In this episode of the Honest CEO Show, Caroline Kennedy interviews Rebecca Williams, CEO of Seed & Sprout, discussing her journey from the automotive industry to leading a purpose-driven brand. Beck shares insights on navigating transformation, balancing founder vision with leadership, fostering a culture of trust, and the importance of radical candor in the workplace. The conversation also touches on innovative approaches to business growth, creating a flexible work environment, and the future of Seed & Sprout as they aim for sustainable growth in a problem-rich environment.