In this episode of the Jake and Gino podcast, Gino Barbaro interviews John Gafford, a luxury real estate entrepreneur and author of 'Escaping the Drift.'   John Gafford is a luxury real estate entrepreneur, speaker, and host of Escaping The Drift, a top 20 business podcast with over 3 million downloads. A former Apprentice contestant and CEO of Simply Vegas, he empowers people to break free from mediocrity, take control of their lives, and lead with purpose. They discuss the importance of personal accountability, the concept of 'the drift' in life, and how to navigate challenges. John shares insights on parenting, problem-solving, and the qualities that lead to success in competitive environments. The conversation emphasizes the significance of building a strong company culture and the relentless execution of strategies to achieve business success. TakeawaysWrote the book to leave a legacy for his kids.Success often comes from taking control of your life.The drift represents a lack of direction in life.People need to take radical accountability for their actions.Parents should allow children to face challenges to build resilience.Problems should be viewed as solvable opportunities.Understanding the unwritten rules of life is crucial for success.Emotional intelligence plays a key role in negotiations.Successful individuals often think outside the box.Building a strong company culture is essential for success. Chapters00:00 Introduction to John Gafford and His Journey02:31 The Motivation Behind Writing 'Escaping the Drift'05:18 Understanding the Concept of 'The Drift'08:27 Shifting from Drifting to Swimming: Personal Accountability11:45 Radical Honesty and Accountability in Life15:07 The Importance of Allowing Struggles for Growth19:19 Empowering Children Through Problem Solving21:00 Understanding the Unwritten Rules of Life24:02 Lessons from The Apprentice: Risk Evaluation and Mindset30:43 The Art of Negotiation in Real Estate33:19 Listening to Clients: A Real Estate Story39:27 The Importance of Hard Work and Accountability44:11 Scaling a Business: Clarity and Execution51:19 Building a Strong Company Culture57:01 Living Your Own Book: Personal Growth and Accountability We're here to help create real estate entrepreneurs...  About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.