<div class="wp-block-image"> <figure class="aligncenter size-large is-resized"><img decoding="async" src="https://nonprofitleadershippodcast.org/wp-content/uploads/2025/11/Jeff-Schreifels-Headshot-1-872x1024.jpeg" alt="" class="wp-image-4637" style="width:476px;height:auto"/><figcaption class="wp-element-caption">Jeff Schreifels</figcaption></figure> </div> <p>As year-end fundraising pressures mount, it’s more important than ever for nonprofits to adopt effective, donor-centered strategies. In this episode of the Nonprofit Leadership Podcast, host Rob Harter welcomes Jeff Schreifels, Principal and Owner of Veritus Group—a global consulting agency focused on major and mid-level gift strategies. Jeff shares his proven insights into how organizations can build long-term sustainability by investing in relationships and shifting their fundraising mindset.</p> <p>Jeff introduces the concept of “permission-based asking,” a transformational approach that empowers fundraisers to confidently and authentically engage donors. He outlines how social impact leaders can create meaningful connections, adopt a holistic donor journey, and overcome common barriers within siloed fundraising structures.</p> <p>Key Topics Include:</p> <ul class="wp-block-list"> <li>Why economic uncertainty requires nonprofits to double down—not cut back—on fundraising investment</li> <li>The power of relationship-centered fundraising to drive long-term revenue growth</li> <li>A step-by-step breakdown of the “permission ask” approach and how it changes the donor conversation</li> <li>How to create donor-centered KPIs that unify departments and break down fundraising silos</li> <li>Strategies for building sustainable major and planned gift programs, even during crises</li> <li>Practical ways to engage volunteers and staff in accountable, effective fundraising roles</li> <li>The importance of viewing donors as part of your mission—not just as sources of revenue</li> </ul> <p>Mentioned in This Episode:</p> <ul class="wp-block-list"> <li>Veritus Group: <a href="https://veritusgroup.com/">https://veritusgroup.com/</a></li> <li>“<a href="https://www.amazon.com/Generosity-Crisis-Connection-Humanitys-Challenges/dp/1394150571">The Generosity Crisis</a>” by Brian Crimmins</li> </ul> <p>This Episode is Sponsored By:</p> <ul class="wp-block-list"> <li><a href="https://donorbox.org/?kfl_ln=nmu4ndh">DonorBox</a></li> </ul> <p><strong>Links to Resources:</strong></p> <ul class="wp-block-list"> <li>Interested in Leadership and Life Coaching? Visit Rob’s website: RobHarter.com</li> <li>Find us on YouTube:<a href="https://www.youtube.com/@NonprofitLeadershipPodcast"> Nonprofit Leadership Podcast YouTube Channel</a></li> <li>Suggestions for the show? Email us at [email protected]</li> <li>Request a sample coaching session: Email Rob at [email protected]</li> </ul> <p><strong>Subscribe and Share</strong><strong><br /></strong>Listen and subscribe to the Nonprofit Leadership Podcast on<a href="https://podcasts.apple.com/us/podcast/nonprofit-leadership-podcast/id1102505312"> iTunes</a>,<a href="https://open.spotify.com/show/72asKZ21pS2RG8Cn0puXWl"> Spotify</a>, or<a href="https://music.amazon.com/podcasts/4dabd6e2-75da-425b-a51f-43a318b29ce2/nonprofit-leadership-podcast"> Amazon</a>. Don’t forget to like, subscribe, and share with other nonprofit leaders!</p>