Leverage Your Podcast Show

Guesting on podcasts is more than showing up, answering questions, and giving good tips. You want to captivate the audience and connect with them by delivering your message in a way that truly connects with the audience, without being someone you are not. My guest today, April Adams Pertwee, breaks down the four core speaker archetypes to help you find your own authentic style. Understanding whether you're a visionary, authentic, strategic, or empathetic communicator is the key to unlocking your natural charisma on any podcast. Tune in to discover how to lean into your communication superpower, making every guest appearance more impactful and a lot less stressful. What You'll Learn: Your speaker archetypes and what it reveals about you. The number one rule if you want to connect with listeners on podcasts. How to weave in compelling stories, even if you think you have none to tell. Why understanding your style helps you connect with every type of person in an audience. Understand your communication strengths to perform better on podcasts Hear the story of speakers who can ditch their plan and still captivate an audience. Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Podcasting isn't the only audio medium. Audiobooks are another, which, if you are an author or looking to be one, is a key asset to get more book sales and readers. The idea of spending hours in a studio reading your own words, trying not to sound stiff or monotone, is enough to make anyone put it off indefinitely. Executive producer Jeremy Shrifels joins the show to completely reframe how we approach narrating our work. He shares how he coaches authors to speak the book in a way that holds listeners' attention, connects with the audience, and brings stories to life. These same techniques can be taken straight from the recording studio to your podcast, helping you connect with your listeners on a much deeper level. What You'll Learn: 🎧Why narrating your own book creates a more authentic connection with your audience. 🎧The simple format change that helped one author finally reach her core audience. 🎧The one thing to know about vocal dynamics that makes your delivery more powerful. 🎧How to calculate the time commitment required for recording your audiobook. 🎧How to leverage the audiobook for more print sales 🎧Tips for podcasters to use the same principles to make their episodes more compelling Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Appearing as a guest on podcasts is a powerful tool, but many guests don't always see the results they were hoping for. One common reason is not having a clear objective going into the interview. When you haven't decided what you want from the conversation, it's easy to default to simply sharing valuable insights and hoping something comes from it. It's also natural to want multiple outcomes from guesting, like generating leads, building authority, creating content, and forming collaborations. But when everything is the focus, your efforts can become a bit scattered. Your preparation may not fully align with your message, and your follow-up can be inconsistent. To create more intentional results, you need a podcast guesting game plan. This is a clear approach where everything you do—before, during, and after the interview—is aligned with a specific goal. Let's explore the most common goals and how your strategy can support each one. What You'll Learn How to choose the right goal for your podcast guesting (and why trying to get everything backfires) The difference between guesting for leads, content, visibility, and collaborations and the strategies you need for each How to structure your interviews so they bridge the gap between audience pain and your offer What to change in your talking points to create authority-boosting micro content How to guide the interview using a "conversation compass" instead of hoping it flows Why your current guesting approach isn't converting and the small shifts that change everything How to build a before, during, and after game plan so every interview actually moves your business forward Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

It's incredibly frustrating to be a podcast guest, share a ton of value, and get great feedback from the host, only to hear crickets from the audience afterward. You know your expertise can help people, but for some reason, it's not translating into actual leads or clients. The problem isn't what you know; it's how you're communicating it. Facts and tips alone don't move listeners to action, but strategic stories do. In this episode, I'll show you how to craft compelling story soundbites that demonstrate your value, build instant authority, and make ideal clients feel like they absolutely have to work with you. What You'll Learn: The 3 critical things that stories do as a positioning tool. How to structure a concise story that hooks the listener and showcases your brilliance. The one part of your story that most people skip actually builds your credibility. What the guest with 30 interviews and no leads was missing in his stories. How to demonstrate your expertise without sounding like you are sharing a testimonial. The 3-piece framework of every story soundbite How to avoid unintentionally undervaluing your work Head to https://LeverageYourPodcastShow.com to read the blog >>Book a 2 Hour 1:1 Story Soundbite Session and craft 3-4 strategic stories for podcast interviews, emails and social content. Email [email protected] for details >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

If you've ever tried to grow your business through content alone, you know how much work it can be. Writing posts, recording videos, learning SEO, keeping up with social media… it can start to feel like a full-time job on top of running your business. And even when you're consistent, the growth can feel frustratingly slow. In this episode, Bryan Harris of Growth Tools shares a completely different way to get in front of the right people, without spending all your time creating content. What You'll Learn: Why borrowing audiences is a faster path to attracting new clients. The one thing Dr. Phil did to leverage Oprah's audience and build an empire. How a marketer with 100 subscribers got his next 1,000 subscribers overnight. Three surprising criteria for finding the perfect promotional partner for your business. The REAL job of your lead magnet. The simple math for how 1,000 downloads can lead to a six figure income. What you need to know about affiliate links before you partner with other creators. Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest