In this episode, returning guest Jennifer Alvarez shares her powerful story of discovering a $100K loss and the transformative steps she took to design a client funnel that leaves no detail overlooked. Jennifer takes us through her inspiring industry journey, from moving out from behind the chair to purchasing real estate, creating her own hair extension program, and coaching salons on marketing funnels that amplify their unique selling propositions. Salon owners won’t want to miss her insights on building systems, reclaiming control, and achieving lasting success.   JOIN mya! <a style="text-decoration: none;" href= "http://joinmya.com/"> joinmya.com</a>   GET A FREE SOCIAL MEDIA [CTA] AUDIT <a style= "text-decoration: none;" href= "https://joinmya.com/social-media-audit"> https://joinmya.com/social-media-audit</a>    GET A FREE AUDIT OF YOUR WEBSITE <a style= "text-decoration: none;" href= "https://joinmya.com/sticky-website-audit"> https://joinmya.com/sticky-website-audit</a>    LET’S CONNECT! BTT Instagram: <a style="text-decoration: none;" href= "https://www.instagram.com/beyondthetechnique"> https://www.instagram.com/beyondthetechnique</a> MYA Instagram: <a style="text-decoration: none;" href= "https://www.instagram.com/join_mya/"> https://www.instagram.com/join_mya/</a>    Join the PBA: <a style="text-decoration: none;" href= "https://www.probeauty.org/"> https://www.probeauty.org/</a>    FOLLOW JENNIFER! Instagram: <a style="text-decoration: none;" href= "https://www.instagram.com/jenniferjadealvarez/"> https://www.instagram.com/jenniferjadealvarez/</a>

<description>&lt;p id="docs-internal-guid-0c32c752-7fff-e070-d074-1cf69ce2bf34" dir="ltr" style= "line-height: 1.2; margin-top: 0pt; margin-bottom: 8pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; In this episode, returning guest Jennifer Alvarez shares her powerful story of discovering a $100K loss and the transformative steps she took to design a client funnel that leaves no detail overlooked. Jennifer takes us through her inspiring industry journey, from moving out from behind the chair to purchasing real estate, creating her own hair extension program, and coaching salons on marketing funnels that amplify their unique selling propositions. Salon owners won’t want to miss her insights on building systems, reclaiming control, and achieving lasting success.&lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; JOIN mya!&lt;/span&gt; &lt;a style="text-decoration: none;" href= "http://joinmya.com/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; joinmya.com&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; GET A FREE SOCIAL MEDIA [CTA] AUDIT&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt;&lt;a style= "text-decoration: none;" href= "https://joinmya.com/social-media-audit"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #467886; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://joinmya.com/social-media-audit&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; GET A FREE AUDIT OF YOUR WEBSITE&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt;&lt;a style= "text-decoration: none;" href= "https://joinmya.com/sticky-website-audit"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #467886; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://joinmya.com/sticky-website-audit&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; LET’S CONNECT!&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; BTT Instagram:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.instagram.com/beyondthetechnique"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.instagram.com/beyondthetechnique&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; MYA Instagram:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.instagram.com/join_mya/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.instagram.com/join_mya/&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; Join the PBA:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.probeauty.org/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0563c1; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.probeauty.org/&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt;  &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; FOLLOW JENNIFER!&lt;/span&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt;&lt;br /&gt; &lt;/span&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt;Instagram:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.instagram.com/jenniferjadealvarez/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #467886; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.instagram.com/jenniferjadealvarez/&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;</description>

In this episode, returning guest Jennifer Alvarez shares her powerful story of discovering a $100K loss and the transformative steps she took to design a client funnel that leaves no detail overlooked. Jennifer takes us through her inspiring industry...

568: The $100k Mistake Salon Owners Make

In this episode, Katelyn Alberts educates us on the essentials of hosting a successful event, from planning the foundational elements to creating a memorable experience that taps into attendees' senses, learning styles, and love languages. She reveals how long an event should be, the ideal marketing timeline, post-event steps, and offers strategies for finding the perfect location and securing event sponsors. Katelyn’s top takeaway could be the game-changer you need to attract your first attendees or sponsors! WATCH ON YOUTUBE: <a style="text-decoration: none;" href= "https://youtu.be/yMhb1_TwdWA"> https://youtu.be/yMhb1_TwdWA</a>   JOIN mya! <a style="text-decoration: none;" href= "http://joinmya.com/"> joinmya.com</a>   GET A FREE SOCIAL MEDIA [CTA] AUDIT <a style= "text-decoration: none;" href= "https://joinmya.com/social-media-audit"> https://joinmya.com/social-media-audit</a>    GET A FREE AUDIT OF YOUR WEBSITE <a style= "text-decoration: none;" href= "https://joinmya.com/sticky-website-audit"> https://joinmya.com/sticky-website-audit</a>    LET’S CONNECT! BTT Instagram: <a style="text-decoration: none;" href= "https://www.instagram.com/beyondthetechnique"> https://www.instagram.com/beyondthetechnique</a> MYA Instagram: <a style="text-decoration: none;" href= "https://www.instagram.com/join_mya/"> https://www.instagram.com/join_mya/</a>    Join the PBA: <a style="text-decoration: none;" href= "https://www.probeauty.org/"> https://www.probeauty.org/</a>    FOLLOW VERVERY Instagram: <a style="text-decoration: none;" href= "https://www.instagram.com/_ververy/"> https://www.instagram.com/_ververy/</a>

<description>&lt;p id="docs-internal-guid-3ebcc42b-7fff-420d-7749-55dd56a673b1" dir="ltr" style= "line-height: 1.2; margin-top: 0pt; margin-bottom: 8pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; In this episode, Katelyn Alberts educates us on the essentials of hosting a successful event, from planning the foundational elements to creating a memorable experience that taps into attendees' senses, learning styles, and love languages. She reveals how long an event should be, the ideal marketing timeline, post-event steps, and offers strategies for finding the perfect location and securing event sponsors. Katelyn’s top takeaway could be the game-changer you need to attract your first attendees or sponsors!&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; WATCH ON YOUTUBE:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://youtu.be/yMhb1_TwdWA"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #467886; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://youtu.be/yMhb1_TwdWA&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; JOIN mya!&lt;/span&gt; &lt;a style="text-decoration: none;" href= "http://joinmya.com/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; joinmya.com&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; GET A FREE SOCIAL MEDIA [CTA] AUDIT&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt;&lt;a style= "text-decoration: none;" href= "https://joinmya.com/social-media-audit"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #467886; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://joinmya.com/social-media-audit&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; GET A FREE AUDIT OF YOUR WEBSITE&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt;&lt;a style= "text-decoration: none;" href= "https://joinmya.com/sticky-website-audit"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #467886; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://joinmya.com/sticky-website-audit&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; LET’S CONNECT!&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; BTT Instagram:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.instagram.com/beyondthetechnique"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.instagram.com/beyondthetechnique&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; MYA Instagram:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.instagram.com/join_mya/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.instagram.com/join_mya/&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; Join the PBA:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.probeauty.org/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0563c1; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.probeauty.org/&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt;  &lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; FOLLOW VERVERY&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; Instagram:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.instagram.com/_ververy/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #467886; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.instagram.com/_ververy/&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;/span&gt;&lt;/p&gt;</description>

In this episode, Katelyn Alberts educates us on the essentials of hosting a successful event, from planning the foundational elements to creating a memorable experience that taps into attendees' senses, learning styles, and love languages. She reveals...

567: How to Host A Successful Event

In this episode, we’re thrilled to welcome award-winning salon owner Martha Lynn Kale, owner of the acclaimed Mirror Mirror Salon in Austin, TX, and author of The Ambitious Stylist. Martha shares how her unwavering standards have helped her build a team of over 40, creating one of the best places to work in Austin. She also reveals the one thing salon owners need to stop doing out of fear, a decision that has brought her immense peace as a leader. WATCH ON YOUTUBE: <a style="text-decoration: none;" href= "https://youtu.be/nXF5iUb4wCk"> https://youtu.be/nXF5iUb4wCk</a>   JOIN mya! <a style="text-decoration: none;" href= "http://joinmya.com/"> joinmya.com</a>   LET’S CONNECT! BTT Instagram: <a style="text-decoration: none;" href= "https://www.instagram.com/beyondthetechnique"> https://www.instagram.com/beyondthetechnique</a> MYA Instagram: <a style="text-decoration: none;" href= "https://www.instagram.com/join_mya/"> https://www.instagram.com/join_mya/</a>    Join the PBA: <a style="text-decoration: none;" href= "https://www.probeauty.org/"> https://www.probeauty.org/</a>    FOLLOW MIRROR MIRROR SALON Website: <a style="text-decoration: none;" href= "https://mirrormirroraustin.com/"> https://mirrormirroraustin.com/</a>  Instagram: <a style="text-decoration: none;" href= "https://www.instagram.com/mirrormirroratx"> https://www.instagram.com/mirrormirroratx</a>  Buy Martha Lynn’s Book: <a style="text-decoration: none;" href="https://www.theambitiousstylist.com/"> https://www.theambitiousstylist.com/</a>

<description>&lt;p id="docs-internal-guid-f5b9d7b9-7fff-887f-d184-bb50d9bda85a" dir="ltr" style= "line-height: 1.2; margin-top: 0pt; margin-bottom: 8pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; In this episode, we’re thrilled to welcome award-winning salon owner Martha Lynn Kale, owner of the acclaimed Mirror Mirror Salon in Austin, TX, and author of&lt;/span&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; The Ambitious Stylist&lt;/span&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt;. Martha shares how her unwavering standards have helped her build a team of over 40, creating one of the best places to work in Austin. She also reveals the one thing salon owners need to stop doing out of fear, a decision that has brought her immense peace as a leader.&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; WATCH ON YOUTUBE:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://youtu.be/nXF5iUb4wCk"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #467886; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://youtu.be/nXF5iUb4wCk&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; JOIN mya!&lt;/span&gt; &lt;a style="text-decoration: none;" href= "http://joinmya.com/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; joinmya.com&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; LET’S CONNECT!&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; BTT Instagram:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.instagram.com/beyondthetechnique"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.instagram.com/beyondthetechnique&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; MYA Instagram:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.instagram.com/join_mya/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.instagram.com/join_mya/&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; Join the PBA:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.probeauty.org/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0563c1; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.probeauty.org/&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt;  &lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; FOLLOW MIRROR MIRROR SALON&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; Website:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://mirrormirroraustin.com/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #467886; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://mirrormirroraustin.com/&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; Instagram:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.instagram.com/mirrormirroratx"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #467886; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.instagram.com/mirrormirroratx&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; Buy Martha Lynn’s Book:&lt;/span&gt; &lt;a style="text-decoration: none;" href="https://www.theambitiousstylist.com/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #467886; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.theambitiousstylist.com/&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;</description>

In this episode, we’re thrilled to welcome award-winning salon owner Martha Lynn Kale, owner of the acclaimed Mirror Mirror Salon in Austin, TX, and author of  The Ambitious Stylist. Martha shares how her unwavering standards have helped her build a...

566: What You Never Waiver On

In this episode, we welcome back Alicia Soulier, founder of SalonScale Technology, as she shares her inspiring journey through the beauty industry and insights from her new book, The Scale. Alicia dives into the essential practices salon owners need to adopt to ensure profitability and sustainability in today’s economic landscape. Tune in to learn strategies that can transform your business into a thriving, financially sound operation. WATCH ON YOUTUBE: <a style="text-decoration: none;" href= "https://youtu.be/XaldrHGn0Ew"> https://youtu.be/XaldrHGn0Ew</a>   JOIN mya! <a style="text-decoration: none;" href= "http://joinmya.com/"> joinmya.com</a>   LET’S CONNECT! BTT Instagram: <a style="text-decoration: none;" href= "https://www.instagram.com/beyondthetechnique"> https://www.instagram.com/beyondthetechnique</a> MYA Instagram: <a style="text-decoration: none;" href= "https://www.instagram.com/join_mya/"> https://www.instagram.com/join_mya/</a>    Join the PBA: <a style="text-decoration: none;" href= "https://www.probeauty.org/"> https://www.probeauty.org/</a>    FOLLOW SALONSCALE BUY HER BOOK ON <a style="text-decoration: none;" href= "https://www.amazon.com/Scale-simple-industry-movement-innovators-ebook/dp/B0DJ7MSP29/ref=sr_1_1?crid=BEI1M5EIPFDV&dib=eyJ2IjoiMSJ9.SoLfm9uKnZG24a8oZUXNG_kM7YvvifT7qCVpwmzIqt0.46N-7szJ7tLu7xLAszG1yc21-WwRRp1GqmOQmKYLIJo&dib_tag=se&keywords=the+scale+alicia+soulier&qid=1730494453&sprefix=the+scale+alicia+soulier+%2Caps%2C147&sr=8-1"> AMAZON</a> Website: <a style="text-decoration: none;" href= "https://www.salonscale.com/"> https://www.salonscale.com/</a>  Instagram: <a style="text-decoration: none;" href= "https://www.instagram.com/salonscale/"> https://www.instagram.com/salonscale/</a>

<description>&lt;p id="docs-internal-guid-aa252f9c-7fff-3788-ebd4-0dd16701d1ad" dir="ltr" style= "line-height: 1.2; margin-top: 0pt; margin-bottom: 8pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; In this episode, we welcome back Alicia Soulier, founder of SalonScale Technology, as she shares her inspiring journey through the beauty industry and insights from her new book,&lt;/span&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; The Scale&lt;/span&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt;. Alicia dives into the essential practices salon owners need to adopt to ensure profitability and sustainability in today’s economic landscape. Tune in to learn strategies that can transform your business into a thriving, financially sound operation.&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; WATCH ON YOUTUBE:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://youtu.be/XaldrHGn0Ew"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #800080; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://youtu.be/XaldrHGn0Ew&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; JOIN mya!&lt;/span&gt; &lt;a style="text-decoration: none;" href= "http://joinmya.com/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; joinmya.com&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; LET’S CONNECT!&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; BTT Instagram:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.instagram.com/beyondthetechnique"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.instagram.com/beyondthetechnique&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; MYA Instagram:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.instagram.com/join_mya/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.instagram.com/join_mya/&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; Join the PBA:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.probeauty.org/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0563c1; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.probeauty.org/&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt;  &lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; FOLLOW SALONSCALE&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; BUY HER BOOK ON&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.amazon.com/Scale-simple-industry-movement-innovators-ebook/dp/B0DJ7MSP29/ref=sr_1_1?crid=BEI1M5EIPFDV&amp;dib=eyJ2IjoiMSJ9.SoLfm9uKnZG24a8oZUXNG_kM7YvvifT7qCVpwmzIqt0.46N-7szJ7tLu7xLAszG1yc21-WwRRp1GqmOQmKYLIJo&amp;dib_tag=se&amp;keywords=the+scale+alicia+soulier&amp;qid=1730494453&amp;sprefix=the+scale+alicia+soulier+%2Caps%2C147&amp;sr=8-1"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #467886; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; AMAZON&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; Website:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.salonscale.com/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #467886; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.salonscale.com/&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; Instagram:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.instagram.com/salonscale/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #467886; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.instagram.com/salonscale/&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;</description>

In this episode, we welcome back Alicia Soulier, founder of SalonScale Technology, as she shares her inspiring journey through the beauty industry and insights from her new book,  The Scale. Alicia dives into the essential practices salon owners need...

565: Tipping The Scale with Alicia Soulier

In this episode, our host Kati Whitledge, founder of mya and Beyond The Technique, introduces an innovative approach to boosting retail sales performance among stylists. She also reveals her most successful marketing strategies for filling last-minute appointment gaps. Plus, Kati shares a must-have checklist to help you recognize when it’s time to fire a bad client. Compensation Podcast: <a style="text-decoration: none;" href="https://joinmya.com/podcast/521-new-compensation-structure-for-commission-salons"> https://joinmya.com/podcast/521-new-compensation-structure-for-commission-salons</a>  WATCH ON YOUTUBE: <a style="text-decoration: none;" href= "https://youtu.be/ppyoqSUxdUs"> https://youtu.be/ppyoqSUxdUs</a>   JOIN mya! <a style="text-decoration: none;" href= "http://joinmya.com/"> joinmya.com</a>   LET’S CONNECT! BTT Instagram: <a style="text-decoration: none;" href= "https://www.instagram.com/beyondthetechnique"> https://www.instagram.com/beyondthetechnique</a> MYA Instagram: <a style="text-decoration: none;" href= "https://www.instagram.com/join_mya/"> https://www.instagram.com/join_mya/</a>  Join the PBA: <a style="text-decoration: none;" href= "https://www.probeauty.org/"> https://www.probeauty.org/</a>

<description>&lt;p id="docs-internal-guid-53130dc1-7fff-3278-e06d-684b81d9d762" dir="ltr" style= "line-height: 1.2; margin-top: 0pt; margin-bottom: 8pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; In this episode, our host Kati Whitledge, founder of mya and Beyond The Technique, introduces an innovative approach to boosting retail sales performance among stylists. She also reveals her most successful marketing strategies for filling last-minute appointment gaps. Plus, Kati shares a must-have checklist to help you recognize when it’s time to fire a bad client.&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.2; margin-top: 0pt; margin-bottom: 8pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; Compensation Podcast:&lt;/span&gt; &lt;a style="text-decoration: none;" href="https://joinmya.com/podcast/521-new-compensation-structure-for-commission-salons"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #467886; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://joinmya.com/podcast/521-new-compensation-structure-for-commission-salons&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; WATCH ON YOUTUBE:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://youtu.be/ppyoqSUxdUs"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #467886; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://youtu.be/ppyoqSUxdUs&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; JOIN mya!&lt;/span&gt; &lt;a style="text-decoration: none;" href= "http://joinmya.com/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; joinmya.com&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; LET’S CONNECT!&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; BTT Instagram:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.instagram.com/beyondthetechnique"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.instagram.com/beyondthetechnique&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.26; margin-top: 0pt; margin-bottom: 0pt;"&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; MYA Instagram:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.instagram.com/join_mya/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.instagram.com/join_mya/&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;br /&gt; &lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; Join the PBA:&lt;/span&gt; &lt;a style="text-decoration: none;" href= "https://www.probeauty.org/"&gt;&lt;span style= "font-size: 11pt; font-family: Calibri,sans-serif; color: #0563c1; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"&gt; https://www.probeauty.org/&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;</description>

In this episode, our host Kati Whitledge, founder of mya and Beyond The Technique, introduces an innovative approach to boosting retail sales performance among stylists. She also reveals her most successful marketing strategies for filling last-minute...

564: Compensation, Marketing, and Firing Bad Clients

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

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