<p>On today&#39;s podcast David is sitting down with Francisco Vigo, CEO (and cofounder) of GeoSurge, a start-up who have just emerged from stealth to tackle a crisis at the heart of marketing departments. </p><p>ChatGPT is the fastest-growing marketing channel in human history, yet massive brands can vanish from its memory overnight. Francisco tells us why traditional SEO isn&#39;t sufficient in the era of Generative AI, and offers an alternative to stricken CMOs and their stakeholders. </p><p>We unpack the extreme unpredictability of model updates and explore &#39;corpus engineering&#39;: the science of structuring data to ensure persistent visibility, redefine organic traffic, and secure your brand&#39;s presence in this critical platform shift.</p><p><br></p><p>Take part in the <a href="https://insights.harveynash.com/s/TechTalent26/?source=popup"><u>Harvey Nash Tech Talent Survey</u></a> and help shape the future of tech careers! Click <a href="https://insights.harveynash.com/s/TechTalent26/?source=popup"><u>here</u></a>.</p><p>Want to read the latest from David, his Substack (diving into ‘Tech Talks’ and more) is <a href="https://substack.com/@davidajsavage"><u>here</u></a>.</p><p><br></p><p>Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at<a href="http://www.nashsquared.com/"><u>⁠⁠⁠⁠ ⁠⁠⁠www.nashsquared.com⁠⁠⁠⁠⁠⁠⁠</u></a></p><p>The music on Tech Talks is created by London artist Lemzi:<a href="http://www.lemzi.com/"><u>⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠</u></a>⁠⁠⁠<a href="about:blank"><u>www.lemzi.com⁠</u></a></p>