<p>Luca Cian is AI Strategy &amp; Psychology Expert. </p><p><br></p><p>He is a Full Professor at the Darden School of Business, and an Advisor to the U.S. DHS on AI Strategy.</p><p><br></p><p>His speciality is decoding how humans interact with AI and what that means for business strategy. </p><p><br></p><p>Luca&#39;s findings on AI trust and consumer psychology have been featured in The New York Times, USA Today, PBS, The Washington Post, NPR, and Harvard Business Review.</p><p><br></p><p>Subscribe to &#39;Experts&#39; anywhere by searching &#39;Experts on the Wire&#39; (and exciting news, we&#39;ll be on YouTube soon! You can find the channel for now, and as soon as YouTube let&#39;s me the podcast will be available there).</p><p><br></p><p>Episode Chapters (autogenerated with Riverside)</p><p><br></p><ul><li>00:00 The Rise of AI and Human Interaction</li><li>05:54 Defining AI: Perceptions and Misconceptions</li><li>11:53 Trusting AI: Psychological Insights and Barriers</li><li>17:48 Consumer Trust: Factors Influencing AI Acceptance</li><li>23:55 A-B Testing and Research Methodologies in AI</li><li>29:46 Future of AI: Personalities and Business Implications</li><li>36:09 Exploring AI in Consumer Research</li><li>36:53 Understanding the Word of Machine Effect</li><li>40:54 Trusting AI: Utilitarian vs. Hedonic Choices</li><li>42:52 AI in Content Creation: Balancing Transparency and Trust</li><li>48:54 Algorithmic Transference: The Impact of AI Failures</li><li>51:03 SEO Strategies in the Age of AI</li><li>51:58 The Future of Content: Human vs. AI Optimization</li><li>57:40 Value-Driven Brands in an AI World</li><li>01:00:52 The Future of Jobs in an AI-Driven Economy</li><li>01:04:55 Experiential Marketing: The Human Connection</li><li>01:09:47 AI Tools and Their Impact on Daily Life</li><p><br></p></ul>