Aviation Marketing Hangar Flying
Aviation Marketing Hangar Flying

Aviation Marketing Hangar Flying

Paula Williams

Overview
Episodes

Details

Advice, commentary and fun for sales and marketing professionals in the aviation industry. Contact us at [email protected] with show ideas.

Recent Episodes

Book Club Discussion – Flying Lessons and Other Stories
NOV 28, 2025
Book Club Discussion – Flying Lessons and Other Stories
In this Aviation Sales & Marketing Book Club, we explore Flying Lessons & Other Stories — a middle-grade anthology with big lessons for marketers. While the stories are fiction, the storytelling techniques are powerful and relevant: emotional hooks, structured narratives, character arcs, and more. In a time when aviation is misunderstood or villainized in [...]
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62 MIN
Aviation Marketing AI Workshop
NOV 15, 2025
Aviation Marketing AI Workshop
This workshop brought together the ABCI team, Michael Duke of DBT Aero, Debbie Murphy of JetBrokers, Ericka Essington of Air Nurses, and several other guests for a practical, no-nonsense look at how AI is actually being used in aviation marketing today. We examined where AI genuinely speeds up real work—and where it quietly derails [...]
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67 MIN
Aviation Sales and Marketing Book Club Discussion – The Revenue Zone – B2B Sales, Marketing and Predictable Revenue Growth
OCT 24, 2025
Aviation Sales and Marketing Book Club Discussion – The Revenue Zone – B2B Sales, Marketing and Predictable Revenue Growth
In this insightful book club session, the ABCI team is joined by clients Ben Neivert of DBT Aero, Chris Vidales of MagJet and Ericka Essington of Air Nurses take a dive deep into The Revenue Zone by Tom Burton—a modern playbook for B2B sales and marketing that challenges traditional funnels and focuses on guiding [...]
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59 MIN
Recorded Live – Aviation Marketing – Disaster Recovery Workshop
OCT 12, 2025
Recorded Live – Aviation Marketing – Disaster Recovery Workshop
From hangar fires to cyberattacks to PR nightmares—every aviation company will face a crisis at some point. This workshop from ABCI breaks down how to prepare, respond, and recover without losing your business or your reputation. Join me (Paula Williams) and the ABCI team plus Ericka Essington of ‪@AirNurses‬ as we walk through real [...]
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53 MIN
Book Club – Unconscious Branding by Douglas Van Praet
SEP 26, 2025
Book Club – Unconscious Branding by Douglas Van Praet
In this thought-provoking book club session, the team dives into Unconscious Branding by Douglas Van Praet—a marketing book that challenges the 100-year-old AIDA model (Attention, Interest, Desire, Action) and proposes a more modern, emotional, and behavior-driven seven-step process. From pattern interruption to shifting brand associations, the group explores how to apply these concepts to [...]
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59 MIN