Game Changers Radio: Melbourne Radio Wars

In this episode we compare the challenges of building a coalition of voters with the idea of growing an audience big enough to win the ratings. Can Kyle and Jackie O find a pathway to success through Melbourne’s suburban women or do they need to think differently about this swing state?

We also talk with Tim Burrowes from Unmade about this week's senate estimates hearing which focused on Kyle and Jackie’s extreme content and whether more needs to be done to protect broadcast audiences.

Oh, yes we can. Waaaade not only has a list on this much loved podcast, he now has a bookclub, and his first review is the Kevin Sheedy biography. (We may also squeeze in a quick back and forth about Jackie Henderson’s new book “The Whole Truth”.)
What happened at 2day in 2013? As always, there’s 2 sides to every story.

In this episode we take a look at the all important revenue positions for SCA, ARN and Nova. Content and sales are the key drivers of every radio business and there’s never been as many revenue challenges as the ones radio faces right now.

Also in this episode, Irene sharpens up the best ears in radio for deep dive into Jase and Lauren - they had their first survey decrease last book, is there any red flags being wagged by small aliens in red tracksuits? Find out in this episode.

In this episode we review the first reactions and responses to the news of Liam Payne’s tragic death. The story broke whilst all 3 shows were on the air, we have some thoughts on how they handled the moment.

Also in this episode we’re joined by one of Melbourne’s most successful FM breakfast hosts, Jo Stanley, who dominated the market for 10 years with Matt Tilley on Fox FM's Matt and Jo show. Jo will share her thoughts on what it takes to win consistently in breakfast radio and what the new media landscape looks like as she launches her new venture, Broad radio.

Plus, hold onto your hats for the longest Wade’s list of all time!