While the history & tradition of combat sport & mixing martial arts can be traced back almost 3,000 years The UFC started in 1993 with a goal to answer the question, “Which martial art is truly the most effective in combat?

In 2001, along came Dana White and his business partners who bought the struggling company for USD $2m.

Headquartered in Las Vegas, and with a network of employees around the world, UFC produces more than 40 live events annually, featuring a massive global roster of talent from almost 80 countries, consistently selling out some of the most prestigious arenas around the globe.

UFC programming is broadcast in over 165 countries and territories, via more than 60 global broadcast partners, to more than 1.1 billion TV households worldwide in over 40 different languages. UFC has the highest concentration of millennials (ages 18-34) in its fan base with 54% (compared to other top sports properties).

To take us inside sponsorship at UFC is Nick Smith, Vice President Global Partnerships.

You can connect with Nick on LinkedIn and find out more about UBS at https://www.ufc.com/

Enjoy

See omnystudio.com/listener for privacy information.