Wealth Actually
Wealth Actually

Wealth Actually

Frazer Rice

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Covering the issues that affect business, entrepreneurship, wealth, trusteeship and culture.

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DIGITAL ASSETS ESTATE PLANNING
APR 15, 2026
DIGITAL ASSETS ESTATE PLANNING
<p class="has-medium-font-size">This interview explores the critical importance of managing digital assets in estate planning, highlighting the challenges of digital inheritance, account access, and cybersecurity risks. <a href="https://www.linkedin.com/in/tatyana-thurston/">TATYANA THURSTON</a> and <a href="https://www.linkedin.com/in/nataliamparker/">NATALIA PARKER</a> share insights on creating effective digital estate plans, tools, and best practices.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> <div class="wp-block-embed__wrapper"> https://youtu.be/2N56L51cD6Q </div> </figure> <figure class="wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio"> <div class="wp-block-embed__wrapper"> https://open.spotify.com/episode/01ScInrdux6UOQ0G1kPzNF?si=uiCizZbOTEisa9PJ_D_S5g </div> </figure> <h2 class="wp-block-heading has-medium-font-size">KEYWORDS: </h2> <p class="has-medium-font-size">Digital assets, estate planning, digital inheritance, cybersecurity, online accounts, digital executor, wills, estate law, digital legacy, digital estate management</p> <h2 class="wp-block-heading has-medium-font-size">KEY TOPICS</h2> <ul class="wp-block-list"> <li class="has-medium-font-size">Digital assets definition and scope</li> <li class="has-medium-font-size">Challenges in digital inheritance and estate planning</li> <li class="has-medium-font-size">Tools and strategies for digital asset management</li> <li class="has-medium-font-size">Legal and cybersecurity risks in digital estate planning</li> </ul> <h2 class="wp-block-heading">Guest Name</h2> <p class="has-medium-font-size">Tatiana Thurston and Natalia Parker</p> <h2 class="wp-block-heading">Sound Bites</h2> <ul class="wp-block-list"> <li class="has-medium-font-size">&#8220;Biometric security doesn&#8217;t work after death.&#8221;</li> <li class="has-medium-font-size">&#8220;Planning ahead saves hundreds of hours and pain.&#8221;</li> <li class="has-medium-font-size">&#8220;Domain name issues can take months to resolve.&#8221;</li> </ul> <h2 class="wp-block-heading">Chapters</h2> <p class="has-medium-font-size">00:00 Introduction to Digital Assets</p> <p class="has-medium-font-size">01:28 Understanding Digital Assets and Their Importance</p> <p class="has-medium-font-size">04:14 Challenges in Estate Planning for Digital Assets</p> <p class="has-medium-font-size">09:17 Navigating Access and Security Risks</p> <p class="has-medium-font-size">13:22 Creating an Inventory of Digital Assets</p> <p class="has-medium-font-size">18:21 Preparing Executors for Digital Asset Management</p> <p class="has-medium-font-size">24:40 Resources and Tools for Digital Asset Planning</p> <h2 class="wp-block-heading">GUEST RESOURCES</h2> <p class="has-medium-font-size"><a href="https://www.dexitplan.com/">DEXITPLAN</a></p> <h2 class="wp-block-heading">TRANSCRIPT</h2> <p class="has-medium-font-size"><strong>Frazer Rice (00:01.146)</strong><br />Tatiana and Natalia, welcome aboard.</p> <p class="has-medium-font-size"><strong>Natalia Parker (00:04.206)</strong><br />Thank you.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (00:04.211)</strong><br />Hi, thank you for having me.</p> <p class="has-medium-font-size"><strong>Frazer Rice (00:05.966)</strong><br />We are, this is a new frontier for wealth actually. You are the first two person interview I&#8217;ve done so far. So it looks like the technical issues seem to have gone away. That&#8217;s great. But we&#8217;re gonna talk about something that I think is the driver for your new company and something that&#8217;s important to me because when I&#8217;m advising people around a lot of different topics, either estate planning wise or wealth management wise, the digital asset question comes up and.</p> <p class="has-medium-font-size">You&#8217;ve formed this new company. Tell us a little bit about that and more importantly tell us the problem that you&#8217;re trying to solve around digital assets</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (00:40.83)</strong><br />Okay, so I&#8217;ll first start with what is a digital asset because there&#8217;s a lot of different definitions out there and a lot of people have different concepts of what it might mean. of all, because crypto is in the news quite a bit, it is not just about crypto. Everybody has digital assets because basically if you are logging into an account and it is storing data, you have an account that has assets online and it could be monetized.</p> <p class="has-medium-font-size">It could be social media, which means that the information that&#8217;s there is very personal to you. It could be that you have reward points you&#8217;ve accumulated. There&#8217;s all sorts of types of assets that are out there and there is a pain point problem. Let&#8217;s die down.</p> <p class="has-medium-font-size"><strong>Natalia Parker (01:28.462)</strong><br />Yes, and we started actually, it was interesting, Tatiana just went through the process of writing a will and she will tell about it. I went through a divorce where we had online business and it was really, really hard to trace all those online accounts because I had no understanding how many we had and what to do with them and how even to find them. And Tatiana wrote a will.</p> <p class="has-medium-font-size"><strong>Frazer Rice (01:54.67)</strong><br />Yeah, no. so just to put a finer point on that, it&#8217;s not only the monetary assets and the social media accounts and everything that basically requires a password to get into it probably in this day and age.</p> <p class="has-medium-font-size"><strong>Natalia Parker (02:10.252)</strong><br />Yes, and I can tell you more than I lost pictures of my family from my daughter&#8217;s birth to age seven because I didn&#8217;t think that the iCloud password and iCloud identity gone through a divorce. Yes.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (02:10.336)</strong><br />That&#8217;s all.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (02:26.88)</strong><br />So she can resell for it. Yeah.</p> <p class="has-medium-font-size"><strong>Frazer Rice (02:26.992)</strong><br />Yeah, and a very painful thing to go through. so, Tatiana, as we sort of look at that example and make the definition a little bit even more in depth, how else do you sort of think about that in terms of the roles that are played from a Will&#8217;s perspective?</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (02:49.366)</strong><br />So from a will perspective, you have two kinds of entities. You have things where business owners have created online accounts where their business is running off of certain platforms. And you also have a personal side aspect. And it may be an influencer, it may just be your personal account. The thing is that we&#8217;re dealing with a problem of immortality. </p> <p class="has-medium-font-size">And this means that these accounts remain open, active and online, ready for hackers and ready for now, today, AI to continue the trajectory of that account because they&#8217;re making money off of the data that we&#8217;ve put online. So we actually have two things to look at. One is from the business perspective and how do you transfer a business over? Because maybe you&#8217;ve built a platform for 10 years on Facebook, right? </p> <p class="has-medium-font-size">You have a following which is important to your base. Maybe you&#8217;re just a mom and you&#8217;ve put all your baby pictures on there, like Natalia, and then what is the loss? What is the impact of that loss? And both are really difficult on families. So estate planning means that we actually need to be looking at these accounts, we actually need to be planning for these accounts, because down the line, it&#8217;s gonna be a heavy impact, whether it&#8217;s sociological, emotional, or monetary.</p> <p class="has-medium-font-size"><strong>Frazer Rice (04:14.552)</strong><br />So as we think about this little bit further, the concept that these accounts are going to live on beyond the life of someone who created them. Maybe dive into that a little bit, because I imagine you not only have points of risk, certainly during the lifetime, and someone hacking in and pillaging your bank account or otherwise maybe blocking access or something like that, but what happens when someone passes away? How do those risks translate to the people who are inheriting these properties?</p> <p class="has-medium-font-size"><strong>Natalia Parker (04:45.258)</strong><br />Okay, let&#8217;s talk about it. We have those certain pain points. The first one, when somebody dies, the executor or administrator, they don&#8217;t know what is existence. They don&#8217;t know what kind of accounts the person had, what they wanted to do with those accounts. That&#8217;s a first problem because they don&#8217;t know even what banking, where the life insurance, did they have Venmo because they don&#8217;t have access to phone.</p> <p class="has-medium-font-size">The second one, didn&#8217;t know what the person wanted to do with that account. Did they want to close, transfer, memorize it? They have no clue. The other one is authority as an executor doesn&#8217;t mean that you will get automatic access to the account. Many people think that yes, it is. No, for Google it doesn&#8217;t matter. Unless you were appointed as inactive account manager. The same for Apple.</p> <p class="has-medium-font-size"><strong>Frazer Rice (05:48.68)</strong><br />I was going to say those annoying terms of services agreements that no one reads and you click so that you get, you move on with life and get into your accounts, that&#8217;s where some of these details are buried. And the intersection between that and maybe what we call estate law and how an executor works, that&#8217;s where the friction takes place.</p> <p class="has-medium-font-size"><strong>Natalia Parker (06:09.43)</strong><br />Yes, I agree and many people don&#8217;t even know that that feature exists like legacy contact for Meta and Apple or inactive account manager. Otherwise, when you look at the hierarchy online tool, we call it Castonian tool, outweighs everything what you have in wheel. If the online tool wasn&#8217;t enabled, then it goes what kind of language you had in wheel.</p> <p class="has-medium-font-size">if you appointed some digital executor and if that executor was authorized to have access to all your accounts. The third one, it always default to terms of service. Terms of service for basically 99 % of each company says do not give access.</p> <p class="has-medium-font-size"><strong>Frazer Rice (06:56.09)</strong><br />So if you were stuck and you didn&#8217;t do anything and you relied on the terms of service, you could be in a really deep set of troubles. They might delete your account, they may not allow access, or they may make it otherwise very difficult in order to access and do it. You think that the person who died with it wanted to have done.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (07:16.246)</strong><br />That&#8217;s right.</p> <p class="has-medium-font-size"><strong>Natalia Parker (07:16.598)</strong><br />Absolutely.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (07:17.504)</strong><br />That&#8217;s why some of these really large companies have a custodial tool. You do have to go to certain settings within the device or within the account. And you can enable these tools so that you can either add what could be a legacy contact. It may not have the term beneficiary on it, but it&#8217;s important to be able to enact that so that these settings will allow certain access down the line.</p> <p class="has-medium-font-size">A lot of the companies are very particular about that the larger ones have it and then a lot of them don&#8217;t so Knowing which company has the most value to you and those terms of service is really important</p> <p class="has-medium-font-size"><strong>Frazer Rice (08:01.84)</strong>.<br />For someone who has an account that lives beyond them, there are identity and financial risks to having that. I can imagine, you know, when you put a credit card on file and, it&#8217;s auto-debated or you have information lurking out there that that&#8217;s a problem. Maybe talk a little bit about how bad that can get.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (08:21.517)</strong>.<br />So I think there&#8217;s a few issues on that. We all know that there are scammers and hackers. The really important stories that have come out in the past is where AI is enabling recopying your name, image, and likeness posing as you live on a video stream or live on a phone call asking for money or data or information. And this is becoming really prevalent.</p> <p class="has-medium-font-size">This is where families, if they want to save and secure their reputational legacy. But also perhaps crypto, perhaps their banking accounts, it&#8217;s really important that they understand that they are all subject to this hacking because probably the likelihood that they have a social media account is there and that means it has public access.</p> <p class="has-medium-font-size"><strong>Frazer Rice (09:17.636)</strong>.<br />So let&#8217;s dive into the tech problem. I can envision, and I&#8217;ve heard before, the concept of someone passes away and people can&#8217;t access the computer, the hard drive, the phone, all sorts of mechanisms that hold a lot of this data. I think you could probably extrapolate that to the cloud accounts and things like that where other information is held. How do you help people think about that?</p> <p class="has-medium-font-size"><strong>Natalia Parker (09:28.162)</strong>.<br />Mm-hmm.</p> <p class="has-medium-font-size"><strong>Natalia Parker (09:44.398)</strong>.<br />Two-factor authentication. It is your phone, your email, it is gateway to your estate, basically, administration. If you don&#8217;t have access to the deceased phone or email, you don&#8217;t know anything about their accounts, first of all, second of all, where all those codes are coming to, to that devices.</p> <p class="has-medium-font-size"><strong>Frazer Rice (10:08.72)</strong>.<br />Right. And how do you fix that problem?</p> <p class="has-medium-font-size"><strong>Natalia Parker (10:12.91)</strong>.<br />There are some settings on iPhone because we kind of everybody has iPhone some have androids but mostly it&#8217;s iPhones. Yes, you have to establish the legacy contact. You have to make sure that specific features are turned off or on like stolen device protection. If it is on, it&#8217;s basically impossible to override it.</p> <p class="has-medium-font-size"><strong>Frazer Rice (10:20.793)</strong>.<br />Right. Beware the green text.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (10:24.212)</strong>.<br />Bye.</p> <p class="has-medium-font-size"><strong>Natalia Parker (10:40.302)</strong>.<br />because if 48 hours, is it 48 or 72, Tatiana?</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (10:44.981)</strong>.<br />Well, so what she&#8217;s referring to is that the latest update in Apple has this feature for stolen theft mode, it&#8217;s called. So this happened to us on an actual case. Someone had given us a phone and they said, can you help us? The problem was the person had passed away over 100 miles away. because Apple tracks our location everywhere we go, it&#8217;s a habitual, you know, we&#8217;re creatures of habit, right?</p> <p class="has-medium-font-size">Same coffee shop, we go to the same store. So they know what our patterns of behavior are. As soon as it leaves that circle of trust, call it, that map of trust, theft mode can become enabled if the setting is on, which means that Apple has cut off any access to the phone. So for people who are dealing with families, let&#8217;s say, who live across state borders, this is a really difficult task for them. Because their phone is completely inaccessible because of theft mode not even because of the legacy contact.</p> <p class="has-medium-font-size"><strong>Natalia Parker (11:51.278)</strong><br />8.</p> <p class="has-medium-font-size"><strong>Frazer Rice (11:51.345)</strong><br />And then, you know, I&#8217;ve seen in movies and I&#8217;ve actually heard anecdotally, you know, the concept that the biometrics at play, they in a sense turn off too. It used to be you could take the phone and put it up to somebody&#8217;s face or you could take their finger and maybe get into the laptop by putting it onto the biometric reader. That world doesn&#8217;t exist anymore, correct?</p> <p class="has-medium-font-size"><strong>Natalia Parker (11:58.594)</strong><br />Mm-hmm.</p> <p class="has-medium-font-size"><strong>Natalia Parker (12:12.162)</strong>.<br />Correct. When you&#8217;re dead, the Face ID doesn&#8217;t work really well.</p> <p class="has-medium-font-size"><strong>Frazer Rice (12:17.59)</strong><br />Well, and that tells you something that they can tell whether you&#8217;re dead or not. And I would not have made that comment maybe six weeks ago before we started talking about this, saying, geez, these things are getting smarter. So as we start thinking about this, we&#8217;ve sort of analyzed a couple of pain points, areas where if you&#8217;re an executor and someone&#8217;s situation comes across their desk and they say, gosh, first of all, I have to try to know.</p> <p class="has-medium-font-size"><strong>Natalia Parker (12:19.758)</strong><br />Yes.</p> <p class="has-medium-font-size"><strong>Frazer Rice (12:43.81)</strong><br />What accounts are out there, what social media accounts, what subscriptions, what bank accounts, what crypto, what IP, that type of thing. So getting your arms around that&#8217;s important. Then the idea of hopefully someone has been organized enough to lay out where the accounts are and how to access them in one way, shape or form. And we can get into what a good practice is on that. But then if you&#8217;re the executor slash in conjunction with the estate planner slash the client,</p> <p class="has-medium-font-size"><strong>Natalia Parker (12:48.545)</strong><br />Yes.</p> <p class="has-medium-font-size"><strong>Frazer Rice (13:13.402)</strong><br />How do you plan for this so that you create a real organized state of affairs for the person who has to actually manage this stuff going forward?</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (13:22.797)</strong><br />So I think it&#8217;s important to understand priorities. So everyone&#8217;s different, everyone&#8217;s unique. There may be priorities that are social media based priorities where there&#8217;s a lot of crypto at stake or monetary funds, even perhaps reward points. That priority list is best done in an inventory. </p> <p class="has-medium-font-size">Where we specialize is in the directives for this. So we&#8217;ve actually researched all these terms of services for hundreds of companies. We maintain this database so that someone can say, okay, if it&#8217;s company A, company A has three options for a directive. You can select that directive. </p> <p class="has-medium-font-size">That means that the executor will then know exactly, this is what needs to be done with this account and this is what is of value either for the descendants, the beneficiaries, and so on. So first the inventory, but actually the directives is really important.</p> <p class="has-medium-font-size"><strong>Frazer Rice (14:21.904)</strong><br />By directives, mean something maybe an addendum to the will or something like that that says these the information or the value, whether it&#8217;s monetary or otherwise, is going to be transmitted to such and such a person and given full access to it. Is that really is that part of the advice is to say, you know, for the modern will drafter, let&#8217;s say that it&#8217;s a really good idea to have an inventory of what these digital assets are.</p> <p class="has-medium-font-size">To set out who gets what in the will so that there&#8217;s a, let&#8217;s call it a backstop, so that if you have problems with the terms of service or something like that, you have something that goes through probate where somebody opines on that and you can actually get access to it after the fact.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (14:50.061)</strong><br />Yep.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (15:08.565)</strong><br />Yeah, so there&#8217;s two points there. There&#8217;s the access part and then there&#8217;s the directive part.</p> <p class="has-medium-font-size"><strong>Natalia Parker (15:09.313)</strong><br />Yes.</p> <p class="has-medium-font-size"><strong>Frazer Rice (15:13.315)</strong><br />Okay.</p> <p class="has-medium-font-size"><strong>Natalia Parker (15:13.556)</strong><br />Yes, there&#8217;s, yes, sorry, there is a language in the will where it&#8217;s actually specified that this is a digital executor who has the right to access all those accounts and perform all those duties.</p> <p class="has-medium-font-size"><strong>Frazer Rice (15:32.068)</strong><br />Got it. so in your experience, so Facebook or Google or Coinbase or things like that, for me anyway, in the last maybe three or four years ago, to get somebody on the phone to even have any understanding of what you&#8217;re talking about was gonna be just forget it, not happening. Are they getting better at understanding these situations?</p> <p class="has-medium-font-size"><strong>Natalia Parker (15:56.074)</strong><br />No, they&#8217;re not. They&#8217;re not. They don&#8217;t care. Facebook, it&#8217;s all AI. You don&#8217;t get a person on the phone in any case, Coinbase. You can, but it&#8217;s weeks of waiting for the response and they will ask you, we lost it. Can you resend it again? </p> <p class="has-medium-font-size">All three companies you name, they do have policies.for transferring or for somebody who is dead. But it&#8217;s still very, very difficult to deal with them.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (16:32.069)</strong><br />To add to that too and I&#8217;ll give you a case example is that we had social media requests to take the accounts down. Meta of course owns both Instagram and Facebook right and the images and memories that were left on these accounts were actually harming the kids. </p> <p class="has-medium-font-size">The request was can we close these accounts out and of course you can but Facebook interestingly enough agreed of course to close the account and even though it&#8217;s owned by Meta, Instagram said, no, these photos do not violate our terms of service. So it doesn&#8217;t mean you can close out both just because it&#8217;s Metta. It&#8217;s really, really specific and it&#8217;s really in their hands.</p> <p class="has-medium-font-size"><strong>Frazer Rice (17:19.003)</strong><br />Lovely. That will warm people&#8217;s hearts that have to deal with this.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (17:22.143)<br />Natalia Parker (17:22.638)</strong><br />Yes, it&#8217;s hard. And can you imagine we deal with this day after day, but people who have never been in this position, they don&#8217;t even know where to start.</p> <p class="has-medium-font-size"><strong>Frazer Rice (17:34.747)</strong><br />So walk us through what you think a good scenario would be for someone who wants to, let&#8217;s say they have, I don&#8217;t know, a bunch of accounts, both monetary and social media and maybe miles and maybe other things, stuff like that. And they walk into a trust and estate lawyer&#8217;s office and they say, okay, I&#8217;ve got my house, I&#8217;ve got my liquid assets, that stuff trust and estate lawyers know how to deal with.</p> <p class="has-medium-font-size">but let&#8217;s say the lawyers aren&#8217;t as facile with the digital assets. A, help the person be a better client for that trust and states person so that it&#8217;s organized. And then, let&#8217;s start with that and then I have a follow-up question.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (18:21.055).</strong></p> <p class="has-medium-font-size">Okay, I would say the first thing is that, you know, there are modern problems and we need modern solutions. And that starts with the discovery and conversation that we do have these immortal accounts online. As much as we may not want to think about it, and we can get into other stories about this, but I won&#8217;t do that now, there are reasons to enact on these accounts. </p> <p class="has-medium-font-size">That means deleting them, transferring, closing, out data, it might be biological data. There&#8217;s a lot of data and for me that means that data is money. It may not be money to us, but it&#8217;s money to companies. And what you want done with that is your choice still. So it&#8217;s important to make that decision. </p> <p class="has-medium-font-size">I think that any estate planning attorney who starts this conversation with their clients is already helping move the needle because everyone has online accounts, the average user has at least probably around 200 accounts by now. And that&#8217;s without a work account.</p> <p class="has-medium-font-size"><strong>Natalia Parker (19:28.492)</strong><br />Yes, we developed a tool basically where we have inventory and 15-20 minutes with assigned directives and it&#8217;s prompt. Just choose the companies you have accounts with. They don&#8217;t have to remember. just, okay, I identified those companies and we already give them a choice of pre-selected, pre-vetted directives, assigned a directive. Then take these report and go to your state attorney.</p> <p class="has-medium-font-size">Bring it, yes, bring it to them, include it into the wheel with specific language, appoint a digital executor, you&#8217;re set. Then you will just have to support it, kind of.</p> <p class="has-medium-font-size"><strong>Frazer Rice (20:11.609)</strong><br />No, so then the next question, so let&#8217;s say the paperwork from a will and a revocable trust, et cetera, is up to speed and covers the authority to access these. Then let&#8217;s say the executor is not the attorney and it&#8217;s a family member or a friend or something like that and you&#8217;re giving them the honor of helping to deal with all of this stuff. What do you deliver to them to help them be prepared for that time when you pass away?</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (20:39.479)</strong><br />We-</p> <p class="has-medium-font-size"><strong>Natalia Parker (20:39.5)</strong><br />We give step by step directions on how to deal with each company. We give what this company has, what kind of account is that, what kind of paperwork you need, what kind of documents in what time frame. For some companies it&#8217;s three years, for matter in their terms of service it&#8217;s 28 days, but hey, you have an account for years there. </p> <p class="has-medium-font-size">Anyway, we give step by step directions. How to deal with this account to fulfill the directive. But if they can&#8217;t or they don&#8217;t want to, they can always hire and come to us.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (21:11.597)</strong><br />Go.</p> <p class="has-medium-font-size"><strong>Frazer Rice (21:17.361)</strong><br />Sure. No, that&#8217;s the backstop too, is that you not only provide the tool, but also some support behind the tool and the experience of having dealt with some of those folks, maybe even the contacts to call it one or the other company to maybe get from A to Z a little bit faster.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (21:18.326)</strong><br />Well…</p> <p class="has-medium-font-size"><strong>Natalia Parker (21:20.717)</strong><br />Yeah.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (21:21.26)</strong><br />you</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (21:35.245)</strong><br />It can be very overwhelming, that is for sure, and I think tech is constantly changing and the terms of service is constantly changing. So we have lot of barriers to entry to enact professional executorship and do it as best we can and a lot of it is because of technical bottlenecks, if you like.</p> <p class="has-medium-font-size"><strong>Natalia Parker (21:45.165)</strong><br />Mm-hmm.</p> <p class="has-medium-font-size"><strong>Frazer Rice (22:00.101)</strong><br />So this is a bit of a catty question, which is how many times have you seen this properly set up? Because I can tell you right now, I feel like I&#8217;m pretty fashion forward as far as tech&#8217;s concerned. I see the issue. I know my estate plan. The poor person, in this case, my sister, who&#8217;s my executor, she&#8217;s gonna take one look at this and be like, thanks a lot, man.</p> <p class="has-medium-font-size"><strong>Natalia Parker (22:08.651)</strong><br />None.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (22:25.901)</strong><br />What?</p> <p class="has-medium-font-size"><strong>Frazer Rice (22:26.033)</strong><br />And so I&#8217;m guilty as charge number one, but is anybody doing this with any sort of specificity yet?</p> <p class="has-medium-font-size"><strong>Natalia Parker (22:26.478)</strong><br />you</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (22:34.785)</strong><br />Well, can I just… sorry.</p> <p class="has-medium-font-size"><strong>Natalia Parker (22:35.112)</strong><br />No. I&#8217;ll start, Tatiana. Here&#8217;s the problem. We came across some people and they say that, I have spreadsheets where all my accounts and passwords are written down and my wife will deal with that at some point. First of all, there is no directives for those accounts. And second of all, it&#8217;s still illegal to log in under somebody else&#8217;s logins.</p> <p class="has-medium-font-size"><strong>Frazer Rice (23:02.853)</strong><br />Right.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (23:04.567)</strong><br />And I was just gonna say the reason we started this company is exactly what you just described. My brother is my executor and I was like, man, there&#8217;s no way he&#8217;s gonna know how to start at all because I have my fingers in a lot of different businesses, my personal. And so, you know, that floor plan and sort of direction guide was sort of how we started this. </p> <p class="has-medium-font-size">It became intense. I mean with Natalia. It became a really intense research project. We have a database that is constantly being updated. As executors become executors or as will writers are writing wills, we really want everybody to understand the importance of technology in this process. Because it&#8217;s moving really fast. Now that AI has come about we can even throw in the whole name image and likeness problem which a whole other sort of barrier of questions to ask.</p> <p class="has-medium-font-size"><strong>Frazer Rice (24:11.501).</strong><br />No, I&#8217;m going to bring you all back on to tackle that one separately. I think it&#8217;s worth its own half hour sort of figuring that out. But in the meantime, tell us a little bit about how people can find you. One of the things that I think you have on your website and some of your materials is a digest. </p> <p class="has-medium-font-size">Really almost like a questionnaire or a brief that allows people to think through where they may have digital assets. It&#8217;s not just social media accounts and your bank accounts. They&#8217;re like fruit and flower miles, things like that. I hadn&#8217;t thought of that, but yes, that&#8217;s a big one. Where can people find you and what kind of resources do you have that people can get familiar with the topic as they embark on this fun assignment?</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (24:45.399)</strong><br />Thank you.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (24:59.809)</strong><br />So the first place is our website and it&#8217;s actually, even though our company name is Dexit, which stands for digital exit, it&#8217;s Dexitplan.com because where we are proud is the actual plan of action that we&#8217;ve been able to customize for any individual. And then yes, we do have a sort of discovery questionnaire so that they can understand exactly what impacts them the most, where they may want to look at these accounts and have a plan for them.</p> <p class="has-medium-font-size">And yeah, contact us anytime, email, phone. We&#8217;re here, we&#8217;re not chat bots. We want to be sure that you are talking to a human. We know how this AI slop is turning out and we don&#8217;t want to be any part of that.</p> <p class="has-medium-font-size"><strong>Frazer Rice (25:46.501)</strong><br />I was going to add on to that too. mean this is not just for the end clients, so for anybody who sort of understands that they have this issue, obviously check out your website and do all that. But I would argue that for the estate planners, the accountants, the wealth managers, etc. who are advising clients, it&#8217;s a good resource to kind of help you get your arms around it in terms of advising people who are looking for help on all these different things.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (25:55.041)</strong><br />Yeah.</p> <p class="has-medium-font-size"><strong>Natalia Parker (25:55.575)</strong><br />Yes.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (26:04.68)</strong><br />See you</p> <p class="has-medium-font-size"><strong>Natalia Parker (26:11.136)</strong><br />Yes, because you can have the most compliant language in the world. But the executor will still start with the zero on day one. They don&#8217;t know the inventory. They don&#8217;t have the directives. Finally, they don&#8217;t know how to deal with those accounts.</p> <p class="has-medium-font-size"><strong>Frazer Rice (26:32.491).</strong><br />So give us the website one more time. Then take us out here with a funny story. One you&#8217;ve dealt with in putting this company up to getting it up and running.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (26:42.381)</strong><br />Okay, so that sounds great. So Dexit Plan. It&#8217;s D-E-X-I-T-P-L-A-N dot com. Dexit Plan dot com. And I guess I&#8217;ll leave you with a text story. We worked with a church here locally. They had their domain name purchased in 1997 and posted as in your own personal name. The person passed away over 20 years ago. Nothing was ever done with the titling of the church&#8217;s domain name.</p> <p class="has-medium-font-size">But the church has been forever on this domain name. It&#8217;s been over 50 years so to remark it. Rebranding a dot org is not an easy task. Actually, no kidding it took us nine months to get the church back their domain name. That was finding people from 20 years ago reopening email accounts from a long time ago, getting signatures verified and processed.</p> <p class="has-medium-font-size">It is actually doable, but it is definitely a task. So planning ahead of time would save hundreds of hours and a lot of pain. Absolutely.</p> <p class="has-medium-font-size"><strong>Frazer Rice (27:52.241)</strong><br />No, good object lesson for companies too. That it&#8217;s a good idea to see who owns what. Your domain name, any other digital IP, we&#8217;ll call it that. If you don&#8217;t have that in place. You may have a real forensic accounting job in the tech world to get everything back.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (28:02.274)</strong><br />Yep.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (28:10.337)</strong><br />That&#8217;s right.</p> <p class="has-medium-font-size"><strong>Natalia Parker (28:10.72)</strong><br />Yeah.</p> <p class="has-medium-font-size"><strong>Frazer Rice (28:11.705)</strong><br />Natalia, Tatiana, thank you so much for being on and we&#8217;ll look forward to talking again soon.</p> <p class="has-medium-font-size"><strong>Tatyana Thurston I Dexit (28:16.811)</strong><br />Thank you so much.</p> <p class="has-medium-font-size"><strong>Natalia Parker (28:16.888)</strong><br />Thank you.</p> <h2 class="wp-block-heading has-medium-font-size">TRUSTEE RESOURCES</h2> <p class="has-medium-font-size"><a href="https://frazerrice.com/the-trustee-crisis-navigating-the-challenges/">TRUSTEES AND DIGITAL ASSETS</a></p> <p class="has-medium-font-size"><a href="http://google.com/search?sca_esv=55e9f3c856495c1e&#38;sxsrf=ANbL-n6LXN5nnrsgCkM-Tqy1imWsm-xLIg:1776276816200&#38;q=frazer+rice+andrea+chomakos&#38;spell=1&#38;sa=X&#38;ved=2ahUKEwiJ0pvluvCTAxXCElkFHZuhAU8QBSgAegQIDxAB&#38;biw=1538&#38;bih=952&#38;dpr=2">NORTH CAROLINA ESTATE RESOURCES</a></p> <h2 class="wp-block-heading has-medium-font-size">Titles</h2> <ul class="wp-block-list"> <li class="has-medium-font-size">Mastering Digital Estate Planning: Protecting Your Online Legacy</li> <li class="has-medium-font-size">The Future of Wealth: Managing Digital Assets After Death</li> </ul> <figure class="wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon"> <div class="wp-block-embed__wrapper"> https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/ </div> </figure>
play-circle icon
28 MIN
QSBS ROLLOVERS
APR 7, 2026
QSBS ROLLOVERS
<p class="has-medium-font-size"><a href="https://www.qsbsrollover.com/">BRADY WELLER</a> discusses the intricacies of QSBS rollovers, including eligibility, timing, and strategic planning for founders and investors. The goal is to help the listener maximize tax benefits and navigate the legal complexities of this powerful tool.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> <div class="wp-block-embed__wrapper"> https://youtu.be/gvQ0ZskvWVI </div> </figure> <p class="has-medium-font-size">QSBS, tax exemption, startup founders, rollover, legal structuring, investment strategy, tax planning, startup exit, C corporation, </p> <h2 class="wp-block-heading has-medium-font-size">Key Topics</h2> <ul class="wp-block-list"> <li class="has-medium-font-size">QSBS eligibility and benefits</li> <li class="has-medium-font-size">Challenges in executing rollovers</li> <li class="has-medium-font-size">Legal and tax considerations for founders</li> <li class="has-medium-font-size">Timing and risk management in rollovers</li> <li class="has-medium-font-size">Strategic structuring for maximum benefit</li> </ul> <h2 class="wp-block-heading has-medium-font-size">&#8220;QSBS ROLLOVERS&#8221; Sound Bites</h2> <ul class="wp-block-list has-medium-font-size"> <li>&#8220;60 days is a very short window for founders.&#8221;</li> <li>&#8220;Rollover continues your holding period clock.&#8221;</li> <li>&#8220;Partial rollovers are common for founders.&#8221;</li> </ul> <h2 class="wp-block-heading has-medium-font-size">Chapters</h2> <p class="has-medium-font-size">00:00 Understanding QSBS and Its Benefits</p> <p class="has-medium-font-size">03:07 Challenges for Founders in QSBS Compliance</p> <p class="has-medium-font-size">05:54 Advising Founders on QSBS Rollovers</p> <p class="has-medium-font-size">08:57 Structuring New Ventures for QSBS Eligibility</p> <p class="has-medium-font-size">12:00 Navigating QSBS for Tech and Non-Tech Founders</p> <p class="has-medium-font-size">14:54 Investor Considerations in QSBS Transactions</p> <p class="has-medium-font-size">17:46 State-Specific QSBS Regulations and Planning</p> <p class="has-medium-font-size">20:57 Future of QSBS and Strategic Planning</p> <h5 class="wp-block-heading has-medium-font-size">Resources</h5> <ul class="wp-block-list"> <li class="has-medium-font-size"><a href="https://www.linkedin.com/in/brady-weller/" target="_blank" rel="noreferrer noopener">Brady Weller on LinkedIn</a></li> <li class="has-medium-font-size"><a href="https://qsbsrollover.com/" target="_blank" rel="noreferrer noopener">qsbsrollover.com</a></li> <li class="has-medium-font-size"><a href="https://www.qsbsreference.com/" target="_blank" rel="noreferrer noopener">qsbsreference.com</a></li> <li class="has-medium-font-size"><a href="https://frazerrice.com/qsbs-for-founders/">Frazer Rice and Michael Arlein discuss the nuts and bolts of 1202 QSBS Features for Founders</a></li> </ul> <h5 class="wp-block-heading has-medium-font-size">Guest links</h5> <ul class="wp-block-list"> <li class="has-medium-font-size"><a href="https://www.linkedin.com/in/brady-weller/" target="_blank" rel="noreferrer noopener">LinkedIn</a></li> </ul> <h2 class="wp-block-heading">Transcript</h2> <p class="has-medium-font-size">Frazer Rice (00:01.314)<br />Welcome aboard, Brady.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (00:03.043)<br />Hey, Frazer, thanks for having me.</p> <p class="has-medium-font-size">Frazer Rice (00:04.738)<br />Well, you are the nice compliment to a piece I just did with Michael Arlene on QSBS. We covered some of the nuts and bolts around 1202. You come at it from a little bit different angle. It&#8217;s usually where people, founders especially, have issues sort of complying with things like the three and five year rule. And otherwise really maximizing the capability of the rollover and the tax significance for it. Tell us a little bit about who benefits and what you do here.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (00:35.107)<br />Yeah, QSBS is.</p> <p class="has-medium-font-size">by far the biggest tax exemption available to individual taxpayers in the U.S. So it&#8217;s been something that hasn&#8217;t been up. I should say there&#8217;s not a massive advisory network around it. So it&#8217;s not something that&#8217;s been taken advantage of, I think, to its full scope. Michael, who you had on recently, is a top trust and estate planner for founders of companies around QSBS. </p> <p class="has-medium-font-size">The specific problem that QSBS rollover solve is for a shareholder of an early stage company. Most often founders or very early investors, say, maybe series A or earlier shareholders. It&#8217;s an incentive to basically hold your stock for a quote unquote long time. In this sense, that means, you know, now under some new rules, basically three to five plus years. </p> <p class="has-medium-font-size">It&#8217;s a tax exemption available to folks who hold their stock for at least five years. Then they can exclude from federal income tax now up to $15 million of gains when they sell that stock. So you have to be a shareholder in an early stage C corporation, early stage company.</p> <p class="has-medium-font-size">Frazer Rice (01:50.616).<br />Those founders before three to five years are trying to figure out how to use this tool. What are the challenges in making sure they don&#8217;t blow up the transaction by transferring something poorly. Or having their company grow too large or have too much cash or those types of things? Maybe list out a little bit some of the challenges that are out there that that a founder needs to be aware of.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (02:22.509).<br />Yeah. So we don&#8217;t have to constantly caveat. I&#8217;ll mainly talk as though we&#8217;re speaking about the pre July 5th, 2025 rules for QSPS. Anything, any stock issued after that date, middle of last year. is under a slightly different set of rules. They are more expanded rules, but I&#8217;ll speak to this sort of from those old rules. And so the old rules state that you have to hold your stock for at least five years. And if you do, you can exclude a large portion from federal income tax, usually $10 million for founders. But if you don&#8217;t hold the stock for five years, your only option is to take the cash from that sale. For example, say you sell stock at year three or year four, </p> <p class="has-medium-font-size">and purchase new QSBS eligible stock with that cash within 60 days. So it&#8217;s sort of like the 1031 exchange. Folks maybe are more familiar with real estate property exchanges. Its sort of like a 1031 exchange for stock. So you take the cash and you purchase a like kind quote unquote asset with it. Now the challenge with that is 60 days is not a very long time. And when you&#8217;re a founder of a company who just went through liquidity. You just got your deal done and the whirlwind that that is.</p> <p class="has-medium-font-size">Now you&#8217;re dealing maybe in a post liquidity world. You&#8217;re maybe running another team at the acquirer or you&#8217;re otherwise involved. 60 days is not a long time to be able to find and diligence a new opportunity. . It&#8217;s just not feasible. Especially for founders to use that cash to say buy stock in someone else&#8217;s company. It just doesn&#8217;t make sense. Like risk adjusted, I suppose.</p> <p class="has-medium-font-size">Frazer Rice (04:05.579)<br />No, it&#8217;s a miracle that your company did great. Now you have to go and find another miracle and make it work within 60 days. It&#8217;s crazy.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (04:10.143).<br />That that&#8217;s the biggest that&#8217;s probably the biggest barrier to executing them. For the longest time there just weren&#8217;t a lot of people. They hadn&#8217;t come alongside founders to help advise them on structured ways that they could do these rollovers. </p> <p class="has-medium-font-size">Yeah, the options are risky. It&#8217;s like take your money and invest it in Dave&#8217;s startup in San Francisco. He&#8217;s going to lose your money. So that may be what you want to do with that money. To keep your risk profile sort of moving. But that&#8217;s not tax planning in any way. Right. </p> <p class="has-medium-font-size">To make that decision just to save on federal income tax might not be the best way to use your rollover. So we&#8217;ve seen it much more for angel investors, something that they might use. People who want to maybe have a lot of deal flow. A lot of investment opportunities in front of them. But they want to keep that risk profile moving. I&#8217;d say timing and risk are the two biggest challenges when you&#8217;re trying to execute a rollover.</p> <p class="has-medium-font-size">Frazer Rice (05:13.805).<br />As a detail on that, you&#8217;ve got your company. You&#8217;ve got $10 million coming to you. Hopefully tax free, similar to a 1031. You don&#8217;t have to go into one company, you could go into a basket of companies.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (05:28.579).<br />Yeah, you could take the cash, say you make $10 million from a sale. You could pay taxes on $3 million of it, assuming you haven&#8217;t hit your five year requirement. Then, you could roll over the other seven in various other deals. You could put it all into one new company. What the rollover actually does is it continues your holding period clock from the last stock. So if you held for three years in your original company stock,</p> <p class="has-medium-font-size">You sell. You&#8217;re able to reinvest those proceeds within 60 days. It continues your holding period. Once you&#8217;re beyond a combined five the next liquidity event in the second company. Now you have proper seasoning on your shares, for lack of a better word, and then you can sell them under the QSPS exemption.</p> <p class="has-medium-font-size">Frazer Rice (06:17.143)<br />So, this gets to what you do on a day-to-day basis. So a founder comes to you and says, all right, I&#8217;ve got this situation I think that&#8217;s coming. And I need some advice. You&#8217;re sort of letting them know what&#8217;s happening here. How do you advise them, in a sense, whether it&#8217;s through your company or even as a general matter? Do you have a suite of other founders and companies that are out there? And then…</p> <p class="has-medium-font-size">Maybe also similar to a 1031, is there sort of an intermediary function that needs to happen in order for the asset or the cash to go into sort of a, for lack of word, like an escrow account to then be deployed correctly into the eligible next company so that you keep that period going.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (06:50.713)<br />Boom.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (07:05.839)<br />That&#8217;s a good question. It&#8217;s not as formalized as the, you know, in terms of the 1031 world where there&#8217;s sort of a designated intermediary and that&#8217;s sort of required step in the process. This is very much the wire goes into your checking account for the sale of company A stock.</p> <p class="has-medium-font-size">Frazer Rice (07:11.703)<br />Mm-hmm.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (07:22.281)<br />You send a wire back out to purchase stock in company B. When someone comes to us and is looking for guidance on how to do a rollover, sometimes they&#8217;ve talked to tax or trust in state attorneys already, or maybe they&#8217;re CPA. And there are maybe 50 folks in the US who have, I&#8217;d say,</p> <p class="has-medium-font-size">Frazer Rice (07:37.463)<br />Sure.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (07:45.07)<br />I call it advanced QSPS planning knowledge, which is they have the trust planning strategies, rollover knowledge, all of these things that sort of at their disposal that they can speak to, but it&#8217;s a very small network. so our firm is actually the only non-CPA non-law firm in the country that deals directly with founders on these. And so we ended up kind of playing quarterback, connecting them with the right attorneys, maybe the right CPA, if they don&#8217;t have one to make sure that the team is sort of assembled.</p> <p class="has-medium-font-size">You know, because the risk profile of taking your money and investing in someone else&#8217;s company typically doesn&#8217;t align with most founders&#8217; interests at that time, the service that we provide is helping them to roll that money into a new startup of their own. </p> <p class="has-medium-font-size">We think these founder-led rollovers where the founder or the shareholder who sold their original stock can now direct the proceeds into a new entity that they own and control. It&#8217;s a really great way to execute this. It gives the shareholder, the founder the optimal amount of flexibility and control over the proceeds over time. So they can handle their own risk profile.</p> <p class="has-medium-font-size">Frazer Rice (08:57.921)<br />So for the founder who built their business originally, they sell it and you&#8217;re sort of with them along the way to roll it over into another founder led situation. Are there any mechanics that you help with to sort of ensure that that takes place correctly? There&#8217;s so many, it seems like so many tiger traps along the way that you can stick your foot in and you did every, your intent was there, but maybe you did something weird or incorrect.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (09:26.617)<br />Yeah.</p> <p class="has-medium-font-size">Frazer Rice (09:26.721)<br />Maybe a better way to ask this question is what are the things in that receiving new QSBS rollover do you want to see or a founder should make sure they have in place before they go ahead and pull the trigger?</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (09:41.904)<br />We want to make sure it&#8217;s a C corporation. First of all, a lot of times when founders start their first companies, they just, you know, incorporate an LLC somewhere and start doing business. A lot of times there&#8217;s not even, maybe there&#8217;s, you know, two or $3,000 transferred to a checking account, you know, from their personal to their checking. That&#8217;s how you start most businesses. But when you&#8217;re, when you&#8217;re starting a rollover business, we have to see a couple other things. One is we want to make sure it&#8217;s a C corp from day one.</p> <p class="has-medium-font-size">Frazer Rice (09:58.989)<br />Right.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (10:09.123)<br />You know, it&#8217;s okay if it&#8217;s a single owner C Corp where the founders, the, you know, only board member, only director. It&#8217;s, you know, it&#8217;s your entity. That&#8217;s fine. but we also want to see a purchase agreement, some kind of stock purchase agreement. So you can&#8217;t just transfer money from your chase savings account where the wire landed to the new business account and, know, go on about, about the business. we want to see a stock purchase agreement. And so some of those agreements, and the optimal way to do those for sort of the, the, the long run.</p> <p class="has-medium-font-size">Sometimes, we would obviously we have our template docs in ways that we might advise to do it. But very often we refer that out to legal counsel and coordinate there to make sure that just all the purchase agreements and governance docs and those types of things are in a good place. You know, it&#8217;s really making sure we have the purchase agreements and that the money gets moved to the corporate bank account, the new business bank account within 60 days. It&#8217;s really not a long period of time. And we run into a lot of situations where</p> <p class="has-medium-font-size">If someone&#8217;s not kind of quarterbacking the process, deadlines get away quickly and then administrative issues with a bank might push you beyond the 60 day window. We&#8217;ve seen that a few times and it can obviously cost you a lot of money.</p> <p class="has-medium-font-size">Frazer Rice (11:24.468)<br />The, when you get to a point where the next business that this is going into, often the qualifications of being a QSBS eligible business can be a little bit murky. I&#8217;m thinking healthcare for instance, where like a hospital or that type of thing would traditionally probably not be a QSBS situation, but a healthcare service provider or a biotech company or something like that is.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (11:46.937)<br />Yeah.</p> <p class="has-medium-font-size">Frazer Rice (11:51.029)<br />Do you help founders think about that? in many ways, there&#8217;s sort of the which came first, the idea for the company or the company itself. How do you make sure people stay on all fours on that front?</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (12:00.56)<br />Yeah.</p> <p class="has-medium-font-size">Yeah, I if you build a startup before, know that the ideas in the early stage sometimes are extremely malleable. And when you start testing things in the market, the business very often changes. You know, we majority work with tech founders and that&#8217;s not because, you know, QSBS is well suited for tech. I think a lot of people think that to be QSBS, to be a technology company. That&#8217;s not true. It&#8217;s just that we most often see QSBS.</p> <p class="has-medium-font-size">We run into people who are knowledgeable about QSBS in the venture space. So venture backed start up, like traditional startup businesses, has 80 % plus of those companies are tech businesses.</p> <p class="has-medium-font-size">And then the other 20 % is manufacturing, biotech, life science, e-commerce, those types of things. But majority of people that we do these transaction with are in tech. And so by virtue of that, their rollover business ends up being, most of the time, ideas that they have are tech adjacent. So that&#8217;s a great place to be. </p> <p class="has-medium-font-size">I&#8217;d say some things to avoid. What we hear often people coming to us wanting to roll over into real estate in some way or another. And there are ways that the business that you start as part of a QSPS roll over can hold real estate assets long term, depending on the business type. But you have to be really careful there not to, in the eyes of the IRS, look like a real estate holding company or have too much of your assets tied up in sort of like passive real estate holdings. And so I&#8217;d say that&#8217;s the murkiest stuff that we run into. </p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (13:37.822).<br />Most of the businesses that we are helping founders start and grow as part of a QSPS rollover are B2B or B2C tech. Either web applications or mobile applications, e-commerce stores. We have a few hardware sort of based companies or like very physical product based companies as well.</p> <p class="has-medium-font-size">Frazer Rice (13:58.431)<br />For a lot of tech founders, the idea of taking some money off the table is important. And I would think that maybe partial QSPS situations come up. This isn&#8217;t an all or nothing thing. You can take some money off the table and then allocate other parts, maybe half off and then the other half you can roll into the next company.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (14:14.137)<br />Yeah.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (14:18.798)<br />I&#8217;d say an extremely common situation that we see is maybe a founder.</p> <p class="has-medium-font-size">in New York who is raising maybe a Series B, call it a 50 or $60 million Series B. We saw a lot of these size rounds with the AI kind of boom happening and might be an opportunity to take, you know, four to $6 million off the table as secondary at that stage in the company&#8217;s growth. so you have this founder who just got $5 million wired to their bank account, maybe their first money. They&#8217;ve been renting in a condo or apartment in the city and they&#8217;re still very much like in high growth stage with</p> <p class="has-medium-font-size">company so they don&#8217;t have a lot of bandwidth to run a new business. And so they&#8217;ll really try and de-risk themselves. That is, maybe pay taxes on a million, a million and a half, give themselves a cushion right away, maybe buy a condo or you know whatever, stabilize their life just a bit and roll over the other four, three and a half million, you know, and manage a project on the side that way. That&#8217;s a really common situation we see.</p> <p class="has-medium-font-size">Frazer Rice (15:19.624)<br />For investors who are invested in a lot of different things and maybe you know, they&#8217;ve got six or seven companies that are QSBS eligible and they are sort of rolling the dice on that and sort of picking and choosing which one should go into which that type of thing What&#8217;s different about it from an investor standpoint than from an operator standpoint?</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (15:43.758)<br />Yeah, I think the biggest thing investors have to pay attention to is if you receive a distribution that isn&#8217;t QSPS eligible because of holding period, you cannot just take that money and invest it back into a venture fund.</p> <p class="has-medium-font-size">and call that a rollover. The money can go into a venture fund, but that capital also has to be called and deployed into, an investment from that fund. Meaning you can&#8217;t just invest in the, in the partnership at the partnership level in a venture fund and it&#8217;s sit there undeployed and be eligible for QSBS. It actually has to be fully deployed into target, target opportunities within 60 days. So that&#8217;s something that I think that we&#8217;ve run into a couple of times with, with investors is they think,</p> <p class="has-medium-font-size">I&#8217;ll just, know, Fund2 is open at, you know, XYZ firm. I&#8217;ll just roll the money over there. But it does have to be deployed still within that 60 day window. So that&#8217;s something that we hear a lot of. You know, if you&#8217;re an investor, I would keep, you know, you don&#8217;t always have the perfect deal ready at the right time. But keeping good relationships with the founders that…</p> <p class="has-medium-font-size">you&#8217;re partnering with, you know, you never know when someone might be able to open up a tranche on the side or sell some secondary to you. if you&#8217;re trying to still get access to that deal sort of outside of a normal round.</p> <p class="has-medium-font-size">Frazer Rice (17:07.445)<br />So for the companies that are in your orbit, obviously you&#8217;re probably checking in saying, hey, you didn&#8217;t do anything to blow up your QSBS status. But for the companies that aren&#8217;t that way, and let&#8217;s say you&#8217;re a founder and you&#8217;ve got a nice situation where you&#8217;re able to take some money off the table and maybe put it into.</p> <p class="has-medium-font-size">one of the things that your friends put together or something like that. How do you think about a checklist or what are the questions to ask to make sure that the recipient investor or recipient of the investment is QSBS eligible and will sort of stick to it?</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (17:46.48)<br />Yeah, you want to ensure first that the company is small enough. so under the old rules that I mentioned, the company would have to have less than $50 million of gross assets. A really great proxy for that is just how much has that company raised? You know, if you&#8217;re trying to invest in a company and they&#8217;ve raised $120 million, it&#8217;s very likely that they have at some point blown the asset test and they&#8217;re not issuing QSPS anymore. It&#8217;s very, it&#8217;s not always, but it&#8217;s very possible. A lot of people confuse that test for valuation.</p> <p class="has-medium-font-size">which is a mistake, you could have a billion dollar company in terms of market value, you know, with only 20 or 25 million dollars worth of assets on the balance sheet. It is possible, especially in some of these high multiple high growth tech businesses. And so, yeah, not confusing valuation with gross assets is one thing to pay attention to.</p> <p class="has-medium-font-size">the other is ensuring just that the company is a C corp, especially for early stage investors. I&#8217;m talking like first money in, maybe before, you know, pre seed or pre seed, would say, ensuring that the right structuring is in place such that, know, you&#8217;re getting stock issued directly from a C corporation at that time you&#8217;re investing. So I would say that&#8217;s something to worry about more if you&#8217;re, you know, an angel.</p> <p class="has-medium-font-size">who does a lot of sort of direct sourcing of deals and you&#8217;re not going through a fund. Most of the time, if someone&#8217;s raised capital directly from a venture fund, all the paperwork and things that you&#8217;re going to look for as far as QSPS are going to be in place, because most VCs are pretty well acquainted at this point with, hey, let&#8217;s make sure this is eligible before we get in here.</p> <p class="has-medium-font-size">Frazer Rice (19:27.913)<br />Right. And just to distinguish, an LLC that elects to be taxed as a C Corp versus a C Corp, C Corp, is there any distinction there for our listeners?</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (19:39.673)<br />Yes.</p> <p class="has-medium-font-size">Generally, we would say as long as the LLC has made that C-Corp election before issuing more at that stage, guess, membership units of stock, as long as they&#8217;ve made that C-Corp election prior to issuing the stock, then we feel generally good about it. But yeah, an LLC, it&#8217;s an entity structure whose default taxation is as a pass-through, but an LLC can also be taxed as a C-Corp and can issue quote unquote QSBS eligible shares.</p> <p class="has-medium-font-size">or units as well, so it is possible.</p> <p class="has-medium-font-size">Frazer Rice (20:12.683)<br />I was gonna say, so for the listeners out there, C-Corp doesn&#8217;t just mean C-Corp, but the real operative language is that it&#8217;s taxed as a C-Corp component, and that should be part of your checklist as you go down the list of companies to potentially roll into. So for those people who aren&#8217;t exactly founders,</p> <p class="has-medium-font-size">but maybe are investors or otherwise part of businesses that they&#8217;ve been included in, et cetera. Those non-venture-backed businesses, what are the opportunities there for QSBS and then the ability to roll it over into other things?</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (20:48.708)<br />Yeah, I would say it&#8217;s very rare that we see a non-venture-backed business in between the coasts, I&#8217;ll say, right? Like not one of these like kind of like call them coastal elite tech businesses. I&#8217;m talking about your like legacy family business in, you know, North Carolina.</p> <p class="has-medium-font-size">Frazer Rice (20:59.488)<br />I mean…</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (21:11.856)<br />Most of the time we&#8217;re going to see those as pass-throughs or partnerships, maybe like an S-Corp. You would see that type of structure and those businesses, while they could be amazing businesses, the interest in them isn&#8217;t QSPS eligible because it has to be issued from a C-Corporation. Most of the time, the planning opportunity we see with those types of businesses is around the time of maybe a generational transition or other type of transition planning where</p> <p class="has-medium-font-size">Maybe the children take over from the parents and they establish a plan. Hey, we&#8217;re going to take it over, but we want to plan to sell maybe the next five to seven years. I hear this a lot. And opportunity. If you are in an industry in a sector where stock sales are common in the industry for exiting the businesses, changing, electing to</p> <p class="has-medium-font-size">be treated as a C Corp or restructuring to a C Corporation from one of those pass through structures is an opportunity because you could sort of reorganize, reissue stock, now start your QSBS five year time clock. And, you know, hopefully the business keeps doing well and you can have that exit opportunity down the line. And at that point, take advantage of QSBS.</p> <p class="has-medium-font-size">Again, the thing you want to pay attention to is that you actually be able to do a stock sale at that time because QSBS requires a sale of stock, not an asset sale. And so that&#8217;s a really important distinction. So make sure either that you&#8217;re in an industry where that&#8217;s common or you&#8217;re working with counsel who understands what you&#8217;re trying to accomplish before you make those decisions about how you&#8217;re setting your entity up at that stage.</p> <p class="has-medium-font-size">Frazer Rice (22:41.353)<br />Right.</p> <p class="has-medium-font-size">Frazer Rice (22:56.758)<br />I just have a comment for me with the passage of the new law that we sort of alluded to where previously you really didn&#8217;t start thinking about this until fully five years. The new law, people can start thinking about it within three. You get 50 % of the benefit of the exclusion at three years.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (23:08.282)<br />Mm-hmm.</p> <p class="has-medium-font-size">Frazer Rice (23:15.21)<br />And I&#8217;ve run into people where three years suddenly seems like a short amount of time, whereas five years, I think everyone was sort of like, we&#8217;ll get there eventually. you know, they&#8217;re they&#8217;re they&#8217;re fighting for their survival anyway. And if that happens to work terrific in this case, I think that the law moving the timeline up a little bit has had an interesting impact on those conversion discussions, because I think people are now starting to say, hey, you know what? I can get to three years. And, you know, with the speed at the</p> <p class="has-medium-font-size">and the rate at which things change at this point, it&#8217;s much more realistic than I think it might have been going back in time.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (23:50.896)<br />And if you have a stable business where you feel comfortable making projections, say three years out, so to what that business could look like at that time, it&#8217;s really becoming more common now to do what you&#8217;re calling like choice of entity studies, right? So working with someone who can model out with the difference in taxation, both at the company level and at the point of.</p> <p class="has-medium-font-size">Frazer Rice (24:05.482)<br />Mm-hmm.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (24:15.276)<br />selling stock, what the optimal structure may be depending on your time horizon tax it, your expectations for growth or lack thereof. So that&#8217;s something that some valuation firms, business advisories, some law firms or CPA tax advisories may be able to do. If you&#8217;re in that situation, you&#8217;re trying to figure out, hey, what&#8217;s the math look like based on my baseline assumptions of what this business will be and can help you sort of make those decisions about how to plan.</p> <p class="has-medium-font-size">over the next three to seven years.</p> <p class="has-medium-font-size">Frazer Rice (24:47.402)<br />As part of that reorganization too, I&#8217;ve talked to a few people who are in, let&#8217;s call it personality-based businesses, whether they&#8217;re podcasters or influencers or other types of things that are a little bit adjacent to maybe typical software companies. And I&#8217;ve brought up the notion that you may be disqualified now, but you may have a future growth opportunity within your business to make it fall more in line with a QSBS-defined business.</p> <p class="has-medium-font-size">And so, you if you&#8217;ve got the time and the ability and it makes a business sense, it may make sense to start thinking about either sectioning that off or developing that business line for something a little bit later on.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (25:27.95)<br />Yeah, being strategic about where those adjacent businesses, how they&#8217;re structured and where they&#8217;re built. And I mean, where like in terms of a legal entity level sense, I&#8217;m thinking about, for instance, several golf YouTubers, make a lot of golf content online, but now they&#8217;re announcing partnerships to, you know, design clothing, you know, have their own clothing line, or maybe they&#8217;ve entered a, a joint venture with a golf club maker or maybe an emerging brand and they&#8217;re taking equity.</p> <p class="has-medium-font-size">Frazer Rice (25:41.983)<br />Mm-hmm.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (25:57.826)<br />Those are really interesting options and I think that you still have the opportunity to leverage your personal brand to grow that business but separating them out so that you know your reliance on your personal brand doesn&#8217;t ruin QSBS. That&#8217;s actually getting to one of the rules around qualified small business stock which is that the companies can&#8217;t be based on the skill or reputation of a single person. And so that&#8217;s when we think about</p> <p class="has-medium-font-size">Frazer Rice (26:24.938)<br />Mm-hmm.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (26:27.632)<br />Like entertainers, athletes, social media personalities. MrBeast, for instance, couldn&#8217;t sell MrBeast, the YouTube channel necessarily, as QSBS eligible interest because of that rule more than likely. And that&#8217;s obviously a broad brush, paying attention to where you hold your business interests is important for this if you&#8217;re in that space.</p> <p class="has-medium-font-size">Frazer Rice (26:53.5)<br />Any state thoughts? I know California QSBS is uncoupled from the federal QSBS and New York threatened it and apparently that got knocked down. New Jersey just coupled with the federal government so that people weren&#8217;t scared away from doing that. How does that figure into your analysis?</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (27:04.304)<br />you</p> <p class="has-medium-font-size">Yeah.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (27:12.784)<br />It&#8217;s sort of a battle of the coast. It&#8217;s like which coast of the United States is going to be most investor and founder friendly with relation to these things. Yeah, because California hasn&#8217;t followed it for a long time. Oregon and Washington state are close behind there. And then we have the sort of somewhat the opposite happening on the East Coast. So as an East Coast guy, I hope it becomes a hub. But yeah, there is some sort of.</p> <p class="has-medium-font-size">Frazer Rice (27:19.528)<br />Right.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (27:36.388)<br />you know, state and local tax planning, strategic planning that you might be able to do if you have the foresight and, you know, the right data to determine where you might become a resident or taxpayer prior to an exit. You might talk with a.</p> <p class="has-medium-font-size">assault attorney or assault advisor state and local tax is usually tax advisors CPAs or or tax attorneys who can help you think through Hey, does it make a difference whether or not I move from California to Texas? What does that look like for my family? What does that look like for my post-tax exit situation?</p> <p class="has-medium-font-size">because where the company is headquartered, as long as it&#8217;s in the United States, doesn&#8217;t matter for QSPS, just has to be a domestic USC corporation. And so remembering that QSPS is fundamentally an individual taxpayer incentive means that regardless of where the shareholders are located, you&#8217;re gonna be beholden to that specific state of where you live and their roles around QSPS.</p> <p class="has-medium-font-size">Frazer Rice (28:36.906)<br />Terrific stuff. Brady, we&#8217;re winding down here. How do people find you and your company and any sort of parting thoughts?</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (28:44.516)<br />Yeah, I&#8217;m personally very active on LinkedIn. So you can find me there, Brady Weller and our website, qsbsrollover.com. We also have a sort of an open source QSBS advisory referral site called qsbsreference.com. And so you can find us at either of those places. We&#8217;d be happy to help you out and point you in the right direction.</p> <p class="has-medium-font-size">Frazer Rice (29:05.13)<br />Brady, thanks for being on.</p> <p class="has-medium-font-size">Brady Weller (QSBS Rollover) (29:06.874)<br />Thanks, Frazier, appreciate it.</p> <h2 class="wp-block-heading has-medium-font-size">Keywords</h2> <p class="has-medium-font-size">QSBS, tax exemption, startup founders, rollover, legal structuring, investment strategy, tax planning, startup exit, C corporation, legal advice</p> <h2 class="wp-block-heading has-medium-font-size">Titles</h2> <ul class="wp-block-list"> <li class="has-medium-font-size">Mastering QSBS Rollovers: Strategies for Founders and Investors</li> <li class="has-medium-font-size">The Ultimate Guide to QSBS Tax Exemptions and Rollovers</li> </ul> <figure class="wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon"> <div class="wp-block-embed__wrapper"> https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/ </div> </figure>
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29 MIN
Health as an Asset Class
MAR 25, 2026
Health as an Asset Class
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> <div class="wp-block-embed__wrapper"> https://youtu.be/FU5IvtBbtCY </div> </figure> <p class="has-medium-font-size">JOHN SAMUELS from WELLWORTH ADVISORS discusses &#8220;HEALTH AS AN ASSET CLASS&#8221; and the nuances of personalized healthcare management for high-net-worth individuals. We contrast concierge medicine with comprehensive health advisory services. Learn about his book &#8220;<a href="https://www.amazon.com/Healthcare-Management-Advisor-Guide/dp/B09XYZ1234">WEALTHCARE</a>&#8221; which lays out the frameworks of his practice. Finally, John goes into how expert navigation, team-based care, and strategic planning can significantly improve health outcomes and client relationships. Finally we hear a little bit about what his favorite medical shows are on TV!</p> <h2 class="wp-block-heading">Key Topics </h2> <p class="has-medium-font-size">Differences between concierge medicine and health advisory services<br />Team-based care and specialist involvement<br />Integrating healthcare with wealth management<br />Debunking myths about healthcare access and VIP treatment<br />Strategies for managing mental health and complex conditions</p> <h2 class="wp-block-heading">Key Frameworks of Health as an Asset Class</h2> <p class="has-medium-font-size">Team-based healthcare approach<br />Evidence-based treatment decision-making</p> <h2 class="wp-block-heading">Action Items</h2> <p class="has-medium-font-size">Review your healthcare risk factors and create a plan.<br />Organize your medical records and update legal documents.<br />Engage a healthcare advisor to understand your coverage and treatment options.</p> <h2 class="wp-block-heading">Chapters in &#8220;Health as an Asset Class&#8221;</h2> <p class="has-medium-font-size">00:00 Understanding Concierge Medicine vs. Health Advisory<br />02:11 The Importance of Team-Based Care<br />03:49 Collaborating with Client Advisors<br />06:23 Navigating Complex Healthcare Needs<br />08:07 Addressing Client Misinformation<br />09:40 Challenges in Mental Health Treatment<br />12:24 The Purpose Behind the Book<br />14:26 Debunking Myths in Healthcare<br />16:31 Preparing for Healthcare Interactions<br />20:56 Managing Healthcare Risks<br />23:05 Finding Resources and Support</p> <h2 class="wp-block-heading">Resources</h2> <p class="has-medium-font-size">Wellworth Advisors &#8211; <a href="https://wellworthadvisors.com">https://wellworthadvisors.com</a><br />John Samuels&#8217; Book on Healthcare Management &#8211; <a href="https://www.amazon.com/Healthcare-Management-Advisor-Guide/dp/B09XYZ1234">https://www.amazon.com/Healthcare-Management-Advisor-Guide/dp/B09XYZ1234</a></p> <p class="has-medium-font-size">More From John on &#8220;Wealth Actually&#8221;: <a href="https://frazerrice.com/ep-126-john-samuels/">https://frazerrice.com/ep-126-john-samuels/</a></p> <h2 class="wp-block-heading">Guest links</h2> <p class="has-medium-font-size">Website &#8211; <a href="https://wellworthadvisors.com">https://wellworthadvisors.com</a><br />Email &#8211; mailto:[email protected]</p> <figure class="wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon"> <div class="wp-block-embed__wrapper"> https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/ </div> </figure> <p>Keywords</p> <p>healthcare, concierge medicine, health advisory, high-net-worth individuals, patient navigation, mental health, healthcare risk, medical research, healthcare myths, health insurance</p> <p>Titles</p> <p>Beyond Concierge: The Future of Personalized Healthcare for Wealthy Clients<br />How Expert Care Navigation Transforms High-Net-Worth Healthcare</p> <p>Sound Bites</p> <p>&#8220;We map out the cost of treatment for clients.&#8221;<br />&#8220;We focus on evidence-based treatment options.&#8221;<br />&#8220;VIP care often doesn&#8217;t mean better care.&#8221;</p>
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23 MIN
THE FIGHT AGAINST GASLIGHTING IN THE WORKPLACE
MAR 13, 2026
THE FIGHT AGAINST GASLIGHTING IN THE WORKPLACE
<h2 class="wp-block-heading">&#8220;Breaking the Glass Ceiling: Julia Carreon&#8217;s Fight Against Corporate Gaslighting&#8221;</h2> <p class="has-medium-font-size">In this episode, Frazer Rice sits down with Julia Carreon to explore her recent high-profile litigation against a major financial institution and her powerful insights on women in leadership, corporate culture, and overcoming systemic barriers.</p> <h2 class="wp-block-heading">YOUTUBE</h2> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> <div class="wp-block-embed__wrapper"> https://youtu.be/e05k7SVQ2xI </div> </figure> <p class="has-medium-font-size">We discuss:</p> <ul class="wp-block-list"> <li class="has-medium-font-size">Julia’s experience with workplace gaslighting and her litigation journey with Wells Fargo</li> <li class="has-medium-font-size">The importance of transparency, accountability, and protecting yourself in corporate environments</li> <li class="has-medium-font-size">How societal and corporate cultures disadvantage women, especially around motherhood and leadership</li> <li class="has-medium-font-size">The themes and motivations behind Julia’s book,&#160;<em>Walking on Broken Glass</em></li> <li class="has-medium-font-size">Practical strategies women can use to build political capital and safeguard their careers</li> <li class="has-medium-font-size">The significance of external networks and understanding your personal strengths</li> <li class="has-medium-font-size">The evolving landscape of equity, ownership, and governance in corporations</li> <li class="has-medium-font-size">How to proactively prepare for and respond to systemic workplace challenges</li> </ul> <h2 class="wp-block-heading">SPOTIFY</h2> <figure class="wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio"> <div class="wp-block-embed__wrapper"> https://open.spotify.com/episode/5c546gs6Qctx4bGOvalgXj?si=1dDyJxnwSyu4tnhXxpzVxg </div> </figure> <h6 class="wp-block-heading has-medium-font-size">Timestamps:</h6> <ul class="wp-block-list has-medium-font-size"> <li>00:00 &#8211; Introduction: Julia’s litigation and book overview</li> <li>02:03 &#8211; Gaslighting in corporate culture and early experiences</li> <li>04:14 &#8211; Dealing with systemic backstage politics and fighting for justice</li> <li>05:10 &#8211; Motivations for writing&#160;<em>Walking on Broken Glass</em></li> <li>08:08 &#8211; Diagnosing workplace culture and gender dynamics</li> <li>09:33 &#8211; The weaponized HR department and accountability</li> <li>11:38 &#8211; Protecting yourself: cultural awareness and bias</li> <li>13:12 &#8211; Demographics, gender disparities, and moving forward</li> <li>15:12 &#8211; Institutional misogyny and societal shifts</li> <li>16:05 &#8211; Motherhood, work-life balance, and corporate support</li> <li>18:28 &#8211; Questions of corporate culture change post-COVID</li> <li>22:21 &#8211; The fear factor and change in workplace loyalty</li> <li>27:12 &#8211; Tactical career strategies and building political capital</li> <li>28:15 &#8211; Always Be Executing (ABE) and tracking success</li> <li>30:53 &#8211; The ownership mentality and equity’s role in career resilience</li> <li>34:45 &#8211; Building internal and external networks for support</li> <li>36:49 &#8211; Understanding personal aptitudes through testing and reflection</li> <li>40:12 &#8211; Leveraging political capital and seizing opportunities</li> <li>43:31 &#8211; How to follow Julia and stay updated on her journey</li> </ul> <h2 class="wp-block-heading">Transcript</h2> <p class="has-medium-font-size"><strong>Frazer Rice (00:01.004)<br /></strong>Welcome aboard, Julia.</p> <p class="has-medium-font-size"><strong>Julia (00:03.32)<br /></strong>Thanks for having me.</p> <p class="has-medium-font-size"><strong>Frazer Rice (00:04.652)<br /></strong>Well, as I said in the opening, the concept of gaslighting in the boardroom is something that certainly isn&#8217;t new, but it doesn&#8217;t make it any more comfortable for the people who deal with it on a day-to-day basis or as part of their career. And you&#8217;re in the midst of litigation right now with a major financial services company. Maybe talk a little bit about what&#8217;s going on there.</p> <p class="has-medium-font-size"><strong>Julia (00:24.801)<br /></strong>Yeah, so I am in a high profile lawsuit with my former employer. I would say this is not a path that anyone chooses on purpose. In my particular case, Frazer, I spent 20 years at Wells Fargo, 15 of which were pretty spectacular. I have come to realize almost maybe fairy tale like in terms of my experience. </p> <p class="has-medium-font-size">I want to talk about some of the things later on that made it a fairy tale. So yeah, I wouldn&#8217;t have chosen this. I did not see the culture at my former employer coming for me. I was blindsided by it and it got ugly quickly. One of the things that I think I am doing here. Or at least trying to do is not be shy about it. Not hide from it. Try to show women a different way for how to deal with these situations. Because I have very strong feelings about the fact. With the rollback of DEI and the current administration&#8217;s point of view on women, that we&#8217;re going backwards. If women don&#8217;t start fighting for ourselves in a more public way and without fear, then I don&#8217;t know where we&#8217;re going to be in the next five to 10 years.</p> <p class="has-medium-font-size">I am soldiering on and it&#8217;s not easy to your point. But it is what it is and it&#8217;s a fight that I believe is worthy.</p> <p class="has-medium-font-size"><strong>Frazer Rice (02:03.608)<br /></strong>So it&#8217;s a daunting task taking on a big bank. Big financial services firm, whether it&#8217;s in this situation or frankly any. It&#8217;s just these well-resourced big behemoths. What has been the experience been like so far? As far as gathering information? Of getting the walls built that you need to in order to live your life while you go through this conflict with this bank?</p> <p class="has-medium-font-size"><strong>Julia (02:29.822)<br /></strong>It&#8217;s hat that is the million dollar question. Right? I will say that in my case i got really fortunate and came across a quote. It&#8217;s going to sound really strange. But i came across a quote that said fear is fake and danger is real but fear is fake. I believe that the patriarchy wants women to be afraid.</p> <p class="has-medium-font-size">So it tells us these bad things are going to happen if you take on a big firm like this. It is grueling. The days are long sometimes. But once I internalize the reality that it is all fake in terms of all of the bad things that you think could happen really can&#8217;t happen. Worst case scenario, there&#8217;s nothing</p> <p class="has-medium-font-size">Like I&#8217;m not going to die. They&#8217;re not going to, you know, take away my family. Like all of these things, right? We tell ourselves that it could get really nasty. And in my case, I have to stay really grounded in the fact that what I&#8217;m doing is worthy. We tried my lawyer and I tried for 14 months to come to a different answer. And so in a way, not just telling myself fear is fake. But in another way, I kind of feel like it&#8217;s my destiny.</p> <p class="has-medium-font-size">Because, I just want to say this real quick, I had 20 years at a place that was not toxic. And so I know what good looks like, and this is not good. So in that way, I really feel like it&#8217;s my destiny. And so that&#8217;s what you do, and you have to have a good support network. I have a great husband, so that really helps.</p> <p class="has-medium-font-size"><strong>Frazer Rice (04:14.21)<br /></strong>The, as I&#8217;ve told people, sometimes doing the right thing or going after something that upholds justice. It can be expensive and hard. I give you kudos for standing up. Not only for yourself, but others who are going through a difficult situation. Where you&#8217;ve had a significant wrong done to you. </p> <p class="has-medium-font-size">You&#8217;ve written a book about this experience as well. We can take some time to think, to talk about what the book tries to do. First of all, writing one in tandem with the process here, I think is a bit unusual. Some people do it after the fact. To go through a catharsis after going through a difficult process. Talk about first the why of the book.thhen we&#8217;ll talk a little bit about what you talk about in it.</p> <p class="has-medium-font-size"><strong>Julia (05:17.241)<br /></strong>The book is called Walking on Broken Glass: Navigating the Aftermath of the Glass Ceiling.&#8221; It was co-written with a fabulous woman named Shannon Nutter. I hope people follow on LinkedIn. The book is not squarely about what happened to me the book came together.</p> <p class="has-medium-font-size">With Shannon and I meeting on LinkedIn. Then discovering that we had a lot of the same shared experiences as we are Gen X. in hindsight. Our generation has had the opportunity to have the most benefit of the Gloria Steinem Women&#8217;s Movement. </p> <p class="has-medium-font-size">Think about the fact that we got the advantage of the birth control and all of the DEI efforts that have been in the last 15, 20 years. And we really felt like there was still a long way to go. Then all of that is starting to go backwards. So last year when we met or the year before, we&#8217;re like, my God, the idea that we got the best of the best is shocking to us. And so what are we going to do about it? </p> <p class="has-medium-font-size">We really wanted the book to speak to women of all ages in their career. But it was written from a lens of two then 53 year old women who had seen a lot. We wanted to give the book as a love letter or a gift to our 35 year old self. To say, this is what we should have or wish we had known 20 years ago. Because we would have done things differently if we had really faced kind of what the challenges were that women are facing at work. In a real way right not in a way that sugarcoats it or pretends to throw it under the rug. </p> <p class="has-medium-font-size">And or always makes it the woman&#8217;s fault like the woman always has to be changing and evolving in order to adapt to the systems and i you know it&#8217;s exhausting right so the book was written for that reason and it does tap into a lot of the things that we both experienced.</p> <p class="has-medium-font-size"><strong>Julia (07:35.17)<br /></strong>But it isn&#8217;t a kind of a personal journal of what happened to me with my former employer.</p> <p class="has-medium-font-size"><strong>Frazer Rice (07:39.82)<br /></strong>Right, one of the things that I found useful about the book is you divided it into three sections. I think it brings us sort of clarity into what you&#8217;re trying to achieve here. The first one is just diagnosing the situation that you&#8217;re in. Maybe talk a little bit about that. Part one the understanding of your surroundings. What&#8217;s happening around you. The conditions that women are facing as they embark on these big situations in the workplace.</p> <p class="has-medium-font-size"><strong>Julia (08:08.982)<br /></strong>Yeah. So the first part of the book does give a primer on kind of the history of feminism and how did we get here and what are some of the big open questions that are still left to answer. We also want to set the stage that makes it very clear that women are accountable for our actions in the workplace. </p> <p class="has-medium-font-size">Like this is not in any way a book that seeks to make someone who&#8217;s failing feel good about the fact that they&#8217;re failing, right? </p> <p class="has-medium-font-size">Shannon and I both reached really high levels of corporate success at major global firm. There is a lot of work to do. So we really try to dimension how, what are some effective ways for you to approach that work? What are some of the pitfalls and how are some of the ways that you can handle that?</p> <p class="has-medium-font-size">In a way that&#8217;s kind of clear-eyed, but never about putting the blame or the onus on the company. And if you don&#8217;t mind, I want to say something about that because it relates to my lawsuit. One of the things that I&#8217;ve heard criticisms about is that people on social media often I saw when I kind of scanned the landscape of it recently are, this woman is naive. She thinks.</p> <p class="has-medium-font-size">HR is her friend because one of the things that I have sued my former employer for is a weaponized HR department and I want to get very clear. mean, Frazer, you don&#8217;t manage hundreds of people in 13 states like I did for a very long time successfully innovating, having great client experience team scores and having great employee team scores, right? If you believe HR is your friend. </p> <p class="has-medium-font-size">So that&#8217;s not what i&#8217;m trying to say what i&#8217;m trying to say in my lawsuit is. HR shouldn&#8217;t be picking off people for political reasons either. We are saying all the way along there is shared accountability between the employer and the employee. That&#8217;s really important. I think that you know one of the backlash is going too far field here.</p> <p class="has-medium-font-size"><strong>Julia (10:27.401)<br /></strong>We went so far politically correct on some things that some employees do show up to work and think that they just need things handed to them. And I do think that that was part of the backlash, right? So I just am always striving for balance. I think we should all be always striving for balance.</p> <p class="has-medium-font-size"><strong>Frazer Rice (10:45.13)<br /></strong>One of the concepts too, I think in the book that I sort of grabbed onto and enjoyed was the idea of taking steps to protect yourself. You&#8217;re dealing with a lot of different asymmetries when you work for a big company. You&#8217;re dealing with information asymmetry, you&#8217;re dealing with political asymmetry, you&#8217;re dealing with resource asymmetry. Sometimes you&#8217;re even dealing with just…</p> <p class="has-medium-font-size">Accountability asymmetry in terms of, you some people get free passes at other times people are judged on things or unfairly judged on different criteria that just don&#8217;t make a lot of sense. </p> <p class="has-medium-font-size">If we step back for a second and for people who are trying to understand, I&#8217;ll put it in quotes, how the world works and how to how to be aware of one&#8217;s and to protect yourself, what would be the first couple of things that you would tell people to think about on that back?</p> <p class="has-medium-font-size"><strong>Julia (11:38.471)<br /></strong>The number one thing is I would be very aware of the kind of culture that you&#8217;re operating in. And it&#8217;s very easy to take for granted what a culture really is, what your own personal bias and history is, and then how is it that you are fitting. into that culture with your own shared history. </p> <p class="has-medium-font-size">So I love to be candid, right? And provocative about my own situation. If I could do something different, I would be very aware of what my biases were going into Citi with 20 years of being at a place where</p> <p class="has-medium-font-size">It was a really fair game, but probably because I had a lot of political capital and I grew up there. So I understood it. But I went into that place thinking that I was a fancy managing director, that obviously I was hired to be a change maker. I can do a lot of great things. </p> <p class="has-medium-font-size">And I was, you know, doing my thing, not realizing that I was swimming in a different lake and that lake was filled. with a lot of different kinds of wildlife that I was unprepared for. So, I mean, that&#8217;s really important.</p> <p class="has-medium-font-size"><strong>Frazer Rice (13:12.398)<br /></strong>As we talk a little bit about some sort of bullet questions as far as how your experience has gone, the demographics of the workplace are different and changing. On one hand, college graduates are now majority women or higher in just about every college situation. Yet institutions like the CFP, the women make up…</p> <p class="has-medium-font-size">Believe the number is somewhere in the 24 % range. So you have this weird dichotomy of more women entering the workplace, but not in the numbers necessarily that would indicate that they are in places to make as much change as they would like. </p> <p class="has-medium-font-size">They are still in the vast minority in terms of boards of directors and executive positions at almost every Fortune 500 company that I can think of. As we chart a path forward where, let&#8217;s call it merit.</p> <p class="has-medium-font-size"><strong>Julia (13:58.813)<br /></strong>Mm-hmm.</p> <p class="has-medium-font-size"><strong>Frazer Rice (14:04.494)<br /></strong>presides over sort of misogyny and I guess I would call it sort of political gamesmanship. How do you think about that in terms of advice for people entering the workforce?</p> <p class="has-medium-font-size"><strong>Julia (14:16.461)<br /></strong>Yeah, look, so nobody gets to say that women aren&#8217;t in the pipeline, right? I mean, that just, doesn&#8217;t hold up, especially at the more junior levels, right, of entering the workforce after college. What starts to happen is that it starts to go downhill as you get higher and higher up into hierarchy. </p> <p class="has-medium-font-size">And I believe that there is a mismatch between women who want to work and do the right thing. And we&#8217;re going to talk about this. Then what does it mean to also then become a mother and give birth and have to manage all of that? </p> <p class="has-medium-font-size">And then coming up against institutional misogyny. Obviously my perspective in the last 18 months has changed about the degree to which institutional misogyny exists.</p> <p class="has-medium-font-size">Because I had a fairy tale experience before I was able to be willfully blind about the realities. so a really direct way of answering your question is that our book is seeking to hit women in the face with the realities of this because I don&#8217;t think we&#8217;re gonna change it overnight, right? And it is so entrenched, it&#8217;s getting worse and it will get worse.</p> <p class="has-medium-font-size">Before it gets better, but I do believe that it will get better eventually because the old system that&#8217;s, know, aging out, baby boomers are aging out. Like I think that there&#8217;s going to be cracks in that. And then there would be a tsunami of change. But right now the old guard is hanging on and, we are going backwards. And so we just have to be realistic about what it requires to go forward. And we talk about what that is.</p> <p class="has-medium-font-size"><strong>Frazer Rice (16:05.58)<br /></strong>One of the things, right, and so let&#8217;s touch back on the motherhood issue, is, that is biology. And so women who go that route and have kids. Which is frankly one of the big precepts in society. Unfortunately. n some ways takes you out of the normal trajectory of a corporate path, just from a time perspective. </p> <p class="has-medium-font-size">Certainly, the balance of work that happens at the household level. Where that ends up alling usually, creates a stress that is not well understood or received at the corporate level. </p> <p class="has-medium-font-size">What are your thoughts on that front? As far as charting a path that recognizes that reality and at the same time doesn&#8217;t put upon going the other direction necessarily in terms of favoring one outcome or the other.</p> <p class="has-medium-font-size"><strong>Julia (17:02.019)<br /></strong>I know a lot of women who did not have children because they felt like that it would, it would harm their career. And, um, certainly it&#8217;s a personal issue and there&#8217;s no judgment from me. I don&#8217;t think I would have had children if I hadn&#8217;t met my husband. He was willing to do 50 % of the workload and he has, and, always has probably does maybe more than 50. </p> <p class="has-medium-font-size">It is a very deeply personal issue. What I have strong feelings about the fact that companies who lean in to, don&#8217;t expect the woman to lean in, but the company leans in to supporting pregnant women, have higher loyalty scores. They have better team member satisfaction. They get a lot from those women that they have supported.</p> <p class="has-medium-font-size">This is a crazy story, Frazer. I was pregnant and or just coming back from maternity leave all three times I got major promotions at Wells. I mean, think about that. And I now, because I lived my life kind of in a vacuum for a long time, I didn&#8217;t realize that this wasn&#8217;t happening to other people, right? So look at me now. I am 25 years from when I got hired, still saying that Wells is a great company.</p> <p class="has-medium-font-size">because of my own personal experience. And they got a lot out of me, but I gave a lot back. So to me, supporting women who are pregnant doesn&#8217;t have to be a zero sum game. Yet somehow that is the narrative. And I would love to ask you why that is. Like, I mean, what has happened to corporate culture that this is such a pervasive issue when</p> <p class="has-medium-font-size">If you were to scan a lot of my Gen X friends, we did not have the same experience.</p> <p class="has-medium-font-size"><strong>Frazer Rice (19:04.147)</strong><br />I mean, from my perspective, I don&#8217;t know. I think that I blame some of this a little bit on the COVID blip in the sense that managers of all types just have no idea where to go as far as how to treat people fairly, either from a work from home experience or how that reconciles with…</p> <p class="has-medium-font-size">women in particular who are having careers and families in addition to what&#8217;s going on with other folks like the men in the world. My short answer is I don&#8217;t know. The longer answer is that I think between the shorter news cycle, social media, work from home, there are a lot of different change agents out there that have taken the focus off of.</p> <p class="has-medium-font-size">maybe the issues that worth talking about right now. And as a managerial class, especially as millennials are taking up the mantle on that front, they&#8217;re either forgetting about this particular issue and understanding the importance that it has, or they are just so overwhelmed by change at this point and self-preservation that it&#8217;s just an area where they&#8217;re triaging the different issues that they can deal with.</p> <p class="has-medium-font-size"><strong>Julia (20:22.492)</strong><br />Do you do you at all think that it is a problem of losing common sense and like letting rigid ideology take over from common sense. I certainly was benefited from working from home for most of my career, right? So it&#8217;s fascinating.</p> <p class="has-medium-font-size"><strong>Frazer Rice (20:46.061)</strong><br />Common sense isn&#8217;t common. And depending on the institution that you&#8217;re dealing with, work from home is either an excellent tool or a cover to hide under if you&#8217;re a mediocre performer. If you&#8217;re a manager out of sight, out of mind is a difficult place to be. </p> <p class="has-medium-font-size">I think that we&#8217;re I think everyone is reconciling to the relative absence of work and sort of acclimating to Zoom phone calls and things like that. And that gets you then away from taking care of the real issues, which is to make sure that the company&#8217;s doing right, the employees are doing right by the company, and at the same time that people are being treated fairly, because I think when people are so disparate, it just becomes a real management challenge. </p> <p class="has-medium-font-size">What we&#8217;re talking about as far as making sure that women are treated fairly in the workplace,</p> <p class="has-medium-font-size">Combine that with, I would say, message confusion that occurs in social media, where some loud voices may not be the right voices to be taking up this mantle, versus some of the quieter, stable people who are really the exemplars that we&#8217;d really like to point to. Sometimes that gets mixed. And I think the brew, if you stir it together, I think is created.</p> <p class="has-medium-font-size">Maybe if we think that there was progress since the 70s on through the 80s, 90s, 2000s for fairness and women progressing within the corporate ladder nicely, I think this the COVID blip has been a bit of a toe stub on that front. That&#8217;s an opinion, extremely uninformed, but more of an observation.</p> <p class="has-medium-font-size"><strong>Julia (22:35.713)</strong><br />No, no, but well, listen, I just I love it because I do want to unpack it just a little bit. It&#8217;s what&#8217;s fascinating to me is that I negotiated 15 years before covid to work remote and then my boss knowing that I had to be on the road three to four weeks a month regardless was like, I&#8217;d rather you be happy where you live because you&#8217;re to be on the road regardless. So</p> <p class="has-medium-font-size">I got to work from home and then during COVID when they tried to bring everybody back, they&#8217;re like, well, you can&#8217;t be the only exception. And I&#8217;m like, okay, I have been an exception for 15 years. So that&#8217;s where I go back to, know, where is this right balance? did, I mean, COVID is as good a reason as any that it&#8217;s things are upside down. I mean, really it&#8217;s a great theory.</p> <p class="has-medium-font-size"><strong>Frazer Rice (23:22.671)</strong><br />Well, it also bespeaks different corporations have different cultures and certainly some people are worried about other things than others. Muriel Siebert, who I think is an amazing example of someone who took a look at Wall Street and said, look, I refuse to be held back by anything here. She started her own company and to call it a company is to not give it the respect it&#8217;s due. She&#8217;s a major absolute force in Wall Street and one of the real legends.</p> <p class="has-medium-font-size">To me, entrepreneurism is one way through this. to create the company that you want to work in is, in some ways, to me, one of the solutions for people who are having difficulty in a corporate environment that they&#8217;re in right now. </p> <p class="has-medium-font-size">Whether they&#8217;re able to be the change agent within, which is often hard at a big, you know, bulky company that turns with the agility of a battleship as opposed to being nimble in doing things or going out and starting on their own, which involves its own risks. </p> <p class="has-medium-font-size">That to me is one of the solutions. But again, not without risk, not easy by any stretch. Where did that fit into your mindset as you were thinking about this?</p> <p class="has-medium-font-size"><strong>Julia (24:37.16)</strong><br />Well, so, so she is an icon, not just because of what she was able to accomplish, but she also did it, I think, without a college degree. And she did it. And this is important. She did it fearlessly. And what I would love to go back in time and have a conversation with her about where did she tap into that fearlessness? And you will start to see.</p> <p class="has-medium-font-size"><strong>Frazer Rice (24:48.665)</strong><br />Mm-hmm.</p> <p class="has-medium-font-size"><strong>Julia (25:06.77)</strong><br />On my own social media, am trying to tap into that whole mindset of women need to lose fear. I&#8217;ve already talked about it, but here&#8217;s what&#8217;s important to know, right? By 2030 in the US alone, women will control $34 trillion of investable assets. I believe that that is when you start seeing the game change. </p> <p class="has-medium-font-size">Look at how Mackenzie Scott is giving without glory. I posted that in a remark that&#8217;s gone semi-viral on LinkedIn. Like she is giving without glory. She wants to give, she wants to be anonymous almost about it, and she&#8217;s giving without handcuffs. And what is she giving to? She&#8217;s giving to communities, she&#8217;s giving to schools, she&#8217;s giving to healthcare. I mean, it gives me goosebumps every single time. And so I feel like women</p> <p class="has-medium-font-size">When we start to control more, we&#8217;ll start giving in, Alice Walton is the same way, giving in a different way to change society in a more meaningful way at scale. </p> <p class="has-medium-font-size">And Muriel was a pioneer in that regard. And she is someone I think we need the next generation to know about. because she was so fearless and it&#8217;s an inspiration. But you and i both know that all kinds of things that women have accomplished are never spoken about in the same way that they are about man and about men. </p> <p class="has-medium-font-size">I do think that that&#8217;s one of the great things about some of we can go into social media some of the social media change that we see happening with alpha female and all of these great accounts that are just starting to say, know what ladies, we don&#8217;t have to buy into the patriarchy. </p> <p class="has-medium-font-size">We can do it our own way. And so I think we will finally see change, but I wanna be very clear, Frazer, it&#8217;s going to get worse before it gets better.</p> <p class="has-medium-font-size"><strong>Frazer Rice (27:12.195)</strong><br />Got it. So for people who are in a corporate structure, corporate environment, aren&#8217;t ready to make the leap to starting their own business, which is obviously a difficult decision, but when you&#8217;re in there, what are the things tactically that one can do to prepare, not only prepare themselves, but protect themselves against these forces that are out there? </p> <p class="has-medium-font-size">One of the thoughts I had is making sure that in the job description that you&#8217;re able to point to numerical or formulaic successes so that if a narrative is being built against you, you can point to dollars created or jobs saved or metrics that in the boardroom.</p> <p class="has-medium-font-size">Not only just qualitative successes, but also quantitative ones that makes it difficult for people to ignore you from a pure dollar perspective. Things like that, what pops up in your mind? That you would tell people to think about in terms of art directing their career.</p> <p class="has-medium-font-size">Julia (28:15.023)<br />Yeah, well, the number one thing that I always say, and I&#8217;m kind of, it&#8217;s kind of a legend for it. So it&#8217;s ABE and it stands for Always Be Executing. And when I look back and see how successful I was in a corporate setting, of course, in my case, it was that I had a great boss and a great mentor and sponsor in him.</p> <p class="has-medium-font-size">But actually, I was always focused on executing and doing it in a way that is collaborative so that you don&#8217;t have the knives coming for you from every direction. think a lot of people who the more successful that you get in your career, you think, I&#8217;m fabulous because I&#8217;m fabulous. No.</p> <p class="has-medium-font-size">You need a mindset of I&#8217;m fabulous because I am creating a team around me, no matter who I am, even if I&#8217;m not the boss, to protect each other and help each other and lift each other up. if you are always executing and you hit on it, right, as a woman, you should always be keeping track of your metrics in a way that is tangible and defensible. But you also should</p> <p class="has-medium-font-size">never take for granted the fact that no matter how senior you are, you need to be getting something done. And I do think that it is a big mistake for people to get high on their own supply and forget that. And then, and then the sharks will come for you. So always do something. And this is just a final thing, cause I have lots of people that I mentor. They&#8217;re like, just name one thing. I&#8217;m going to give you one thing. Send meeting notes. </p> <p class="has-medium-font-size">If you go to a meeting, and everybody&#8217;s on a call, 15 people are on a call. If you&#8217;re the one who sends meeting notes and this is a hot button, right? For women, they&#8217;re like, well, I&#8217;m not the secretary. I don&#8217;t wanna take me. You know what? Put your ego, park it in a parking lot and send meeting notes. You would be shocked how much goodwill and how effective you&#8217;re perceived when those notes, like say a project is going downhill and somebody goes, but.</p> <p class="has-medium-font-size"><strong>Julia (30:30.157)</strong><br />Such and so committed to this and you&#8217;re like, those meeting notes were written by Julia Carrion. Nobody has to do that. But corporations get unwieldy. lot of churn happens. A lot of stuff doesn&#8217;t get done in a day. If you can demonstrate that you are someone who is acting in good faith and doing small things to keep the needle moving, somebody in senior management is going to notice that, I promise.</p> <p class="has-medium-font-size"><strong>Frazer Rice (30:53.763)</strong><br />The other thing I sort of, and this doesn&#8217;t just go for women, this is for people generally, is the ownership mentality and the move toward equity, and by equity I mean stock equity, where the mindset to me shifts when you move from sort of salary and bonus to equity in the firm. </p> <p class="has-medium-font-size">And that subtle shift suddenly puts you in a different position in terms of sitting at the same table as someone who is, let&#8217;s call it quote unquote, making the decisions. When you&#8217;re there and your ownership of the firm, however small it is, is rendered unimportant. </p> <p class="has-medium-font-size">First of all, that tells you to go. Second of all, I just feel like the people who exist on that plane bring up different things and then are thought of differently. Does that track with your experience?</p> <p class="has-medium-font-size"><strong>Julia (31:48.819)</strong><br />It does, but I think that this goes to kind of how is the corporate world changing and then how does that impact employees? So, and where I&#8217;m going with this is when I was at Wells, my compensation was a third, a third, a third. So it was a third cash, a third cash bonus and a third in stock. Do you want to know what&#8217;s going on? </p> <p class="has-medium-font-size">And I don&#8217;t know if you know what&#8217;s happened on Wall Street.</p> <p class="has-medium-font-size">Every single major bank is moving to you only get a quarter in equity and the rest of it is cash. So I think that the onus to here is on corporations to be thinking about how they&#8217;re treating employees. And to your point, what, what does that mean when you show up and how vested are you in the option? Just real quick, I want to give a shout out to Maureen Clough.</p> <p class="has-medium-font-size">I don&#8217;t know if you follow her, she just yesterday did an amazing six minute post on why companies are losing loyalty from employees. so like, again, this goes back to is everybody backsliding right now because these corporations have to realize that in order to keep good talent, you want them to have a stake in the game, but that&#8217;s winnowing, I think.</p> <p class="has-medium-font-size"><strong>Frazer Rice (33:11.819)</strong><br />I know. I agree. Frankly you know to me at the larger institutions that aren&#8217;t willing to sort of play ball as far as involving people in the ownership that&#8217;s a signal and when it&#8217;s a signal then you know if you&#8217;re good at your job and you bring things to bear you know there are other there are other places out there. </p> <p class="has-medium-font-size">I think those places that value you want you around and they want you to be able to participate and how the broader governance of the company works. It&#8217;s a lot like how Goldman Sachs was back when it was in the partnership days. </p> <p class="has-medium-font-size">Everyone who was a partner there understood how everything else was working and ultimately that meant that, I don&#8217;t know, I feel like Goldman still does well now, but it&#8217;s a different climate, different firm where you&#8217;re completely involved in everything else and therefore the information is out there and… it&#8217;s something that you&#8217;re not blindsided as much by what&#8217;s happening in other divisions within your firm.</p> <p class="has-medium-font-size"><strong>Julia (34:15.472)</strong><br />Yeah, totally agree.</p> <p class="has-medium-font-size"><strong>Frazer Rice (34:16.911)</strong><br />One other thought that as we were sort of squiring through this was the idea that it&#8217;s important to have information sources or networks both within your company that are outside of your reporting line, but also information networks and support outside your company. </p> <p class="has-medium-font-size">I call it sort of the kitchen cabinet of people who are similarly situated or in different spots so that you have context into which to sort of find out what your what you&#8217;re up against both inside the company and outside of it. Is that something that makes sense to you or is it something that was lacking in your current situation? How did you think about that?</p> <p class="has-medium-font-size"><strong>Julia (34:57.906)</strong><br />Hmm. I love that because in 2017, I took stock of the fact that I had become too comfortable in my lane and I was seeing that my influence at Wells was waning for whatever reason. </p> <p class="has-medium-font-size">And so I started blogging on LinkedIn in 2017. Because of a conversation with a Harvard sociologist that I write a lot about. Fscinating guy who predicted the current turmoil 10 years, almost 10 years ago. And so I started networking outside and I could not agree with you more that you need to be building your networks, not just inside. That goes without saying, right? Like I had a great career partly because I was a boss at gaining political capital at Wells all the time, right? </p> <p class="has-medium-font-size">Giving goodwill and getting it back but outside is critical. during our book, what we found out is, that women are more likely to put that aside. Because we feel like we&#8217;ve got too many other things going on, work, know, kids, all of the pressures, trying not to, you know, have a nervous breakdown on any given day, trying to stay fit, dealing with menopause. Which of course is a whole other thing that is a whole other bag of tricks.</p> <p class="has-medium-font-size">And so we don&#8217;t do it as much and it hurts us. So I absolutely think being deliberate about an external network is essential. When women ask me how to do that, I say to commit to a certain number of hours, half an hour to two hour, whatever you can give a week to doing it deliberately. I wish I had done that earlier in my career for sure. So it&#8217;s great advice.</p> <p class="has-medium-font-size"><strong>Frazer Rice (36:49.865)</strong><br />Along that line, I&#8217;m a big believer in being aware of your surroundings. In a sense aware of yourself and what your skills. Things that you&#8217;re annoyed are at are and what you&#8217;re good at and what you&#8217;re not good at. Did you take any tests or anything to understand what your aptitudes were or what you were interested in or more importantly not interested in or how you interact with other people personality wise and</p> <p class="has-medium-font-size">Is that something that resonates with you? sort of am a big sports fan. Dan Quinn, who&#8217;s the Washington commander coach. He got fired from the Falcons. He did a real deep soul searching and went in and got tested on a whole bunch of different things and where he came up short, where he was really good. And that allowed him to get hired again and to have at least some initial success with the team and hopefully going forward from my rooting perspective.</p> <p class="has-medium-font-size">But where does that fit into your analysis for people?</p> <p class="has-medium-font-size"><strong>Julia (37:50.351)</strong><br />Did somebody set that question up? That&#8217;s what I want to know. I am a huge believer in strength finders. Some people take discs, some do Myers-Briggs. The reason I asked if it was a setup is because strength finders saved my life. I was deemed top talent when I was like 34 years old at Wells and they gave me a career coach who by the way was Sarah Grady is her name. and she was Dick Kvasevich&#8217;s legend on Wall Street. </p> <p class="has-medium-font-size">She was his leadership coach and she gave me strength finders and I very quickly was very clear my top five strengths and then my bottom five strengths are not a surprise. Like I am zero. I&#8217;m like negative zero at woo. I was like, it won&#8217;t even shock you for a minute. </p> <p class="has-medium-font-size">Yes i do think that those kinds of valuations are critical and in fact i&#8217;m gonna talk to my twenty year old son about taking one i think you&#8217;ll end up taking disk but. One thousand percent if you if you do not know what you&#8217;re good at and why then try to find out because it can save your life i mean the awareness and the learnings that i got about myself.</p> <p class="has-medium-font-size">From taking one test have stayed with me for 25 years. And I&#8217;m gonna be really blunt here. I forgot those lessons when I stepped into a new culture and it was painful. So I think you have to also be disciplined about…</p> <p class="has-medium-font-size">Take it again, remind yourself, reread whatever book helps you stay grounded in who you are and how you&#8217;re showing up. And get some friends to give you feedback.</p> <p class="has-medium-font-size"><strong>Frazer Rice (39:44.111)</strong><br />Well, mean, people get better or change or worse at certain things. And so you&#8217;re not the same person you were 20 years ago. And, you know, it merits revisiting every once in a while. As we wind down here, unfortunately, we probably could go on for about three hours, which I wish we could do. </p> <p class="has-medium-font-size">But one of the things that I think is interesting, too, you talked about political capital and building it up, is that I think one piece of advice that I tend to give to people who are starting out and might be useful in the situation that we&#8217;re describing here is that when you have political capital, you&#8217;ve got to be willing to spend it occasionally. </p> <p class="has-medium-font-size">Careers, in my experience, take quantum leaps in that you&#8217;ll be going around for a while and then something good will happen and then you&#8217;ve got to kind of take advantage of the advantage while you have the advantage of having the advantage and moving up and then reestablishing the plane.</p> <p class="has-medium-font-size">And it&#8217;s a little bit like a ratchet where when the wrench turns, it doesn&#8217;t turn backward. You can kind of continue to elevate on that point. Is that something that you saw where, you know, as you were making the moves up the ladder that didn&#8217;t happen at the last situation that maybe might&#8217;ve been something that could&#8217;ve turned out differently?</p> <p class="has-medium-font-size"><strong>Julia (41:01.791)</strong><br />Yes, and I think that being more aware of my surroundings would have helped. I don&#8217;t think it would have changed the outcome in the other example. But the political capital that I was able to gain is that I got promoted every single time Wells did a major merger when people were panicking about their jobs.</p> <p class="has-medium-font-size"><strong>Frazer Rice (41:08.623)</strong><br />Mm-hmm.</p> <p class="has-medium-font-size"><strong>Julia (41:31.061)</strong><br />And one of the things that I did that you and I could probably discuss for two days is I gave up control of trying to manage the outcome. In other words, I went to senior management with two major mergers and I said, you know what? I don&#8217;t care what I do for the time that the companies are trying to come together. You give me something hard to do and ugly and I will get it done the right way.</p> <p class="has-medium-font-size">And then you decide whether I get rewarded or not. And when I crushed both of those tasks, I got major promotions. So I think it, I think a lot of people think, I&#8217;m going, I had a, had an employee who told me I should just get promoted because I&#8217;m sitting here and I&#8217;ve been sitting here for two years. mean, it really, life just really doesn&#8217;t work that way. </p> <p class="has-medium-font-size">In my experience, you got to work your ass off for it. And, and you have to put your ego aside and you have to hope that the universe is gonna pay you back. And I believe that because the universe always has. I believe that even now with my current situation, like everything that has brought me here has made me a spokesperson for like a better way because of what happened to me, right? I had 20 years of goodness and then I had something really hard happen.</p> <p class="has-medium-font-size">And I&#8217;m trying to make lemonade out of a very difficult situation because it is the only way, the only way out is through. So I just have to keep going through and I love the idea of yes, you&#8217;ve got to spend your political capital. can&#8217;t, know, George Bush said that you can&#8217;t just collect it. What are you collecting it for? If you&#8217;re not going to spend it.</p> <p class="has-medium-font-size"><strong>Frazer Rice (43:17.817)</strong><br />Exactly. Okay, we have to disembark here, unfortunately. How should people keep track of your situation? How do they find the book? And how do people get in touch?</p> <p class="has-medium-font-size"><strong>Julia (43:31.846)</strong><br />Yep. I have, um, I&#8217;m on LinkedIn. I have a website, juliacarrion.com. If you are looking for, I&#8217;m doing some consulting on a digital transformation always and org design or whatever. So you can find me there. And then, um, you know, today&#8217;s a big day. We are filing today or tomorrow, a response to my lawsuit. </p> <p class="has-medium-font-size">So it would probably make the news. Thank you to you for being a great ally to women and having me on. The book is walking on broken glass.com. It&#8217;s such a great name. So you can order the book on the website from any of your favorite book resellers.</p> <p class="has-medium-font-size"><strong>Frazer Rice (44:14.639)</strong><br />Super, well good luck with the legal proceedings. All of your information will have that in the show notes so people can find it easily. I think you&#8217;re coming off of a difficult situation. I think you&#8217;re gonna turn it into something far more transformative. Even you&#8217;re envisioning it right now. So I&#8217;m hoping for the best here.</p> <h6 class="wp-block-heading has-medium-font-size">Resources &#38; Links:</h6> <ul class="wp-block-list"> <li class="has-medium-font-size"><a href="https://walkingonbrokenglass.com/" target="_blank" rel="noreferrer noopener">Walking on Broken Glass: Navigating the Aftermath of the Glass Ceiling</a></li> <li class="has-medium-font-size"><a href="https://www.gallup.com/cliftonstrengths/en/home.aspx" target="_blank" rel="noreferrer noopener">StrengthsFinder Assessment</a></li> <li class="has-medium-font-size"><a href="https://linkedin.com/in/juliacarrion" target="_blank" rel="noreferrer noopener">Julia Carrion on LinkedIn</a></li> <li class="has-medium-font-size"><a href="https://juliacarrion.com/" target="_blank" rel="noreferrer noopener">Julia Carrion’s Website</a></li> </ul> <h6 class="wp-block-heading has-medium-font-size">Connect with Julia:</h6> <ul class="wp-block-list has-medium-font-size"> <li><a href="https://linkedin.com/in/juliacarrion" target="_blank" rel="noreferrer noopener">LinkedIn</a></li> <li><a href="https://juliacarrion.com/" target="_blank" rel="noreferrer noopener">Website</a></li> </ul> <p class="has-medium-font-size">Stay tuned for updates on her legal case and ongoing advocacy efforts. Don’t miss her insights into transforming adversity into empowerment and systemic change.</p> <figure class="wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon"> <div class="wp-block-embed__wrapper"> https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/ </div> </figure> <h6 class="wp-block-heading has-medium-font-size">Keywords:</h6> <p>Gaslighting, Corporate Culture, Women in Leadership, Workplace Equity, Julia Carreon, Wells Fargo, Citi, Legal Battle, Glass Ceiling, Political Capital, StrengthsFinder, Work-Life Balance, Systemic Change, Weaponized HR </p>
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44 MIN