“I feel like I spend more time on content creation than making Jewelry.”

If that line resonated with you - you’re not alone.

Creatives often reach out to me expressing that they want to spend more time working on their Jewelry instead of writing, editing, and producing their own marketing content.

I heard you loud and clear - so I reached out to Phil Vilk, an agency owner who specializes in marketing with User Generated Content - using your customers instead of yourself for content creation.

In this episode, you’ll learn: 

• [0:00] Latest news and announcements

• [03:23] How Phil went from hating agencies to starting one himself

• [06:44] What should the customer say to create the best testimonial?

• [08:38] The ethics and legality of incentivizing customers for testimonials.

• [09:40] How much should you budget to pay for customer reviews?

• [12:49] Using JotForm to get the videos, display terms & conditions, and turn reviewers into affiliates

• [15:00] The 7 elements of a good customer testimonial (including the 1 thing that should Never be in a testimonial)

• [16:54] Optimal length for a user-generated video

• [17:41] How do you prep someone to do an unboxing video?

• [19:02] Editing testimonial videos & compilations

• [22:07] Scoring customer testimonials and determining compensation

• [24:05] Advertising strategies if you don’t have the budget to hire an agency

• [27:14] What it’s like to work with Phil & how to connect with him

Here are the resources mentioned in the show:

Phil’s website - Creative Launch

Follow Phil on Instagram

Laying the Foundation - Enroll now (final cohort)

Magnetic Marketing Masterclass - Watch on Demand for free

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

2. Select “Ratings and Reviews” and “Write a Review”

3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscrib