<description>&lt;p&gt;This is a classic replay of a fascinating interview we recorded a few years ago with author Danielle Annett (aka Daniela Romero) , who as switched genres from Urban Fantasy to Contemporary Romance, with amazing results.&lt;/p&gt;
&lt;p&gt;She talks us through the decision to change genres, and what she did to make it a success, including some of the big decisions she had to make, such as whether to create a new pen name, how to market it, and what kind of social media/website and newsletter presence she wanted to have with the new genre/name. Danielle is a savvy businessperson, and you&amp;#8217;ll definitely pick up some excellent tips from this discussion&amp;#8230; &lt;/p&gt;
&lt;p&gt;Danielle is also an organisational superstar, and we talk a little bit about how she organises all the various segments in her life so successfully! We loved chatting to her, and we&amp;#8217;re sure you&amp;#8217;re going to enjoy listening to this episode again!&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About Daniela&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Daniela Romero is a Snarky AF, Latinx Author, who happens to also be a Mom of 3. Born and raised in sunny California, she now makes her home in the Pacific Northwest and is happy to enjoy all four seasons even if the snow can sometimes be a bit much. She hates cheese—of all kinds—and yes that means she orders cheeseless pizza. Daniela is an ENTJ all the way which means she loves to talk (a lot) and is probably as extroverted as they come so feel free to shoot her a message, send a raven, throw up smoke signals. Whatever it may be. She love’s chatting with readers so feel free to stalk her.&lt;/p&gt;
&lt;p&gt;Find her at: &lt;a href="https://daniela-romero.com/"&gt;https://daniela-romero.com/&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Danielle&amp;#8217;s bookbox business:   &lt;a href="https://baddiesbookshop.com/"&gt;https://baddiesbookshop.com/&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;🔗 CONNECT WITH THE SPA GIRLS:&lt;/p&gt;
&lt;figure class="wp-block-image size-large"&gt;&lt;a href="https://selfpublishingauthorspodcast.com/wp-content/uploads/2026/05/Copy-of-2026-SPA-Girls-YT-Thumbnail-Template.jpg"&gt;&lt;img fetchpriority="high" decoding="async" width="1024" height="576" src="https://selfpublishingauthorspodcast.com/wp-content/uploads/2026/05/Copy-of-2026-SPA-Girls-YT-Thumbnail-Template-1024x576.jpg" alt="" class="wp-image-3684" srcset="https://selfpublishingauthorspodcast.com/wp-content/uploads/2026/05/Copy-of-2026-SPA-Girls-YT-Thumbnail-Template-1024x576.jpg 1024w, https://selfpublishingauthorspodcast.com/wp-content/uploads/2026/05/Copy-of-2026-SPA-Girls-YT-Thumbnail-Template-300x169.jpg 300w, https://selfpublishingauthorspodcast.com/wp-content/uploads/2026/05/Copy-of-2026-SPA-Girls-YT-Thumbnail-Template-768x432.jpg 768w, https://selfpublishingauthorspodcast.com/wp-content/uploads/2026/05/Copy-of-2026-SPA-Girls-YT-Thumbnail-Template.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /&gt;&lt;/a&gt;&lt;/figure&gt;
&lt;p&gt;🌐 Website &amp;#38; free self-publishing resources: &lt;a href="http://www.selfpublishingauthorspodcast.com/"&gt;http://www.SelfPublishingAuthorsPodcast.com&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;🎧 Subscribe to our weekly episodes on your favourite podcast app — search &amp;#8220;SPA Girls Podcast&amp;#8221;&lt;/p&gt;
&lt;p&gt;💗 This podcast is supported by our amazing Patreon community! ⭐ Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: &lt;a href="http://www.patreon.com/spagirlspodcast"&gt;http://www.patreon.com/spagirlspodcast&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;#authortube #SelfPublishing #IndieAuthor #romancewriter&lt;/p&gt;
&lt;p&gt;#SelfPublishing #romancewriter #writingpodcast #writingcommunity&lt;/p&gt;</description>

SPA Girls Podcast

SPA Girls podcast - self publishing for authors

Success Through Switching Genres – with Romance Author, Daniela Romero (Classic Replay EP#551)

MAY 5, 202652 MIN
SPA Girls Podcast

Success Through Switching Genres – with Romance Author, Daniela Romero (Classic Replay EP#551)

MAY 5, 202652 MIN

Description

<p>This is a classic replay of a fascinating interview we recorded a few years ago with author Danielle Annett (aka Daniela Romero) , who as switched genres from Urban Fantasy to Contemporary Romance, with amazing results.</p> <p>She talks us through the decision to change genres, and what she did to make it a success, including some of the big decisions she had to make, such as whether to create a new pen name, how to market it, and what kind of social media/website and newsletter presence she wanted to have with the new genre/name. Danielle is a savvy businessperson, and you&#8217;ll definitely pick up some excellent tips from this discussion&#8230; </p> <p>Danielle is also an organisational superstar, and we talk a little bit about how she organises all the various segments in her life so successfully! We loved chatting to her, and we&#8217;re sure you&#8217;re going to enjoy listening to this episode again!</p> <p><strong>About Daniela</strong></p> <p>Daniela Romero is a Snarky AF, Latinx Author, who happens to also be a Mom of 3. Born and raised in sunny California, she now makes her home in the Pacific Northwest and is happy to enjoy all four seasons even if the snow can sometimes be a bit much. She hates cheese—of all kinds—and yes that means she orders cheeseless pizza. Daniela is an ENTJ all the way which means she loves to talk (a lot) and is probably as extroverted as they come so feel free to shoot her a message, send a raven, throw up smoke signals. Whatever it may be. She love’s chatting with readers so feel free to stalk her.</p> <p>Find her at: <a href="https://daniela-romero.com/">https://daniela-romero.com/</a></p> <p>Danielle&#8217;s bookbox business: <a href="https://baddiesbookshop.com/">https://baddiesbookshop.com/</a></p> <p>🔗 CONNECT WITH THE SPA GIRLS:</p> <figure class="wp-block-image size-large"><a href="https://selfpublishingauthorspodcast.com/wp-content/uploads/2026/05/Copy-of-2026-SPA-Girls-YT-Thumbnail-Template.jpg"><img fetchpriority="high" decoding="async" width="1024" height="576" src="https://selfpublishingauthorspodcast.com/wp-content/uploads/2026/05/Copy-of-2026-SPA-Girls-YT-Thumbnail-Template-1024x576.jpg" alt="" class="wp-image-3684" srcset="https://selfpublishingauthorspodcast.com/wp-content/uploads/2026/05/Copy-of-2026-SPA-Girls-YT-Thumbnail-Template-1024x576.jpg 1024w, https://selfpublishingauthorspodcast.com/wp-content/uploads/2026/05/Copy-of-2026-SPA-Girls-YT-Thumbnail-Template-300x169.jpg 300w, https://selfpublishingauthorspodcast.com/wp-content/uploads/2026/05/Copy-of-2026-SPA-Girls-YT-Thumbnail-Template-768x432.jpg 768w, https://selfpublishingauthorspodcast.com/wp-content/uploads/2026/05/Copy-of-2026-SPA-Girls-YT-Thumbnail-Template.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <p>🌐 Website &#38; free self-publishing resources: <a href="http://www.selfpublishingauthorspodcast.com/">http://www.SelfPublishingAuthorsPodcast.com</a></p> <p>🎧 Subscribe to our weekly episodes on your favourite podcast app — search &#8220;SPA Girls Podcast&#8221;</p> <p>💗 This podcast is supported by our amazing Patreon community! ⭐ Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: <a href="http://www.patreon.com/spagirlspodcast">http://www.patreon.com/spagirlspodcast</a></p> <p>#authortube #SelfPublishing #IndieAuthor #romancewriter</p> <p>#SelfPublishing #romancewriter #writingpodcast #writingcommunity</p>