Beyond The Technique Podcast

Beauty industry wellness thought leader Elizabeth Faye joins us to share how her journey through burnout, anxiety, and autoimmune challenges transformed the way she approaches success, leadership, and life. She introduces the Vitality Project, a workplace wellness platform designed to help beauty professionals strengthen their mental, physical, emotional, and spiritual well-being. Discover how salon owners can use education, coaching, personalized insights, and gamified challenges to build healthier cultures, develop stronger leaders, and improve recruitment and retention. This conversation is a powerful reminder that sustainable success begins with caring for yourself and creating an environment where your people can truly thrive. WATCH ON YOUTUBE: https://youtu.be/DqbODVNeG-U GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com FOLLOW ELIZABETH FAYE Website: https://heyelizabethfaye.com Instagram: https://www.instagram.com/heyelizabethfaye LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga SPONSORS Earn more and get your time back with GlossGenius. Use code BEYOND at http://glossgenius.com/beyondthetechnique for 50% off your first two months of a premium plan.

In today's crowded beauty and wellness market, simply offering great services and earning strong reviews is no longer enough to stand out. Salon, spa, and med spa owners now compete not only with established businesses, but also with savvy independent professionals using AI and modern marketing to attract clients. In this episode, Kati Whitledge reveals three essential elements that strengthen your unique selling proposition and make your business truly memorable. Discover why visibility matters, how differentiation drives growth, and what it takes to get—and keep—more clients. WATCH ON YOUTUBE: https://youtu.be/U8ocsUEixCI GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga

What happens when a multimillion-dollar salon appears successful but is quietly borrowing money to cover payroll? Atelier Studio owner Anna Johnson shares how a major expansion, rising overhead, and unsustainable staffing costs erased her profits—even while annual revenue remained at $2.6 million. Discover how she used AI-powered financial analysis to restructure compensation, optimize schedules, improve retention, and give her team the accountability they genuinely needed. Anna's remarkable comeback proves that courageous leadership and difficult decisions can transform a struggling business almost overnight. WATCH ON YOUTUBE: https://youtu.be/BcIPqTZRrYA GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com FOLLOW ATELIER SALON Website: https://ateliersalon.com Instagram: https://www.instagram.com/atelieraveda LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga

If you were starting over in the beauty industry, what would make a salon truly worth choosing? In this episode, Kati Whitledge shares the six qualities she would prioritize, including commission-based earning potential, ongoing education, an inspiring service menu, quality products, a clean environment, and exceptional communication. She explains why these elements help beauty professionals grow their careers while feeling seen, supported, and connected to their salon's culture. Whether you're searching for your next salon home or hoping to attract outstanding talent, this conversation will help you recognize—and create—a workplace where people can thrive. WATCH ON YOUTUBE: https://youtu.be/RWzIEu0m7Bs GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga

What does it take to build a salon business that can withstand change, team turnover, and unexpected challenges? Rachel Gower, president and CEO of Houston's award-winning salon The Upper Hand, shares how consistent recruiting, a strong apprenticeship program, and strategic marketing have fueled decades of success. She reveals why salon owners must continually evaluate what's working, release what isn't, and create systems that keep the business moving forward when employees or circumstances change. Tune in for an inspiring conversation about resilience, adaptation, and the determination to never give up. WATCH ON YOUTUBE: https://youtu.be/u4_IFRfdkF0 GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com/ FOLLOW RACHEL GOWER Website: https://theupperhand.com Instagram: https://www.instagram.com/rachel.gower LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga SPONSORS Earn more and get your time back with GlossGenius. Use code BEYOND at http://glossgenius.com/beyondthetechnique for 50% off your first two months of a premium plan.