Brand strategy has never been more important. The logos, colors and design of a website have the power to immediately orient customers and prospects when they land on your site.<br /> <br /> When used properly, design elements and aesthetic choices also act to reinforce the value proposition. However, it's important to understand that there must be a balance so that design elements do not become conversion obstacles.<br /> <br /> In this Web clinic replay, the research team will share strategies for testing your way into a balanced site as well as a test on branding that resulted in a 51% difference in conversions.