In this conversation, Gino Barbaro discusses the challenges of raising capital in the current economic climate, emphasizing the importance of understanding the business, creating connections with investors, and addressing their pain points. He highlights the need for financial stewardship and the psychological aspects of investor relations, advocating for a genuine approach to building trust and excitement in capital raising efforts.Sound Bites:"Try to connect with that person first.""Understand how the brain works.""Seek first to understand that person."Chapters:00:00 Introduction to Capital Raising Challenges02:39 Understanding the Business Before Raising Capital05:11 The Importance of Connection in Capital Raising07:43 Identifying Client Pain Points10:25 Finding Impact Together13:10 Knowing Your Stuff and Understanding Psychology15:45 Wrapping Up: Long-Term Goals in Capital Raising     We're here to help create real estate entrepreneurs...  About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.