The future of search, using the exposure effect to build trust, and adapting your content strategy for 2026.

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Welcome to episode 543 of The Food Blogger Pro Podcast! This week on the podcast, we're bringing our very own Emily Walker (Associate General Manager, Food Blogger Pro) back to chat with Bjork about the articles we shared in our latest blogging newsletter!

Food Blogging News Roundtable: Black Friday Strategies, New Raptive Requirements, and a Guide to GEO for 2026

In this episode, Bjork Ostrom and Emily Walker discuss the latest articles from the Food Blogger Pro blogging newsletter. They talk about where digital marketing is headed and how to make sure your brand doesn't get left behind. Spoiler alert: If you're only focused on Google, you're missing out! Bjork and Emily break down the reality that users under 45 are looking for answers across an average of five different platforms (yes, we're talking TikTok, Reddit, and all the rest). We delve into the exposure effect, which is a fancy way of saying that the more consistently people see you in different places, the more they trust you.

Tune in to learn why adapting your content (aka not just copying and pasting) to fit all of those channels is your biggest opportunity right now for brand discovery and building genuine credibility with your audience!

Three episode takeaways:

• Search is multi-platform now: People under 45 are using an average of five platforms (hello, TikTok and Reddit!) to search for things. If your brand is only visible on one, you're missing out on serious discovery.
• Use the "exposure effect" to build trust: This concept shows that the more often people see your brand pop up across different channels, the more credible and trustworthy you become. Consistency is the key to building audience loyalty!
• Adapt your content strategy: Since readers are everywhere, your content has to evolve. You need to tailor your approach; think short-form videos, engaging in forum discussions, etc. to fit the specific demands of each platform for better engagement.

Resources:

• Black Friday strategies that grow revenue, not your workload — Kit
• Must-Have Q4 Email Strategies to Grow Your List + Boost Traffic — Happy Subscribers
• Be sure to check out Allea's podcast, Happy Subscribers, here!
• Opening the door to more creators who meet Raptive quality standards — Raptive
• Creator Levels — Raptive
• Mediavine
• Mediavine Requirements
• Grocers List
• ManyChat
• How to plan for GEO in 2026 and evolve your search strategy — Search Engine Land
• Seven Sundays
• Google Tests "Analytics Advisor" Inside GA4, According To Reports — Search Engine Journal
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.