Google Guru and AdWords Specialist Monte Huebsch is back with a handful of information about incorporating YouTube videos in the Hub-and-Spoke framework. In this interview, Monte explains the advantages of using YouTube videos in creating a domain authority for Google Search. He shed some light on why creating and distributing videos is different from the usual SEO content that Google tries to eliminate. In the videos, people can see and hear you convey information about a specific topic, thus, gaining authorship of the content.