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<p>A conversation about <em>Fresh Hell</em>, subcultures in nature, and shifting the climate narrative through creativity.</p><p>In this episode of the podcast that maps what music will be like in 2050 by meeting cultural changemakers and pioneers, Sean Adams explores how the <em>Fresh Hell</em> zine - a collaboration between creatives from the agency Iris and Purpose Disruptors (<a href="https://www.agencyfornature.com/season-two/fresh-hell" target="_blank" rel="ugc noopener noreferrer">download it here</a>) - reframes our relationship with nature through goth culture, beauty, and imagination. </p><p>Featuring clips from Freya Beer’s special Gothic Disco radio broadcast recorded at Walthamstow Wetlands (<a href="https://www.mixcloud.com/IslingtonRadio/gothic-disco-with-freya-beer-31012025/" target="_blank" rel="ugc noopener noreferrer">listen to it on Mixcloud here</a>), featuring reflections from Lira Valencia and Chris Packham, which inspired the zine, we explore what happens when goth culture meets the natural world.</p><p>This conversation with Purpose Disruptors who run the Agency for Nature &amp; the creators of Fresh Hell zine, examines how creativity can help us move from awe of the natural world to cultural transformation—and what musicians, media, and fans can do to help shift the climate crisis narrative.</p><p><strong>Aimee Brewerton</strong> – Comms &amp; Engagement Manager at Purpose Disruptors, working across climate-focused storytelling, brand strategy, and cultural transformation.</p><p><strong>Nicole Vanner</strong> – Designer at Iris, co-creator of <em>Fresh Hell</em>, blending gothic subculture with natural aesthetics in visual communication.</p><p><strong>Andrew Hadley</strong> – Copywriter at Iris, co-author of <em>Fresh Hell</em>, exploring language that rewilds desire and reframes our connection to nature.</p><p><strong>Purpose Disruptors</strong> – A UK-based network of 5,000+ creative professionals transforming the advertising industry to align with climate goals and societal well-being.</p><p><strong>Iris</strong> – A global creative agency known for working with progressive brands and championing purpose-driven campaigns.</p><p><strong>Agency for Nature</strong> – A project platform by Purpose Disruptors that reimagines communications through a regenerative, nature-first lens — including campaigns like <em>Fresh Hell</em>.</p><p><strong> Episode Summary &amp; Timestamps:</strong></p><ul><li>00:00 Introduction: Can Music Change the Climate Conversation?</li><li>00:31 Exploring the Goths in Nature Project</li><li>01:23 Meeting the Change Makers</li><li>04:20 Chris Packham&#39;s Punk and Nature Connection</li><li>06:52 The Future of Our Planet in 2050</li><li>11:27 Purpose Disruptors: Changing the Advertising Narrative</li><li>14:17 Creating the Goths in Nature Magazine</li><li>25:09 The Role of Nature in Mental Health</li><li>30:01 Spotting the Moor Hen</li><li>30:52 Goth Music and Personal Favorites</li><li>31:20 From Radio Show to Zine</li><li>32:44 Chris Packham&#39;s Contribution</li><li>35:04 Celebrating Nature and Subculture</li><li>38:49 Nature as a Client</li><li>40:00 Collaborative Efforts and Creative Freedom</li><li>48:01 Impact and Mindset Shift</li><li>58:39 Future Hopes and Accountability</li><li>01:08:32 Final Thoughts and Call to Action<br></li></ul><p><br></p><p><strong>Featured Links &amp; Resources:</strong></p><ul><li><a href="https://www.agencyfornature.com/season-two/fresh-hell" target="_blank" rel="ugc noopener noreferrer">Fresh Hell Zine</a></li><li><a href="https://www.purposedisruptors.org/" target="_blank" rel="ugc noopener noreferrer">Purpose Disruptors</a></li><li><a href="https://www.mixcloud.com/IslingtonRadio/gothic-disco-with-freya-beer-31012025/" target="_blank" rel="ugc noopener noreferrer">Freya Beer’s Gothic Disco</a></li><li><a href="https://www.instagram.com/outsidewithlira" target="_blank" rel="ugc noopener noreferrer">Lira Valencia (Instagram)</a></li><li><a href="https://www.instagram.com/birdnerdeem/" target="_blank" rel="ugc noopener noreferrer">Bird Nerdeem</a> (Instagram)</li><li><a href="https://www.instagram.com/freya_beer" target="_blank" rel="ugc noopener noreferrer">Freya Beer (Instagram)</a></li><li><a href="https://www.agencyfornature.com/" target="_blank" rel="ugc noopener noreferrer">Agency for Nature</a></li><li><a href="https://www.wildlondon.org.uk/nature-reserves/walthamstow-wetlands" target="_blank" rel="ugc noopener noreferrer">Walthamstow Wetlands</a></li><li><a href="https://www.lawyersfornature.com/" target="_blank" rel="ugc noopener noreferrer">Lawyers for Nature</a></li><li><a href="https://www.earthpercent.org/" target="_blank" rel="ugc noopener noreferrer">Earth Percent</a></li><li><a href="https://www.creativesforclimate.co/" target="_blank" rel="ugc noopener noreferrer">Creatives for Climate</a></li><li><a href="https://youtu.be/XjkUVI60Ags?si=9ufkLq5z_4xvZTMm" target="_blank" rel="ugc noopener noreferrer">Good Life 2030 short film</a></li></ul><p><br></p><p><strong> Songs Mentioned:</strong></p><ul><li><a href="https://youtu.be/Dr80rOkqJv4" target="_blank" rel="ugc noopener noreferrer">Something to Remember Me By – The Horrors</a></li><li><a href="https://youtu.be/rrGEeU_JUvM" target="_blank" rel="ugc noopener noreferrer">This Corrosion – Sisters of Mercy</a></li><li><a href="https://soundmirror.bandcamp.com/album/sound-mirror" target="_blank" rel="ugc noopener noreferrer">Soundtrack to previous episodes by Sound Mirror now available on Bandcamp</a></li></ul><p><br></p><p><strong> Join the Conversation:</strong></p><ul><li><a href="https://community.drownedinsound.com/" target="_blank" rel="ugc noopener noreferrer">Drowned in Sound Community</a></li><li>Email: <a href="mailto:sean@drownedinsound.org" target="_blank" rel="ugc noopener noreferrer">sean@drownedinsound.org</a></li><li><a href="https://bsky.app/profile/drownedinsound.bsky.social" target="_blank" rel="ugc noopener noreferrer">Follow on Bluesky</a></li></ul><p><br></p><p><strong>Upgrade to support my work:</strong></p><ul><li><a href="https://drownedinsound.org" target="_blank" rel="ugc noopener noreferrer">Subscribe to the Drowned in Sound newsletter</a></li><p><br></p></ul>

Drowned in Sound

Sean Adams

A Goth Walked Into Nature To Make a Radio Show. A Zine Walked Out.

MAR 23, 202573 MIN
Drowned in Sound

A Goth Walked Into Nature To Make a Radio Show. A Zine Walked Out.

MAR 23, 202573 MIN

Description

<p>A conversation about <em>Fresh Hell</em>, subcultures in nature, and shifting the climate narrative through creativity.</p><p>In this episode of the podcast that maps what music will be like in 2050 by meeting cultural changemakers and pioneers, Sean Adams explores how the <em>Fresh Hell</em> zine - a collaboration between creatives from the agency Iris and Purpose Disruptors (<a href="https://www.agencyfornature.com/season-two/fresh-hell" target="_blank" rel="ugc noopener noreferrer">download it here</a>) - reframes our relationship with nature through goth culture, beauty, and imagination. </p><p>Featuring clips from Freya Beer’s special Gothic Disco radio broadcast recorded at Walthamstow Wetlands (<a href="https://www.mixcloud.com/IslingtonRadio/gothic-disco-with-freya-beer-31012025/" target="_blank" rel="ugc noopener noreferrer">listen to it on Mixcloud here</a>), featuring reflections from Lira Valencia and Chris Packham, which inspired the zine, we explore what happens when goth culture meets the natural world.</p><p>This conversation with Purpose Disruptors who run the Agency for Nature &amp; the creators of Fresh Hell zine, examines how creativity can help us move from awe of the natural world to cultural transformation—and what musicians, media, and fans can do to help shift the climate crisis narrative.</p><p><strong>Aimee Brewerton</strong> – Comms &amp; Engagement Manager at Purpose Disruptors, working across climate-focused storytelling, brand strategy, and cultural transformation.</p><p><strong>Nicole Vanner</strong> – Designer at Iris, co-creator of <em>Fresh Hell</em>, blending gothic subculture with natural aesthetics in visual communication.</p><p><strong>Andrew Hadley</strong> – Copywriter at Iris, co-author of <em>Fresh Hell</em>, exploring language that rewilds desire and reframes our connection to nature.</p><p><strong>Purpose Disruptors</strong> – A UK-based network of 5,000+ creative professionals transforming the advertising industry to align with climate goals and societal well-being.</p><p><strong>Iris</strong> – A global creative agency known for working with progressive brands and championing purpose-driven campaigns.</p><p><strong>Agency for Nature</strong> – A project platform by Purpose Disruptors that reimagines communications through a regenerative, nature-first lens — including campaigns like <em>Fresh Hell</em>.</p><p><strong> Episode Summary &amp; Timestamps:</strong></p><ul><li>00:00 Introduction: Can Music Change the Climate Conversation?</li><li>00:31 Exploring the Goths in Nature Project</li><li>01:23 Meeting the Change Makers</li><li>04:20 Chris Packham&#39;s Punk and Nature Connection</li><li>06:52 The Future of Our Planet in 2050</li><li>11:27 Purpose Disruptors: Changing the Advertising Narrative</li><li>14:17 Creating the Goths in Nature Magazine</li><li>25:09 The Role of Nature in Mental Health</li><li>30:01 Spotting the Moor Hen</li><li>30:52 Goth Music and Personal Favorites</li><li>31:20 From Radio Show to Zine</li><li>32:44 Chris Packham&#39;s Contribution</li><li>35:04 Celebrating Nature and Subculture</li><li>38:49 Nature as a Client</li><li>40:00 Collaborative Efforts and Creative Freedom</li><li>48:01 Impact and Mindset Shift</li><li>58:39 Future Hopes and Accountability</li><li>01:08:32 Final Thoughts and Call to Action<br></li></ul><p><br></p><p><strong>Featured Links &amp; Resources:</strong></p><ul><li><a href="https://www.agencyfornature.com/season-two/fresh-hell" target="_blank" rel="ugc noopener noreferrer">Fresh Hell Zine</a></li><li><a href="https://www.purposedisruptors.org/" target="_blank" rel="ugc noopener noreferrer">Purpose Disruptors</a></li><li><a href="https://www.mixcloud.com/IslingtonRadio/gothic-disco-with-freya-beer-31012025/" target="_blank" rel="ugc noopener noreferrer">Freya Beer’s Gothic Disco</a></li><li><a href="https://www.instagram.com/outsidewithlira" target="_blank" rel="ugc noopener noreferrer">Lira Valencia (Instagram)</a></li><li><a href="https://www.instagram.com/birdnerdeem/" target="_blank" rel="ugc noopener noreferrer">Bird Nerdeem</a> (Instagram)</li><li><a href="https://www.instagram.com/freya_beer" target="_blank" rel="ugc noopener noreferrer">Freya Beer (Instagram)</a></li><li><a href="https://www.agencyfornature.com/" target="_blank" rel="ugc noopener noreferrer">Agency for Nature</a></li><li><a href="https://www.wildlondon.org.uk/nature-reserves/walthamstow-wetlands" target="_blank" rel="ugc noopener noreferrer">Walthamstow Wetlands</a></li><li><a href="https://www.lawyersfornature.com/" target="_blank" rel="ugc noopener noreferrer">Lawyers for Nature</a></li><li><a href="https://www.earthpercent.org/" target="_blank" rel="ugc noopener noreferrer">Earth Percent</a></li><li><a href="https://www.creativesforclimate.co/" target="_blank" rel="ugc noopener noreferrer">Creatives for Climate</a></li><li><a href="https://youtu.be/XjkUVI60Ags?si=9ufkLq5z_4xvZTMm" target="_blank" rel="ugc noopener noreferrer">Good Life 2030 short film</a></li></ul><p><br></p><p><strong> Songs Mentioned:</strong></p><ul><li><a href="https://youtu.be/Dr80rOkqJv4" target="_blank" rel="ugc noopener noreferrer">Something to Remember Me By – The Horrors</a></li><li><a href="https://youtu.be/rrGEeU_JUvM" target="_blank" rel="ugc noopener noreferrer">This Corrosion – Sisters of Mercy</a></li><li><a href="https://soundmirror.bandcamp.com/album/sound-mirror" target="_blank" rel="ugc noopener noreferrer">Soundtrack to previous episodes by Sound Mirror now available on Bandcamp</a></li></ul><p><br></p><p><strong> Join the Conversation:</strong></p><ul><li><a href="https://community.drownedinsound.com/" target="_blank" rel="ugc noopener noreferrer">Drowned in Sound Community</a></li><li>Email: <a href="mailto:sean@drownedinsound.org" target="_blank" rel="ugc noopener noreferrer">sean@drownedinsound.org</a></li><li><a href="https://bsky.app/profile/drownedinsound.bsky.social" target="_blank" rel="ugc noopener noreferrer">Follow on Bluesky</a></li></ul><p><br></p><p><strong>Upgrade to support my work:</strong></p><ul><li><a href="https://drownedinsound.org" target="_blank" rel="ugc noopener noreferrer">Subscribe to the Drowned in Sound newsletter</a></li><p><br></p></ul>