Primark's U.S. Marketing Head on Brand Building and Store Expansion
DEC 22, 202528 MIN
Primark's U.S. Marketing Head on Brand Building and Store Expansion
DEC 22, 202528 MIN
Description
In episode 497 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rene Federico, head of marketing for the U.S. at Primark, a global fashion retailer founded and based in Dublin, Ireland. Listen in as Federico discusses Primark's growth in the U.S., focusing on marketing strategies to support this expansion (2:25). She details her role at…
