In recent years, especially post-pandemic, there has been a great deal of emphasis placed on performance marketing. In this asiCast our Research Director Richard Marks discusses with Thinkbox’s Director of Research and Planning, Matt Hill, how its Profit Ability 2 study seeks to address some of the misunderstandings that have… Read more

asiCast

Advertising Seminars International Limited (asi)

asiCast 180: Profit Ability 2 – TV’s role in performance marketing

OCT 14, 202422 MIN
asiCast

asiCast 180: Profit Ability 2 – TV’s role in performance marketing

OCT 14, 202422 MIN

Description

In recent years, especially post-pandemic, there has been a great deal of emphasis placed on performance marketing. In this asiCast our Research Director Richard Marks discusses with Thinkbox’s Director of Research and Planning, Matt Hill, how its Profit Ability 2 study seeks to address some of the misunderstandings that have… Read more