What Works
What Works

What Works

Tara McMullin

Overview
Episodes

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Work is central to the human experience. It helps us shape our identities, care for those we love, and contribute to our communities. Work can be a source of power and a catalyst for change. Unfortunately, that's not how most of us experience work—even those who work for themselves. Our labor and creative spirit are used to enrich others and maintain the status quo. It's time for an intervention. What Works is a show about rethinking work, business, and leadership for the 21st-century economy. Host Tara McMullin covers money, management, culture, media, philosophy, and more to figure out what's working (and what's not) today. Tara offers a distinctly interdisciplinary approach to deep-dive analysis of how we work and how work shapes us.

Recent Episodes

Getting My $#*! Together: A Messy Review of 2025
DEC 4, 2025
Getting My $#*! Together: A Messy Review of 2025

Here we are at the tail end of 2025. I just "opened" my Spotify Unwrapped... And after 3 years of burnout recovery, I’m finally ready to figure out what getting my shit together in the shadow of everything I’ve learned about myself and my needs in the last five years is going to look like.


It’s tempting to assume that getting one’s shit together is a forward-looking pursuit. You know, “Here are all the things I’m going to do.” But, in my opinion, an important part of getting one’s shit together is taking stock of said shit. And so this episode is a step in that direction. I enlisted my husband, Sean, to do a bit of a year-end review. 


This review is in no way comprehensive. It’s a wee bit stilted. And if it sounds a little forced, it is—because getting your shit together takes doing some things that you’re out of practice with.


This episode is simply an exercise in remembering. It’s that first awkward practice that you just have to get through at the beginning of a new season. 


Getting my shit together is very much a work in progress, not a grand announcement of some new project or direction for my work. Maybe that will come. Maybe it won’t. My main objective is to feel like I’m steering the ship again.

Heads up: this will be my final new episode of 2025. I'll be back on January 8 with fresh ideas, stories, and ways to rethink work.

This episode contains repeated uses of the word "shit," so if that's something you'd prefer not to hear. Skip this one!

Footnotes:


  • (00:00) - 2025 Review
  • (00:35) - Introduction
  • (06:08) - Reflecting on 2025
  • (08:09) - What was unexpectedly fun or easy for you this year?
  • (14:42) - What did you create this year?
  • (19:06) - What habits or systems supported your well-being?
  • (34:06) - What did you read, watch, or listen to that stuck with you?
  • (45:02) - What was your favorite word this year?
  • (46:51) - What are you looking forward to in 2026?
  • (50:28) - Last Thing
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51 MIN
On Getting Attention, Encoding Messages, and Diving into the Deep End
NOV 20, 2025
On Getting Attention, Encoding Messages, and Diving into the Deep End

How do you get people to care about what you care about?

It's a marketing question. A movement-building question. A question at the heart of the attention economy. And in one form or another, it's the question I've probably received more than any other over the last 15+ years. After all, there is no silver-bullet
social media plan, no door-knocking strategy, no magical meeting agenda that produces results if the message at its heart doesn’t resonate with those receiving it.

This episode is in four chapters. In the first chapter, I assure you that getting attention is actually (relatively) easy—even if few of us are willing to do what it takes. In the second chapter, I explain why paying attention is really difficult, with the help of my favorite French philosopher. In the third chapter, I've got a story about getting my teenage daughter to watch a movie explaining esoteric financial products. And in the final chapter, I'll share a little idea I've been referring to as the Swimming Pool Theory of Communication.

If you care about getting others to care about what you care about (and I know you do), this one is for you.

Footnotes:



  • (00:00) - Introduction
  • (03:02) - 1. Attention is Easy
  • (07:38) - 2. Attention is Really Hard
  • (15:33) - 3. The Big Short
  • (24:17) - 4. The Swimming Pool Theory of Communication
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30 MIN