Built On Purpose
Built On Purpose

Built On Purpose

Max Hansen

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Episodes

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If your impact-based organization needs incredible executives, Visit YScouts.com now to find your next purpose-driven, performance-proven leader.

Recent Episodes

Scaling Operations & Building Remote-First Teams with Christopher Kautz
SEP 30, 2025
Scaling Operations & Building Remote-First Teams with Christopher Kautz
What does it take to scale a company through explosive growth and build a culture where teams thrive without burning out?   Christopher Kautz, COO of Zogics, joins Max Hansen to share how he helped transform a fast-growing disinfectant and wellness brand into a lean, fully remote powerhouse. From tripling revenue during COVID to hiring top global talent, Christopher reveals the systems, mindset, and leadership habits that allow companies to grow without losing their soul.   💡 Key Takeaways from This Episode: The transition to remote work can enhance productivity and work-life balance. Cultural fit is crucial when building a successful team. Hiring the right talent, regardless of location, can significantly impact growth. Investing in employees leads to higher retention and satisfaction. Effective leadership requires understanding and addressing team dynamics. Navigating market changes requires adaptability and strategic planning. Building a strong company culture can thrive in a remote environment. Continuous improvement and curiosity are key to successful leadership. Overcoming challenges is part of the growth process. Maintaining strong relationships within leadership fosters trust and accountability. —   🔗 Connect with Christopher Kautz LinkedIn: https://www.linkedin.com/in/ckautz/  Company (Zogics): https://zogics.com/    —   📣 Connect with Max Hansen & Y ScoutsMax Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/Max Hansen’s Instagram: https://www.instagram.com/mhansen44/Y Scouts Instagram: https://www.instagram.com/yscoutsY Scouts Website: https://yscouts.comListen now: https://www.youtube.com/watch?v=ZZas_N505DY      Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.  
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49 MIN
Is Your Business REALLY Ready for AI? with Jeff MacPherson
SEP 23, 2025
Is Your Business REALLY Ready for AI? with Jeff MacPherson
AI isn’t a magic fix—it’s a magnifier. In this episode of Built On Purpose, Max Hansen sits down with Jeff MacPherson to explore why AI often exposes broken systems instead of solving them, and how leaders can prepare their companies to scale the right way.Jeff shares lessons from losing his first startup in a Facebook lawsuit, building three tech companies from scratch, and helping CEOs map customer journeys, rebuild processes, and train AI on their unique strengths instead of generic tools.If you’re wondering how to bring AI into your business without creating chaos, this conversation is your roadmap.   💡 Key Takeaways from This Episode: The hidden chaos lurking beneath the surface of seemingly successful businesses Why AI adoption without process optimization leads to frustration and stalled growth How to identify and fix broken processes before implementing AI A practical roadmap for leveraging AI to strengthen your operations and create a competitive advantage —   🔗 Connect with Jeff MacPherson 🌐 Website: http://cloud37.ai/  💼 LinkedIn: https://www.linkedin.com/in/jeffmacai/   —   📣 Connect with Max Hansen & Y ScoutsMax Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/Max Hansen’s Instagram: https://www.instagram.com/mhansen44/Y Scouts Instagram: https://www.instagram.com/yscoutsY Scouts Website: https://yscouts.comListen now: https://www.youtube.com/watch?v=8Q1Mxr_rBBs     Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.    
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55 MIN
Coffee with Max: The ROI of Sweating—Why Fit Leaders Build Stronger Companies
SEP 16, 2025
Coffee with Max: The ROI of Sweating—Why Fit Leaders Build Stronger Companies
In this episode of the Built On Purpose podcast, Max discusses the critical role of health and fitness in effective leadership. He reflects on his personal journey with fitness and how it has influenced his success as an entrepreneur. Max emphasizes the importance of physical fitness as a leadership indicator, the need for mental health practices, and the significance of building healthy habits. He also highlights the importance of measuring health through metrics like HRV and skeletal muscle mass, and how these factors play a role in hiring decisions. Ultimately, he stresses that self-integrity and keeping promises to oneself are essential for effective leadership.   💡 Key Takeaways from This Episode: - The importance of prioritizing physical fitness for leaders.- How a commitment to fitness directly correlates with success in business.- Max's personal fitness routine and the strategies he utilizes.- The link between physical and mental well-being for optimal leadership performance.- Building healthy habits for longevity and overall well-being.- How Max assesses and prioritizes fitness metrics such as HRV (Heart Rate Variability) and skeletal muscle mass.- Maintaining a varied fitness routine to prevent boredom and ensure long-term adherence.   —   📣 Connect with Max Hansen & Y ScoutsMax Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/Max Hansen’s Instagram: https://www.instagram.com/mhansen44/Y Scouts Instagram: https://www.instagram.com/yscoutsY Scouts Website: https://yscouts.comListen now: https://www.youtube.com/watch?v=JkS1-0zOwAM
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18 MIN
Delegation, Leadership & Scaling: What 11 Businesses Taught Chad Nikkel
SEP 9, 2025
Delegation, Leadership & Scaling: What 11 Businesses Taught Chad Nikkel
What does it really take to build, scale, and exit businesses—without losing your sanity or burning out? In this episode, Max sits down with Chad Nikkel, a serial entrepreneur who has founded and scaled 11 companies, completed 7 acquisitions, and navigated 4 high-value exits. From losing his first business at 21 to building a $50M roofing company, Chad has seen it all: the highs of rapid growth, the lows of bankruptcy, and the wisdom of starting over. Today, he helps entrepreneurs and leadership teams at Next Level Growth design businesses that scale and give them a return on life, not just money. This conversation covers everything from delegation struggles to second-in-command hires, from painful mistakes to powerful operating systems that actually fit the people using them. If you’ve ever felt stuck in firefighting mode or wondered how to break through growth ceilings, this is the episode for you.   💡 Key Takeaways from This Episode: - The Importance of Systems: Don't sell a business too soon; instead, focus on establishing robust systems and strong teams. - The Day of Chad: Prioritize white space for strategic thinking and visionary work. - Return on Life: Balance business success with personal time and family to avoid burnout. - Learning from Failure: Mistakes and setbacks, like bankruptcy, can be valuable learning experiences that shape future business decisions.   —   🔗 Connect with Chad Nikkel 🌐 Website: https://nextlevelgrowth.com 📧 Email: [email protected] 💼 LinkedIn: https://www.linkedin.com/in/chadnikkel 📣 Connect with Max Hansen & Y ScoutsMax Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/Max Hansen’s Instagram: https://www.instagram.com/mhansen44/Y Scouts Instagram: https://www.instagram.com/yscoutsY Scouts Website: https://yscouts.comListen now: https://www.youtube.com/watch?v=RjwlGgcMvG8
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53 MIN
Why Most Leaders Feel Trapped in Their Business (And How to Break Free) with CJ DuBe'
SEP 2, 2025
Why Most Leaders Feel Trapped in Their Business (And How to Break Free) with CJ DuBe'
In this episode, Max Hansen sits down with CJ Dubé—an internationally recognized EOS Implementer, serial entrepreneur, and culture strategist. With over 35 years of leadership and entrepreneurial experience, CJ has facilitated more than 1,800 EOS sessions, coached countless leadership teams, and co-authored a book on building intentional cultures. From navigating the toughest leadership challenges, to why “right people, right seats” is non-negotiable, to her belief that culture isn’t a happy accident but a strategic driver—CJ shares practical insights leaders can apply immediately. Her candid stories, frameworks, and no-nonsense style will inspire any entrepreneur or executive searching for freedom, clarity, and growth.   Takeaways: EOS helps leaders achieve clarity and alignment. The role of an implementer is to coach and facilitate. Hiring the right people is crucial for success. Culture is a strategic driver, not an afterthought. Vulnerability and authenticity are key in leadership. Data tells a story that leaders must pay attention to. The integrator role is essential for executing a visionary's ideas. Leaders must be brave and have tough conversations. Personal well-being impacts leadership effectiveness. Growth requires intentionality in culture and hiring.   🔗 Connect with CJ DuBe' on LinkedIn: Website: EOS Worldwide LinkedIn - https://www.linkedin.com/in/cjdube/    Y Scouts Company Links: 🌐 Website: https://yscouts.com/ 💼 About Us: https://yscouts.com/about-us/ 📊 Process Demo: https://yscouts.com/resources/ 👥 Meet the Team: https://yscouts.com/meet-the-team/ 📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/ 🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/ 📝 Blog: https://yscouts.com/blog/ 📞 Contact: https://yscouts.com/contact/   Max Hansen ( Y Scouts Founder): 👤 Profile: https://yscouts.com/max-hansen/ 🔗 LinkedIn: https://www.linkedin.com/in/maxhansen 🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0 📷 Instagram: https://www.instagram.com/mhansen44/   Y Scouts Social Media & Channels: 🔹 LinkedIn: https://www.linkedin.com/company/y-scouts 🔹 Instagram: https://instagram.com/yscouts/ 🔹 Facebook: https://facebook.com/Yscouts/ 🔹 X (Twitter): https://twitter.com/YScouts 🔹 YouTube: https://www.youtube.com/watch?v=HZQWLuBqPAA   
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55 MIN