<description>&lt;p&gt;How can smaller brands with limited media budgets make a meaningful impact?&lt;/p&gt;&lt;p&gt;In the latest episode of the Healthy Perspectives podcast, we talk with Ilyssa Berger, a Creative Director at Patients &amp;amp; Purpose, about an impactful campaign highlighting period poverty in the US. Learn how a powerful brand voice, social media savvy, and community collaboration helped the campaign reach more than 32 million people—with no media spend. Give it a listen!&lt;/p&gt;&lt;p&gt; #HealthyPerspectives #periodpoverty #periodpositivity #poweraperiod #nomoresecrets[&lt;/p&gt;</description>

Healthy Perspectives Podcast

Patients & Purpose

How Grassroots Campaigns Can Go Far

JUL 27, 202324 MIN
Healthy Perspectives Podcast

How Grassroots Campaigns Can Go Far

JUL 27, 202324 MIN

Description

How can smaller brands with limited media budgets make a meaningful impact?

In the latest episode of the Healthy Perspectives podcast, we talk with Ilyssa Berger, a Creative Director at Patients & Purpose, about an impactful campaign highlighting period poverty in the US. Learn how a powerful brand voice, social media savvy, and community collaboration helped the campaign reach more than 32 million people—with no media spend. Give it a listen!

#HealthyPerspectives #periodpoverty #periodpositivity #poweraperiod #nomoresecrets[