<p>We are delighted to welcome book ads and strategy consultant for authors &#38; publishers, Janet Margot, to talk all things <strong>Amazon Strategy for Authors</strong> including approaching it with the right mindset.<br />Janet covers best practices for building a solid Amazon strategy for authors, metadata, packaging inside and out, when and how to start Amazon Ads and the “ads advice” she sees that is the opposite of helpful to indies.<br /><em>”Amazon ads are a feedback loop: what Amazon thinks and what customers think about your book”</em> ~ Janet Margot</p> <p><strong><em>About Janet Margot</em></strong></p> <p>Janet doesn&#8217;t just understand the Amazon Ads platform—she helped build it. During her ten-year tenure at Amazon, she owned the advertiser experience for books and spearheaded its international expansion.<br />Today, Janet leads <strong>Book Geeks Media</strong>, where she translates elite tech algorithms into actionable growth for independent authors. By combining a decades-long media career (Condé Nast, Lonely Planet) with insider platform knowledge, she provides authors with a data-driven &#8220;unfair advantage&#8221; that few others can claim.</p> <p>Website: <a href="https://www.bookgeeksmedia.com/">https://www.bookgeeksmedia.com/</a></p> <figure class="wp-block-image size-large"><a href="https://selfpublishingauthorspodcast.com/wp-content/uploads/2026/01/EP537-Janet-Margo.jpg"><img decoding="async" width="1024" height="576" src="https://selfpublishingauthorspodcast.com/wp-content/uploads/2026/01/EP537-Janet-Margo-1024x576.jpg" alt="" class="wp-image-3626" srcset="https://selfpublishingauthorspodcast.com/wp-content/uploads/2026/01/EP537-Janet-Margo-1024x576.jpg 1024w, https://selfpublishingauthorspodcast.com/wp-content/uploads/2026/01/EP537-Janet-Margo-300x169.jpg 300w, https://selfpublishingauthorspodcast.com/wp-content/uploads/2026/01/EP537-Janet-Margo-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <p>💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!</p> <p>⭐ Join us at the $10 tier, and you&#8217;ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.</p> <p>All the info is at <a href="http://www.patreon.com/spagirlspodcast">http://www.patreon.com/spagirlspodcast</a></p> <p>✍️ Visit <a href="http://www.selfpublishingauthorspodcast.com/">http://www.SelfPublishingAuthorsPodcast.com</a> for our FREE self-publishing resources, podcast episodes and info</p> <p>😊Watch our weekly show on YouTube @‌spagirlspodcast</p> <p>Make sure to subscribe wherever you listen, so you don’t miss an episode!</p>