<p>Jeff Cayley started Worldwide Cyclery in 2011 when he was just 21 years old, and today he&#39;s also the founder and CEO of two more brands, KETL Mountain Apparel and Trail One Components. Jeff is based in Nevada, where he also co-hosts a podcast known as the MTB Podcast. </p><p><br></p><p>In this episode, we ask:</p><ul><li><p>What was happening in the bike industry when you started Worldwide Cyclery that made you think it was the right moment to launch an online retailer?</p></li><li><p>What made you focus specifically on the high-end, enthusiast market?</p></li><li><p>Is content creation and media an important part of selling bikes?</p></li><li><p>What Covid-era effects are retailers like Worldwide Cyclery still seeing today?</p></li></ul><ul><li><p>As someone who loves bikes, how do you square the convenience and price advantage of ordering online with wanting to support your local bike shop?</p></li><li><p>In 2019, you acquired KETL Mountain Apparel when it was still in its infancy. What was the vision behind growing that brand?</p></li><li><p>In 2021, you co-founded Trail One Components with a giving component attached to every sale. How does that model work?</p></li><li><p>What&#39;s the value proposition for Trail One products compared to other component brands?</p></li><li><p>Why is owning your own brands, like KETL and Trail One, important to you?</p></li><li><p>You&#39;re known for building really dialed, unique custom bikes. What are you riding at the moment?</p></li><li><p>You&#39;ve mountain biked all over the US and even internationally. What are some of your favorite places to ride?<br></p></li></ul><p>An automated transcript will be available at Singletracks.com later today.</p><p><br></p><p><strong>This episode is sponsored by Greater Sandpoint Chamber of Commerce</strong>.</p><p>If you’re looking for your next mountain bike destination that offers just about everything, put Sandpoint, Idaho at the top of your list! The Lower Basin trail system serves up world-class riding through towering timber and across massive granite rock slabs, with trails for every rider — from technical black diamond descents to fast, flowy cross-country loops.</p><p>For excellent park-style riding, head up to Schweitzer Mountain Resort with dedicated downhill trails and e-bike access to more than two dozen trails. Or pedal from town to the Pine Street Woods trail system where the trails range from flowy to technical.</p><p>When you’re ready to take a break from the trails, Lake Pend Oreille is right there for camping, boating, swimming, or even standup paddleboarding. And after a big day outdoors, head into the town of Sandpoint where you&#39;ll find a great selection of bars and restaurants to relax and refuel. </p><p>Get all the details to plan your perfect getaway at <a href="https://visitsandpoint.com/">⁠⁠⁠visitsandpoint.com⁠⁠⁠</a>. The trails and the good times are waiting for you when you Visit Idaho!</p>