Jay Newton-Small, CEO and Founder of MemoryWell, a digital storytelling platform for seniors, speaks to George on this episode of DC Entrepreneur. You'll hear how Newton-Small got the idea for the start-up when filling out paperwork to get her father into assisted care after he was diagnosed with early onset Alzheimer's disease.

As a TIME Magazine correspondent, journalist, and author of Broad Influence, she wrote his story down to help her father's caregivers understand his past better.  In this conversation, Jay talks about how MemoryWell worked with Brookdale Senior Living for their pilot program, how she bootstrapped the idea through Kickstarter and by winning pitch competitions before focusing on fundraising, and how her involvement through accelerators such as TechStars and the Halcyon Incubator helped her learn to build a business. 

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