In this episode of the Restaurant Technology Guys podcast, host Jeremy Julian interviews Peter Wiley, co-founder and marketing IT mastermind behind Hothead Burritos. They discuss the company's innovative use of technology and marketing strategies which have fueled their rapid growth. Peter shares insights on the importance of integrating marketing with IT, streamlining operations through digital ordering, and leveraging loyalty programs. The conversation also covers Hothead Burritos' unique offerings, including their variety of sauces, and their approach to catering and delivery. Listeners get a deep dive into how tech-savvy practices can lead to a more efficient and customer-focused restaurant experience.00:00 Hot Head Burritos01:13 Introduction and Guest Introduction02:41 Hothead Burritos: Brand Overview04:18 Expansion and Locations05:18 Customer Experience and Menu Customization09:32 Digital Integration and Online Ordering13:23 Third-Party Delivery and Integration17:36 Catering and Large Orders18:46 Creating an Online Ordering Menu for Catering20:03 Evaluating Menu Offerings for Online and Catering21:26 The Importance of Loyalty Programs22:24 Incentivizing Catering Orders27:19 Converting Customers Across Channels30:35 Leveraging AI and Data Analytics32:33 Popular Menu Items and Personal Favorites34:39 Staying Engaged with Hothead Burritos