<p>Campaign LOVES a pitch story, and the tail end of last year was very busy with many pitches taking place or being won right up to the final week. </p><br><p><a href="https://www.campaignlive.co.uk/article/uk-government-confirms-wpp-winner-15bn-media-pitch/1943702" rel="noopener noreferrer" target="_blank">WPP won the £1.5bn government media pitch</a> and the <a href="https://www.campaignlive.co.uk/article/jaguar-land-rover-picks-winner-expanded-global-agency-review/1943833" rel="noopener noreferrer" target="_blank">expanded review for Jaguar Land Rover</a>, as well as media for <a href="https://www.campaignlive.co.uk/article/kenvue-assigns-global-creative-duties-wpp-media-publicis/1943865" rel="noopener noreferrer" target="_blank">Kenvue</a>, while Publicis Groupe picked up the creative for the consumer healthcare company. <a href="https://www.campaignlive.co.uk/article/aviva-awards-creative-account-saatchi-saatchi/1943932" rel="noopener noreferrer" target="_blank">Aviva's creative account</a> went to Saatchi & Saatchi and the <a href="https://www.campaignlive.co.uk/article/ikea-creative-pitch-down-three-agencies/1943811" rel="noopener noreferrer" target="_blank">shortlist for IKEA</a> was announced with <a href="https://www.campaignlive.co.uk/article/just-eat-takeaway-reviews-global-creative-requirements/1938620" rel="noopener noreferrer" target="_blank">Just Eat also yet to conclude</a>. </p><br><p>In this episode, Campaign digs into the state of new business last year, and where the opportunities lie in 2026, examining which sectors and disciplines will likely see more pitches over the next 12 months.</p><br><p>Tech and multimedia editor Lucy Shelley hosts the episode featuring Campaign's editor-in-chief Gideon Spanier, data journalist for Campaign Red Jamie Rossouw and&nbsp;deputy news editor, Marianne Calnan-Holland.</p><br><p>Further reading:</p><p><a href="https://www.campaign.red/article/1942544/cmo-outlook-2026-marketing-spend-up-confidence-down" rel="noopener noreferrer" target="_blank">The CMO Outlook 2026</a></p><p><a href="https://www.campaignlive.co.uk/article/uk-new-business-rankings-latest-2025/1944734" rel="noopener noreferrer" target="_blank">UK&nbsp;new-business&nbsp;rankings: latest 2025</a></p><p><a href="https://www.campaignlive.co.uk/article/two-thirds-cmos-definitely-pitching-next-12-months/1939307" rel="noopener noreferrer" target="_blank">Two-thirds of CMOs 'definitely' pitching in next 12 months</a></p><p><a href="https://www.campaignlive.co.uk/article/mars-switch-17bn-media-account-wpp/1921268" rel="noopener noreferrer" target="_blank">Mars&nbsp;to switch $1.7bn media account out of WPP</a></p><p><a href="https://www.campaignlive.co.uk/article/natwest-picks-ipg-consolidates-media-creative-account/1937161" rel="noopener noreferrer" target="_blank">NatWest&nbsp;picks IPG as it consolidates media and creative account</a></p><p><a href="https://www.campaignlive.co.uk/article/santander-appoints-publicis-global-creative-media-business/1903965" rel="noopener noreferrer" target="_blank">Santander&nbsp;appoints Publicis to global creative and media business</a></p><p><a href="https://www.campaignlive.co.uk/article/starling-banks-network-media-agency-three-way-contest/1935974" rel="noopener noreferrer" target="_blank">Starling&nbsp;banks&nbsp;on network media agency after three-way contest</a></p><p><a href="https://www.campaignlive.co.uk/article/publicis-agency-swipes-monzo-media-account-bbh-creative-win/1913406" rel="noopener noreferrer" target="_blank">Publicis agency swipes&nbsp;Monzo&nbsp;media account after BBH creative win</a></p><p><a href="https://www.campaignlive.co.uk/article/asda-confirms-media-creative-agency-appointments/1913744" rel="noopener noreferrer" target="_blank">Asda&nbsp;confirms media and creative agency appointments</a></p><p><a href="https://www.campaignlive.co.uk/article/publicis-scoops-coca-cola-media-north-america/1910207" rel="noopener noreferrer" target="_blank">Publicis scoops&nbsp;Coca-Cola&nbsp;media in North America</a></p><br><p>Coming up in the Campaign calendar: </p><p><a href="https://www.brandfilmawards.co.uk/" rel="noopener noreferrer" target="_blank">Brand Film Awards</a>: deadline on 15 January</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>