BOOKS

• The Brand Gap: https://amzn.to/35aDPAx
• The Business of Expertise: https://amzn.to/2ZiyEuC
• More Books on Brand Strategy: https://kit.co/nathanallotey/learn-br... /

TIMESTAMPS 

• 00:00 - Introduction
• 00:46 - What is Strategy?
• 02:45 - Overcome Imposter Syndrome
• 03:56 - Teach Everything You Know
• 05:19 - Write Case Studies
• 07:08 - Change Your Target Market
• 09:25 - Don't Offer Strategy First
• 11:32 - Branding Book Recommendations
• 12:55 - Conclusion