How has the focus on consumers’ attention moved on over the ten years or so since Karen Nelson-Field, Founder and CEO of Amplified Intelligence, first argued that the industry needed to take it seriously? In this asiCast Brian Jacobs, Founder and CEO of BJ&A, talks to Karen about her new… Read more

asiCast

Advertising Seminars International Limited (asi)

asiCast 181: The Attention Economy – A Category Blueprint

OCT 18, 202416 MIN
asiCast

asiCast 181: The Attention Economy – A Category Blueprint

OCT 18, 202416 MIN

Description

How has the focus on consumers’ attention moved on over the ten years or so since Karen Nelson-Field, Founder and CEO of Amplified Intelligence, first argued that the industry needed to take it seriously? In this asiCast Brian Jacobs, Founder and CEO of BJ&A, talks to Karen about her new… Read more