What are the main challenges facing radio in attracting and retaining audiences and securing the ad revenue it deserves given its enduring appeal? In this asiCast our Research Director Richard Marks interviews Jason Brownlee, CEO of Colourtext, about the involvement he has had over many years in the development of… Read more

asiCast

Advertising Seminars International Limited (asi)

asiCast 179: Evaluating radio ad effectiveness

OCT 9, 202426 MIN
asiCast

asiCast 179: Evaluating radio ad effectiveness

OCT 9, 202426 MIN

Description

What are the main challenges facing radio in attracting and retaining audiences and securing the ad revenue it deserves given its enduring appeal? In this asiCast our Research Director Richard Marks interviews Jason Brownlee, CEO of Colourtext, about the involvement he has had over many years in the development of… Read more