<p></p><p>Will Critchlow is the CEO of <a href="https://www.searchpilot.com/" target="_blank" rel="ugc noopener noreferrer">SearchPilot</a>, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid.</p><p>I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes?</p><p><strong>Topics In This Episode Include:</strong></p><ul><li>How is AI affecting informational queries?</li><li>What the ancient steel and iron industry has to do with content</li><li>Is it worth still investing in content marketing?</li><li>How is the eCommerce SEO space changing? Is eCommerce and spending online down or is it growing?</li><li>Challenges for new people entering the SEO space</li><li>And lots more…</li></ul><p>Listen Now!</p><p></p><p><strong>Related Episodes You Might Like</strong></p><ul><li><a href="https://www.evolvingseo.com/2023/08/12/128-sara-taher/" target="_blank" rel="ugc noopener noreferrer">Surviving SEO in an AI World w/Sara Taher</a></li><li><a href="https://www.evolvingseo.com/2021/01/19/120-will-critchlow/" target="_blank" rel="ugc noopener noreferrer">SEO Ranking Factors, A/B Testing and the Evolution of SEO w/Will Critchlow</a></li></ul><p><strong>Tools Mentioned</strong></p><ul><li><a href="https://chat.openai.com/" target="_blank" rel="ugc noopener noreferrer">Chat GPT</a></li><li><a href="https://gemini.google.com/" target="_blank" rel="ugc noopener noreferrer">Gemini</a></li><li><a href="https://www.searchpilot.com/" target="_blank" rel="ugc noopener noreferrer">SearchPilot</a></li><li><a href="https://www.evolvingseo.com/contentaced" target="_blank" rel="ugc noopener noreferrer">Content Aced</a> (50% off – affiliate link)</li></ul><p><strong>Articles, Resources, and Links Mentioned</strong></p><ul><li><a href="https://www.perplexity.ai/" target="_blank" rel="ugc noopener noreferrer">https://www.perplexity.ai/</a></li><li><a href="https://sparktoro.com/blog/where-web-users-spend-time-vs-where-traffic-referrals-originate/" target="_blank" rel="ugc noopener noreferrer">Where Web Users Spend Their Time vs Where Traffic Referrals Originate – Sparktoro</a></li><li><a href="https://thecapitolforum.com/google_antitrust_trial_2023/" target="_blank" rel="ugc noopener noreferrer">Google Anti-Trust Trial Documents</a></li><li><a href="https://www.womenintechseo.com/" target="_blank" rel="ugc noopener noreferrer">Women in Tech SEO</a></li></ul><p><strong>Find Will Online</strong></p><ul><li><a href="https://www.linkedin.com/in/willcritchlow/" target="_blank" rel="ugc noopener noreferrer">Will on LinkedIn</a></li><li><a href="https://twitter.com/willcritchlow" target="_blank" rel="ugc noopener noreferrer">Will on Twitter</a></li></ul><p>The post <a href="https://www.evolvingseo.com/2024/03/13/130-will-critchlow/" rel="ugc noopener noreferrer" target="_blank">130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow</a> appeared first on <a href="https://www.evolvingseo.com" rel="ugc noopener noreferrer" target="_blank">Evolving SEO</a>.</p>