Leverage Your Podcast Show

If you've been feeling the pressure of running a podcast business lately… you're not imagining it. The industry has changed fast. Production is being commoditized, organic growth is tanking, and clients want real ROI—not promises. So how do you stay profitable and keep delivering results?

I'm joined by David "Ledge" Ledgerwood from LISTEN Network, and we're pulling back the curtain on what's actually happening in the podcast space and what agencies must do to adapt.

Hear…

• Why organic podcast growth isn't what it used to be for agencies and hosts

• How paid distribution can guarantee downloads from your exact target audience

• The one metric budget holders actually care about when funding your podcast

• What David learned running sales for podcast agencies during the "golden years"

• Why production alone is no longer a viable revenue model for agencies

• How to prove ROI with real numbers that keep clients from churning

• The strategic shift agencies must make to survive the next five years

Networking events make most people want to run for the hills, and honestly, who can blame them? Between the awkward elevator pitches, the desperate card swapping, and that sinking feeling that you're doing it all wrong, traditional networking has become something we endure rather than enjoy.

The problem is that most networking advice comes from transactional industries where you sell once and disappear, but if you're in B2B, that approach will get your teeth kicked in.

In this episode, Donnie Boivin breaks down exactly why networking is broken and shares the framework that actually works for building real business relationships. You'll learn how to walk into any room and make it valuable, even if you're an introvert who'd rather be anywhere else.

• Why traditional networking advice fails in B2B sales

• The five-word rule that stops you from accidentally pitching too early

• How Donnie's client tripled her business by networking with a specific business niche

• Why asking for introductions instead of referrals changes everything in networking

• The adjacent business strategy that unlocks collaboration opportunities you're missing

• How to identify if a networking group is worth your time in the first five minutes

• What happens when you force two strangers to create a collaboration in five minutes

Launching a podcast isn't just a challenge for hosts—it's a strategic endeavor that demands meticulous planning, creative marketing, and intentional execution. Just like building a podcast from scratch, becoming a podcast guest requires the same level of strategic thinking and preparation if you want to transform random appearances into meaningful opportunities.

Most entrepreneurs mistakenly treat podcast guesting as a casual networking tactic, showing up without a game plan and hoping for magical results that never materialize. The truth is, every podcast appearance is a potential launchpad for your brand, credibility, and business growth—but only if you approach it with the same rigor and intentionality you would a full podcast launch.

Forget the spray and pray method of guesting; what you need is a targeted, systematic approach that turns each interview into a strategic stepping stone for expanding your reach and attracting ideal clients. Listen and discover…

• Why guesting without a launch plan is costing you visibility and leads.

• The one thing top-converting guests do before they ever hit record.

• How to stop winging interviews and start leading them with intention.

• The simple shift that turns a podcast appearance into a profit pipeline.

• How to build a guesting system that books, converts, and compounds.

• Why your topic might be repelling hosts — and what to do instead.

• The overlooked strategy that makes your stories sound natural and strategic.

• How to create momentum from every guest appearance (instead of one-and-done).

• The missing piece between "visibility" and "ROI" when it comes to podcasting.

• How to launch your guesting presence like pros launch their shows.

🎫 Join me and 10 other experts to work on your 'Guest Launch' at the Podcast Guesting Unsummit, November 18 & 19. Walk away with real assets, ready to pitch, guest, and convert.

Less watching. More doing.

Podcasting is not broadcasting - it's about building a relationship with the audience, connecting and engaging. Most creators get stuck tracking vanity metrics like downloads, never understanding how to truly connect with their audience or grow their show. What if you could unlock the secret to not just broadcasting content, but building a genuine community that eagerly awaits each new episode?

Daniel J. Lewis, a Hall of Fame podcaster and founder of Podgagement, breaks down the exact strategies that transform passive listeners into raving fans who feel personally connected to your show. In this episode, you'll discover practical, actionable ways to boost engagement, understand your audience, and create a podcast that people genuinely look forward to hearing.

What You'll Learn:

• Why reviews matter less than you think in podcast rankings

• How to transform passive listeners into passionate podcast community members

• The surprising truth about podcast engagement that most creators miss

• Why your podcast metrics tell a deeper story than just download numbers

• Learn the secret networking hack for discovering perfect podcast collaboration opportunities

• The creation of International Podcast Day

• Discover the game-changing technology that lets listeners follow your podcast with a single tap

Launching a podcast seems like a straightforward path to instant podcast success, but the reality hits hard when your download numbers stay stubbornly low and your audience feels nonexistent. Most creators pour their heart and soul into recording episodes, only to find themselves lost in the vast podcast wilderness, wondering why their show isn't gaining traction.

The truth is, podcast success isn't just about hitting record and hoping for the best—it's a strategic game that requires careful planning, intentional branding, and a deep understanding of your unique value proposition.

In this episode, Larry Roberts breaks down the critical elements that can transform your podcast from a passion project into a powerful marketing tool that actually delivers results. By diving into the nuanced world of podcast auditing, you'll discover actionable insights that can help you optimize your show, attract the right audience, and create a meaningful connection that goes far beyond mere download numbers. You'll hear…

• Why most podcasts fail within the first seven episodes

• How to define podcast success beyond download numbers

• The surprising story of Larry's comedy podcast that almost cost him his job

• What your podcast description really needs to attract listeners

• Why your first podcast episode should make you cringe years later

• One critical strategy to make your podcast stand out from thousands

• How to turn your podcast into a powerful marketing tool for your business