Perpetual Traffic

Ralph and Lauren get into the shifting tides of advertising, breaking down Meta’s upcoming restrictions and what they mean for businesses in 2025. From sensitive ad categories to the growing challenges of personalized advertising, they lay out strategies to adapt and thrive in a world where privacy laws are rewriting the rules. Along the way, they reflect on co-host dynamics, swap sharp takes on the future of marketing, and leave you with advice to stay ahead of the curve.

Chapters

• 00:00:00 - Opening Loops & Layers: What's Coming Up?
• 00:00:13 - New Energy in the Room: Meet the Co-Host!
• 00:01:28 - Rewind Chronicles: Co-Hosts of the Past
• 00:02:45 - Meta’s Maze: Surviving a Shifting Landscape
• 00:04:55 - The Future is Delicate: 2025's Red Flags
• 00:05:06 - Wellness Hit: Brands Brace for Impact
• 00:12:21 - Privacy Wars: Personalization vs. Boundaries
• 00:15:37 - Rulebook Rewritten: Navigating Ad Chaos
• 00:17:41 - Looking Ahead: Staying Sharp in the Storm
• 00:28:14 - Endnotes and Epiphanies: Wisdom to Go

LINKS AND RESOURCES:

Ralph Burns and Lauren Petrullo host Andrius Baranauskas, Head of Product at Shopify, to explore Shopify's latest Winter Editions update. The conversation digs into the platform's shift toward enhancing existing features for a streamlined merchant experience. Key highlights include the expansion of "Shop Campaigns," Shopify's dynamic marketing tool, to all merchants, and the power of the Shop App for customer acquisition and retention. The episode also unpacks how Shopify leverages data to optimize customer lifetime value and reduce marketing complexity, offering practical insights for merchants at any stage of growth.

Chapters:

• 00:00:00 - Opening the Shopify Winter Door
• 00:01:00 - Boring Edition or Game-Changer?
• 00:02:15 - The Boring That Makes You Listen
• 00:04:02 - Not Boring: The Hidden Side
• 00:07:43 - Marketing Magic: Shopify’s Take
• 00:12:55 - Shop Campaigns: Simplicity in Strategy
• 00:16:20 - Shop App: The Secret Weapon
• 00:23:39 - Privacy and Precision: Audience Insights
• 00:27:58 - Sales Doubled? Here’s How
• 00:28:59 - Aiming Smarter: Targeting Evolution
• 00:29:30 - Cracking the Ad Benchmark Code
• 00:30:41 - Capitalizing on Ecosystem Synergy
• 00:33:37 - Customer Costs That Pay Off
• 00:35:40 - Incentives That Adapt to You
• 00:38:08 - Success Stories in Simple Campaigns
• 00:42:46 - Ecosystem Deep Dive and Future Look
• 00:51:49 - Personalizing the Shop App Journey
• 00:56:58 - Final Words: Resources You’ll Need

LINKS AND RESOURCES:

Ralph Burns and John Moran discuss a new feeder strategy designed to address common challenges in search campaigns and Performance Max setups. They’re explaining innovative ways to combat spam leads, optimize ad performance, and improve return on ad spend through structured approaches and practical examples. The duo outlines steps for leveraging feeder strategies to scale campaigns effectively while maintaining high-quality results.

Chapters

• 00:00:00 - Feeder Strategy 101: Not Your Average Marketing Lesson
• 00:00:09 - Why Feeder Strategies Deserve a Standing Ovation
• 00:00:48 - Lead Gen Woes: It’s Not Me, It’s You
• 00:02:24 - Offline Conversion Imports: The Real MVP
• 00:03:31 - John Moran’s Secret Recipe for Lead Gen Success
• 00:04:40 - PMax vs. Lead Gen: The Ultimate Face-Off
• 00:07:18 - Spam Leads: Identified, Declassified, Neutralized
• 00:12:55 - A Feeder Strategy Case Study Walks Into a Bar...
• 00:17:31 - Results So Good, They’re Practically Smug
• 00:22:15 - The Algorithm’s Favorite Snack: Real ROI
• 00:25:53 - Wrapping Up: Insights That’ll Make Your Brain Do a Happy Dance

LINKS AND RESOURCES:

Ralph and Lauren are discussing the critical moments of business planning and how to evaluate and improve team dynamics, agency partnerships, and overall strategies heading into the new year. Get ready to explore the nuances of prioritizing resources, testing new initiatives, and aligning goals to achieve scalable success. Their strategy over tactics approach offers information you can use to maximize opportunities for your business(es) in 2025!

Chapters

• 00:00:00 The Starting Line: Welcome to the Show
• 00:00:34 Holiday Chaos and Quirky Traditions
• 00:05:53 Crystal Ball Time: Plotting the 2025 Vision
• 00:07:24 Is Your Team Crushing It or Coasting?
• 00:13:54 Strategy Isn’t Just a Buzzword—It’s the Game
• 00:20:02 Lunar New Year, Anyone? Cultural Marketing Wins
• 00:22:29 Finding Your Goldmine Clients (Hint: They’re Loyal)
• 00:23:04 Meta vs. Google: Which Channel Deserves Your Love?
• 00:24:59 Big Goals, Tiny Steps: The Secret to Crushing 2025
• 00:27:12 Test It, Scale It, But Don’t Break It
• 00:32:15 Post-Mortem on 2024: Wins, Fails, and WTF Moments
• 00:39:05 Signing Off: Kind Words and Big Plans

LINKS AND RESOURCES:

Ralph Burns and John Moran are giving you an exclusive sneak peek into Tier 11's Data Suite, designed to solve the long-standing issues of attribution and data integrity in digital marketing. They explore how this tool leverages edge servers and CDNs to clean up and optimize data, offering marketers better visibility and accuracy for decision-making. They point out the pitfalls of traditional tracking methods, share insights on ad spend optimization, and discuss the implications for small and mid-sized businesses navigating a complex ad ecosystem. Their conversation is laced with examples that explain the impact of precise data in scaling businesses effectively.

Chapters

• 00:00:00 - Welcome to the Party: Ralph’s Big Data Reveal
• 00:01:00 - Oh, Privacy, You’re Killing Me: The Data Crisis Unpacked
• 00:01:36 - The Secret Sauce: Tier 11’s Data Suite (You’re Welcome)
• 00:02:29 - John’s Here, Let’s Get Serious (Kind of)
• 00:05:15 - Attribution: The World’s Most Annoying Puzzle
• 00:08:14 - The Edge, the Warehouse, and the Interface Walk Into a Bar
• 00:13:14 - War Stories: Real Clients, Real Wins, Real Chaos
• 00:18:19 - Tech Nerd Alert: The Edge Servers Explained
• 00:21:05 - Tag, You’re It: The CDN That Knows Everything
• 00:25:45 - Lost in Data Limbo? Here’s How to Get Out
• 00:28:12 - First-Party Data: The Cleanest Dirty Laundry You’ll Ever Own
• 00:30:35 - Performance Max Is Lying to You (But It’s Okay)
• 00:32:20 - Smarter Decisions Start Here: Data You Can Actually Trust
• 00:34:22 - Autopsy Time: How Campaigns Succeed (or Crash)
• 00:35:38 - Performance Max vs. Reality: Spoiler Alert, It’s Complicated
• 00:36:20 - ROAS Dreams and Brand Nightmares
• 00:37:43 - Cold Traffic, Warm Wallets: Campaign Tips That Work
• 00:38:38 - Brave New World: Non-Brand Search Campaigns for Beginners
• 00:43:54 - Feeder Strategy Gold: Insights You Didn’t Know You Needed
• 00:45:24 - Q&A: Your Burning Questions, Our Smug Answers
• 00:54:30 - Black Friday: Scaling Without Losing Your Mind
• 01:00:05 - That’s a Wrap: See ya!

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