5 StoryBrand Soundbites to Clarify Your Message and Become the Go-To Authority (with Kris Jones) Christine Blosdale hosts the Expert Authority Coach Podcast and interviews Kris Jones, a brand strategist with 20+ years of experience and co-author of an upcoming book with StoryBrand founder Donald Miller. They discuss how entrepreneurs and coaches can build trust by positioning clients as the hero and themselves as the guide, leading with empathy rather than credentials. Kris explains the importance of simple, repeatable “soundbites” and outlines the PEACE framework—Problem, Empathy, Answer, Change, End result—using examples like Men’s Wearhouse and common coaching messaging challenges. They also cover avoiding confusing “I do everything” marketing, picking a clear lane, and using a website as the center of a marketing universe. --------------------- LINKS MENTIONED: Take The Expert Authority Quiz! - http://ExpertAuthorityQuiz.com Christine Blosdale's Website - http://www.ExpertAuthorityCoach.com Kris shares a free 10-minute video/toolkit to craft five StoryBrand soundbites available at https://www.reddoordesigns.com/ --------------------- HIGHLIGHTS 00:00 Expert Authority Quiz 00:44 Guide Not Hero 01:24 Podcast Welcome 02:47 Meet Kris Jones 06:03 Empathy vs Credentials 09:59 Marketing Like Coffee 11:59 Soundbites Matter 12:40 PEACE Framework 17:11 Soundbite Examples 19:47 Kris Own Soundbite 20:50 Soundbites Everywhere 21:31 Crafting Your Intro 23:25 Mic Drop Mantra 24:43 Build Five Soundbites 26:10 Pick A Lane 29:25 Marketing Universe Map 30:57 Web Copy That Scans 33:19 Website And Free Gift 36:42 Final Takeaways