🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytAre you spending big on ads but losing jobs before the phone even gets answered?In this episode, Matt sits down with James O'Neill from WildJar to uncover how call tracking and AI-powered call analysis can reveal exactly where your leads are falling through the cracks. If you're serious about turning every phone call into a booked job and finally getting a real return on your marketing spend, this one's for you.Key Chapters:00:00 - Introduction01:27 - Introducing James O'Neal and WildJar02:30 - Solving Digital Attribution for Phone Calls04:44 - The Role of AI in Call Analysis07:27 - Cost Per Lead vs. Lifetime Value11:10 - Tracking Different Advertising Channels12:50 - Membership Programs in Home Services14:26 - The Marketing Ecosystem and Paid Ads16:15 - Google Business Profile and Local Traffic18:15 - Attribution and Customer Journey20:13 - Feeding Conversion Data Back to Platforms21:35 - How Call Tracking and DNI Work25:21 - Virtual Numbers and Reporting28:07 - Sales Cycles and Lead Attribution29:05 - The Critical Nature of Answering the Phone31:51 - Nurturing Leads and Creating Content34:21 - The Changing Landscape of Organic Search and SEO37:05 - Emerging Traffic from LLMs like ChatGPT41:15 - The Future of AI and Sales Coaching📲 Listen On The Go! https://tradie.wiki/listen🎙 About Our Guest: James O'NeillJames O'Neill is the CEO and Founder of WildJar, a call tracking and AI-powered conversation intelligence platform that connects phone calls to digital marketing journeys, helping businesses drive revenue and make smarter marketing decisions. With over a thousand home services clients across Australia, New Zealand, Asia, and the UK, James specialises in helping tradies and contractors eliminate the blind spots between their ad spend and the jobs they're actually booking.CONNECT WITH JAMES O'NEILLLinkedIn: https://www.linkedin.com/in/james-o-neill-9308632a/Website: https://www.wildjar.com/CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed