Think your follow-up game is solid? Data from 450 million text messages says you're probably quitting too early.In this 497th episode of the Site Shed, Ryan Fenn, founder of Chirp and a man who's analysed 450 million text messages, breaks down why "fortune is in the follow-up" isn't just a cliché. It's a math problem most tradies are solving wrong.If you're tired of ghosted estimates, wasted lead spend, and watching jobs slip through the cracks, this episode is your blueprint for fixing the single biggest revenue leak in your tradie business.KEY CHAPTERS:00:00 - Intro00:47 — The Follow-Up Failure Most Tradies Don't Know They Have06:17 — What 450 Million Text Messages Actually Reveal16:32 — The "Mom Test" For Writing Messages That Get Replies25:47 — Pattern Interrupts: How Unexpected Messages Break Through34:36 — Why 70% of Conversions Happen After 8 Touchpoints45:47 — The Anti-Follow-Up Strategy: Value Before The Ask58:45 — The Day 10 Trap: Why Reps Quit Right Before Deals Close🎙 About Our Guest: Ryan FennRyan Fenn is the founder of CHIIRP, a follow-up and automation platform built to help home service businesses convert more leads and rehash old estimates. He has spent more than 15 years studying sales follow-up, customer messaging, and how contractors can turn missed opportunities into booked work.CONNECT WITH RYAN FENNLinkedIn: https://www.linkedin.com/in/ryan-fenn-76568b165/Facebook: https://www.facebook.com/ryan.fenn.3Instagram: https://www.instagram.com/ryandfenn/Website: https://chiirp.com/LinkedIn: https://www.linkedin.com/company/chiirp/Facebook: https://www.facebook.com/chiirpInstagram: https://www.instagram.com/getchiirp/CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed