When Peter Mühlmann’s mum had some bad experiences making her first purchases online in 2007, he decided there must be a way to guide consumers to businesses they could trust. The result was Trustpilot.<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

FT Start-Up Stories

Financial Times

Creating trust in an online world

JUL 9, 201821 MIN
FT Start-Up Stories

Creating trust in an online world

JUL 9, 201821 MIN

Description

When Peter Mühlmann’s mum had some bad experiences making her first purchases online in 2007, he decided there must be a way to guide consumers to businesses they could trust. The result was Trustpilot.<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>