🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web GuysIf you are obsessing over CPA (cost per acquisition) in your plumbing business, you might be making decisions that hurt your long-term profit.In episode 490, Matt Jones sits down with Scott Irwin from Network Plumbing (Sydney) to break down why reactive trades like plumbing and electrical need to stop judging marketing only by short-term lead costs and start thinking in lifetime value (LTV).Key Chapters:00:00 - Teaser00:49 - Introduction and Scott's Background03:32 - Defining Lifetime Value (LTV)06:30 - Strategies for Long-term Customer Satisfaction10:34 - Levers to Improve Customer Lifetime Value12:35 - Business Growth and Evolving Marketing14:58 - The Importance of Personal Relationships and Manners17:21 - Training New Employees and Apprentices21:14 - Practical Frameworks for Service Excellence25:08 - Addressing Price Concerns with Value and Urgency28:48 - Closing Thoughts and Future Episode TeaserRelated Episodes:Episode 439 with Scott Irwin (Network Plumbing journey)Episode 440 with Scott Irwin (Designing your ideal life)CONNECT WITH SCOTT IRWINWebsite: https://networkplumbing.com.au/Facebook: https://www.facebook.com/networkplumbingInstagram: https://www.instagram.com/networktradies_/LinkedIn: https://www.linkedin.com/company/network-plumbing/Scott’s LinkedIn: https://www.linkedin.com/in/scott-irwin-5b413a31/CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed