Music Business Breakthrough: Amplify Every Release
Music Business Breakthrough: Amplify Every Release

Music Business Breakthrough: Amplify Every Release

Cheryl B. Engelhardt

Overview
Episodes

Details

Created by GRAMMY®-nominated composer and certified trauma-informed success coach, Cheryl B. Engelhardt, this podcast (formerly Key Conversations) is for career musicians ready to level up. From conversations with industry experts to transformative coaching & advanced concepts, Cheryl guides you to build & optimize your systems - whether email, calendars, or nervous systems - so you can double your impact & income. Cheryl's insights emphasize self-awareness and personal growth, helping musicians thrive beyond typical music marketing and business strategies. Dig in deeper in the Releasify App.

Recent Episodes

617: Nervous System Regulation for Musicians
DEC 9, 2024
617: Nervous System Regulation for Musicians
In this season finale, we dive deep into a crucial topic for musicians: nervous system regulation. Understanding how to master this skill can be transformative for your career and personal well-being. Episode Highlights: What is nervous system regulation? How dysregulation manifests in two ways: Hypoactivation: Wanting to shut down, hide, or feeling depressed. Hyperactivation: Increased heart rate, hypervigilance, perfectionism, and anxiety. The stories and fears that affect musicians: Fear of being seen. Worry about not being good enough. Fear of rejection or criticism. The disconnect between mind and body: Even if you know you're safe, your body may still react based on past experiences. Cheryl’s personal experience with anxiety and regulation: Learning to communicate with anxiety as a protective part of herself. Cultivating compassion for the body's response to fear. Practical tools to regulate your nervous system: Down-regulation techniques: Breathing through your nose to signal safety to your brain. Grounding: Lying on the floor, feeling your feet on the ground, or rubbing your arms. Listening to bird songs, singing, humming, or taking a hot bath. Up-regulation techniques (for hypoactivation): Walking, getting fresh air, or using a hot-and-cold shower. Flossing your teeth to focus your energy. Why this matters for your music career: Shortening the time you spend in dysregulation helps you stay aligned with your goals. Regulation enables you to connect authentically with your audience and build the fan base you deserve. Resources Mentioned: Amplify Coaching: If you’re ready to work on your triggers and nervous system regulation, learn more about Cheryl’s trauma-informed coaching at http://www.inthekey.co/coach. Releasify App: Download the free Releasify app to elevate your music career and streamline your next release: http://www.inthekey.co/app Thank you for joining me this season! Share this episode with your musician friends, and I’ll see you next season with more tools and inspiration to help you thrive.
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10 MIN
616: How to Make The Most of Co-writing
DEC 2, 2024
616: How to Make The Most of Co-writing
Episode Summary: For years, I avoided co-writing, assuming it would lead to creative clashes and headaches. But when I decided to make my fourth album a collaborative effort, everything changed. The process opened doors, built amazing friendships, and brought unexpected opportunities. In this episode, I’m sharing my top tips and tricks for successful co-writing sessions, from finding the right collaborators to breaking the ice and setting clear intentions. What You’ll Learn in This Episode: Why Co-Writing is Worth It: How collaboration creates connections, opens doors, and leads to surprising opportunities. How to Find Co-Writers: Tips for reaching out to communities, attending conferences, and leveraging masterminds like Amplify. Nailing the Logistics: Why follow-ups and scheduling integrity are key to making sessions happen. Breaking the Ice: Questions and strategies to ease into a session and spark creativity. Setting Intentions: The importance of defining goals, understanding parameters, and finding common ground. The Magic Question: Discover the simple question that unlocks vulnerability and creativity in any co-writing session. Key Takeaways: Connect and Collaborate: Co-writing is about more than music—it’s a way to deepen relationships and explore new creative avenues. Start with Intentions: Be clear on what you and your co-writer want to achieve from the session. Lead with Vulnerability: Sharing your own story can create space for honest and emotional songwriting. Be Organized: Follow up to ensure the session is on the calendar and stays top of mind for everyone involved. Ask the Right Questions: “What’s going on in your life right now?” can lead to breakthrough moments in your music. Resources Mentioned: Join the Amplify Mastermind for collaborative opportunities: www.inthekey.co/amplify. Listen to my episode on pitching for tips on inviting collaborators effectively.
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5 MIN
615: Level Up Your Live Show Banter
NOV 25, 2024
615: Level Up Your Live Show Banter
Episode Summary: Are you ready to transform your live shows? In this episode, we dive deep into the art of live show banter—the stories, conversations, and moments between songs that can make or break your audience's connection with you. Whether you're performing on a big festival stage, at an intimate venue, or even streaming live online, mastering your banter is key to building stronger relationships with your fans and achieving your career goals. What You’ll Learn in This Episode: Why repetitive, uninspired song intros (e.g., "This next song is about…") don't work. How to craft engaging, specific anecdotes that draw your audience in. Tips on using "Easter eggs" in your storytelling to enhance your audience's experience. The importance of being clear on your goals—whether it's growing your email list, selling merch, or building your fan base. Creative ways to involve fans in achieving your goals during live shows (e.g., using QR codes, contests, or fan volunteers). How to avoid feeling like a "nag" while still effectively communicating your goals to your audience. Actionable Tips: Make It Relatable: Shift the focus from you to your audience. Share stories or details that connect them to your music on a deeper level. Set a Clear Goal: Decide on one primary goal for your show—like growing your email list—and craft your stage banter around that. Get Creative: Use props like QR codes, fan volunteers, or live contests to make your audience feel like part of your journey. Tease and Surprise: Mention fun details or Easter eggs about your songs that give your audience something to listen for. Engage Your Fans: Involve your fans in your success—whether they’re collecting email addresses or participating in a contest, make it a team effort! Key Quote:"The key to great live show banter is connection. When you share stories that engage and entertain, your audience becomes a part of your journey—and that’s where the magic happens." Resources Mentioned: Episodes to Revisit: The Musician Success Cycle (601: https://open.spotify.com/episode/3TNDXdMqWasWoow29hyJRG?si=6691a17d095448b9) Goal Setting (603: https://open.spotify.com/episode/4y8PFJqDRHeApxEM1W4RDx?si=3f869b1b18294571) Quick Tools: QR codes for email signups, contests, and fan involvement strategies. Follow & Subscribe: Don’t miss future episodes filled with actionable tips to grow your music career. Follow this podcast wherever you listen, and connect with me on IG: http://www.instagram.com/musiccareercoach to keep the conversation going!
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8 MIN
614: Success Systems for Musicians
NOV 18, 2024
614: Success Systems for Musicians
Episode Summary In this episode, we’re diving deep into the magic of systems and how they can transform your personal life and music career. Whether you’re feeling overwhelmed or struggling with organization, the key might be as simple as putting the right systems in place—or optimizing the ones you already have. I’ll share the systems I use daily to stay productive, balanced, and stress-free. From calendars to apps and platforms, get ready for a complete toolkit to help you rock your life and career! What You'll Learn in This Episode: What a system is and how it simplifies your life and business. The importance of creating shared systems with partners and teams. How to use calendars effectively for balance and communication. Tools for managing finances, music metadata, pitches, and collaborations. Why you need platforms like Kajabi, Airtable, and Telegram. Key Tools and Resources Mentioned: Calendars: iCal & Google Calendar - Organize your life into color-coded categories. Finance Systems: QuickBooks Online - Track spending, generate reports, and simplify taxes. Music Career Platforms: Kajabi - All-in-one platform for email lists, websites, digital products, and more. Airtable - Advanced organization for pitches, metadata, and projects. Disco - Perfect for music licensing, metadata storage, and playlist sharing. Trackstage - Robust client and pitch tracking (growing alternative). Team Collaboration Tools: Trello - Visual project management for teams. Slack - Communication platform for groups. Telegram - Voice memo and messaging tool with boundary-friendly features. Password Management: Airtable (secure base) - Keep your passwords organized and accessible. Additional Mentions: Google Chrome Bookmarks & Folders - Stay organized across platforms. Marco Polo and WhatsApp - Alternatives for messaging, though not my favorites. Links to Learn More or Try These Tools: Quickbooks Online: http://www.inthekey.co/qbo Kajabi: http://www.inthekey.co/kajabi Free Airtable template: https://www.inthekey.co/outreachairtable Disco: https://www.disco.ac/ Trackstage: https://mytrackstage.com/ Telegram: https://telegram.org/ Trello: https://trello.com/ Subscribe & Review: Love the episode? Don’t forget to subscribe, rate, and review the podcast to help more people discover the power of systems!
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11 MIN
613: The 3 Tiers of a Musician's "Productivity"
NOV 11, 2024
613: The 3 Tiers of a Musician's "Productivity"
In this episode, Cheryl dives into the three different types of productivity, breaking down the benefits and limitations of each, and revealing which one truly makes the biggest difference in a music career. Key Highlights: Rethinking Hustle Culture: Cheryl kicks off the episode by challenging the “hustle culture” mentality, which often fuels a scarcity mindset—the belief that if you don’t act immediately, someone else will, or that opportunities won’t come around again. She explains how this mindset can create a constant sense of urgency, stemming from a lack of trust in one’s own abilities. Recognizing Scarcity Mindset as Urgency: Cheryl emphasizes the importance of recognizing scarcity thinking when it shows up as urgency, reminding listeners that skills and opportunities are abundant when approached from a grounded, confident place. The 3 Types of Productivity: Busy Work Cheryl describes busy work as tasks that look productive but don’t actually move the needle. She shares a personal example from her early career of spending hours putting up posters before shows, an effort that resulted in minimal audience turnout. Busy work may feel satisfying but often lacks tangible results. Being Productive Moving up a level, Cheryl talks about productive work—tasks that do create results but often come with the expectation of always “doing” something. Productivity can leave little room for rest, as it often implies a constant drive to produce, rather than strategic or balanced action. Being Effective Cheryl reveals that the ultimate goal is effectiveness. When you’re effective, you’re intentional and strategic, achieving results without needing to constantly stay busy or productive. Effective work allows for balance, creating space for rest and other aspects of life, leading to more sustainable success in your career. The Power of Being Effective: Cheryl encourages listeners to focus on becoming effective rather than just busy or productive. She explains that effectiveness means hitting your goals while allowing space for rest, relationships, and opportunities to show up naturally. Join Amplify for More Effective Work Strategies: For those looking to practice effectiveness in real time, Cheryl invites listeners to check out her Amplify mastermind. This monthly program for career musicians offers live Hot Seat coaching calls, access to productivity resources, and exclusive M.A.D.E. Days—guided, co-working sessions where members try out effective work techniques like turbo blasts and Zamboni sessions. Learn more at http://www.inthekey.co/amplify. Links and Resources: Join Amplify: http://www.inthekey.co/amplify Follow Cheryl on IG: Instagram: http://www.instagram.com/musiccareercoach
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6 MIN