For over 25 years, Duncan Wardle drove creativity and innovation at Disney. He sent Buzz Lightyear into space with NASA, almost had Roger Rabbit eliminated by agents after Princess Diana was put in danger, and oversaw a U.S. President-sanctioned parade for a special turkey at Disneyland.

But more importantly, he's sharing the inner workings of his creative thinking in a superb new cookbook-style recipe format book, The Imagination Emporium.

He joins me to cut through a monstrous amount of topics around AI, imagination, how to break through the misperception that only some people are creative, and why businesses routinely overlook creativity's role in progression.

Supported as ever by founding sponsor Illustration X: https://illustrationx.com

https://www.whsmith.co.uk/Product/Duncan-Wardle/The-Imagination-Emporium--Creative-Recipes-for-Innovation/15598381?awaid=3017&utm_source=redbrain&utm_medium=shopping&utm_campaign=css&gclid=CjwKCAiA0rW6BhAcEiwAQH28IpF-hV7ZWc6Q_EK7Rjh2d98jEYYVr3MDGbYuu69fRR7oIB-en_SUbBoCZtwQAvD_BwE

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To see the information on the group and individual coaching opportunities, head here!

https://thecreativecondition.com for The Creative Condition book and the brand new 'Anatomy of Creativity' map.

and the Ukrainian Institute https://ui.org.ua

Hosted by Ben Tallon https://bentallon.com

https://www.linkedin.com/in/ben-tallon-a822a725/

https://www.youtube.com/@_TheCreativeCondition