Ecommerce Playbook: Numbers, Struggles & Growth
Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

The Ecommerce Playbook

Overview
Episodes

Details

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

Recent Episodes

Unpacking Incrementality: the Nuance of Marketing Effectiveness
APR 23, 2024
Unpacking Incrementality: the Nuance of Marketing Effectiveness

In this episode of the eCommerce Playbook Podcast, we’re diving into the world of marketing incrementality and its impact on brand growth. Join Taylor and Luke as they explore the nuances of incrementality, attribution tools, and the quest for measurable ROI.

Luke, our resident tactician, shares his expertise on how brands can strategically allocate their resources to maximize incremental contribution to their bottom line. Whether you're a marketer seeking clarity on where to invest your budget or simply curious about the evolving landscape of digital marketing, this episode is for you.


Show Notes:
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37 MIN
Navigating the Shift: From Dream-Centric to Client-Centric Culture
APR 18, 2024
Navigating the Shift: From Dream-Centric to Client-Centric Culture

Join us for a raw and honest discussion as we dive into the evolution of company culture and the challenges faced by CTC in maintaining focus amidst changing priorities. In this episode, Orchid and Dane explore the journey of realization about the shift in priorities from personal dreams to core company objectives.


From the inception of a visionary employee program, "Tell Me Your Dreams," to the realization of its impact on company culture, we uncover the pivotal moments and reflections of leadership. Learn about the complexities of balancing personal aspirations with professional obligations and the critical role of culture alignment in driving organizational success.


Discover how this CTC navigated the transition from embracing personal dreams to prioritizing client service excellence, and the valuable lessons learned along the way. Join us as we explore the importance of setting clear boundaries, defining company purpose, and aligning culture with core business objectives.


Show Notes:


-Get 50% off your first month of Motion when you mention Common Thread Collective to the Motion team. https://bit.ly/44aWUiw


-The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.

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39 MIN
March Madness in eCommerce: Diving Deep into Meta and Mothers Day
APR 16, 2024
March Madness in eCommerce: Diving Deep into Meta and Mothers Day

Welcome to the March edition of our State of the eCommerce Industry Report! In this episode, we take a deep dive into the performance of the industry throughout March. Joined by experts from various data conglomerates, we unravel the trends and insights shaping the eCommerce landscape.


We're excited to share teasers from our latest report, which goes live on Monday, April 15th at https://www.dtcindex.com/. Make sure to sign up for immediate access to the full report and past issues in PDF format.


In this episode, we're looking into Mother's Day trends, drawing from data collected in 2023 to anticipate 2024's market dynamics. From purchasing patterns to timing insights, we equip eCommerce businesses with actionable strategies for maximizing sales during this crucial holiday period.


Furthermore, we delve into consumer confidence metrics, highlighting significant milestones reached in March. Despite ongoing economic uncertainties, our survey data reflects a cautiously optimistic outlook among DTC shoppers, offering valuable implications for business strategies.


Additionally, we unveil intriguing revelations about media buying trends on major platforms. From Meta (formerly Facebook) to TikTok, we analyze spending, CPM rates, and ROAS fluctuations, providing a comprehensive snapshot of the e-commerce advertising landscape.


Ultimately, our goal is to empower eCommerce businesses with data-driven insights to navigate the ever-evolving market landscape. Join us as we explore the intricacies of the eCommerce industry and uncover actionable strategies for success.


Don't miss out on the latest industry insights—subscribe now and stay ahead of the curve!

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32 MIN
Unlocking the Secret: You MUST Grow Your Business
APR 16, 2024
Unlocking the Secret: You MUST Grow Your Business

Welcome back to another episode of the eCommerce Playbook Podcast! Today we dive deep into the fascinating world of marketing economics with CTC alumni Andrew Faris. Join us as we explore the concept of Negative Customer Acquisition Costs (CAC) and how it's revolutionizing the way businesses approach customer acquisition.


In this episode, we discuss the idea of getting paid to acquire customers through strategic content creation. We explore real-world examples, including the innovative tactics used by successful businesses like Missouri Quilt Co. and others, who have turned their marketing expenses into profit centers.


Discover how content-first businesses are not only avoiding traditional paid acquisition costs but are actually generating revenue from the content they create. From YouTube channels to subscription-based magazines, we uncover the strategies behind this game-changing approach to marketing.


Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.
  • "With $10M In Revenue And $0 In Ad Spend, Isaac Medeiros Is In A Class Of His Own" (Spotify: https://spoti.fi/3SgdOZa Apple: https://apple.co/43SQi7m)
  • "Growing Profitability ft. Alan Doan of Missouri Quilt Co" Ecommerce Playbook Episode: https://www.youtube.com/watch?v=9nvrtLkJOXM
  • NVIDIA CEO Jensen Yang's "I Wish You Suffering" Video: https://twitter.com/petergyang/status/1768645902263369776
  • Kevin Espiritu On Negative Cac: https://twitter.com/kevinespiritu/status/1770159574194217368
  • Subscribe to Andrew's pod: https://www.youtube.com/@andrewfarispodcast
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119 MIN
Growing Profitability ft. Dimitri O of Loop Earplugs
APR 11, 2024
Growing Profitability ft. Dimitri O of Loop Earplugs

Welcome back to another episode of the eCommerce Playbook Podcast! In today's episode, we're diving deep into the fascinating journey of Loop Earplugs (GQ score of 148), a brand that has not only disrupted the earplug industry but has also redefined how we perceive hearing protection.

Join us as we sit down with Dimitri O, one of the co-founders of Loop Earplugs, for a conversation on their remarkable evolution and strategic pivots.


Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.
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51 MIN