The creative industry is deep in a damaging obsession with the external. We're terrified of the tools, spending our energy arguing in black and white about artificial intelligence, starting the design process trapped in programmes before we've considered what will serve the idea. But really, we should be starting with the internal, and that's all grounded in self-awareness. Only then can we truly connect in the wider world. Supported by https://illustrationx.com - the show's founding sponsor https://open.spotify.com/artist/2c5NcXidirDDqL3sc3vW8S?si=bL3qx6zWQn6Mn03anHRPfQ https://www.instagram.com/dirtyfreud/ To coach with Ben, https://thecreativecondition.com/coach To support the Ukrainian creative community https://ui.org.ua