Wealth Actually
Wealth Actually

Wealth Actually

Frazer Rice

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Covering the issues that affect business, entrepreneurship, wealth, trusteeship and culture.

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Health as an Asset Class
MAR 25, 2026
Health as an Asset Class
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> <div class="wp-block-embed__wrapper"> https://youtu.be/FU5IvtBbtCY </div> </figure> <p class="has-medium-font-size">JOHN SAMUELS from WELLWORTH ADVISORS discusses &#8220;HEALTH AS AN ASSET CLASS&#8221; and the nuances of personalized healthcare management for high-net-worth individuals. We contrast concierge medicine with comprehensive health advisory services. Learn about his book &#8220;<a href="https://www.amazon.com/Healthcare-Management-Advisor-Guide/dp/B09XYZ1234">WEALTHCARE</a>&#8221; which lays out the frameworks of his practice. Finally, John goes into how expert navigation, team-based care, and strategic planning can significantly improve health outcomes and client relationships. Finally we hear a little bit about what his favorite medical shows are on TV!</p> <h2 class="wp-block-heading">Key Topics </h2> <p class="has-medium-font-size">Differences between concierge medicine and health advisory services<br />Team-based care and specialist involvement<br />Integrating healthcare with wealth management<br />Debunking myths about healthcare access and VIP treatment<br />Strategies for managing mental health and complex conditions</p> <h2 class="wp-block-heading">Key Frameworks of Health as an Asset Class</h2> <p class="has-medium-font-size">Team-based healthcare approach<br />Evidence-based treatment decision-making</p> <h2 class="wp-block-heading">Action Items</h2> <p class="has-medium-font-size">Review your healthcare risk factors and create a plan.<br />Organize your medical records and update legal documents.<br />Engage a healthcare advisor to understand your coverage and treatment options.</p> <h2 class="wp-block-heading">Chapters in &#8220;Health as an Asset Class&#8221;</h2> <p class="has-medium-font-size">00:00 Understanding Concierge Medicine vs. Health Advisory<br />02:11 The Importance of Team-Based Care<br />03:49 Collaborating with Client Advisors<br />06:23 Navigating Complex Healthcare Needs<br />08:07 Addressing Client Misinformation<br />09:40 Challenges in Mental Health Treatment<br />12:24 The Purpose Behind the Book<br />14:26 Debunking Myths in Healthcare<br />16:31 Preparing for Healthcare Interactions<br />20:56 Managing Healthcare Risks<br />23:05 Finding Resources and Support</p> <h2 class="wp-block-heading">Resources</h2> <p class="has-medium-font-size">Wellworth Advisors &#8211; <a href="https://wellworthadvisors.com">https://wellworthadvisors.com</a><br />John Samuels&#8217; Book on Healthcare Management &#8211; <a href="https://www.amazon.com/Healthcare-Management-Advisor-Guide/dp/B09XYZ1234">https://www.amazon.com/Healthcare-Management-Advisor-Guide/dp/B09XYZ1234</a></p> <p class="has-medium-font-size">More From John on &#8220;Wealth Actually&#8221;: <a href="https://frazerrice.com/ep-126-john-samuels/">https://frazerrice.com/ep-126-john-samuels/</a></p> <h2 class="wp-block-heading">Guest links</h2> <p class="has-medium-font-size">Website &#8211; <a href="https://wellworthadvisors.com">https://wellworthadvisors.com</a><br />Email &#8211; mailto:[email protected]</p> <figure class="wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon"> <div class="wp-block-embed__wrapper"> https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/ </div> </figure> <p>Keywords</p> <p>healthcare, concierge medicine, health advisory, high-net-worth individuals, patient navigation, mental health, healthcare risk, medical research, healthcare myths, health insurance</p> <p>Titles</p> <p>Beyond Concierge: The Future of Personalized Healthcare for Wealthy Clients<br />How Expert Care Navigation Transforms High-Net-Worth Healthcare</p> <p>Sound Bites</p> <p>&#8220;We map out the cost of treatment for clients.&#8221;<br />&#8220;We focus on evidence-based treatment options.&#8221;<br />&#8220;VIP care often doesn&#8217;t mean better care.&#8221;</p>
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23 MIN
THE FIGHT AGAINST GASLIGHTING IN THE WORKPLACE
MAR 13, 2026
THE FIGHT AGAINST GASLIGHTING IN THE WORKPLACE
<h2 class="wp-block-heading">&#8220;Breaking the Glass Ceiling: Julia Carreon&#8217;s Fight Against Corporate Gaslighting&#8221;</h2> <p class="has-medium-font-size">In this episode, Frazer Rice sits down with Julia Carreon to explore her recent high-profile litigation against a major financial institution and her powerful insights on women in leadership, corporate culture, and overcoming systemic barriers.</p> <h2 class="wp-block-heading">YOUTUBE</h2> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> <div class="wp-block-embed__wrapper"> https://youtu.be/e05k7SVQ2xI </div> </figure> <p class="has-medium-font-size">We discuss:</p> <ul class="wp-block-list"> <li class="has-medium-font-size">Julia’s experience with workplace gaslighting and her litigation journey with Wells Fargo</li> <li class="has-medium-font-size">The importance of transparency, accountability, and protecting yourself in corporate environments</li> <li class="has-medium-font-size">How societal and corporate cultures disadvantage women, especially around motherhood and leadership</li> <li class="has-medium-font-size">The themes and motivations behind Julia’s book,&nbsp;<em>Walking on Broken Glass</em></li> <li class="has-medium-font-size">Practical strategies women can use to build political capital and safeguard their careers</li> <li class="has-medium-font-size">The significance of external networks and understanding your personal strengths</li> <li class="has-medium-font-size">The evolving landscape of equity, ownership, and governance in corporations</li> <li class="has-medium-font-size">How to proactively prepare for and respond to systemic workplace challenges</li> </ul> <h2 class="wp-block-heading">SPOTIFY</h2> <figure class="wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio"> <div class="wp-block-embed__wrapper"> https://open.spotify.com/episode/5c546gs6Qctx4bGOvalgXj?si=1dDyJxnwSyu4tnhXxpzVxg </div> </figure> <h6 class="wp-block-heading has-medium-font-size">Timestamps:</h6> <ul class="wp-block-list has-medium-font-size"> <li>00:00 &#8211; Introduction: Julia’s litigation and book overview</li> <li>02:03 &#8211; Gaslighting in corporate culture and early experiences</li> <li>04:14 &#8211; Dealing with systemic backstage politics and fighting for justice</li> <li>05:10 &#8211; Motivations for writing&nbsp;<em>Walking on Broken Glass</em></li> <li>08:08 &#8211; Diagnosing workplace culture and gender dynamics</li> <li>09:33 &#8211; The weaponized HR department and accountability</li> <li>11:38 &#8211; Protecting yourself: cultural awareness and bias</li> <li>13:12 &#8211; Demographics, gender disparities, and moving forward</li> <li>15:12 &#8211; Institutional misogyny and societal shifts</li> <li>16:05 &#8211; Motherhood, work-life balance, and corporate support</li> <li>18:28 &#8211; Questions of corporate culture change post-COVID</li> <li>22:21 &#8211; The fear factor and change in workplace loyalty</li> <li>27:12 &#8211; Tactical career strategies and building political capital</li> <li>28:15 &#8211; Always Be Executing (ABE) and tracking success</li> <li>30:53 &#8211; The ownership mentality and equity’s role in career resilience</li> <li>34:45 &#8211; Building internal and external networks for support</li> <li>36:49 &#8211; Understanding personal aptitudes through testing and reflection</li> <li>40:12 &#8211; Leveraging political capital and seizing opportunities</li> <li>43:31 &#8211; How to follow Julia and stay updated on her journey</li> </ul> <h2 class="wp-block-heading">Transcript</h2> <p class="has-medium-font-size"><strong>Frazer Rice (00:01.004)<br /></strong>Welcome aboard, Julia.</p> <p class="has-medium-font-size"><strong>Julia (00:03.32)<br /></strong>Thanks for having me.</p> <p class="has-medium-font-size"><strong>Frazer Rice (00:04.652)<br /></strong>Well, as I said in the opening, the concept of gaslighting in the boardroom is something that certainly isn&#8217;t new, but it doesn&#8217;t make it any more comfortable for the people who deal with it on a day-to-day basis or as part of their career. And you&#8217;re in the midst of litigation right now with a major financial services company. Maybe talk a little bit about what&#8217;s going on there.</p> <p class="has-medium-font-size"><strong>Julia (00:24.801)<br /></strong>Yeah, so I am in a high profile lawsuit with my former employer. I would say this is not a path that anyone chooses on purpose. In my particular case, Frazer, I spent 20 years at Wells Fargo, 15 of which were pretty spectacular. I have come to realize almost maybe fairy tale like in terms of my experience. </p> <p class="has-medium-font-size">I want to talk about some of the things later on that made it a fairy tale. So yeah, I wouldn&#8217;t have chosen this. I did not see the culture at my former employer coming for me. I was blindsided by it and it got ugly quickly. One of the things that I think I am doing here. Or at least trying to do is not be shy about it. Not hide from it. Try to show women a different way for how to deal with these situations. Because I have very strong feelings about the fact. With the rollback of DEI and the current administration&#8217;s point of view on women, that we&#8217;re going backwards. If women don&#8217;t start fighting for ourselves in a more public way and without fear, then I don&#8217;t know where we&#8217;re going to be in the next five to 10 years.</p> <p class="has-medium-font-size">I am soldiering on and it&#8217;s not easy to your point. But it is what it is and it&#8217;s a fight that I believe is worthy.</p> <p class="has-medium-font-size"><strong>Frazer Rice (02:03.608)<br /></strong>So it&#8217;s a daunting task taking on a big bank. Big financial services firm, whether it&#8217;s in this situation or frankly any. It&#8217;s just these well-resourced big behemoths. What has been the experience been like so far? As far as gathering information? Of getting the walls built that you need to in order to live your life while you go through this conflict with this bank?</p> <p class="has-medium-font-size"><strong>Julia (02:29.822)<br /></strong>It&#8217;s hat that is the million dollar question. Right? I will say that in my case i got really fortunate and came across a quote. It&#8217;s going to sound really strange. But i came across a quote that said fear is fake and danger is real but fear is fake. I believe that the patriarchy wants women to be afraid.</p> <p class="has-medium-font-size">So it tells us these bad things are going to happen if you take on a big firm like this. It is grueling. The days are long sometimes. But once I internalize the reality that it is all fake in terms of all of the bad things that you think could happen really can&#8217;t happen. Worst case scenario, there&#8217;s nothing</p> <p class="has-medium-font-size">Like I&#8217;m not going to die. They&#8217;re not going to, you know, take away my family. Like all of these things, right? We tell ourselves that it could get really nasty. And in my case, I have to stay really grounded in the fact that what I&#8217;m doing is worthy. We tried my lawyer and I tried for 14 months to come to a different answer. And so in a way, not just telling myself fear is fake. But in another way, I kind of feel like it&#8217;s my destiny.</p> <p class="has-medium-font-size">Because, I just want to say this real quick, I had 20 years at a place that was not toxic. And so I know what good looks like, and this is not good. So in that way, I really feel like it&#8217;s my destiny. And so that&#8217;s what you do, and you have to have a good support network. I have a great husband, so that really helps.</p> <p class="has-medium-font-size"><strong>Frazer Rice (04:14.21)<br /></strong>The, as I&#8217;ve told people, sometimes doing the right thing or going after something that upholds justice. It can be expensive and hard. I give you kudos for standing up. Not only for yourself, but others who are going through a difficult situation. Where you&#8217;ve had a significant wrong done to you. </p> <p class="has-medium-font-size">You&#8217;ve written a book about this experience as well. We can take some time to think, to talk about what the book tries to do. First of all, writing one in tandem with the process here, I think is a bit unusual. Some people do it after the fact. To go through a catharsis after going through a difficult process. Talk about first the why of the book.thhen we&#8217;ll talk a little bit about what you talk about in it.</p> <p class="has-medium-font-size"><strong>Julia (05:17.241)<br /></strong>The book is called Walking on Broken Glass: Navigating the Aftermath of the Glass Ceiling.&#8221; It was co-written with a fabulous woman named Shannon Nutter. I hope people follow on LinkedIn. The book is not squarely about what happened to me the book came together.</p> <p class="has-medium-font-size">With Shannon and I meeting on LinkedIn. Then discovering that we had a lot of the same shared experiences as we are Gen X. in hindsight. Our generation has had the opportunity to have the most benefit of the Gloria Steinem Women&#8217;s Movement. </p> <p class="has-medium-font-size">Think about the fact that we got the advantage of the birth control and all of the DEI efforts that have been in the last 15, 20 years. And we really felt like there was still a long way to go. Then all of that is starting to go backwards. So last year when we met or the year before, we&#8217;re like, my God, the idea that we got the best of the best is shocking to us. And so what are we going to do about it? </p> <p class="has-medium-font-size">We really wanted the book to speak to women of all ages in their career. But it was written from a lens of two then 53 year old women who had seen a lot. We wanted to give the book as a love letter or a gift to our 35 year old self. To say, this is what we should have or wish we had known 20 years ago. Because we would have done things differently if we had really faced kind of what the challenges were that women are facing at work. In a real way right not in a way that sugarcoats it or pretends to throw it under the rug. </p> <p class="has-medium-font-size">And or always makes it the woman&#8217;s fault like the woman always has to be changing and evolving in order to adapt to the systems and i you know it&#8217;s exhausting right so the book was written for that reason and it does tap into a lot of the things that we both experienced.</p> <p class="has-medium-font-size"><strong>Julia (07:35.17)<br /></strong>But it isn&#8217;t a kind of a personal journal of what happened to me with my former employer.</p> <p class="has-medium-font-size"><strong>Frazer Rice (07:39.82)<br /></strong>Right, one of the things that I found useful about the book is you divided it into three sections. I think it brings us sort of clarity into what you&#8217;re trying to achieve here. The first one is just diagnosing the situation that you&#8217;re in. Maybe talk a little bit about that. Part one the understanding of your surroundings. What&#8217;s happening around you. The conditions that women are facing as they embark on these big situations in the workplace.</p> <p class="has-medium-font-size"><strong>Julia (08:08.982)<br /></strong>Yeah. So the first part of the book does give a primer on kind of the history of feminism and how did we get here and what are some of the big open questions that are still left to answer. We also want to set the stage that makes it very clear that women are accountable for our actions in the workplace. </p> <p class="has-medium-font-size">Like this is not in any way a book that seeks to make someone who&#8217;s failing feel good about the fact that they&#8217;re failing, right? </p> <p class="has-medium-font-size">Shannon and I both reached really high levels of corporate success at major global firm. There is a lot of work to do. So we really try to dimension how, what are some effective ways for you to approach that work? What are some of the pitfalls and how are some of the ways that you can handle that?</p> <p class="has-medium-font-size">In a way that&#8217;s kind of clear-eyed, but never about putting the blame or the onus on the company. And if you don&#8217;t mind, I want to say something about that because it relates to my lawsuit. One of the things that I&#8217;ve heard criticisms about is that people on social media often I saw when I kind of scanned the landscape of it recently are, this woman is naive. She thinks.</p> <p class="has-medium-font-size">HR is her friend because one of the things that I have sued my former employer for is a weaponized HR department and I want to get very clear. mean, Frazer, you don&#8217;t manage hundreds of people in 13 states like I did for a very long time successfully innovating, having great client experience team scores and having great employee team scores, right? If you believe HR is your friend. </p> <p class="has-medium-font-size">So that&#8217;s not what i&#8217;m trying to say what i&#8217;m trying to say in my lawsuit is. HR shouldn&#8217;t be picking off people for political reasons either. We are saying all the way along there is shared accountability between the employer and the employee. That&#8217;s really important. I think that you know one of the backlash is going too far field here.</p> <p class="has-medium-font-size"><strong>Julia (10:27.401)<br /></strong>We went so far politically correct on some things that some employees do show up to work and think that they just need things handed to them. And I do think that that was part of the backlash, right? So I just am always striving for balance. I think we should all be always striving for balance.</p> <p class="has-medium-font-size"><strong>Frazer Rice (10:45.13)<br /></strong>One of the concepts too, I think in the book that I sort of grabbed onto and enjoyed was the idea of taking steps to protect yourself. You&#8217;re dealing with a lot of different asymmetries when you work for a big company. You&#8217;re dealing with information asymmetry, you&#8217;re dealing with political asymmetry, you&#8217;re dealing with resource asymmetry. Sometimes you&#8217;re even dealing with just…</p> <p class="has-medium-font-size">Accountability asymmetry in terms of, you some people get free passes at other times people are judged on things or unfairly judged on different criteria that just don&#8217;t make a lot of sense. </p> <p class="has-medium-font-size">If we step back for a second and for people who are trying to understand, I&#8217;ll put it in quotes, how the world works and how to how to be aware of one&#8217;s and to protect yourself, what would be the first couple of things that you would tell people to think about on that back?</p> <p class="has-medium-font-size"><strong>Julia (11:38.471)<br /></strong>The number one thing is I would be very aware of the kind of culture that you&#8217;re operating in. And it&#8217;s very easy to take for granted what a culture really is, what your own personal bias and history is, and then how is it that you are fitting. into that culture with your own shared history. </p> <p class="has-medium-font-size">So I love to be candid, right? And provocative about my own situation. If I could do something different, I would be very aware of what my biases were going into Citi with 20 years of being at a place where</p> <p class="has-medium-font-size">It was a really fair game, but probably because I had a lot of political capital and I grew up there. So I understood it. But I went into that place thinking that I was a fancy managing director, that obviously I was hired to be a change maker. I can do a lot of great things. </p> <p class="has-medium-font-size">And I was, you know, doing my thing, not realizing that I was swimming in a different lake and that lake was filled. with a lot of different kinds of wildlife that I was unprepared for. So, I mean, that&#8217;s really important.</p> <p class="has-medium-font-size"><strong>Frazer Rice (13:12.398)<br /></strong>As we talk a little bit about some sort of bullet questions as far as how your experience has gone, the demographics of the workplace are different and changing. On one hand, college graduates are now majority women or higher in just about every college situation. Yet institutions like the CFP, the women make up…</p> <p class="has-medium-font-size">Believe the number is somewhere in the 24 % range. So you have this weird dichotomy of more women entering the workplace, but not in the numbers necessarily that would indicate that they are in places to make as much change as they would like. </p> <p class="has-medium-font-size">They are still in the vast minority in terms of boards of directors and executive positions at almost every Fortune 500 company that I can think of. As we chart a path forward where, let&#8217;s call it merit.</p> <p class="has-medium-font-size"><strong>Julia (13:58.813)<br /></strong>Mm-hmm.</p> <p class="has-medium-font-size"><strong>Frazer Rice (14:04.494)<br /></strong>presides over sort of misogyny and I guess I would call it sort of political gamesmanship. How do you think about that in terms of advice for people entering the workforce?</p> <p class="has-medium-font-size"><strong>Julia (14:16.461)<br /></strong>Yeah, look, so nobody gets to say that women aren&#8217;t in the pipeline, right? I mean, that just, doesn&#8217;t hold up, especially at the more junior levels, right, of entering the workforce after college. What starts to happen is that it starts to go downhill as you get higher and higher up into hierarchy. </p> <p class="has-medium-font-size">And I believe that there is a mismatch between women who want to work and do the right thing. And we&#8217;re going to talk about this. Then what does it mean to also then become a mother and give birth and have to manage all of that? </p> <p class="has-medium-font-size">And then coming up against institutional misogyny. Obviously my perspective in the last 18 months has changed about the degree to which institutional misogyny exists.</p> <p class="has-medium-font-size">Because I had a fairy tale experience before I was able to be willfully blind about the realities. so a really direct way of answering your question is that our book is seeking to hit women in the face with the realities of this because I don&#8217;t think we&#8217;re gonna change it overnight, right? And it is so entrenched, it&#8217;s getting worse and it will get worse.</p> <p class="has-medium-font-size">Before it gets better, but I do believe that it will get better eventually because the old system that&#8217;s, know, aging out, baby boomers are aging out. Like I think that there&#8217;s going to be cracks in that. And then there would be a tsunami of change. But right now the old guard is hanging on and, we are going backwards. And so we just have to be realistic about what it requires to go forward. And we talk about what that is.</p> <p class="has-medium-font-size"><strong>Frazer Rice (16:05.58)<br /></strong>One of the things, right, and so let&#8217;s touch back on the motherhood issue, is, that is biology. And so women who go that route and have kids. Which is frankly one of the big precepts in society. Unfortunately. n some ways takes you out of the normal trajectory of a corporate path, just from a time perspective. </p> <p class="has-medium-font-size">Certainly, the balance of work that happens at the household level. Where that ends up alling usually, creates a stress that is not well understood or received at the corporate level. </p> <p class="has-medium-font-size">What are your thoughts on that front? As far as charting a path that recognizes that reality and at the same time doesn&#8217;t put upon going the other direction necessarily in terms of favoring one outcome or the other.</p> <p class="has-medium-font-size"><strong>Julia (17:02.019)<br /></strong>I know a lot of women who did not have children because they felt like that it would, it would harm their career. And, um, certainly it&#8217;s a personal issue and there&#8217;s no judgment from me. I don&#8217;t think I would have had children if I hadn&#8217;t met my husband. He was willing to do 50 % of the workload and he has, and, always has probably does maybe more than 50. </p> <p class="has-medium-font-size">It is a very deeply personal issue. What I have strong feelings about the fact that companies who lean in to, don&#8217;t expect the woman to lean in, but the company leans in to supporting pregnant women, have higher loyalty scores. They have better team member satisfaction. They get a lot from those women that they have supported.</p> <p class="has-medium-font-size">This is a crazy story, Frazer. I was pregnant and or just coming back from maternity leave all three times I got major promotions at Wells. I mean, think about that. And I now, because I lived my life kind of in a vacuum for a long time, I didn&#8217;t realize that this wasn&#8217;t happening to other people, right? So look at me now. I am 25 years from when I got hired, still saying that Wells is a great company.</p> <p class="has-medium-font-size">because of my own personal experience. And they got a lot out of me, but I gave a lot back. So to me, supporting women who are pregnant doesn&#8217;t have to be a zero sum game. Yet somehow that is the narrative. And I would love to ask you why that is. Like, I mean, what has happened to corporate culture that this is such a pervasive issue when</p> <p class="has-medium-font-size">If you were to scan a lot of my Gen X friends, we did not have the same experience.</p> <p class="has-medium-font-size"><strong>Frazer Rice (19:04.147)</strong><br />I mean, from my perspective, I don&#8217;t know. I think that I blame some of this a little bit on the COVID blip in the sense that managers of all types just have no idea where to go as far as how to treat people fairly, either from a work from home experience or how that reconciles with…</p> <p class="has-medium-font-size">women in particular who are having careers and families in addition to what&#8217;s going on with other folks like the men in the world. My short answer is I don&#8217;t know. The longer answer is that I think between the shorter news cycle, social media, work from home, there are a lot of different change agents out there that have taken the focus off of.</p> <p class="has-medium-font-size">maybe the issues that worth talking about right now. And as a managerial class, especially as millennials are taking up the mantle on that front, they&#8217;re either forgetting about this particular issue and understanding the importance that it has, or they are just so overwhelmed by change at this point and self-preservation that it&#8217;s just an area where they&#8217;re triaging the different issues that they can deal with.</p> <p class="has-medium-font-size"><strong>Julia (20:22.492)</strong><br />Do you do you at all think that it is a problem of losing common sense and like letting rigid ideology take over from common sense. I certainly was benefited from working from home for most of my career, right? So it&#8217;s fascinating.</p> <p class="has-medium-font-size"><strong>Frazer Rice (20:46.061)</strong><br />Common sense isn&#8217;t common. And depending on the institution that you&#8217;re dealing with, work from home is either an excellent tool or a cover to hide under if you&#8217;re a mediocre performer. If you&#8217;re a manager out of sight, out of mind is a difficult place to be. </p> <p class="has-medium-font-size">I think that we&#8217;re I think everyone is reconciling to the relative absence of work and sort of acclimating to Zoom phone calls and things like that. And that gets you then away from taking care of the real issues, which is to make sure that the company&#8217;s doing right, the employees are doing right by the company, and at the same time that people are being treated fairly, because I think when people are so disparate, it just becomes a real management challenge. </p> <p class="has-medium-font-size">What we&#8217;re talking about as far as making sure that women are treated fairly in the workplace,</p> <p class="has-medium-font-size">Combine that with, I would say, message confusion that occurs in social media, where some loud voices may not be the right voices to be taking up this mantle, versus some of the quieter, stable people who are really the exemplars that we&#8217;d really like to point to. Sometimes that gets mixed. And I think the brew, if you stir it together, I think is created.</p> <p class="has-medium-font-size">Maybe if we think that there was progress since the 70s on through the 80s, 90s, 2000s for fairness and women progressing within the corporate ladder nicely, I think this the COVID blip has been a bit of a toe stub on that front. That&#8217;s an opinion, extremely uninformed, but more of an observation.</p> <p class="has-medium-font-size"><strong>Julia (22:35.713)</strong><br />No, no, but well, listen, I just I love it because I do want to unpack it just a little bit. It&#8217;s what&#8217;s fascinating to me is that I negotiated 15 years before covid to work remote and then my boss knowing that I had to be on the road three to four weeks a month regardless was like, I&#8217;d rather you be happy where you live because you&#8217;re to be on the road regardless. So</p> <p class="has-medium-font-size">I got to work from home and then during COVID when they tried to bring everybody back, they&#8217;re like, well, you can&#8217;t be the only exception. And I&#8217;m like, okay, I have been an exception for 15 years. So that&#8217;s where I go back to, know, where is this right balance? did, I mean, COVID is as good a reason as any that it&#8217;s things are upside down. I mean, really it&#8217;s a great theory.</p> <p class="has-medium-font-size"><strong>Frazer Rice (23:22.671)</strong><br />Well, it also bespeaks different corporations have different cultures and certainly some people are worried about other things than others. Muriel Siebert, who I think is an amazing example of someone who took a look at Wall Street and said, look, I refuse to be held back by anything here. She started her own company and to call it a company is to not give it the respect it&#8217;s due. She&#8217;s a major absolute force in Wall Street and one of the real legends.</p> <p class="has-medium-font-size">To me, entrepreneurism is one way through this. to create the company that you want to work in is, in some ways, to me, one of the solutions for people who are having difficulty in a corporate environment that they&#8217;re in right now. </p> <p class="has-medium-font-size">Whether they&#8217;re able to be the change agent within, which is often hard at a big, you know, bulky company that turns with the agility of a battleship as opposed to being nimble in doing things or going out and starting on their own, which involves its own risks. </p> <p class="has-medium-font-size">That to me is one of the solutions. But again, not without risk, not easy by any stretch. Where did that fit into your mindset as you were thinking about this?</p> <p class="has-medium-font-size"><strong>Julia (24:37.16)</strong><br />Well, so, so she is an icon, not just because of what she was able to accomplish, but she also did it, I think, without a college degree. And she did it. And this is important. She did it fearlessly. And what I would love to go back in time and have a conversation with her about where did she tap into that fearlessness? And you will start to see.</p> <p class="has-medium-font-size"><strong>Frazer Rice (24:48.665)</strong><br />Mm-hmm.</p> <p class="has-medium-font-size"><strong>Julia (25:06.77)</strong><br />On my own social media, am trying to tap into that whole mindset of women need to lose fear. I&#8217;ve already talked about it, but here&#8217;s what&#8217;s important to know, right? By 2030 in the US alone, women will control $34 trillion of investable assets. I believe that that is when you start seeing the game change. </p> <p class="has-medium-font-size">Look at how Mackenzie Scott is giving without glory. I posted that in a remark that&#8217;s gone semi-viral on LinkedIn. Like she is giving without glory. She wants to give, she wants to be anonymous almost about it, and she&#8217;s giving without handcuffs. And what is she giving to? She&#8217;s giving to communities, she&#8217;s giving to schools, she&#8217;s giving to healthcare. I mean, it gives me goosebumps every single time. And so I feel like women</p> <p class="has-medium-font-size">When we start to control more, we&#8217;ll start giving in, Alice Walton is the same way, giving in a different way to change society in a more meaningful way at scale. </p> <p class="has-medium-font-size">And Muriel was a pioneer in that regard. And she is someone I think we need the next generation to know about. because she was so fearless and it&#8217;s an inspiration. But you and i both know that all kinds of things that women have accomplished are never spoken about in the same way that they are about man and about men. </p> <p class="has-medium-font-size">I do think that that&#8217;s one of the great things about some of we can go into social media some of the social media change that we see happening with alpha female and all of these great accounts that are just starting to say, know what ladies, we don&#8217;t have to buy into the patriarchy. </p> <p class="has-medium-font-size">We can do it our own way. And so I think we will finally see change, but I wanna be very clear, Frazer, it&#8217;s going to get worse before it gets better.</p> <p class="has-medium-font-size"><strong>Frazer Rice (27:12.195)</strong><br />Got it. So for people who are in a corporate structure, corporate environment, aren&#8217;t ready to make the leap to starting their own business, which is obviously a difficult decision, but when you&#8217;re in there, what are the things tactically that one can do to prepare, not only prepare themselves, but protect themselves against these forces that are out there? </p> <p class="has-medium-font-size">One of the thoughts I had is making sure that in the job description that you&#8217;re able to point to numerical or formulaic successes so that if a narrative is being built against you, you can point to dollars created or jobs saved or metrics that in the boardroom.</p> <p class="has-medium-font-size">Not only just qualitative successes, but also quantitative ones that makes it difficult for people to ignore you from a pure dollar perspective. Things like that, what pops up in your mind? That you would tell people to think about in terms of art directing their career.</p> <p class="has-medium-font-size">Julia (28:15.023)<br />Yeah, well, the number one thing that I always say, and I&#8217;m kind of, it&#8217;s kind of a legend for it. So it&#8217;s ABE and it stands for Always Be Executing. And when I look back and see how successful I was in a corporate setting, of course, in my case, it was that I had a great boss and a great mentor and sponsor in him.</p> <p class="has-medium-font-size">But actually, I was always focused on executing and doing it in a way that is collaborative so that you don&#8217;t have the knives coming for you from every direction. think a lot of people who the more successful that you get in your career, you think, I&#8217;m fabulous because I&#8217;m fabulous. No.</p> <p class="has-medium-font-size">You need a mindset of I&#8217;m fabulous because I am creating a team around me, no matter who I am, even if I&#8217;m not the boss, to protect each other and help each other and lift each other up. if you are always executing and you hit on it, right, as a woman, you should always be keeping track of your metrics in a way that is tangible and defensible. But you also should</p> <p class="has-medium-font-size">never take for granted the fact that no matter how senior you are, you need to be getting something done. And I do think that it is a big mistake for people to get high on their own supply and forget that. And then, and then the sharks will come for you. So always do something. And this is just a final thing, cause I have lots of people that I mentor. They&#8217;re like, just name one thing. I&#8217;m going to give you one thing. Send meeting notes. </p> <p class="has-medium-font-size">If you go to a meeting, and everybody&#8217;s on a call, 15 people are on a call. If you&#8217;re the one who sends meeting notes and this is a hot button, right? For women, they&#8217;re like, well, I&#8217;m not the secretary. I don&#8217;t wanna take me. You know what? Put your ego, park it in a parking lot and send meeting notes. You would be shocked how much goodwill and how effective you&#8217;re perceived when those notes, like say a project is going downhill and somebody goes, but.</p> <p class="has-medium-font-size"><strong>Julia (30:30.157)</strong><br />Such and so committed to this and you&#8217;re like, those meeting notes were written by Julia Carrion. Nobody has to do that. But corporations get unwieldy. lot of churn happens. A lot of stuff doesn&#8217;t get done in a day. If you can demonstrate that you are someone who is acting in good faith and doing small things to keep the needle moving, somebody in senior management is going to notice that, I promise.</p> <p class="has-medium-font-size"><strong>Frazer Rice (30:53.763)</strong><br />The other thing I sort of, and this doesn&#8217;t just go for women, this is for people generally, is the ownership mentality and the move toward equity, and by equity I mean stock equity, where the mindset to me shifts when you move from sort of salary and bonus to equity in the firm. </p> <p class="has-medium-font-size">And that subtle shift suddenly puts you in a different position in terms of sitting at the same table as someone who is, let&#8217;s call it quote unquote, making the decisions. When you&#8217;re there and your ownership of the firm, however small it is, is rendered unimportant. </p> <p class="has-medium-font-size">First of all, that tells you to go. Second of all, I just feel like the people who exist on that plane bring up different things and then are thought of differently. Does that track with your experience?</p> <p class="has-medium-font-size"><strong>Julia (31:48.819)</strong><br />It does, but I think that this goes to kind of how is the corporate world changing and then how does that impact employees? So, and where I&#8217;m going with this is when I was at Wells, my compensation was a third, a third, a third. So it was a third cash, a third cash bonus and a third in stock. Do you want to know what&#8217;s going on? </p> <p class="has-medium-font-size">And I don&#8217;t know if you know what&#8217;s happened on Wall Street.</p> <p class="has-medium-font-size">Every single major bank is moving to you only get a quarter in equity and the rest of it is cash. So I think that the onus to here is on corporations to be thinking about how they&#8217;re treating employees. And to your point, what, what does that mean when you show up and how vested are you in the option? Just real quick, I want to give a shout out to Maureen Clough.</p> <p class="has-medium-font-size">I don&#8217;t know if you follow her, she just yesterday did an amazing six minute post on why companies are losing loyalty from employees. so like, again, this goes back to is everybody backsliding right now because these corporations have to realize that in order to keep good talent, you want them to have a stake in the game, but that&#8217;s winnowing, I think.</p> <p class="has-medium-font-size"><strong>Frazer Rice (33:11.819)</strong><br />I know. I agree. Frankly you know to me at the larger institutions that aren&#8217;t willing to sort of play ball as far as involving people in the ownership that&#8217;s a signal and when it&#8217;s a signal then you know if you&#8217;re good at your job and you bring things to bear you know there are other there are other places out there. </p> <p class="has-medium-font-size">I think those places that value you want you around and they want you to be able to participate and how the broader governance of the company works. It&#8217;s a lot like how Goldman Sachs was back when it was in the partnership days. </p> <p class="has-medium-font-size">Everyone who was a partner there understood how everything else was working and ultimately that meant that, I don&#8217;t know, I feel like Goldman still does well now, but it&#8217;s a different climate, different firm where you&#8217;re completely involved in everything else and therefore the information is out there and… it&#8217;s something that you&#8217;re not blindsided as much by what&#8217;s happening in other divisions within your firm.</p> <p class="has-medium-font-size"><strong>Julia (34:15.472)</strong><br />Yeah, totally agree.</p> <p class="has-medium-font-size"><strong>Frazer Rice (34:16.911)</strong><br />One other thought that as we were sort of squiring through this was the idea that it&#8217;s important to have information sources or networks both within your company that are outside of your reporting line, but also information networks and support outside your company. </p> <p class="has-medium-font-size">I call it sort of the kitchen cabinet of people who are similarly situated or in different spots so that you have context into which to sort of find out what your what you&#8217;re up against both inside the company and outside of it. Is that something that makes sense to you or is it something that was lacking in your current situation? How did you think about that?</p> <p class="has-medium-font-size"><strong>Julia (34:57.906)</strong><br />Hmm. I love that because in 2017, I took stock of the fact that I had become too comfortable in my lane and I was seeing that my influence at Wells was waning for whatever reason. </p> <p class="has-medium-font-size">And so I started blogging on LinkedIn in 2017. Because of a conversation with a Harvard sociologist that I write a lot about. Fscinating guy who predicted the current turmoil 10 years, almost 10 years ago. And so I started networking outside and I could not agree with you more that you need to be building your networks, not just inside. That goes without saying, right? Like I had a great career partly because I was a boss at gaining political capital at Wells all the time, right? </p> <p class="has-medium-font-size">Giving goodwill and getting it back but outside is critical. during our book, what we found out is, that women are more likely to put that aside. Because we feel like we&#8217;ve got too many other things going on, work, know, kids, all of the pressures, trying not to, you know, have a nervous breakdown on any given day, trying to stay fit, dealing with menopause. Which of course is a whole other thing that is a whole other bag of tricks.</p> <p class="has-medium-font-size">And so we don&#8217;t do it as much and it hurts us. So I absolutely think being deliberate about an external network is essential. When women ask me how to do that, I say to commit to a certain number of hours, half an hour to two hour, whatever you can give a week to doing it deliberately. I wish I had done that earlier in my career for sure. So it&#8217;s great advice.</p> <p class="has-medium-font-size"><strong>Frazer Rice (36:49.865)</strong><br />Along that line, I&#8217;m a big believer in being aware of your surroundings. In a sense aware of yourself and what your skills. Things that you&#8217;re annoyed are at are and what you&#8217;re good at and what you&#8217;re not good at. Did you take any tests or anything to understand what your aptitudes were or what you were interested in or more importantly not interested in or how you interact with other people personality wise and</p> <p class="has-medium-font-size">Is that something that resonates with you? sort of am a big sports fan. Dan Quinn, who&#8217;s the Washington commander coach. He got fired from the Falcons. He did a real deep soul searching and went in and got tested on a whole bunch of different things and where he came up short, where he was really good. And that allowed him to get hired again and to have at least some initial success with the team and hopefully going forward from my rooting perspective.</p> <p class="has-medium-font-size">But where does that fit into your analysis for people?</p> <p class="has-medium-font-size"><strong>Julia (37:50.351)</strong><br />Did somebody set that question up? That&#8217;s what I want to know. I am a huge believer in strength finders. Some people take discs, some do Myers-Briggs. The reason I asked if it was a setup is because strength finders saved my life. I was deemed top talent when I was like 34 years old at Wells and they gave me a career coach who by the way was Sarah Grady is her name. and she was Dick Kvasevich&#8217;s legend on Wall Street. </p> <p class="has-medium-font-size">She was his leadership coach and she gave me strength finders and I very quickly was very clear my top five strengths and then my bottom five strengths are not a surprise. Like I am zero. I&#8217;m like negative zero at woo. I was like, it won&#8217;t even shock you for a minute. </p> <p class="has-medium-font-size">Yes i do think that those kinds of valuations are critical and in fact i&#8217;m gonna talk to my twenty year old son about taking one i think you&#8217;ll end up taking disk but. One thousand percent if you if you do not know what you&#8217;re good at and why then try to find out because it can save your life i mean the awareness and the learnings that i got about myself.</p> <p class="has-medium-font-size">From taking one test have stayed with me for 25 years. And I&#8217;m gonna be really blunt here. I forgot those lessons when I stepped into a new culture and it was painful. So I think you have to also be disciplined about…</p> <p class="has-medium-font-size">Take it again, remind yourself, reread whatever book helps you stay grounded in who you are and how you&#8217;re showing up. And get some friends to give you feedback.</p> <p class="has-medium-font-size"><strong>Frazer Rice (39:44.111)</strong><br />Well, mean, people get better or change or worse at certain things. And so you&#8217;re not the same person you were 20 years ago. And, you know, it merits revisiting every once in a while. As we wind down here, unfortunately, we probably could go on for about three hours, which I wish we could do. </p> <p class="has-medium-font-size">But one of the things that I think is interesting, too, you talked about political capital and building it up, is that I think one piece of advice that I tend to give to people who are starting out and might be useful in the situation that we&#8217;re describing here is that when you have political capital, you&#8217;ve got to be willing to spend it occasionally. </p> <p class="has-medium-font-size">Careers, in my experience, take quantum leaps in that you&#8217;ll be going around for a while and then something good will happen and then you&#8217;ve got to kind of take advantage of the advantage while you have the advantage of having the advantage and moving up and then reestablishing the plane.</p> <p class="has-medium-font-size">And it&#8217;s a little bit like a ratchet where when the wrench turns, it doesn&#8217;t turn backward. You can kind of continue to elevate on that point. Is that something that you saw where, you know, as you were making the moves up the ladder that didn&#8217;t happen at the last situation that maybe might&#8217;ve been something that could&#8217;ve turned out differently?</p> <p class="has-medium-font-size"><strong>Julia (41:01.791)</strong><br />Yes, and I think that being more aware of my surroundings would have helped. I don&#8217;t think it would have changed the outcome in the other example. But the political capital that I was able to gain is that I got promoted every single time Wells did a major merger when people were panicking about their jobs.</p> <p class="has-medium-font-size"><strong>Frazer Rice (41:08.623)</strong><br />Mm-hmm.</p> <p class="has-medium-font-size"><strong>Julia (41:31.061)</strong><br />And one of the things that I did that you and I could probably discuss for two days is I gave up control of trying to manage the outcome. In other words, I went to senior management with two major mergers and I said, you know what? I don&#8217;t care what I do for the time that the companies are trying to come together. You give me something hard to do and ugly and I will get it done the right way.</p> <p class="has-medium-font-size">And then you decide whether I get rewarded or not. And when I crushed both of those tasks, I got major promotions. So I think it, I think a lot of people think, I&#8217;m going, I had a, had an employee who told me I should just get promoted because I&#8217;m sitting here and I&#8217;ve been sitting here for two years. mean, it really, life just really doesn&#8217;t work that way. </p> <p class="has-medium-font-size">In my experience, you got to work your ass off for it. And, and you have to put your ego aside and you have to hope that the universe is gonna pay you back. And I believe that because the universe always has. I believe that even now with my current situation, like everything that has brought me here has made me a spokesperson for like a better way because of what happened to me, right? I had 20 years of goodness and then I had something really hard happen.</p> <p class="has-medium-font-size">And I&#8217;m trying to make lemonade out of a very difficult situation because it is the only way, the only way out is through. So I just have to keep going through and I love the idea of yes, you&#8217;ve got to spend your political capital. can&#8217;t, know, George Bush said that you can&#8217;t just collect it. What are you collecting it for? If you&#8217;re not going to spend it.</p> <p class="has-medium-font-size"><strong>Frazer Rice (43:17.817)</strong><br />Exactly. Okay, we have to disembark here, unfortunately. How should people keep track of your situation? How do they find the book? And how do people get in touch?</p> <p class="has-medium-font-size"><strong>Julia (43:31.846)</strong><br />Yep. I have, um, I&#8217;m on LinkedIn. I have a website, juliacarrion.com. If you are looking for, I&#8217;m doing some consulting on a digital transformation always and org design or whatever. So you can find me there. And then, um, you know, today&#8217;s a big day. We are filing today or tomorrow, a response to my lawsuit. </p> <p class="has-medium-font-size">So it would probably make the news. Thank you to you for being a great ally to women and having me on. The book is walking on broken glass.com. It&#8217;s such a great name. So you can order the book on the website from any of your favorite book resellers.</p> <p class="has-medium-font-size"><strong>Frazer Rice (44:14.639)</strong><br />Super, well good luck with the legal proceedings. All of your information will have that in the show notes so people can find it easily. I think you&#8217;re coming off of a difficult situation. I think you&#8217;re gonna turn it into something far more transformative. Even you&#8217;re envisioning it right now. So I&#8217;m hoping for the best here.</p> <h6 class="wp-block-heading has-medium-font-size">Resources &amp; Links:</h6> <ul class="wp-block-list"> <li class="has-medium-font-size"><a href="https://walkingonbrokenglass.com/" target="_blank" rel="noreferrer noopener">Walking on Broken Glass: Navigating the Aftermath of the Glass Ceiling</a></li> <li class="has-medium-font-size"><a href="https://www.gallup.com/cliftonstrengths/en/home.aspx" target="_blank" rel="noreferrer noopener">StrengthsFinder Assessment</a></li> <li class="has-medium-font-size"><a href="https://linkedin.com/in/juliacarrion" target="_blank" rel="noreferrer noopener">Julia Carrion on LinkedIn</a></li> <li class="has-medium-font-size"><a href="https://juliacarrion.com/" target="_blank" rel="noreferrer noopener">Julia Carrion’s Website</a></li> </ul> <h6 class="wp-block-heading has-medium-font-size">Connect with Julia:</h6> <ul class="wp-block-list has-medium-font-size"> <li><a href="https://linkedin.com/in/juliacarrion" target="_blank" rel="noreferrer noopener">LinkedIn</a></li> <li><a href="https://juliacarrion.com/" target="_blank" rel="noreferrer noopener">Website</a></li> </ul> <p class="has-medium-font-size">Stay tuned for updates on her legal case and ongoing advocacy efforts. Don’t miss her insights into transforming adversity into empowerment and systemic change.</p> <figure class="wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon"> <div class="wp-block-embed__wrapper"> https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/ </div> </figure> <h6 class="wp-block-heading has-medium-font-size">Keywords:</h6> <p>Gaslighting, Corporate Culture, Women in Leadership, Workplace Equity, Julia Carreon, Wells Fargo, Citi, Legal Battle, Glass Ceiling, Political Capital, StrengthsFinder, Work-Life Balance, Systemic Change, Weaponized HR </p>
play-circle icon
44 MIN
SPORTS MEDIA FOR ENTREPRENEURS
FEB 27, 2026
SPORTS MEDIA FOR ENTREPRENEURS
<p class="has-medium-font-size">Frazer Rice and Bram Weinstein, the &#8220;Voice of the Washington Commanders,&#8221; discuss the shift in sports media for entrepreneurs. The current state of sports journalism is in flux, especially with the decline of the Washington Post&#8217;s sports section and its implications for local coverage. We explore the opportunities that come from this void. (Including the potential for new media ventures and the challenges of monetizing content in a fractured media landscape). The discussion also touches on the future of the Washington Commanders, the importance of audience engagement, and the evolving nature of podcasting and digital media.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> <div class="wp-block-embed__wrapper"> https://youtu.be/O0syDGcSkvU </div> </figure> <figure class="wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio"> <div class="wp-block-embed__wrapper"> https://open.spotify.com/episode/3Ut9QRj7X9QD1pGEA6y6qt?si=39nLO2reQ8SK_nj0zenzDA </div> </figure> <h2 class="wp-block-heading has-medium-font-size"><em>Editing and post-production work for this episode was provided by The Podcast Consultant (</em><a href="https://thepodcastconsultant.com/" target="_blank" rel="noreferrer noopener">⁠https://thepodcastconsultant.com⁠</a><em>)</em></h2> <h2 class="wp-block-heading has-medium-font-size">Takeaways</h2> <ul class="wp-block-list"> <li class="has-medium-font-size">The Washington Post&#8217;s sports section closure is seen as a significant loss.</li> <li class="has-medium-font-size">There is a growing opportunity for new media companies to fill the coverage void.</li> <li class="has-medium-font-size">Monetizing media ventures requires innovative strategies and diverse revenue streams.</li> <li class="has-medium-font-size">Podcasters face challenges in gaining audience traction and monetization.</li> <li class="has-medium-font-size">The Commanders&#8217; future depends on effective roster changes and health improvements.</li> <li class="has-medium-font-size">Engagement with the audience is crucial for media success.</li> <li class="has-medium-font-size">Digital platforms like YouTube provide exposure but limited revenue.</li> <li class="has-medium-font-size">The media landscape is rapidly changing, requiring adaptability.</li> <li class="has-medium-font-size">Local sports coverage is essential for community engagement.</li> <li class="has-medium-font-size">The importance of maintaining journalistic integrity in a changing media environment.</li> </ul> <h2 class="wp-block-heading has-medium-font-size">SPORTS MEDIA FOR ENTREPRENEURS CHAPTERS</h2> <p class="has-medium-font-size">00:00 The State of Sports Journalism</p> <p class="has-medium-font-size">02:59 Opportunities in Media</p> <p class="has-medium-font-size">06:07 Monetizing Media Ventures</p> <p class="has-medium-font-size">09:05 Navigating Podcasting Challenges</p> <p class="has-medium-font-size">11:59 The Future of the Commanders</p> <p class="has-medium-font-size">15:06 Engaging with the Audience</p> <h2 class="wp-block-heading has-medium-font-size">DISCOVERING BRAM, THE COMMANDERS, AND AMPIRE MEDIA</h2> <p class="has-medium-font-size"><a href="https://open.spotify.com/show/3fzAIbj8LJxedg7X3yLHLU">BRAM on SPOTIFY</a></p> <p class="has-medium-font-size"><a href="https://www.youtube.com/channel/UC4MXYSRHI47X3ZGrtXx-m_A">AMPIRE MEDIA ON YOUTUBE</a></p> <p class="has-medium-font-size"><a href="https://www.ampiremedia.com/">AMPIRE MEDIA WEBSITE</a></p> <h2 class="wp-block-heading">Transcript of &#8220;SPORTS MEDIA FOR ENTREPRENEURS&#8221;</h2> <p class="has-medium-font-size">Frazer Rice (00:00.686)<br />Welcome aboard, Bram.</p> <p class="has-medium-font-size">Bram N Weinstein (00:02.551)<br />Hey, Frazer, how are you?</p> <p class="has-medium-font-size">Frazer Rice (00:03.736)<br />Doing great. The last time we spoke it was about three days before the Chicago Hail Mary, so I&#8217;m viewing that as good luck. That must have been something having to call that game.</p> <p class="has-medium-font-size">Bram N Weinstein (00:14.071)<br />That was part of the most magical season I&#8217;ve ever been a part of. Not only first ever for the franchise, but 12 and five, NFC championship game, hadn&#8217;t done that in a generation. It was pretty incredible, yeah.</p> <p class="has-medium-font-size">Frazer Rice (00:28.652)<br />No, as a skins fan, now commander&#8217;s fan, it&#8217;s been a long time, but it was a wild ride. One of the things that&#8217;s happened recently, which I know strikes near and dear to your heart, and frankly, for people who grew up sort of following it, has been, I guess, kind of the evisceration of the Washington Post sports section. And it&#8217;s got all sorts of impacts. </p> <p class="has-medium-font-size">But from your perspective, How do you make sense of that and what does it look like going forward for a city essentially that has all the major sports and the major paper not really covering it?</p> <p class="has-medium-font-size">Bram N Weinstein (01:09.719)<br />I don&#8217;t make sense of it. I don&#8217;t understand it. I think at its core, The Washington Post is two things. It&#8217;s one of the most important publications in the world as the paper of record in the most powerful city in the world and the democratic center of the world. But it also is a local newspaper for one of the top 10 markets, top five markets in the country. </p> <p class="has-medium-font-size">And the idea that it would not cover its sports teams, or Metro desk, which, I know, you know, for our purposes, we focused a lot on the sports desk being shuttered. The Metro desk is too. So the Washington Post not covering the mayor&#8217;s office, city council meetings like in especially in these political times where, you know, the district budget is held by the federal government. </p> <p class="has-medium-font-size">To me, it doesn&#8217;t even it doesn&#8217;t compute that that wouldn&#8217;t exist. as far as like the sports section goes, which I think is like the lesser of the two real problems with this, but obviously is a real problem is, you I think for me, it feels like a death. I grew up reading the Washington Post. A lot of the reasons why I wanted to do what I wanted to do was through osmosis of reading Tony Kornheiser and Michael Wilbon and Tom Boswell and all of the great writers that came through the Washington Post.</p> <p class="has-medium-font-size">And I just don&#8217;t really understand how it&#8217;s not within the business model to be part of this. At the same time, you know, it does open opportunities for entrepreneurs like myself who have media companies and are always looking for new talent and always looking for openings. And I can tell you that void is going to get filled. </p> <p class="has-medium-font-size">But I do think it is sad that the Washington Post could not figure out a way to modernize itself to allow its coverage to continue for its loyal readership. This is a local paper that isn&#8217;t covering local news. That is astoundingly terrible in terms of a business practice to me.</p> <p class="has-medium-font-size">Frazer Rice (03:14.317)<br />It&#8217;s weird because from my perch here in New York, I work across the street from the New York Times building and there&#8217;s a little bit of sort of guffawing that the New York Times has turned into a gaming company and sort of a media company second, which has helped to subsidize its continued commitment to long form journalism. But even then, I mean, it&#8217;s really focusing on arts and leisure and cookbooks and wordel and all sorts of things like that. </p> <p class="has-medium-font-size">And it&#8217;s a shame that the Washington Post either couldn&#8217;t pivot in that direction or otherwise make sense of things.</p> <p class="has-medium-font-size">Bram N Weinstein (03:48.727)<br />Is the business model of media the same that was no. so there are a few things that play here to be fair. I&#8217;m not asking Jeff Bezos to lose money. You know, like, or just be the beneficiary to subsidize something, but you do bring up a point, which is. </p> <p class="has-medium-font-size">And I read this quote recently from, the old ownership group, the Graham family, who basically said. &#8220;You know, the newspaper is a grocery store. Like you are supposed to go in there and pick all the different things that you want. And hopefully there&#8217;s something for everybody or hopefully a number of things for everybody. And in modern times, the New York Times has done a very good job of putting together a new modern grocery store for people. So there&#8217;s a variety of different things that does subsidize the important work that it does. And in the end, like to me, the New York Times and the Washington Post and maybe the Wall Street Journal.</p> <p class="has-medium-font-size">Are the three most important newspaper entities, if you can call them that, in the United States of America. And for one of them to not understand their role in protecting democracy, in covering our world, in informing the readership, whether it&#8217;s locally or nationally, to me is an absconding responsibility. So I don&#8217;t know what the answer is. </p> <p class="has-medium-font-size">Again, I&#8217;m not like demanding Jeff Bezos just…money to keep things subsidized. Like it is a business and I understand that, but there must have been better ways to go about it or maybe, you know, sell it to someone who does have ideas because it&#8217;s important for its foundations to remain intact. And so I just, you know, for me, it&#8217;s, been hard to digest, honestly. And like to your original question of like, like, how do you make sense of it? I really don&#8217;t. I don&#8217;t make any sense of it.</p> <p class="has-medium-font-size">Frazer Rice (05:39.692)<br />Well, you also now have a fledgling media company and I&#8217;m a devourer of yours and Kim&#8217;s and Standix podcasts and I learned something from it each time. I see an opportunity there if major component of the media establishment in the area is abdicating its role, not only to the major sports that aren&#8217;t getting covered as much.</p> <p class="has-medium-font-size">There&#8217;s an opportunity there. But even like the local hotbed sports like lacrosse, they&#8217;re completely ignored, I would imagine. And that might be a way to sort of get some grassroots component going.</p> <p class="has-medium-font-size">Bram N Weinstein (06:17.195)<br />Yeah, we also here with my company Empire see the opportunity, unfortunately, but we do. And there&#8217;s a lot of talent that is available. There is a void in coverage. We know, you know, the size of our community, the appetite for sports. And so, you know, I don&#8217;t want to say too much, but we are actively seeking partners to expand in a pretty large way if possible. So</p> <p class="has-medium-font-size">Frazer Rice (06:24.045)<br />Right.</p> <p class="has-medium-font-size">Bram N Weinstein (06:46.067)<br />We&#8217;re working towards that and I&#8217;ve been working towards that and moving very fast in the hopes that we&#8217;re not the only ones thinking this like you. There&#8217;s a lot of people thinking there&#8217;s an opportunity here. I wish it wasn&#8217;t the opportunity that it is, but it has presented itself and it&#8217;s an opportunity that we intend to see through. So we are actively speaking to a number of different interested parties about funding a major expansion of what we&#8217;re doing.</p> <p class="has-medium-font-size">Frazer Rice (07:11.379)<br />Really cool. Well, I&#8217;ll be sure to keep an eye on that as it develops. When you&#8217;re thinking about sort of the money making aspect of it, we don&#8217;t do things for free and it&#8217;d be lovely if we all had time and disposable income to do that without giving away the playbook because you&#8217;re raising money and you don&#8217;t want to give that up necessarily. But how do you think about that in terms of delivering value for sponsors or advertisers or the general audience? Have you made any…sort of commitment strategy-wise there.</p> <p class="has-medium-font-size">Bram N Weinstein (07:42.197)<br />Yes, digital audio video forward. You know, I also believe in enterprise journalism. I also very much believe in long form journalism, but the audience appetite for it is limited. And so you do have to subsidize it. And that comes in the form of a number of different properties repurposed for different platforms in various ways, podcasts, video shows, YouTube.</p> <p class="has-medium-font-size">All offer opportunities to monetize the same content. I have been studying very closely the things the New York Times has done and thought about what kind of engagement tools would be necessary to be an added perk for those who would end up probably subscribing to a situation like this. So there are a lot of different types of financial models. </p> <p class="has-medium-font-size">One is subscriptions. in a variety of different ways, whether it&#8217;s premium content, newsletters, one of them is obviously advertising, which would come with YouTube or different streaming channel, streaming network, podcasts, obviously, sponsorship, which could go across the board for all of the different categories. And, lastly, live events. And this is something that we are very capable of doing as well.</p> <p class="has-medium-font-size">So there are a tremendous amount of different models to make money. None of them are easy. And because the audiences are so fractured, I think you have to find ways to make financial streams in the same content in various different forms. But we&#8217;re willing to do that. And we&#8217;ve already kind of done that with what I&#8217;ve done with Empire on a very limited role, which is why we think we&#8217;re ready to make this expansion and move. </p> <p class="has-medium-font-size">But we need an investor to buy in and to the investors, I would say to them, we intend to make you money and we intend to be something that could be purchased in a three to five to 10 year plan. So we understand the importance of making sure that the investment is paid off in the end as well.</p> <p class="has-medium-font-size">Frazer Rice (09:52.205)<br />Cool. Are you thinking about expanding into other subject matter areas? you&#8217;re in DC, so politics, guess, would be a natural fit. Right.</p> <p class="has-medium-font-size">Bram N Weinstein (09:59.965)<br />Not really. And I wouldn&#8217;t personally, like, I just don&#8217;t feel like that&#8217;s my expertise. So no, but like, could we be something like the ringer where you&#8217;re looking into culture, you&#8217;re looking into arts, music, dining, those types of things? Yeah, I think like that&#8217;s something I&#8217;m not sure that I would move fast into a realm like that. Like we see the void in sports coverage for this marketplace. We would like to fill that void.</p> <p class="has-medium-font-size">And whatever we do after that would be dabbling in those spaces to try to, again, find new ways to find new audiences. But we want to go with our core products first. And certainly for me personally, the politics world is completely above my pay grade. So I&#8217;m out of that. Yeah.</p> <p class="has-medium-font-size">Frazer Rice (10:46.028)<br />It&#8217;s above everybody&#8217;s I think if anybody could figure it out It&#8217;s it&#8217;s one of those Rubik&#8217;s cubes that it&#8217;s not worth solving oftentimes So, you know one of the things I don&#8217;t know if I&#8217;d struggle with or I&#8217;m Would like to expand on my front is just getting my podcast out to more people and the concept of discover ability and one of the strengths that I think you have Is you know your current position in traditional media with the commanders?</p> <p class="has-medium-font-size">Keim has it a little bit with ESPN, Ben Stendig has it with his Substack, which isn&#8217;t traditional media, but there&#8217;s different outflows on that front. How do you view that competitive advantage in terms of getting the message out and almost having a bit of a head start over some of the other possibilities out there?</p> <p class="has-medium-font-size">Bram N Weinstein (11:30.175)<br />Yeah, well, I think there was always like, you know, for the podcast world. Yes, anybody can do a show and you know, they could be good. The reality is, though, you know, the people who already have stakes in the marketplace, at least from name value, are always going to have a head start. It&#8217;s going to come down to how you market yourself and how you go about getting your show out there as much as possible.</p> <p class="has-medium-font-size">The reality is you need some level of a robust social presence to get to as many eyeballs or ears as possible. And if you don&#8217;t, then you typically have to kind of go down a paid route of making sure that it gets into algorithms. And so it&#8217;s a hard climb, like for sure. You know, like when podcasts and kind of open the gates for everybody, same thing with YouTube, like</p> <p class="has-medium-font-size">Frazer Rice (12:14.54)<br />Mm.</p> <p class="has-medium-font-size">Bram N Weinstein (12:23.444)<br />You know, there&#8217;s going to be a lot of success stories. There&#8217;s going to be a lot more people who are either doing it for love of the game, but not for money. And that&#8217;s just the reality of how much time any person has to give up to content. And secondarily, who can get to enough of an audience to make it worthwhile? As you probably know, you need thousands of downloads to really make any kind of real money at all on a podcast episode. </p> <p class="has-medium-font-size">Getting to thousands of downloads. doesn&#8217;t sound like a big, like if I said, you have to get to a thousand, like a thousand doesn&#8217;t sound like a lot for one episode, but it&#8217;s way harder to do. wager a guess that 90 % of podcasts do not reach 1000 downloads per episode. So it&#8217;s a very hard number to reach. And if you really want to make money, money on it, we&#8217;re talking about getting 10,000 an episode. </p> <p class="has-medium-font-size">Sure, anybody like myself that has various different platforms I can use to promote my own shows has a head start in that manner. And that would always have been for anybody in traditional media who had a following to start with, if they were willing to jump into the digital side quickly, they were always going to have a head start because they already had an audience that was built in. It was just converting them.</p> <p class="has-medium-font-size">Frazer Rice (13:39.572)<br />You know, and for me, the conversion isn&#8217;t so much, you know, buying pillows or mattresses from the advertising that comes on the show. I don&#8217;t have any advertisers. The ROI for me is, in a client, one client, maybe listening to it and then calling up. And all of a sudden that pays for everything, in sort of my day job.</p> <p class="has-medium-font-size">Bram N Weinstein (13:52.992)<br />Yes.</p> <p class="has-medium-font-size">Bram N Weinstein (13:57.813)<br />Yeah, well, I think you&#8217;re actually looking at it the right way. Like, could your show end up having a big audience? Yeah, of course it could. But like, the reality is for most people who are doing podcasts for the other purpose, which is either marketing, client curation, branding, like those have extraordinary value to like my company&#8217;s done a lot of B2B type podcasts. And I explained this, you know, to them, and most of the people I work with aren&#8217;t looking, they don&#8217;t think they&#8217;re going to be Pat McAfee. But like, they understand that like,</p> <p class="has-medium-font-size">The value in doing this well is going to get paid back exponentially in client curation, marketing, entering new market spaces, expanding business opportunity, because it done well, it can really have that kind of benefit for you.</p> <p class="has-medium-font-size">Frazer Rice (14:43.563)<br />How do you make sense of all the different platforms that are out there? You know, I converted to video because ignoring YouTube meant basically ignoring Google and I was like, well, that&#8217;s dumb. I know, Spotify&#8217;s out there. iTunes has just converted to video. </p> <p class="has-medium-font-size">And then you&#8217;ve got all the different podcasts, platforms, et cetera, et cetera, et cetera. How do you, it just seems like it changes weekly in many ways as to what&#8217;s in favor, what&#8217;s not. When you&#8217;re making a bet on your company, how do you deal with that?</p> <p class="has-medium-font-size">Bram N Weinstein (15:06.996)<br />Yeah. Yeah, think. Yeah, it&#8217;s hard. Things have changed a lot. Like, for the most part, we double up our podcasts now and they&#8217;re taped on video. So they&#8217;re disseminated with not a tremendous amount of production value behind them. And of course, you know, used as audio podcasts as well. So it&#8217;s a two in one situation. </p> <p class="has-medium-font-size">And we find that YouTube. The advertising dollars there are very small, but the exposure, not unlike when we were talking about kind of marketing yourself, the exposure of being there, if you can get thousands of views, often offers up a lot of different opportunities. Sponsors prefer to be visually seen than just audibly heard. So like in both of those cases, they can be beneficial. like we don&#8217;t frankly make a lot of like we have on YouTube.</p> <p class="has-medium-font-size">We only have two primary shows with Empire Media that are on YouTube on our channel. We have about 18,000 subscribers now and we get on an average month like 127,000 views between just the two shows, which is a lot, know, especially for like a niche thing where we&#8217;re really just talking about one thing, the commander. So we&#8217;re like, we&#8217;re not expanding out much more than that. So it&#8217;s a very niche thing and yet we&#8217;re getting a really, really sizable number.</p> <p class="has-medium-font-size">Frazer Rice (16:11.787)<br />That&#8217;s good.</p> <p class="has-medium-font-size">Bram N Weinstein (16:25.15)<br />If I told you how much money we get paid for that, you&#8217;d laugh like it&#8217;s it&#8217;s pennies on the dollar. But the exposure of having it and the amount of views and impressions that it generates gets us sponsorship opportunities because people want to be part of that. And that&#8217;s where the real opportunity comes with YouTube. As far as like using Facebook Live, IG, like TikTok, I suppose. Like. I don&#8217;t know, like I don&#8217;t think you can be everywhere.</p> <p class="has-medium-font-size">I think the idea is to try to be, I think you&#8217;re talking to different audiences on each of these things. So I don&#8217;t think it&#8217;s one size fits all. And it has to be worth it. For me, it has to be worthwhile. Like, is there a reason why we&#8217;re there other than we&#8217;re just trying to get people but if there&#8217;s no benefit of a carryover beyond it and it just happens to hit their feed, but we&#8217;re not getting any sponsorship money out of it or any activation out of it? Well, then what was the point? </p> <p class="has-medium-font-size">So I&#8217;m always looking for right places to be. But there has to be an incentive structure that makes sense, either true carryover audience growth or obvious sponsorship opportunity.</p> <p class="has-medium-font-size">Frazer Rice (17:32.076)<br />The cost of coordination of all of that too starts to overwhelm. I know you&#8217;ve got a schedule to keep here. I would be silly not to ask about my commanders a little bit. Two new assistant coaches, offensive and defensive coordinator, lots of changes coming in terms of personnel and hopefully sort of a rethink of Jaden and hopefully a lot better health going into next year. But…</p> <p class="has-medium-font-size">Bram N Weinstein (17:36.17)<br />Yes. Yeah.</p> <p class="has-medium-font-size">Frazer Rice (17:59.84)<br />Potentially better division in many ways, how do you see things going forward?</p> <p class="has-medium-font-size">Bram N Weinstein (18:04.71)<br />I don&#8217;t know what their team looks like yet. So this is like a hard question to answer because I think they&#8217;re going to be very aggressive in free agency and then obviously they have the seventh overall pick. I kind of need to see what their roster looks like before knowing. I you know, David Blough been here the last couple of years. He is one of these very young, very impressive people. I&#8217;m glad they kept him in the building. It&#8217;s a big ask to jump from where he was to go to offensive</p> <p class="has-medium-font-size">He at least is talking a big game like he&#8217;s ready for this and I hope he is, you know, like we&#8217;ll have to see. I think a lot of it will have to do with the quarterback stays healthy and that just didn&#8217;t happen a year ago and the whole team didn&#8217;t stay healthy. So they fell apart and you know, like I don&#8217;t think health was the only reason they had the record they had, but I think the health made it worse than it could have been like their record probably would have been a little more respectable if the health wasn&#8217;t as bad as it was.</p> <p class="has-medium-font-size">Hopefully Jayden stays healthy. He&#8217;s fine now. So hopefully he stays healthy and on defense Deonte Jones. This is his first opportunity doing this but he&#8217;s actually been in the league for 20 years and he&#8217;s worked with every almost every major defensive coordinator up until this point So he feels like someone that&#8217;s been overdue for an opportunity. I like the system He&#8217;s coming out of does he have the personnel to win with I don&#8217;t think right now and that&#8217;s why I&#8217;m like Let me see what they do in free agency. How much money do they spend at what positions?</p> <p class="has-medium-font-size">How are they looking to upgrade that side of the ball? And if they bring in what I think will be two, three, four new starters, whether it&#8217;s via the draft and free agency combined, then I think we could have a different conversation about what I think it&#8217;s gonna look like, because I kinda need to see what the roster looks like first.</p> <p class="has-medium-font-size">Frazer Rice (19:44.691)<br />No, there&#8217;s so many holes in the free agency component.</p> <p class="has-medium-font-size">Not to pin you down on a record going into next year, because we don&#8217;t even know what the components are going to be. To that end, as you said, the injuries were a real problem. Everything that possibly could go right in 2024 didn&#8217;t in 2025. How does that work over the course of time in terms of regression to the mean? Is just every season completely different or is there something that carries over?</p> <p class="has-medium-font-size">Bram N Weinstein (20:19.542)<br />So 2023 was nothing like 2024, which was nothing like 2025. So we&#8217;ve had a roller coaster for sure. Um I last year was a surprise like. If you had told me the beginning of the season look like the schedules too hard. They had too many injuries. They went 9889 didn&#8217;t make the playoffs. I would have believed you. You know, like it&#8217;s just things were just harder to try to replicate. I didn&#8217;t expect what ended up.</p> <p class="has-medium-font-size">So can they flip that back around and be more competitive again? I do believe so. I also agree with something you said, which was. Right now and again don&#8217;t know what the teams look like exactly yet, but I do think the division on the whole will be better. The Giants will be better coached for sure. They have a lot of defensive talent and we&#8217;ll see if Jaxson Dart takes another step. And if that&#8217;s the case, the Giants may be more formidable than they&#8217;ve been in 10 years. The Eagles are still going to have a very, good roster. No matter</p> <p class="has-medium-font-size">Frazer Rice (21:04.938)<br />Mm-hmm.</p> <p class="has-medium-font-size">Bram N Weinstein (21:16.106)<br />Whatever they do this off season, even if it includes moving off of a couple of primary people, they still have an extremely strong high level roster. And I like how the Cowboys pivoted from Micah Parsons. I know it hurt them last year, but I do like what they did in the return that they got since. So they play their cards right. They could be in line to really make a jump back this year. Like they&#8217;re the ones that feel kind of ready to me.</p> <p class="has-medium-font-size">If they play their cards right and if they don&#8217;t end up, which is the second part, which is never they avoid, they never avoid this. They turn themselves into a circus. So if they could ever stop turning themselves into a circus, I think it would serve them. You know, I think it would be a very positive outcome for them, but their owner doesn&#8217;t live in that world. He likes to be a ringmaster. And, you know, I think that that&#8217;s probably more than anything been the hindrance to them winning a Super Bowl over the last.</p> <p class="has-medium-font-size">Frazer Rice (21:55.004)<br />You</p> <p class="has-medium-font-size">Bram N Weinstein (22:14.422)<br />30 years, they&#8217;ve had good enough teams to do it. They just don&#8217;t and I think they get in their own way. But you know, maybe this year&#8217;s a little different for them.</p> <p class="has-medium-font-size">Frazer Rice (22:21.364)<br />No question.</p> <p class="has-medium-font-size">Alright, how do people find Ampire and sample all the different media that you&#8217;re putting out there?</p> <p class="has-medium-font-size">Bram N Weinstein (22:31.766)<br />YouTube is Empire Media AMPIRE. We have our YouTube page. You can find that there. My show is under my name, Bram Weisside Show. John Keim Report covers the commanders and Last Man Standing is Ben Standing&#8217;s show. And who knows, maybe in four to six months, we&#8217;ve got some new offerings. I&#8217;m hoping that&#8217;s gonna be the case pretty soon.</p> <p class="has-medium-font-size">Frazer Rice (22:51.466)<br />Terrific. Thanks for coming on, Bram, and rootin&#8217; for your success.</p> <p class="has-medium-font-size">Bram N Weinstein (22:55.414)<br />Thanks a lot. Take care</p> </p> <p><a href="https://www.youtube.com/watch?v=OxKRSXB2lFI">BRAM on &#8220;WEALTH ACTUALLY&#8221; three days before the JAYDEN HAIL MARY</a></p> <h2 class="wp-block-heading has-medium-font-size">Keywords: </h2> <p class="has-medium-font-size">sports journalism, Washington Post, media opportunities, podcasting, Commanders, monetization, audience engagement, digital media, sports coverage, media landscape</p> <h2 class="wp-block-heading has-medium-font-size">Titles</h2> <ul class="wp-block-list"> <li class="has-medium-font-size">The Decline of Sports Journalism</li> <li class="has-medium-font-size">Seizing Media Opportunities</li> </ul> <figure class="wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon"> <div class="wp-block-embed__wrapper"> https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/ </div> </figure>
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-1 MIN
QSBS for FOUNDERS
FEB 3, 2026
QSBS for FOUNDERS
<p class="has-medium-font-size">This conversation delves into the intricacies of Qualified Small Business Stock (QSBS) and its significant tax benefits for founders. <a href="https://www.pbwt.com/michael-s-arlein/publications/changes-to-qsbs-rules">MICHAEL ARLEIN</a>, <a href="https://www.pbwt.com/michael-s-arlein">Partner at Patterson Belknap, </a>explains the eligibility criteria, the importance of strategic planning, and the potential pitfalls that can arise. The discussion also covers the implications of state taxes and the advantages of gifting strategies. We cover innovative approaches like the &#8220;GOAT&#8221; trust to maximize tax-free gains. Founders are encouraged to engage with legal experts early in their business journey to fully leverage QSBS opportunities.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> <div class="wp-block-embed__wrapper"> https://youtu.be/lfBt0j7BlW0?si=LufZ8j2YtgdspLMJ </div> </figure> <p><em>Editing and post-production work for this episode was provided by The Podcast Consultant (</em><a href="https://thepodcastconsultant.com/" target="_blank" rel="noreferrer noopener">⁠https://thepodcastconsultant.com⁠</a><em>)</em></p> <h2 class="wp-block-heading has-medium-font-size">Takeaways from &#8220;QSBS For Founders&#8221;</h2> <p class="has-medium-font-size">QSBS is a powerful tax benefit for founders.<br />The maximum exclusion amount has increased to $15 million.<br />Careful planning is essential to avoid QSBS pitfalls.<br />Gifting QSBS stock can multiply tax exemptions.<br />State tax implications vary; California does not recognize QSBS.<br />Discounting shares can aid in estate planning.<br />Converting from an S-Corp to a C-Corp can preserve QSBS benefits.<br />Early engagement with legal counsel is crucial for founders.<br />Innovative strategies like the GOAT trust can maximize benefits.<br />Almost all businesses should consider QSBS eligibility.</p> <h2 class="wp-block-heading has-medium-font-size">Chapters</h2> <p class="has-medium-font-size">00:00 Understanding QSBS: A Founder&#8217;s Guide.<br />02:56 Navigating the QSBS Landscape: Common Pitfalls.<br />06:07 Maximizing QSBS Benefits: Stacking Strategies.<br />08:42 The Importance of Timing: Gifting and Valuation.<br />12:03 State Tax Implications: The QSBS Challenge.<br />14:52 Entity Structures and QSBS: What Founders Need to Know.<br />17:37 Transitioning to C-Corp: Strategies for S-Corps and LLCs.<br />20:29 Who Should Pay Attention to QSBS?<br />23:44 Innovative Business Structures: Technology and QSBS-<br />26:36 Early Stage Strategies: Cloning Yourself on the Cap Table-</p> <h2 class="wp-block-heading has-medium-font-size">Transcript of &#8220;QSBS for Founders&#8221;</h2> <p class="has-medium-font-size"><strong>Frazer Rice (00:01.109)</strong><br />Welcome aboard, Michael.</p> <p class="has-medium-font-size"><strong>Michael Arlein (00:03.096)</strong><br />Thank you. Good to be here.</p> <p class="has-medium-font-size"><strong>Frazer Rice (00:04.617)</strong><br />So let&#8217;s get started here. QSBS, Qualified Small Business Stock, is something that certainly all founders should be aware of. It&#8217;s a tax feature. It&#8217;s probably one of the nicest goodies that the federal government gives to people who are starting businesses. Take us through a little bit about what happens there. </p> <p class="has-medium-font-size">For founders, you&#8217;re going to hear the numbers 1202, which is the section that is quoted here. Take us through a little bit about what happens at QSBS and why it&#8217;s a powerful feature.</p> <p class="has-medium-font-size"><strong>Michael Arlein (00:37.496)</strong><br />Sure, that sounds good.</p> <p class="has-medium-font-size">To your point, the New York Times called QSBS a lavish tax dodge that is easily multiplied. And I happen to. I&#8217;m not aware of any other provision of the tax code that can save anyone as much money as QSBS. It&#8217;s really incredible. </p> <p class="has-medium-font-size">I think the policy reasons behind the provisions are that they&#8217;re designed to encourage entrepreneurship. Everyone on both sides of the political aisle is in favor of. The basic premise of it is that if you create a company.You own the stock for five years. The company&#8217;s in the form of a C corporation,</p> <p class="has-medium-font-size">It&#8217;s not in one of a series of restricted industries. Mainly service industries, that when you sell the stock, you can exclude from paying tax $10 million, the first $10 million of your gain. That&#8217;s the old rule, which I&#8217;m still dealing with, that that&#8217;s for stock that was issued before July 4th, 2025. And now QSBS has gotten even better. </p> <p class="has-medium-font-size">So if you get stock after that date. You hold it for actually now three years, you can exclude ultimately up to $15 million from tax. So we&#8217;re now dealing with two different regimes. I&#8217;m still stuck in the old regime. Most of the people I&#8217;m dealing with got their stock before last July. But I&#8217;ll try and point out the differences as we go along.</p> <p class="has-medium-font-size"><strong>Frazer Rice (02:29.066)</strong><br />Sure, as you said, there are a bunch of things you have to jump through. To make sure that you can sort of apply and then to further comply with the rules associated with it. Things like services. Making sure that maybe you don&#8217;t have too much cash and that it&#8217;s deployed correctly. Making sure that the original stock issuance persists throughout. </p> <p class="has-medium-font-size">What are some of the things that you tell your clients? How do you walk them through the process so that they don&#8217;t trip on themselves and lose this nice tax advantage?</p> <p class="has-medium-font-size"><strong>Michael Arlein (03:09.676)</strong><br />Yeah, there are some landmines, things that you can step on and blow it. There&#8217;s some weird rules around redemptions. Like if you have redemptions. Let&#8217;s say you create a company and then there&#8217;s three co-founders. Then very early on, one of the co-founders wants out or you want to kick them out. </p> <p class="has-medium-font-size">And then the mechanism for that is the company kind of buys back their stock. You know, there&#8217;s complicated rules that can, you know, blow up QSBS for the entire company. I think some people start their businesses as LLCs or S-Corps or things like that, and then later convert them. And that has to be done very, very carefully with good tax advice. </p> <p class="has-medium-font-size">Otherwise that can also blow things up. When I talk to founders, it&#8217;s pretty clear their business qualifies. They didn&#8217;t screw anything up.</p> <p class="has-medium-font-size"><strong>Frazer Rice (04:19.626)</strong><br />So the OBBBA in a sense turbocharged a little bit the tax savings. That five year requirement that you talked about. You can now get some of the benefits even as early as three years. And then the dollar amounts got expanded. In addition, and this was not necessarily OBBBA related. The ability to take one exemption and maybe multiply it via stacking continues to be a powerful tool. </p> <p class="has-medium-font-size">For those people who are walking into your office now. How do you get them when they sit down situated so that they do that planning upfront?</p> <p class="has-medium-font-size"><strong>Michael Arlein (05:08.598)</strong><br />Yeah, that&#8217;s, you we kind of buried the lead.</p> <p class="has-medium-font-size">The benefit of QSBS: it would be incredible if you could just pay no tax on 10 or $15 million. But what&#8217;s even more incredible is that you can stack or multiply the number of exemptions. You have using a provision of the code. It says that if you gift QSBS stock to some other person or entity. That that person or entity can take their own up to 10 or 15, their own QSBS exemption. </p> <p class="has-medium-font-size">I&#8217;m just gonna say it&#8217;s 15. We understand that&#8217;s for newly stocked. So, classic move for a founder would be to set up trusts for children. There&#8217;s a special kind of a trust for a spouse. You can do this with sometimes people make trust for their parents, their siblings. </p> <p class="has-medium-font-size">There are certain states where you can actually make a trust for yourself. Usually when people come to my office, the conversation is around creating entities. Typically trusts, and then gifting shares to those trusts. that</p> <p class="has-medium-font-size">As a family, you could go from 15 million tax free to 30 or 45 or 60 million tax free. The record I had one guy who had a very large family. He married, he had kids and was very close not only with his parents. With his siblings, his nieces, his nephews, even his aunts, uncles, and cousins. He created 23 trusts, which on paper at least would save up to $230 million. Wow. Yeah.</p> <p class="has-medium-font-size"><strong>Frazer Rice (07:08.896)</strong><br />There&#8217;s a danger with that though, with those 23 trusts had to be different. I imagine the IRS would say, wait a minute, we see what you&#8217;re doing. Stacking all of these different things is theoretically nice and all, but is there a way to create differences within those trusts so that the IRS doesn&#8217;t view them as one big pot?</p> <p class="has-medium-font-size"><strong>Michael Arlein (07:39.692)</strong><br />Yeah, great question. So you can&#8217;t create multiple identical trusts. Meaning I can&#8217;t create five trusts for my child. The IRS has rules that consider those trusts as one trust and would have only one exemptions. So, one of the limiting factors on creating trust is often, who are the people you&#8217;re willing to gift to? You know, so this guy with the 23, he actually was willing to create trust for his cousins, his aunts, uncles. </p> <p class="has-medium-font-size">Now, those individuals were the beneficiaries of the trusts, which means that they were eligible to receive money from the trust. But those trusts were designed so that when those people passed away, the money would circulate back to his children. So, you we never talked about it, but it&#8217;s possible that in his head, his plan was that he would maybe provide some benefit to his cousin. </p> <p class="has-medium-font-size">Maybe he&#8217;d say to his cousin, hey, if there&#8217;s $5 million in this trust and you need a little money, I&#8217;ll make some distributions to you, but I&#8217;m going to request that the trustee kind of withhold most of the money. And then when you die, it&#8217;ll come back and benefit my kids. So there are nuances there. </p> <p class="has-medium-font-size">But generally speaking, most people aren&#8217;t willing to do that. They&#8217;re not close enough with their cousins and their aunts and their uncles. So they end up maybe creating trusts, you know, for their kids, for their parents, sometimes, you know, for their spouse and maybe sometimes they go a little beyond that, but not that far. One thing that&#8217;s important is that the U.S.</p> <p class="has-medium-font-size"><strong>Frazer Rice (09:33.472)</strong><br />One thing that&#8217;s important is that the the QSBS is a capital gains tax Concept meaning you&#8217;re you&#8217;re saving on the tax. From a QSBS for Founders standpoint when the the founder sells the business, and you have to pay capital gains tax on that front. Part of the reason I&#8217;m skewing this toward founders is that there&#8217;s an gift in a state exemption of 15 million dollars. </p> <p class="has-medium-font-size">So it&#8217;s important to get these assets into these trusts as early as possible and with as low evaluation as possible. That in many ways is where the real leverage is. Does that square with your thinking?</p> <p class="has-medium-font-size"><strong>Michael Arlein (10:11.019)</strong><br />Yeah, absolutely. We have a permanent $15 million lifetime gifting limit. $30 million for spouses. And when you gift stock into these trusts, you&#8217;re typically gifting at a common stock valuation.</p> <p class="has-medium-font-size">People are familiar, founders are familiar with common stock valuations because they do that for purposes of issuing stock options, you know, the so-called 409A valuation. Now, a gift tax appraisal is different than a 409A valuation, but in many ways, they&#8217;re very similar.</p> <p class="has-medium-font-size">S0 founders know that, you know, they could be raising a preferred round at $10 a share, but their 409A common stock valuation is still $2 a share. So you can get a lot of gifting done. You can give a lot of shares away.</p> <p class="has-medium-font-size">You know, using your $15 million exemption, even if the company is very valuable. So we see founders doing this sort of gifting, you know, late in the game, even right before a transaction or an IPO. But if you had a crystal ball, or at least, you know, you were willing to take some risk, obviously, the earlier you do it, the better, because you could gift…</p> <p class="has-medium-font-size">I mean, theoretically, if you set up trusts and you gifted shares the day after you created your company, they would be worth essentially nothing. And so you wouldn&#8217;t have to use hardly any of your gifting exemption. </p> <p class="has-medium-font-size">The problem is most people, A, aren&#8217;t thinking about that on the day they create their company. They don&#8217;t have anyone whispering in their ear and telling them to do that. And number two, they wouldn&#8217;t want to spend the money on legal fees to set up structures because at that point they&#8217;re like, don&#8217;t know what this is going to be worth. This could be zero. This could go out of business in a year. </p> <p class="has-medium-font-size">So there&#8217;s a trade off that I see between doing this later in the process where you&#8217;re gaining visibility into outcomes, maybe for younger people sometimes, you know, there&#8217;s visibility into their family lives. Maybe when they founded the company they were single. Then if they wait five years they marry, they&#8217;ll have children, i.e. people who they could create trust for. But the cost of doing that is that you&#8217;re gifting at a higher value.</p> <p class="has-medium-font-size"><strong>Frazer Rice (12:46.591)</strong><br />One of the considerations that people don&#8217;t understand is the state tax implication. QSBS is a federal concept that a lot of states join onto and link to. But a state like California isn&#8217;t. And so sometimes that can be an untoward surprise to people that there&#8217;s a state tax that happens that they may not have expected.</p> <p class="has-medium-font-size"><strong>Michael Arlein (13:16.299)</strong><br />Yeah, it&#8217;s kind of bizarre that California, the home of Silicon Valley, doesn&#8217;t recognize QSBS. But most states do. My home state of New Jersey, in fact, very recently joined the QSBS club and now recognizes it at the state level. There are a few other states, I think.</p> <p class="has-medium-font-size">Pennsylvania, I don&#8217;t think recognizes it, but the vast majority of states do. But unfortunately, if you live in California, you&#8217;re probably only in quotes saving the federal tax. But the federal tax on $15 million, 23.8 % of 15 is a pretty big number.</p> <p class="has-medium-font-size"><strong>Frazer Rice (14:01.086)</strong><br />No question and absolutely worth doing. one of the things that I find happens is that from an income capital gains tax perspective, we&#8217;re on top of it with the QSBS. When we get into the estate planning world, we use the concept of discounting, meaning putting QSBS shares or any shares for that matter into other entities so that you get discounting for lack of marketability and the ability to make decisions around it. </p> <p class="has-medium-font-size">Are there any tripwires on that front as far as putting things into other LLCs so that you don&#8217;t, maybe in a sense that in trying to really maximize the estate planning and the estate tax avoidance that you create issues that might cause problems with your QSBS tax avoidance usefulness there.</p> <p class="has-medium-font-size"><strong>Michael Arlein (15:02.413)</strong><br />Yes. Again, the rules under Section 1202 of the code for QSBS have some strange traps for the unwary and some gray areas. And one of those gray areas is around transferring interests in partnership type entities, which would mean like an LLC or a partnership. that owns QSBS. </p> <p class="has-medium-font-size">So essentially, it&#8217;s very clear that if you have QSBS stock and you gift it into one of these entities we&#8217;ve been talking about, that that entity would take the QSBS attribute and be able to enjoy the benefits of QSBS. If the QSBS is held in an entity like an LLC, let&#8217;s say you set up a, well. Let&#8217;s say a realistic example is that you made an investment in a venture capital fund that invested in an early stage company that&#8217;s QSBS. </p> <p class="has-medium-font-size">And now you&#8217;re a limited partner in that fund and you know that that fund is going to have a large exit in this QSBS position and that you&#8217;re going to get the benefits of that, but it&#8217;s going to exceed $15 million. So you say, what I should do is I should take my interest in this venture capital fund. I should give them to trust for my kids so that when the fund distributes those shares or distributes the proceeds from selling that company, it&#8217;ll be split among various entities and I&#8217;ll be able to stack QSPS. The transfer of an interest in a fund that owns QSPS, there&#8217;s a gray area about whether the recipient of that fund interest would actually have QSPS and it&#8217;s generally viewed as something to be avoided.</p> <p class="has-medium-font-size"><strong>Frazer Rice (17:08.944)</strong><br />In a sense putting it at risk. A question that I think pops up is that there are people who started businesses maybe pre that July 4th date that you were talking about and maybe they chose an entity like an S Corp or an LLC that isn&#8217;t sort of a good qualifying C Corp and they&#8217;re looking and saying you know what I may be able to sell this business three to five years or beyond and take advantage of this QSBS. Are there avenues to be able to change that tax elections so that you can begin that QSBS and what&#8217;s the analysis around?</p> <p class="has-medium-font-size"><strong>Michael Arlein (17:44.972)</strong><br />Yeah, in fact, a fairly common structure is, and we haven&#8217;t really gotten into these details, but it&#8217;s a great question. </p> <p class="has-medium-font-size">So QSBS is actually the greater of $15 million or 10 times your basis. Now we ignore the basis rule for the most part because the vast majority of founders do not have basis. They create their company and they put nothing into it.</p> <p class="has-medium-font-size">With a bank account with $10,000 in it, and they&#8217;re not contributing actual dollars into their business. And so the 10 times basis rule doesn&#8217;t actually apply. </p> <p class="has-medium-font-size">But there&#8217;s a way for a founder to take advantage of that, and this strategy is actually called PACKING.</p> <p class="has-medium-font-size">And the packing strategy involves starting your business as an LLC and with an LLC and then converting it to a C corporation. with an LLC, when you convert, there&#8217;s an attribution of basis to the founder based on the value of the LLC&#8217;s assets.</p> <p class="has-medium-font-size">Theoretically, if you started off as an LLC, and before the LLC hit $75 million value of its assets, $75 million being sort of the cutoff for qualifying for small business, you have to acquire your stock before your company assets are worth $75 million. Theoretically, let&#8217;s say you did that when it was $74 million, then if your basis was $74 million,</p> <p class="has-medium-font-size">10 times your basis would be $740 million, you would have up to $740 million tax free. So people kind of play this game. I think for a lot of companies, it&#8217;s not realistic to be an LLC because venture cap, if you&#8217;re going to raise venture funds, they want you to be a C Corp. This works for bootstrapped companies, but most companies are forming a C corporations. </p> <p class="has-medium-font-size">You know, there is a path to convert from an S-Corp to a C-Corp and preserve QSPS for Founders. I&#8217;m no expert in that. All I can tell you is that it has to be done very carefully and very specifically. And I&#8217;ve seen a lot of people who didn&#8217;t know they needed to do anything specific and they do not qualify for QSPS.</p> <p class="has-medium-font-size"><strong>Frazer Rice (20:45.085)</strong><br />As we sort of, I&#8217;m not going to say wind down here because we may have some other topics that pop up. But when someone walks through their door, I guess maybe the way to think about it is, who does this apply to? </p> <p class="has-medium-font-size">You said the services industry. So accounting, finance, that type of thing- NO. For those things that venture tries to invest in, whether it&#8217;s software or other processes, who is really should be paying attention to this?</p> <p class="has-medium-font-size"><strong>Michael Arlein (21:16.491)</strong><br />I mean, I think almost anyone should be paying attention to this because it may be that you don&#8217;t qualify, but often people do. And more often than not, you do. This has broad application for most businesses. There are excluded industries, architects and lawyers and accountants. But if you&#8217;re doing something in the tech world, you&#8217;re probably going to qualify.</p> <p class="has-medium-font-size">It&#8217;s good to get some advice from the corporate lawyer who&#8217;s helping you create your business. I think one of the considerations of whether you form as a C Corp or an LLC is probably the availability of QSBS status. You know, I think stacking strategies, it&#8217;s worth having a conversation probably sooner than later with a lawyer to find out what the menu of stacking options is. </p> <p class="has-medium-font-size">I talk to people all the time and we decide it&#8217;s premature for them to do something. And then they call me back a year or two later and all the time I&#8217;m calls from people who say, hey, we spoke a few years ago and now</p> <p class="has-medium-font-size"><strong>Frazer Rice (22:34.013)</strong><br />Alright.</p> <p class="has-medium-font-size"><strong>Michael Arlein (22:39.913)</strong><br />the time is right. So it&#8217;s good to get educated, learn what the options are. QSBS stacking is not just about giving shares to your kids. There are strategies that are specifically designed for single people where you can create these benefits for yourself and</p> <p class="has-medium-font-size">You know, it&#8217;s too good to be missed. if you, I do talk to people who say to me, they&#8217;re usually on their second venture or third venture and they say to me, I really screwed this up the first time around. </p> <p class="has-medium-font-size">I paid no attention to it and I was focused on my business and I just screwed it up. I literally cost myself millions or tens of millions of dollars had I done it correctly. And now that&#8217;s why I&#8217;m calling you, because I want to do it correctly the second time around.</p> <p class="has-medium-font-size"><strong>Frazer Rice (23:33.278)</strong><br />Part and parcel with that, I ran into somebody really more of what&#8217;s called a media personality. And usually the way I think of it is that the QSBS isn&#8217;t necessarily available for people whose value is centered around them as a personality or them as a brand. </p> <p class="has-medium-font-size">But I said, you know what, the QSBS component, while it might not apply here, if your business morphs into something where you&#8217;re developing other things, slash maybe you turn into a media production company or, youbecome involved in a technology that drives other things, that you shouldn&#8217;t dismiss that. </p> <p class="has-medium-font-size">The pivot in the business from sort of a personality generated to something a little bit more business process generated might be something to think about, not only from a strategy standpoint, not that you necessarily wanna do things purely for tax reasons, but if that&#8217;s a natural consequence, that&#8217;s something to think about. Has that ever popped up in your world?</p> <p class="has-medium-font-size"><strong>Michael Arlein (24:31.915)</strong><br />Yeah, for sure. Every business these days is technology enabled. And I think sometimes businesses that you wouldn&#8217;t think of as being technology businesses are doing enough technology things that they can claim that they&#8217;re a technology business and not a business providing a particular kind of service. So, you know, with the help of a clever accountant or a tax lawyer, this is not an area that I operate in. </p> <p class="has-medium-font-size">I&#8217;m more about multiplying QSBS once you have it. But there are tax lawyers and corporate lawyers and accountants who can advise you how to make your business eligible for QSBS by leaning into, as you said, things that you&#8217;re doing that may be…you know, eligible versus other parts of your business that would not be. </p> <p class="has-medium-font-size">Also, you know, you can, sometimes you see companies that are divided, right? Like, so there&#8217;s a company who provides counseling services, like, you know, they&#8217;re actually hire psychotherapists that will counsel you, you know, online, like on a Zoom. and their business is split. </p> <p class="has-medium-font-size">There&#8217;s a medical services company that employs all the counselors and medical services is one of the excluded industries. But then they also have a completely separate business that is their technology platform. And the way they structured it, the value is really in the technology platform. That business is QSBS eligible because it&#8217;s a completely separate company.</p> <p class="has-medium-font-size"><strong>Frazer Rice (26:28.771)</strong><br />That&#8217;s a great example. part of the purpose of the question was to elicit that, is that people may say, well, we fall squarely into one classification when maybe some underlying thought might lend itself to structuring from a tax perspective that might be useful later on. OK, now as we wind down, for someone who is, at this point, starting a company when they&#8217;re forming these things, not that you, QSBS for Founders should drive the world, but how do they get involved with the discussions so that they do the right things early?</p> <p class="has-medium-font-size"><strong>Michael Arlein (27:06.401)</strong><br />Yeah, I mean, I do have a very specific strategy that I love for people who are about to form a company. And it really works best in that scenario of an early stage company that&#8217;s just about to launch.</p> <p class="has-medium-font-size">The way I describe this to founders is that you can and should clone yourself on the cap table. So if you start off a company and you own all of the shares, you&#8217;re basically eligible for 15 million tax free. That&#8217;s great. But what if you could clone yourself and there were three Frazers on the cap table, then Frazer would have $45 million tax free. So how do you do this?</p> <p class="has-medium-font-size">You can do it with trusts. And the beautiful thing is if you have other people create trust for you, then you can be the beneficiary of the trust and control it as well. And I have sort of branded and named this strategy a GOAT trust, which of course has the double meaning, know, greatest of all time.</p> <p class="has-medium-font-size"><strong>Frazer Rice (28:21.02)</strong> QSBS for Founders<br />Right.</p> <p class="has-medium-font-size"><strong>Michael Arlein (28:21.165)</strong> QSBS for Founders<br />But actually stands for gift optimized to alleviate taxes. The essentials of it are is that we would work with your parents, the founders parents, we would work with your grandma, your uncle, and we would spin up some trusts that they create for the benefit of you as the founder. You would have all sorts of control and access to those trusts and they make a gift into those trusts, probably something fairly modest. Then those trusts on the day of formation buy up some of the common stock. And so those are your clones. </p> <p class="has-medium-font-size">You know, you&#8217;re having your cake and eating it too. You&#8217;re getting, you know, QSBS stacking for Founders. You&#8217;re getting some other benefits we haven&#8217;t even talked about. Those trusts can be exempt from a state tax and state level income tax. And you control those trusts and benefit from them. So we&#8217;ve essentially cloned you on the cap table. And that is a beautiful strategy that most people miss out on because they don&#8217;t do it. And then they come to me a few years later and they own the stock and it&#8217;s valuable and then we have to do the more traditional stacking strategies.</p> <p class="has-medium-font-size"><strong>Frazer Rice (29:40.432)</strong><br />Really cool stuff. Michael, how do people get in touch with you if they have these problems slash opportunities?</p> <p class="has-medium-font-size"><strong>Michael Arlein (29:48.525)</strong><br />Sure, well they can Google me. I have a nice web presence. We have our…Founder Focus Practice Group that I lead at the firm, which is very specifically tailored to provide legal services to founders, personal legal services. And I focus on the tax side of that and QSBS stacking for Founders. My email, msarlein at pbwt.com. Phone number 212-336-2588.</p> <p class="has-medium-font-size"><strong>Frazer Rice (30:23.324)</strong> <strong>QSBS For Founders</strong><br />That will all be in the show notes. Michael, thanks for being on.</p> <p class="has-medium-font-size"><strong>Michael Arlein (30:26.753)</strong> <strong>QSBS For Founders</strong><br />Thank you.</p> <p class="has-medium-font-size"><a href="https://frazerrice.com/10-family-office-myths-exposed/">FAMILY OFFICE MYTHS</a></p> <figure class="wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon"> <div class="wp-block-embed__wrapper"> https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/ </div> </figure> <p>QSBS for Founders</p> <p>QSBS for Founders</p></p>
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