<description>In this engaging session, we will uncover real-life examples and success stories that showcase the transformative impact of data-driven strategies.

We are thrilled to announce we have some leaders in the print industry joining us:

- Elly Chichester, Chief Marketing Officer, Allied Printing Co.
- Dan Cornelius, Director of Integrated Marketing, Think Patented
- David Rosendahl, President, MindFire, Inc.

Tune in as we dive into topics such as personalization, data utilization, predictive analytics, trends in direct mail, creative formats, AI, and so much more. Benefit from their vast experience as they reveal the secrets behind successful campaigns and cutting-edge strategies.

Learn from the experiences of top companies and understand the practical applications of data-driven marketing across various industries. Gain inspiration from the achievements of these industry leaders and discover actionable strategies that you can implement in your own marketing endeavors.

RESOURCES MENTIONED IN THE EPISODE
Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog: mindfireinc.com/?p=13216</description>

In this engaging session, we will uncover real-li…

In this engaging session, we will uncover real-life examples and success stories that showcase the transformative impact of data-driven strategies.

We are thrilled to announce we have some leaders in the print industry joining us:

- Elly Chichester, Chief Marketing Officer, Allied Printing Co.
- Dan Cornelius, Director of Integrated Marketing, Think Patented
- David Rosendahl, President, MindFire, Inc.

Tune in as we dive into topics such as personalization, data utilization, predictive analytics, trends in direct mail, creative formats, AI, and so much more. Benefit from their vast experience as they reveal the secrets behind successful campaigns and cutting-edge strategies.

Learn from the experiences of top companies and understand the practical applications of data-driven marketing across various industries. Gain inspiration from the achievements of these industry leaders and discover actionable strategies that you can implement in your own marketing endeavors.

RESOURCES MENTIONED IN THE EPISODE
Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog: mindfireinc.com/?p=13216

How Leading Companies Are Using Data - Driven Marketing

<description>Join us for an exclusive webinar where legends in the industry come together to reveal the untold secrets of empowering your legacy sales team and equipping them with the art of selling integrated marketing/omnichannel solutions with print.

Are you ready to take your enterprise accounts to new heights, gaining more loyal and stickier clients, and even tripling your print volume?

Imagine being the sole printer your enterprise accounts turn to, becoming an indispensable partner in their success. The key lies in offering data-driven direct mail and integrated marketing solutions, but how can you transform your print-only sales team into masters of this complex marketing lan
ed with ways to help! We will uncover the hidden formula, the “secret sauce” that will enable you to achieve unprecedented success with your current team. Hear from our experts about the essential training, coaching, and innovative thinking required to navigate and excel in this intricate marketing environment.

Don't miss out on this rare opportunity to learn from the best in the industry. Join us and discover the proven strategies for selling full marketing solutions with print, transforming your business, and securing your position as the go-to printer in the market.

RESOURCES MENTIONED IN THE EPISODE

Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog: https://mindfireinc.com/?p=13216</description>

Join us for an exclusive webinar where legends in…

Join us for an exclusive webinar where legends in the industry come together to reveal the untold secrets of empowering your legacy sales team and equipping them with the art of selling integrated marketing/omnichannel solutions with print.

Are you ready to take your enterprise accounts to new heights, gaining more loyal and stickier clients, and even tripling your print volume?

Imagine being the sole printer your enterprise accounts turn to, becoming an indispensable partner in their success. The key lies in offering data-driven direct mail and integrated marketing solutions, but how can you transform your print-only sales team into masters of this complex marketing lan
ed with ways to help! We will uncover the hidden formula, the “secret sauce” that will enable you to achieve unprecedented success with your current team. Hear from our experts about the essential training, coaching, and innovative thinking required to navigate and excel in this intricate marketing environment.

Don't miss out on this rare opportunity to learn from the best in the industry. Join us and discover the proven strategies for selling full marketing solutions with print, transforming your business, and securing your position as the go-to printer in the market.

RESOURCES MENTIONED IN THE EPISODE

Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog: https://mindfireinc.com/?p=13216

Sales Power Hour - Pixels And Ink 90

<description>Over the course of the webinar, we will explore the topic Preparing for the Enrollment Cliff: What Higher Ed Needs to Know that informs and educates the market on how to connect with the right students for your university.

In this session, our panelists will break it all down and discuss four hot topics:

How to prepare for the enrollment cliff
The critical importance of defining the right target students
How to address changing demographics and diversifying enrollment
The surprising digital technology that can supercharge enrollment

You’ll get straight answers from three leaders in higher education who deliver the insight and strategies you need. You’ll hear from:

- Bart E. Caylor, President, Caylor Solutions
- Marty Gray, Vice President, Ring Digital
- Mary Parker, VP, Enrollment Management and Associate Provost, University of Florida
- David Rosendahl, President, MindFire Inc., Moderator

Trust us, if you’re in higher education and concerned about future enrollment, you don’t want to miss it.

RESOURCES MENTIONED IN THE EPISODE

Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog: https://mindfireinc.com/ring-digital-preparing-for-the-enrollment-cliff-what-higher-ed-needs-to-know/</description>

Over the course of the webinar, we will explore t…

Over the course of the webinar, we will explore the topic Preparing for the Enrollment Cliff: What Higher Ed Needs to Know that informs and educates the market on how to connect with the right students for your university.

In this session, our panelists will break it all down and discuss four hot topics:

How to prepare for the enrollment cliff
The critical importance of defining the right target students
How to address changing demographics and diversifying enrollment
The surprising digital technology that can supercharge enrollment

You’ll get straight answers from three leaders in higher education who deliver the insight and strategies you need. You’ll hear from:

- Bart E. Caylor, President, Caylor Solutions
- Marty Gray, Vice President, Ring Digital
- Mary Parker, VP, Enrollment Management and Associate Provost, University of Florida
- David Rosendahl, President, MindFire Inc., Moderator

Trust us, if you’re in higher education and concerned about future enrollment, you don’t want to miss it.

RESOURCES MENTIONED IN THE EPISODE

Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog: https://mindfireinc.com/ring-digital-preparing-for-the-enrollment-cliff-what-higher-ed-needs-to-know/

Pixels & Ink - Podcast 89: Ring Digital - Preparing for the Enrollment Cliff

<description>In this session, our panelists break it all down and discuss what is needed to leverage best-in-class 3D Print manufacturing processes with these five considerations:

1] Why it is imperative to write an effective proposal to convince the required executives and the technical team that new 3D print technology is a worthy investment. The need to justify the expenditure.

2] The importance of designating a project lead and the value they bring to achieving a practical implementation.

3] The project leader’s ability to focus on part development that leverages the additive manufacturing cell effectively.

4] The need for understanding the proper AM cell setup and the expected production processes.

5] The key to success also includes focusing on the factory blueprint layout that outlays the physical workflow from print to finish.

Many companies are turning to additive manufacturing as a solution—and you can, too. But you may wonder where to start, why, and how to hit the ground running.

If these questions are on your mind…

In the third of our three-panel discussions, you get straight answers from three additive manufacturing leaders who don’t shy from the truth and have tons of guidance to share.

Panelists:

Kevin Carr, President, MasterGraphics
David Tucker, Business Development Consultant, New Wave Manufacturing
Michael Rosplock, Manager of Digital Manufacturing, Enerpac
David Rosendahl, President, MindFire Inc., Moderator

RESOURCES MENTIONED IN THE EPISODE

Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog: https://mindfireinc.com/mastergraphics-5-considerations-for-implementing-an-effective-additive-manufacturing-cell/</description>

In this session, our panelists break it all down …

In this session, our panelists break it all down and discuss what is needed to leverage best-in-class 3D Print manufacturing processes with these five considerations:

1] Why it is imperative to write an effective proposal to convince the required executives and the technical team that new 3D print technology is a worthy investment. The need to justify the expenditure.

2] The importance of designating a project lead and the value they bring to achieving a practical implementation.

3] The project leader’s ability to focus on part development that leverages the additive manufacturing cell effectively.

4] The need for understanding the proper AM cell setup and the expected production processes.

5] The key to success also includes focusing on the factory blueprint layout that outlays the physical workflow from print to finish.

Many companies are turning to additive manufacturing as a solution—and you can, too. But you may wonder where to start, why, and how to hit the ground running.

If these questions are on your mind…

In the third of our three-panel discussions, you get straight answers from three additive manufacturing leaders who don’t shy from the truth and have tons of guidance to share.

Panelists:

Kevin Carr, President, MasterGraphics
David Tucker, Business Development Consultant, New Wave Manufacturing
Michael Rosplock, Manager of Digital Manufacturing, Enerpac
David Rosendahl, President, MindFire Inc., Moderator

RESOURCES MENTIONED IN THE EPISODE

Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog: https://mindfireinc.com/mastergraphics-5-considerations-for-implementing-an-effective-additive-manufacturing-cell/

Five Considerations for Implementing an Effective Additive Manufacturing Cell

<description>Direct Mail is under attack. Whether paper or envelope shortages, increasing pressure to demonstrate ROI, or digital ads stealing more of the marketing budget, there’s no escaping the uncomfortable reality most mailers and their clients face.

And yet, a growing number of leading Direct Mailers have learned to employ an unusual and differentiated Direct Mail offering that starts with adding a Personalized URL (“PURL”) and Personalized QR Code (“PQR”) to the printed Mail.

While simple on the surface, everything you don’t see makes a significant difference in helping these mailers not only acquire new clients but also protect their existing revenue in the face of extreme pressure.

In this 90-minute Web Class, taught by MindFire president David Rosendahl, you’ll learn:

[1] The 4 Direct Mail Problems Most Mailers Ignore (Puts Printers at Significant Risk)

[2] How the Deceptively Simple Addition of PURLs &amp; PQRs to Direct Mail Eliminates These Risks

[3] The Steps to Build High-Performing Campaigns (It’s What You Don’t See That Makes the Difference)

[4] How Leading Mailers Sell These Campaigns (and Build a Revenue “Moat” Around the Client)

Who Should Listen:

Printers or Brands who sell/employ Direct Mail, where the marketed product/service is a considered B2B or B2C purchase

RESOURCES MENTIONED IN THE EPISODE

Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog: https://mindfireinc.com/they-laughed-when-i-said-this-would-increase-leads-but-when-they-saw-the-results/</description>

Direct Mail is under attack. Whether paper or env…

Direct Mail is under attack. Whether paper or envelope shortages, increasing pressure to demonstrate ROI, or digital ads stealing more of the marketing budget, there’s no escaping the uncomfortable reality most mailers and their clients face.

And yet, a growing number of leading Direct Mailers have learned to employ an unusual and differentiated Direct Mail offering that starts with adding a Personalized URL (“PURL”) and Personalized QR Code (“PQR”) to the printed Mail.

While simple on the surface, everything you don’t see makes a significant difference in helping these mailers not only acquire new clients but also protect their existing revenue in the face of extreme pressure.

In this 90-minute Web Class, taught by MindFire president David Rosendahl, you’ll learn:

[1] The 4 Direct Mail Problems Most Mailers Ignore (Puts Printers at Significant Risk)

[2] How the Deceptively Simple Addition of PURLs & PQRs to Direct Mail Eliminates These Risks

[3] The Steps to Build High-Performing Campaigns (It’s What You Don’t See That Makes the Difference)

[4] How Leading Mailers Sell These Campaigns (and Build a Revenue “Moat” Around the Client)

Who Should Listen:

Printers or Brands who sell/employ Direct Mail, where the marketed product/service is a considered B2B or B2C purchase

RESOURCES MENTIONED IN THE EPISODE

Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog: https://mindfireinc.com/they-laughed-when-i-said-this-would-increase-leads-but-when-they-saw-the-results/

How to Increase Direct Mail Response by 20-30% With Only 2 Simple Changes

This is where we bring you the best tips, tactics, and strategies for using OptiChannel marketing & sales to grow your own business and boost leads and sales for your Customers too.  From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working --  so you can be on the cutting edge without having to empty your wallet in the process.

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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