vancouver with Love. Achieving Quiet Success as a Six-Figure Food Creator Food blogging can be a dream job — hey, we wouldn’t have started Food Blogger Pro if we didn’t believe that! But it also requires a lot of hustle, perseverance, and uncertainty. Elizabeth Emery first started Vancouver with Love in 2015 as a side hustle and took her site full-time in 2018. By 2021, she was feeling completely burnt out. That year ended up being a pivotal moment in her career. To overcome her burnout, she met with a business coach and adjusted the parts of her business that she wasn’t happy with. Once she made significant changes to her business and income streams, she rediscovered the joy of content creation, and her business started growing along with these changes. Elizabeth is now making a six-figure income from her business, and she shares all the details about her journey in this great interview! Three Episode takeaways: <ul> <li>How to overcome burnout: Between working on her blog for 6+ years, the pandemic, and unreliable income, Elizabeth found herself completely burned out running her food blog. She was desperate for a change but knew that she could still love her job with a few tweaks. In this interview, she explains the process of working with a business coach to find more joy and flexibility in her career.</li> <li> Why ‘quiet success’ is underrated: Elizabeth has 30,000 followers on Instagram, no book deal (yet!), and isn’t on TV. And you don’t need any of those things to build a career as a successful food creator! It isn’t the right time for Elizabeth to pursue those goals, and she shares more about why those metrics of success aren’t for everyone.</li> <li> How to prioritize passive income: Elizabeth has been very intentional in the growth of her business and in adjusting her sources of revenue to increase her passive income. In this episode, you’ll learn how she makes a six-figure income from her business between ad revenue, sponsored content, and freelance recipe development.</li> </ul> Resources: <ul> <li><a href="https://vancouverwithlove.com/">Vancouver with Love</a></li> <li><a href="https://pinchofyum.com/meal-plans">Pinch of Yum Meal Plans</a></li> <li><a href="https://fullfocus.co/rebrand/">Full Focus</a></li> <li><a href="https://www.jencarrington.com/">Jen Carrington</a></li> <li><a href= "https://www.jencarrington.com/yoursimpleandspaciousbusinessprogram"> Your Simple & Spacious Business</a></li> <li><a href="https://www.lettersfromahopefulcreative.com/">Letters From a Hopeful Creative</a></li> <li><a href= "https://bookshop.org/p/books/designing-your-new-work-life-how-to-thrive-and-change-and-find-happiness-and-a-new-freedom-at-work-dave-evans/17204672"> Designing Your New Work Life</a></li> <li><a href="https://www.mediavine.com/">Mediavine</a></li> <li><a href="https://www.keysearch.co/">KeySearch</a></li> <li><a href="https://raptive.com/">Raptive</a></li> <li><a href="https://tastemakerconference.com/">Tastemaker Conference</a></li> <li><a href="https://www.zillow.com/">Zillow</a></li> <li><a href="https://yoast.com/">Yoast</a></li> <li><a href="https://www.instagram.com/hormozi/">Alex Hormozi</a></li> <li><a href="https://www.youtube.com/watch?v=vQlUvyDpJF4">You Can Making Millions with 5000 Followers?</a></li> <li>Follow Elizabeth on <a href= "https://www.instagram.com/vancouverwithlove/">Instagram</a></li> <li><a href= "https://www.facebook.com/groups/foodbloggerpropodcast">Join the Food Blogger Pro Podcast Facebook Group</a></li> </ul> Thank you to our sponsors! This episode is sponsored by Tailor Brands and Yoast. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started <a href= "https://www.foodbloggerpro.com/work-with-us/">here</a>. If you have any comments, questions, or suggestions for interviews, be sure to email them to <a href= "mailto:podcast@foodbloggerpro.com" target="_blank" rel= "noopener">podcast@foodbloggerpro.com</a>. Learn more about joining the Food Blogger Pro community at <a href= "https://www.foodbloggerpro.com/membership">foodbloggerpro.com/membership</a>.

<description>&lt;p&gt;Prioritizing passive income, overcoming burnout, and rediscovering joy as a food blogger with Elizabeth Emery from Vancouver with Love.&lt;/p&gt; &lt;p&gt;-----&lt;/p&gt; &lt;p&gt;Welcome to episode 485 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elizabeth Emery from Vancouver with Love.&lt;/p&gt; &lt;h2&gt;Achieving Quiet Success as a Six-Figure Food Creator&lt;/h2&gt; &lt;p&gt;Food blogging can be a dream job — hey, we wouldn’t have started Food Blogger Pro if we didn’t believe that! But it also requires a lot of hustle, perseverance, and uncertainty. Elizabeth Emery first started Vancouver with Love in 2015 as a side hustle and took her site full-time in 2018. By 2021, she was feeling completely burnt out. That year ended up being a pivotal moment in her career.&lt;/p&gt; &lt;p&gt;To overcome her burnout, she met with a business coach and adjusted the parts of her business that she wasn’t happy with. Once she made significant changes to her business and income streams, she rediscovered the joy of content creation, and her business started growing along with these changes. Elizabeth is now making a six-figure income from her business, and she shares all the details about her journey in this great interview!&lt;/p&gt; &lt;h2&gt;Three Episode takeaways:&lt;/h2&gt; &lt;ul&gt; &lt;li&gt;&lt;strong&gt;How to overcome burnout:&lt;/strong&gt; Between working on her blog for 6+ years, the pandemic, and unreliable income, Elizabeth found herself completely burned out running her food blog. She was desperate for a change but knew that she could still love her job with a few tweaks. In this interview, she explains the process of working with a business coach to find more joy and flexibility in her career.&lt;/li&gt; &lt;li&gt;&lt;strong style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"&gt; Why ‘quiet success’ is underrated:&lt;/strong&gt; &lt;span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"&gt; Elizabeth has 30,000 followers on Instagram, no book deal (yet!), and isn’t on TV. And you don’t need any of those things to build a career as a successful food creator! It isn’t the right time for Elizabeth to pursue those goals, and she shares more about why those metrics of success aren’t for everyone.&lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;strong style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"&gt; How to prioritize passive income:&lt;/strong&gt; &lt;span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"&gt; Elizabeth has been very intentional in the growth of her business and in adjusting her sources of revenue to increase her passive income. In this episode, you’ll learn how she makes a six-figure income from her business between ad revenue, sponsored content, and freelance recipe development.&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;Resources:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;&lt;a href="https://vancouverwithlove.com/"&gt;Vancouver with Love&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://pinchofyum.com/meal-plans"&gt;Pinch of Yum Meal Plans&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://fullfocus.co/rebrand/"&gt;Full Focus&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.jencarrington.com/"&gt;Jen Carrington&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.jencarrington.com/yoursimpleandspaciousbusinessprogram"&gt; Your Simple &amp; Spacious Business&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.lettersfromahopefulcreative.com/"&gt;Letters From a Hopeful Creative&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://bookshop.org/p/books/designing-your-new-work-life-how-to-thrive-and-change-and-find-happiness-and-a-new-freedom-at-work-dave-evans/17204672"&gt; Designing Your New Work Life&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.mediavine.com/"&gt;Mediavine&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.keysearch.co/"&gt;KeySearch&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://raptive.com/"&gt;Raptive&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://tastemakerconference.com/"&gt;Tastemaker Conference&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.zillow.com/"&gt;Zillow&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://yoast.com/"&gt;Yoast&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.instagram.com/hormozi/"&gt;Alex Hormozi&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.youtube.com/watch?v=vQlUvyDpJF4"&gt;You Can Making Millions with 5000 Followers?&lt;/a&gt;&lt;/li&gt; &lt;li&gt;Follow Elizabeth on &lt;a href= "https://www.instagram.com/vancouverwithlove/"&gt;Instagram&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.facebook.com/groups/foodbloggerpropodcast"&gt;Join the Food Blogger Pro Podcast Facebook Group&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;Thank you to our sponsors!&lt;/h2&gt; &lt;p&gt;This episode is sponsored by Tailor Brands and Yoast. Learn more about our sponsors at foodbloggerpro.com/sponsors.&lt;/p&gt; &lt;p&gt;Interested in working with us too? Learn more about our sponsorship opportunities and how to get started &lt;a href= "https://www.foodbloggerpro.com/work-with-us/"&gt;here&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;If you have any comments, questions, or suggestions for interviews, be sure to email them to &lt;a href= "mailto:podcast@foodbloggerpro.com" target="_blank" rel= "noopener"&gt;podcast@foodbloggerpro.com&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Learn more about joining the Food Blogger Pro community at &lt;a href= "https://www.foodbloggerpro.com/membership"&gt;foodbloggerpro.com/membership&lt;/a&gt;.&lt;/p&gt;</description>

Prioritizing passive income, overcoming burnout, and rediscovering joy as a food blogger with Elizabeth Emery from Vancouver with Love. ----- Welcome to episode 485 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elizabeth...

Achieving Quiet Success as a Six-Figure Food Creator with Elizabeth Emery

Balancing passion, building a sustainable business, and predicting the future of food blogging with Alex and Sonja Overhiser from A Couple Cooks. ----- Welcome to episode 484 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alex and Sonja Overhiser from A Couple Cooks. The Importance of Building Community with A Couple Cooks Alex and Sonja first started blogging at A Couple Cooks over 14 years ago and have navigated countless changes in the food blogging landscape over the years. In this interview, they share the things that kept them going before they achieved success with their business and the importance of having an accountability partner in the early days. They also discuss more about key decisions they’ve made in their business: why they’ve chosen not to build a team, why they don’t prioritize Instagram, and how they pivoted their cookbook strategy after initial rejections. Bjork, Alex, and Sonja have been friends for over a decade, and it’s a pleasure to hear them catching up as people who have been around the block in this industry. Episode takeaways: <ul> <li>Balancing passion and business: Alex and Sonja have learned a lot in the 14 years that they’ve been running A Couple Cooks, including the delicate balance between their passion for sharing recipes with their community and the reality that their site is also their livelihood. In this interview, they share more about how they run a successful business while still making space for creativity and joy.</li> <li>Developing a giftable cookbook: Alex and Sonja are publishing their second cookbook, A Couple Cooks: 100 Recipes to Cook Together, this fall, but it wasn’t a linear path to getting this cookbook published. After their first cookbook proposal was rejected by publishers, they went back to the drawing board and developed a new proposal for a “giftable cookbook” that was accepted by the first editor they approached!</li> <li>Having the ability to pivot: With the growth of AI and the uncertainty of Google algorithm updates, it is more important than ever to build an experience and community as a creator. Alex and Sonja discuss this shift, including why they’re focusing more on email marketing, as well as their predictions for the content creation landscape over the next year.</li> </ul> Resources: <ul> <li><a href="https://www.acouplecooks.com/">A Couple Cooks</a></li> <li><a href= "https://www.foodbloggerpro.com/podcast/sonja-alex-overhiser/">178: Life, Podcasting, Blogging, and Cookbook Writing with Sonja and Alex Overhiser</a></li> <li><a href= "https://bookshop.org/p/books/outliers-the-story-of-success-malcolm-gladwell/16437709"> Outliers by Malcolm Gladwell</a></li> <li><a href="https://youtu.be/7BpJQMga2xs?feature=shared">Ten Thousand Hours by Macklemore</a></li> <li><a href= "https://www.foodbloggerpro.com/podcast/zone-of-genius-hiring/">365: How to Find Your Zone of Genius and Hire the Right People with Emily Perron</a></li> <li><a href= "https://independence-by-design.castos.com/">Independence by Design</a></li> <li><a href= "https://www.amazon.com/Couple-Cooks-Cooking-Delicious-Vegetarian/dp/073821969X/"> A Couple Cooks | Pretty Simple Cooking: 100 Delicious Vegetarian Recipes to Make You Fall in Love with Real Food</a></li> <li><a href="https://www.acouplecooks.com/cookbook/">A Couple Cooks: 100 Recipes to Cook Together</a></li> <li><a href= "https://www.foodbloggerpro.com/podcast/danielle-walker/">The Art of Cookbook Publishing with Danielle Walker</a></li> <li><a href="https://www.vegetarianventures.com/">Vegetarian Ventures</a></li> <li><a href="https://www.chroniclebooks.com/">Chronicle Books</a></li> <li><a href="https://bardpress.com">Bard Press</a></li> <li><a href="https://raptive.com">Raptive</a></li> <li><a href="https://www.dotdashmeredith.com/">Dotdash meredith</a></li> <li><a href="https://convertkit.com">ConvertKit</a></li> <li><a href="https://pinchofyum.com">Pinch of Yum</a></li> <li><a href="https://thisweekinstartups.com/">This Week in Startups</a></li> <li><a href= "https://www.goldenhourbooks.net/preorders/a-couple-cooks-sonja-alex-overhiser"> Golden Hour Books</a> for a signed copy of their new cookbook</li> <li>Follow A Couple Cooks on <a href= "https://www.instagram.com/acouplecooks/">Instagram</a> and <a href="https://www.youtube.com/aCoupleCooksTV">YouTube</a></li> <li><a href= "https://www.facebook.com/groups/foodbloggerpropodcast">Join the Food Blogger Pro Podcast Facebook Group</a></li> </ul> Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at <a href= "https://www.foodbloggerpro.com/sponsors/">foodbloggerpro.com/sponsors</a>. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started <a href= "https://www.foodbloggerpro.com/work-with-us/">here</a>. If you have any comments, questions, or suggestions for interviews, be sure to email them to <a href= "mailto:podcast@foodbloggerpro.com" target="_blank" rel= "noopener">podcast@foodbloggerpro.com</a>. Learn more about joining the Food Blogger Pro community at <a href= "https://www.foodbloggerpro.com/membership">foodbloggerpro.com/membership</a>.

<description>&lt;p&gt;Balancing passion, building a sustainable business, and predicting the future of food blogging with Alex and Sonja Overhiser from A Couple Cooks.&lt;/p&gt; &lt;p&gt;-----&lt;/p&gt; &lt;p&gt;Welcome to episode 484 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alex and Sonja Overhiser from A Couple Cooks.&lt;/p&gt; &lt;h2&gt;The Importance of Building Community with A Couple Cooks&lt;/h2&gt; &lt;p&gt;Alex and Sonja first started blogging at A Couple Cooks over 14 years ago and have navigated countless changes in the food blogging landscape over the years. In this interview, they share the things that kept them going before they achieved success with their business and the importance of having an accountability partner in the early days.&lt;/p&gt; &lt;p&gt;They also discuss more about key decisions they’ve made in their business: why they’ve chosen not to build a team, why they don’t prioritize Instagram, and how they pivoted their cookbook strategy after initial rejections. Bjork, Alex, and Sonja have been friends for over a decade, and it’s a pleasure to hear them catching up as people who have been around the block in this industry.&lt;/p&gt; &lt;h2&gt;Episode takeaways:&lt;/h2&gt; &lt;ul&gt; &lt;li&gt;&lt;strong&gt;Balancing passion and business&lt;/strong&gt;: Alex and Sonja have learned a lot in the 14 years that they’ve been running A Couple Cooks, including the delicate balance between their passion for sharing recipes with their community and the reality that their site is &lt;em&gt;also&lt;/em&gt; their livelihood. In this interview, they share more about how they run a successful business while still making space for creativity and joy.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;Developing a giftable cookbook:&lt;/strong&gt; Alex and Sonja are publishing their second cookbook, A Couple Cooks: 100 Recipes to Cook Together, this fall, but it wasn’t a linear path to getting this cookbook published. After their first cookbook proposal was rejected by publishers, they went back to the drawing board and developed a new proposal for a “giftable cookbook” that was accepted by the first editor they approached!&lt;/li&gt; &lt;li&gt;&lt;strong&gt;Having the ability to pivot:&lt;/strong&gt; With the growth of AI and the uncertainty of Google algorithm updates, it is more important than ever to build an experience and community as a creator. Alex and Sonja discuss this shift, including why they’re focusing more on email marketing, as well as their predictions for the content creation landscape over the next year.&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;Resources:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;&lt;a href="https://www.acouplecooks.com/"&gt;A Couple Cooks&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.foodbloggerpro.com/podcast/sonja-alex-overhiser/"&gt;178: Life, Podcasting, Blogging, and Cookbook Writing with Sonja and Alex Overhiser&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://bookshop.org/p/books/outliers-the-story-of-success-malcolm-gladwell/16437709"&gt; Outliers by Malcolm Gladwell&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://youtu.be/7BpJQMga2xs?feature=shared"&gt;Ten Thousand Hours by Macklemore&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.foodbloggerpro.com/podcast/zone-of-genius-hiring/"&gt;365: How to Find Your Zone of Genius and Hire the Right People with Emily Perron&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://independence-by-design.castos.com/"&gt;Independence by Design&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.amazon.com/Couple-Cooks-Cooking-Delicious-Vegetarian/dp/073821969X/"&gt; A Couple Cooks | Pretty Simple Cooking: 100 Delicious Vegetarian Recipes to Make You Fall in Love with Real Food&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.acouplecooks.com/cookbook/"&gt;A Couple Cooks: 100 Recipes to Cook Together&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.foodbloggerpro.com/podcast/danielle-walker/"&gt;The Art of Cookbook Publishing with Danielle Walker&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.vegetarianventures.com/"&gt;Vegetarian Ventures&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.chroniclebooks.com/"&gt;Chronicle Books&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://bardpress.com"&gt;Bard Press&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://raptive.com"&gt;Raptive&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.dotdashmeredith.com/"&gt;Dotdash meredith&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://convertkit.com"&gt;ConvertKit&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://pinchofyum.com"&gt;Pinch of Yum&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://thisweekinstartups.com/"&gt;This Week in Startups&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.goldenhourbooks.net/preorders/a-couple-cooks-sonja-alex-overhiser"&gt; Golden Hour Books&lt;/a&gt; for a signed copy of their new cookbook&lt;/li&gt; &lt;li&gt;Follow A Couple Cooks on &lt;a href= "https://www.instagram.com/acouplecooks/"&gt;Instagram&lt;/a&gt; and &lt;a href="https://www.youtube.com/aCoupleCooksTV"&gt;YouTube&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.facebook.com/groups/foodbloggerpropodcast"&gt;Join the Food Blogger Pro Podcast Facebook Group&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;Thank you to our sponsors!&lt;/h2&gt; &lt;p&gt;This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at &lt;a href= "https://www.foodbloggerpro.com/sponsors/"&gt;foodbloggerpro.com/sponsors&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Interested in working with us too? Learn more about our sponsorship opportunities and how to get started &lt;a href= "https://www.foodbloggerpro.com/work-with-us/"&gt;here&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;If you have any comments, questions, or suggestions for interviews, be sure to email them to &lt;a href= "mailto:podcast@foodbloggerpro.com" target="_blank" rel= "noopener"&gt;podcast@foodbloggerpro.com&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Learn more about joining the Food Blogger Pro community at &lt;a href= "https://www.foodbloggerpro.com/membership"&gt;foodbloggerpro.com/membership&lt;/a&gt;.&lt;/p&gt;</description>

Balancing passion, building a sustainable business, and predicting the future of food blogging with Alex and Sonja Overhiser from A Couple Cooks. ----- Welcome to episode 484 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews...

The Importance of Building Community with A Couple Cooks

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.

New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

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