In this episode of the Honest CEO Show, Caroline Kennedy interviews Louisa Williams, founder of Kooshy Kids, a brand revolutionising family travel. Louisa shares her journey from working in HR to launching a successful business that addresses the challenges of traveling with children. The conversation explores the importance of resilience, the power of word-of-mouth marketing, and the realities of running a product-based company. Louisa discusses her strategies for balancing work and family life, navigating cash flow challenges, and the significance of knowing your numbers. She also reflects on personal sacrifices made along the way and her aspirations for the future of Kooshy Kids, including opening a physical store and expanding into the US market.