The Shift Show

Did you set out to build a business that gives you freedom, but somehow ended up feeling just as busy, stressed, or stuck? This episode will help you get back to the vision you really had in mind for your life.Today, I’m sitting down with Jessica Bandison, and this conversation completely expanded how I think about success, life, and what it actually means to have it all. Jess shares her philosophy on building a life you love first and then creating a business that protects it, instead of the other way around. And honestly, this is one of those conversations that might break your brain a little (in the best way).We talk about everything from stepping outside your comfort zone to create meaningful relationships, to why play is actually the missing piece for growth, to how you can create success without falling into hustle or burnout.Jess also shares how she’s built a life that feels like play every day, how she involves her family in that vision, and how her unique approach to business has led to more alignment, more joy, and yes… more money.This episode is about so much more than strategy. It’s about who you become when you stop playing small and start building a life that actually feels good.In This Episode, You Will LearnWhy building your life first changes everything in your businessThe difference between “fun” and true play (and why it matters)How to step outside your comfort zone in a way that expands youThe importance of female connection and vulnerability as adultsHow Jess creates unforgettable life experiences with her familyThe three-part framework she uses for travel: education, contribution, and playWhy success doesn’t come from hustle or doing less, but from alignmentHow to release attachment and bring more creativity into your businessThe “Up in the Clouds” offer and how play can transform sellingWhy sharing your real life is the key to deeper impactResources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculverJessica on IG: @jessicabandison

Today I’m bringing someone from behind the scenes to the front… Brianne Hoefelmann, co-founder of The Good In Media, and someone who has played a huge role in bringing this ICON series to life.But this conversation goes so much deeper than business.We talk about intuition, identity shifts, marriage, parenting, homeschooling, and what it really looks like to choose your life on purpose… even when that means walking away from what feels safe.Brianne shares her story of hitting rock bottom, losing everything, and rebuilding from the ground up. And what I love most is how honest she is about the messy middle… the hard conversations, the fears, and the decisions that don’t always make sense to other people.This episode is for you if you’ve been feeling that pull toward something more… and you know you’re meant for a different version of your life.Because the truth is, you get to decide what your life looks like.And most people never actually ask themselves that question.In This Episode, You Will LearnWhat rock bottom can teach you about your purposeThe identity shifts required to create a new lifeHow to trust your intuition (even when it doesn’t make sense)Navigating marriage + business as partnersThe power of having hard conversationsLetting go of people, roles, or paths that no longer fitDesigning your family life instead of defaulting to itWhy asking “what do I want this to look like?” changes everythingThe connection between intuition and business growthChoosing yourself… even when it feels uncomfortableResources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculverBrianne on OG: @briannehoefelmann

Get ready for the very first episode of our ICON Series… and this one is so special.We recorded this live (in my living room!) with Liz Doherty at a moment where everything in her business is expanding in real time. Liz is a speech language pathologist turned CEO who is currently leading a massive virtual summit bringing together thousands of people across multiple disciplines to tackle the literacy crisis.But this episode isn’t just about business growth. It’s about identity shifts, creativity, leadership, and what it really takes to become the woman who can hold the next level. We talk about the emotional side of building a business, why entrepreneurship is the ultimate path for personal development, and how Liz went from craving creativity in her career to building a company that allows her to fully express it.PLUS, we also get into the real behind-the-scenes of growth: investing in support before you feel ready, navigating risk, building capacity as a CEO, and the ripple effect your decisions have on your family, your clients, and your future.This is such an honest, powerful conversation about what it looks like to step into your next level… before you feel fully ready.In This Episode, You Will LearnHow to shift your identity from practitioner to CEO (and actually believe it).Why creativity is the missing piece in so many businesses… and how to bring it back.What it really takes to hold growth at scale (and why it’s not just strategy).The truth about risk… and why staying stuck might be the bigger one.How investing in support (childcare, team, mentorship) unlocks your next level.The unexpected ripple effect your business has on your family and future generations.Why hobbies, space, and time away are essential for building a sustainable business.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculverLiz on IG: @elizabeth_reading_slp

This was supposed to be an Instagram Live that Lindsey Murray and I tried to do…that completely broke. We tried 4 times. It kept glitching…so we remained calm and decided to record this separately for you because I KNEW it was going to be good.Lindsey started breaking down what’s actually happening inside your Instagram right now…and why it can feel like:your content is goodpeople are watchingyou’re even making some sales…but it’s not consistent. There's a very specific reason for that. At one point she said something that made me stop taking notes:“Your stories are where people decide to buy… but almost no one is using them that way.”Then she walked through a simple framework she uses every day…It changes how you look at:what you sharehow often you shareand why some stories lead to sales… and others get ignoredAnd the wild part? It’s built around something you’re already doing every day…you’re just not using it strategically.Listen to this episode to get Lindsey's Stories to Sales Framework.

We’re back with Part 2 of the live podcast we recorded at our recent Elevate retreat. We opened the floor for questions for a true “ask anything” space, and in this live Q&A, I coach through real, messy, in-the-moment CEO situations: how to handle difficult clients without spiraling, how to stay anchored when people judge your ambition, and how to build a bigger life without needing anyone’s permission. We also go deep on burnout and energy, what to do when your business needs you to lead but your body is tapped out, how I would market from scratch without Instagram or email, and the exact mindset shift that helped me stop being afraid of selling. If you’ve ever felt lonely in your ambition, triggered by other people’s behavior, or torn between playing it safe and going all in, this conversation will meet you right where you are.In This Episode, You Will LearnHow to create systems that protect your nervous system.A powerful reframe for criticism and side comments so you can keep expanding without shrinking back.A better starting point than “work harder” when you’re exhausted so you can scale with more energy, not more pressure.The “sandbox” approach so you can test bigger ideas without blowing up your whole business.The mindset shift every business woman must make around sales.How to step into your power when self-doubt is loud.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE! Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculver