The /RealEstate Podcast

In this episode of /RealEstate, we unpack the real cost of Pay at Closing leads for real-estate agents and team leaders. Chris Morgan from Real Geeks explains why PAC models slash commission, restrict agent freedom, and often fail to create sustainable growth compared to owning your CRM and online lead funnel.You’ll learn:Pay at Closing vs. online lead-generation ROIHow PAC leads impact your commissions and controlWhy online leads convert on an 8–12 month timelineHow solving problems—not chasing “ready now” buyers—builds pipelinePerfect for agents researching real-estate lead generation, ROI strategies, and long-term business growth.Read Chris’ blog post that sparked this conversation here: https://www.realgeeks.com/blog/why-pay-at-close-is-the-slow-death-of-real-estate-teams 

Learn how to automate your real estate business using AI for real estate agents.In this episode, Dustin Owens explains exactly how he uses ChatGPT, Zapier, and Read.ai to streamline his workflow, save time, and deliver a better client experience.If you’ve ever wanted to work smarter (not harder) as an agent, this is the roadmap.Listen in now to learn:How to automate client follow-ups and reviewsThe AI prompts Dustin uses for listingsThe “Buyer Under Contract” system that saves hours per dealGrab the free Automation Recipe Book hereLearn even more from Dustin on his YouTube channel @mantlerealty and his website mantlerealty.com.For even more about the episode, check out our blog post:  https://www.realgeeks.com/blog/turn-every-task-into-an-ai-automated-system  

You don’t need to be a tech expert to use AI, you just need to start.Craig Schneider joins us live in-person between sessions at The Real Growth Summit to share how real agents are using AI to save time, serve clients, and grow their business.On this episode you’ll hear about:The real-world ways AI helps agents close more dealsHow to use AI to train, communicate, and compete at a higher levelBuilding confidence with tech that supports your business, not replaces itSee how AI can help you work smarter, stand out, and win more business.For more information and why it matters for your business check out our episode blog post.  

SEO can feel intimidating, but Eric Engelbert makes it simple. In this episode of /RealEstate, we explore how Eric uses small, repeatable steps to win in a competitive market.You’ll hear how Eric:Creates neighborhood-specific content that ranks above generic pagesUses schema and breadcrumbs to help Google trust his siteKeeps site speed fast to avoid losing leadsRelies on AI to draft market reports and update site codeWhat stands out is Eric’s focus on consistency. Instead of spreading himself thin with every marketing trend, he doubled down on writing his weekly housing report. Combined with smart use of AI, that one habit has positioned him as a trusted authority for Orange County real estate.To get a free pdf of Eric's AI prompt and to dive deeper into the episode topic check out our blog post: https://www.realgeeks.com/blog/small-seo-habits-big-real-estate-wins-part-2 

Want to attract more buyers and sellers without paying for ads? In this episode of /RealEstate, host Chris Whitling sits down with Orange County agent Eric Engelbert to break down how consistent SEO habits can transform your business.Eric shares how his weekly Orange County Housing Report ranks on Google next to billion-dollar companies like Zillow and Redfin and how long-tail keywords like “single-level homes in Costa Mesa” drive targeted, motivated leads.You’ll learn:Why local market reports are a goldmine for real estate SEOHow long-tail keywords beat out big portalsThe simple weekly habits that build predictable growthDiscover how small SEO habits can create big wins for real estate agents.For additional information check out our blog post for this episode here.Don’t miss Part 2 of our conversation with Eric on October 1st.