Productized Podcast

What if your product team could become the true growth engine of your company?

In this episode of the Productized Podcast, host André Marquet talks with Blagoja Golubovski, VP of Product at UserCentrics, about what it really means to lead product with clarity, courage, and alignment.

Blagoja shares insights from 25+ years in tech—helping B2B SaaS companies scale from Seed to IPO—and unpacks how great product leadership turns strategy into measurable impact.

You’ll learn:

➡️ How to shift from delivery mindset to growth mindset

➡️ Why alignment between Product, Tech & Business is the real superpower

➡️ What AI is teaching us about better decision-making

➡️ How to measure product’s real impact (beyond features and OKRs)

➡️ The leadership habits that build trust across teams

Whether you’re a founder, CPO, or product lead, this conversation will help you rethink your product’s role in driving growth and organizational change.

⏱ Chapters

04:15 – The evolving role of Product Leadership

08:40 – From Cost Center to Growth Driver

14:10 – Building Alignment Between Product, Tech & Business

19:35 – What AI Is Teaching Us About Leadership

25:22 – Measuring Product’s Real Impact

31:00 – Courage and Clarity in Decision-Making

37:50 – Advice for Product Leaders in Uncertain Times

42:15 – Closing Reflections

Is Cofidis a finance company—or a tech company?

Cláudio Pimentel, CIO at Cofidis Portugal, has been leading digital transformation at one of Europe’s biggest financial institutions. In this special 20-minute cut of the Productized Podcast, Cláudio unpacks what it really takes to innovate inside a legacy organization.

Here’s what you’ll take away:

✨ Why innovation has to be a strategic choice, not a buzzword

✨ How Cofidis is walking the fine line between finance and tech

✨ What AI can and can’t solve in financial services

✨ Why responsible AI and human oversight are non-negotiable

✨ The tough reality of cloud sovereignty and resilience in Europe

✨ And above all: what it takes to lead when change is the only constant

Cláudio reminds us that leadership in times of change isn’t about knowing all the answers—it’s about asking the right questions, building trust, and daring to take the leap.

🎧 If you’re leading through complexity, navigating legacy systems, or simply trying to keep your teams resilient in uncertain times, this conversation is for you.

With this episode, we would like to give a special spotlight on Cofidis, the main sponsor of Productized Conference 2025, where Cláudio will join us live in Lisbon.

In this special from the Productized Podcast, legendary product leader Rich Mironov breaks down one of the toughest challenges in product management: confusing speed with progress.

He explains why sales-driven chaos derails roadmaps, how misaligned incentives hurt product teams, and most importantly, how to speak the language of money so executives actually listen.

🎧 If you’ve ever felt trapped in endless stakeholder demands, this conversation will help you:

- Protect your roadmap from sales chaos

- Align incentives between sales and product

- Reframe product discussions in terms that executives understand

- Stop confusing “shipping faster” with “creating real impact”

AI isn’t just a new tool, it’s rewriting the rules of how we build, lead, and innovate.

In this episode of the Productized Podcast, host André Marquet sits down with Hugo de Sousa (founder of Mars Shot, innovation consultant, and former professional chess player) to explore how AI, unlearning, and vibe coding are reshaping product strategy and leadership.

You’ll learn:

➡️ Why AI is a cultural catalyst for change, not just technology

➡️ The superpower of unlearning and learning in a fast-moving world

➡️ What “vibe coding” means and how it accelerates innovation

➡️ How leaders can embrace experimentation without fear of failure

➡️ Why digital literacy is the #1 leadership skill of the future

If you’re a product leader, innovator, or strategist, this conversation will help you see AI not as a disruption, but as an opportunity to transform how teams create change together.