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<p>What&#39;s it like to be an artist right now? And what does the future of music look like? Will it be AI-generated slop or a joyful return to community and creativity? </p><p>In this episode of the <strong>Drowned in Sound Podcast</strong>, <strong>Sean Adams</strong> speaks to <strong>Becky Hawley</strong> from the art-pop trio <strong>Stealing Sheep</strong>.</p><p>From the launch of their new label <strong>G-IRL (Girl In Real Life)</strong> to their reflections on DIY culture, Liverpool’s music scene, and 15 years of creative evolution, this episode is full of inspiring insights about building something real in a digital world. Expect discussion of Daft Punk, community over algorithms, mechanical bulls, offline joy, and what it really means to be a band in 2025.</p><p>📌 Key Timestamps:</p><ul><li><strong>00:00</strong> – Intro &amp; New Album Campaign</li><li><strong>01:56</strong> – What Will Music Be Like in 2050?</li><li><strong>04:54</strong> – Joy, Fears, and Creative Challenges</li><li><strong>07:19</strong> – The Sound of Stealing Sheep: Riding the Bull of Tech</li><li><strong>10:37</strong> – G-IRL: Launching Their Own Record Label</li><li><strong>20:33</strong> – Liverpool as Inspiration &amp; Music City</li><li><strong>25:23</strong> – Album Campaign Concepts &amp; Offline Joy</li><li><strong>29:18</strong> – Let’s Go! New Single &amp; Album Themes</li><li><strong>30:59</strong> – Artistic Identity, Collaborations &amp; Creative Growth</li><li><strong>33:50</strong> – Lessons Learned from 15 Years in Music</li><li><strong>38:05</strong> – Building Community, Offline Spaces, &amp; Human Connection</li><li><strong>42:57</strong> – Supporting Grassroots Scenes</li><li><strong>49:01</strong> – AI, Future Tech &amp; Music’s Utopian Possibilities</li><li><strong>52:21</strong> – Final Reflections: What Artists Need to Unlearn</li></ul><p><br></p><p>Links</p><ul><li><a href="https://g-irl.bandcamp.com/track/lets-go" target="_blank" rel="noopener noreferrer">New Single “Let’s Go”</a></li><li><a href="https://youtu.be/NAwD31GrBLw?si=hdZZpNp9r7rjqL9p" target="_blank" rel="noopener noreferrer">Watch the Music Video</a></li><li><a href="https://www.tattydevine.com" target="_blank" rel="noopener noreferrer">Tatty Devine Collab</a></li><li><a href="https://www.guerrillagirls.com" target="_blank" rel="noopener noreferrer">Guerrilla Girls</a></li></ul><p><br></p><p>Join the Conversation:</p><ul><li>🗣 <a href="https://community.drownedinsound.com" target="_blank" rel="noopener noreferrer">Drowned in Sound Community</a></li><li>📩 Email Sean → <a href="mailto:sean@drownedinsound.org">sean@drownedinsound.org</a></li><li>🔵 <a href="https://bsky.app/profile/drownedinsound.bsky.social" target="_blank" rel="noopener noreferrer">Follow on Bluesky</a></li></ul><p><br></p><p>About the Guest:</p><p><strong>Becky Hawley</strong> is one-third of <strong>Stealing Sheep</strong>, a Liverpool-based band known for their innovative, genre-defying sound. The trio recently launched their own record label, <strong>G-IRL (Girl In Real Life)</strong>, to support their own work and that of other boundary-pushing creatives.</p><p>About the Host:</p><p><strong>Sean Adams</strong> is the founder of <a href="https://drownedinsound.com" target="_blank" rel="noopener noreferrer">Drowned in Sound</a>, a pioneering music webzine launched in 2000. He also manages artists like <strong>Charlotte Church</strong> and <strong>The Anchoress</strong>, and works across campaigns that support independent and ethical approaches to music and media.</p>

Drowned in Sound

Sean Adams

Offline Joy: The Do-It-Together Spirit Fueling Stealing Sheep’s New Era

MAR 30, 202559 MIN
Drowned in Sound

Offline Joy: The Do-It-Together Spirit Fueling Stealing Sheep’s New Era

MAR 30, 202559 MIN

Description

<p>What&#39;s it like to be an artist right now? And what does the future of music look like? Will it be AI-generated slop or a joyful return to community and creativity? </p><p>In this episode of the <strong>Drowned in Sound Podcast</strong>, <strong>Sean Adams</strong> speaks to <strong>Becky Hawley</strong> from the art-pop trio <strong>Stealing Sheep</strong>.</p><p>From the launch of their new label <strong>G-IRL (Girl In Real Life)</strong> to their reflections on DIY culture, Liverpool’s music scene, and 15 years of creative evolution, this episode is full of inspiring insights about building something real in a digital world. Expect discussion of Daft Punk, community over algorithms, mechanical bulls, offline joy, and what it really means to be a band in 2025.</p><p>📌 Key Timestamps:</p><ul><li><strong>00:00</strong> – Intro &amp; New Album Campaign</li><li><strong>01:56</strong> – What Will Music Be Like in 2050?</li><li><strong>04:54</strong> – Joy, Fears, and Creative Challenges</li><li><strong>07:19</strong> – The Sound of Stealing Sheep: Riding the Bull of Tech</li><li><strong>10:37</strong> – G-IRL: Launching Their Own Record Label</li><li><strong>20:33</strong> – Liverpool as Inspiration &amp; Music City</li><li><strong>25:23</strong> – Album Campaign Concepts &amp; Offline Joy</li><li><strong>29:18</strong> – Let’s Go! New Single &amp; Album Themes</li><li><strong>30:59</strong> – Artistic Identity, Collaborations &amp; Creative Growth</li><li><strong>33:50</strong> – Lessons Learned from 15 Years in Music</li><li><strong>38:05</strong> – Building Community, Offline Spaces, &amp; Human Connection</li><li><strong>42:57</strong> – Supporting Grassroots Scenes</li><li><strong>49:01</strong> – AI, Future Tech &amp; Music’s Utopian Possibilities</li><li><strong>52:21</strong> – Final Reflections: What Artists Need to Unlearn</li></ul><p><br></p><p>Links</p><ul><li><a href="https://g-irl.bandcamp.com/track/lets-go" target="_blank" rel="noopener noreferrer">New Single “Let’s Go”</a></li><li><a href="https://youtu.be/NAwD31GrBLw?si=hdZZpNp9r7rjqL9p" target="_blank" rel="noopener noreferrer">Watch the Music Video</a></li><li><a href="https://www.tattydevine.com" target="_blank" rel="noopener noreferrer">Tatty Devine Collab</a></li><li><a href="https://www.guerrillagirls.com" target="_blank" rel="noopener noreferrer">Guerrilla Girls</a></li></ul><p><br></p><p>Join the Conversation:</p><ul><li>🗣 <a href="https://community.drownedinsound.com" target="_blank" rel="noopener noreferrer">Drowned in Sound Community</a></li><li>📩 Email Sean → <a href="mailto:sean@drownedinsound.org">sean@drownedinsound.org</a></li><li>🔵 <a href="https://bsky.app/profile/drownedinsound.bsky.social" target="_blank" rel="noopener noreferrer">Follow on Bluesky</a></li></ul><p><br></p><p>About the Guest:</p><p><strong>Becky Hawley</strong> is one-third of <strong>Stealing Sheep</strong>, a Liverpool-based band known for their innovative, genre-defying sound. The trio recently launched their own record label, <strong>G-IRL (Girl In Real Life)</strong>, to support their own work and that of other boundary-pushing creatives.</p><p>About the Host:</p><p><strong>Sean Adams</strong> is the founder of <a href="https://drownedinsound.com" target="_blank" rel="noopener noreferrer">Drowned in Sound</a>, a pioneering music webzine launched in 2000. He also manages artists like <strong>Charlotte Church</strong> and <strong>The Anchoress</strong>, and works across campaigns that support independent and ethical approaches to music and media.</p>